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© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Costing and the
Value Chain
Chapter
18
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
R & D
and
Design
Suppliers
and
Production
Distribution
and
Marketing
Customer
Service
The value chain is the set of activities and
resources necessary to create and deliver
products and services valued by customers.
The value chain is the set of activities and
resources necessary to create and deliver
products and services valued by customers.
The Value Chain—Focus
on Core Operations
The Value Chain—Focus
on Core Operations
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Non-value-added activities add cost without
additional desirability, and can be eliminated
without reducing quality or performance.
Value-added activities add to product or service
desirability in customers’ eyes.
Identify Eliminate
Non-value-
added
activities
Value and Non-value-Added
Activities
Value and Non-value-Added
Activities
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Analysis and
Classification
Activities
Value and Non-value-Added
Activities
Value and Non-value-Added
Activities
Non-value-
Added
Activities
Reduce or
Eliminate
Value-
Added
Activities
Continually Evaluate
and Improve
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Examples of non-value-
added activities are:
Storage of materials,
work-in-process, or
finished goods.
Moving parts and
materials in the
factory.
Waiting for work.
Inspection.
Get rid
of them!
Non-value-Added ActivitiesNon-value-Added Activities
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
What’s the difference between
activity-based costing and
activity-based management?
Activity-Based Management —
Drive Out Costs
Activity-Based Management —
Drive Out Costs
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Activity-based management
focuses on managing
activities to reduce costs.
Activity-based costing
establishes relationships
between overhead
costs and activities.
Activity-Based Management —
Drive Out Costs
Activity-Based Management —
Drive Out Costs
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Analyze
activities
Collect
benchmark
information
Determine
cost per unit
of activity
Identify
activity
measures
Create
cost
pools
Identify
activities
Activity-based costing
Activity-based management
ABC: a Subset of
Activity-Based Management
ABC: a Subset of
Activity-Based Management
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Chart activities needed
to meet customer
expectations.
Use ABC to determine
cost of activities.
Classify all activities
as value-added
or non-value-added.
Improve value-added
activities and eliminate
non-value-added activities.
Activity-Based Management
and the Value Chain
Activity-Based Management
and the Value Chain
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Let’s move
along to a
new topic.
The Target Costing Process —
Creating Customer Satisfaction
The Target Costing Process —
Creating Customer Satisfaction
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Focused
on design.
Consideration
given to the
entire
value chain.
Focused
simultaneously
on profit and
cost planning.
Driven by the
customer.
Target costing is aimed at the earliest stages
of new product and service development.
The Target Costing Process —
Creating Customer Satisfaction
The Target Costing Process —
Creating Customer Satisfaction
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Concept
development
Planning
and market
analysis
Production
design and
value
engineering
Production
and
continuous
improvement
Target
price
Profit
margin
Target
cost
Establishing the
Target Price
Attaining the
Target Cost
The Target Costing ProcessThe Target Costing Process
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Price
Major Influences on Target PricingMajor Influences on Target Pricing
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Develop products
that satisfy
customer needs.
Set target price using
competitors’ prices and
customers’ perceived
value for product.
 Target price
– Profit margin
= Target cost
Use value engineering
to find least costly
combination of resources
to meet customer needs.
Developing target prices and target
costs requires four steps:
Developing target prices and target
costs requires four steps:
Components of the
Target Costing Process
Components of the
Target Costing Process
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Life-
cycle
costing
Research,
design, and
development
ProductionMarketing
Product
discontinued
and customer
support ends
Life-Cycle Product
Costing and Pricing
Life-Cycle Product
Costing and Pricing
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Pricing must
generate revenue
to cover costs
of all phases
of product
life cycle.
Research,
design, and
development
ProductionMarketing
Product
discontinued
and customer
support ends
Life-Cycle Product
Costing and Pricing
Life-Cycle Product
Costing and Pricing
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Involve entire value
chain in reducing
costs while satisfying
customer needs.
An understanding of
relationships between
process components
and costs is critical.
A product’s functional characteristics to the
customer are emphasized.
A primary
objective is reducing
development time.
ABC is used to
determine changes
that will reduce costs.
Characteristics of
Target Costing Processes
Characteristics of
Target Costing Processes
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Let’s move
along to
another
topic.
Just-in-time (JIT)
Inventory Procedures
Just-in-time (JIT)
Inventory Procedures
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Complete products
just in time to
ship to customers.
Complete parts
just in time for
assembly into products.
Schedule
production.
Receive
customer
orders.
Receive materials
just in time for
production.
Just-In-Time (JIT) InventoryJust-In-Time (JIT) Inventory
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Less warehouse
space needed
Reduced
inventory
carrying costs
Reduced risk
of obsolete
inventory
With reduced inventories, quality must
be emphasized to avoid production
delays and late deliveries.
Relationship Between JIT and
Total Quality Management (TQM)
Relationship Between JIT and
Total Quality Management (TQM)
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
More rapid
response to
customer orders
Greater
customer
satisfaction
Higher quality
products
Less warehouse
space needed
Reduced
inventory
carrying costs
Reduced risk
of obsolete
inventory
Relationship Between JIT and
Total Quality Management (TQM)
Relationship Between JIT and
Total Quality Management (TQM)
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
 A limited number of suppliers who will
make on-time deliveries of quality
materials.
 Quality that is “designed-in” and
“manufactured-in” rather than
“inspected-out”.
 A well-trained flexible work force.
 An efficient plant layout.
Successful implementation of a JIT system requires:
JIT, Supplier Relationships,
and Product Quality
JIT, Supplier Relationships,
and Product Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Manufacturing Cycle Time
Process Time + Inspection Time +
Storage and Waiting Time + Move Time
ProductionS
tarted
Goods
Shipped
Only the process time is value-added time.
Measures of Efficiency
in a JIT System
Measures of Efficiency
in a JIT System
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Manufacturing Cycle Time
Process Time + Inspection Time +
Storage and Waiting Time + Move Time
ProductionS
tarted
Goods
Shipped
Manufacturing
Efficiency
Ratio
Value-added time
Manufacturing cycle time
=
Measures of Efficiency
in a JIT System
Measures of Efficiency
in a JIT System
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
If cycle
time
goes up,
costs may
go up, and
service and
quality may
go down.
Measures of Efficiency
in a JIT System
Measures of Efficiency
in a JIT System
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Let’s move
to the last
topic in
the chapter.
Total Quality Management
and the Value Chain
Total Quality Management
and the Value Chain
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Greater
customer
satisfaction
Quality
products
and
services
Increased
business
volume
Why is Quality Important?Why is Quality Important?
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
 Prevention costs
 Inspection of materials upon delivery
 Inspection of production process
 Equipment inspection
 Employee training
 Appraisal costs
 Finished goods inspection
 Field testing of products
 Prevention costs
 Inspection of materials upon delivery
 Inspection of production process
 Equipment inspection
 Employee training
 Appraisal costs
 Finished goods inspection
 Field testing of products
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
 Internal failure costs – defects discovered
before delivery to customers
 Scrap materials
 Rework
 Reinspection of rework
 Lost sales resulting
from late deliveries
 Internal failure costs – defects discovered
before delivery to customers
 Scrap materials
 Rework
 Reinspection of rework
 Lost sales resulting
from late deliveries
Cost
Report
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
 External failure costs – defects discovered
after delivery to customers
 Warranty repairs
 Product liability
 Marketing costs to
improve product image
 Lost sales due to poor
product quality
 External failure costs – defects discovered
after delivery to customers
 Warranty repairs
 Product liability
 Marketing costs to
improve product image
 Lost sales due to poor
product quality
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Cost of
prevention
and appraisal
Internal
and external
failure costs
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Cost of
prevention
and appraisal
Internal
and external
failure costs
Ultimate Objective:
Zero defects
while minimizing
all four quality
cost categories.
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Prevention
and Appraisal
External and
Internal Failure Total Cost
of Quality
Low Quality High Quality
CostofQuality
Direction of
recent trend
in industry.
Components of the Cost of QualityComponents of the Cost of Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
Measuring and Reporting the Cost of Quality
Amount Total % of Sales
Prevention Costs:
Training 12,000$
Maintenance 10,000
Quality planning 8,000 30,000$ 3.2%
Appraisal Costs:
Material inspections 6,000
Equipment inspections 2,000
Supplier relations 4,000
Testing 5,000 17,000 1.8%
Internal Failure Costs:
Rework 5,000
Downtime 7,000
Scrap 8,000 20,000 2.1%
External Failure Costs
Warranty 4,500
Lost sales 20,000
Repairs 6,500 31,000 3.3%
Total 98,000$ 10.4%
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
 Traditional managerial
accounting systems may
emphasize production
quotas and cost
minimization.
 Managers often find that
emphasis on quality also
increases productivity.
Productivity and QualityProductivity and Quality
© The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin
I’m managing some
quality time in a
value-added activity.
End of Chapter 18End of Chapter 18

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  • 1. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Costing and the Value Chain Chapter 18
  • 2. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin R & D and Design Suppliers and Production Distribution and Marketing Customer Service The value chain is the set of activities and resources necessary to create and deliver products and services valued by customers. The value chain is the set of activities and resources necessary to create and deliver products and services valued by customers. The Value Chain—Focus on Core Operations The Value Chain—Focus on Core Operations
  • 3. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Non-value-added activities add cost without additional desirability, and can be eliminated without reducing quality or performance. Value-added activities add to product or service desirability in customers’ eyes. Identify Eliminate Non-value- added activities Value and Non-value-Added Activities Value and Non-value-Added Activities
  • 4. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Analysis and Classification Activities Value and Non-value-Added Activities Value and Non-value-Added Activities Non-value- Added Activities Reduce or Eliminate Value- Added Activities Continually Evaluate and Improve
  • 5. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Examples of non-value- added activities are: Storage of materials, work-in-process, or finished goods. Moving parts and materials in the factory. Waiting for work. Inspection. Get rid of them! Non-value-Added ActivitiesNon-value-Added Activities
  • 6. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin What’s the difference between activity-based costing and activity-based management? Activity-Based Management — Drive Out Costs Activity-Based Management — Drive Out Costs
  • 7. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Activity-based management focuses on managing activities to reduce costs. Activity-based costing establishes relationships between overhead costs and activities. Activity-Based Management — Drive Out Costs Activity-Based Management — Drive Out Costs
  • 8. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Analyze activities Collect benchmark information Determine cost per unit of activity Identify activity measures Create cost pools Identify activities Activity-based costing Activity-based management ABC: a Subset of Activity-Based Management ABC: a Subset of Activity-Based Management
  • 9. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Chart activities needed to meet customer expectations. Use ABC to determine cost of activities. Classify all activities as value-added or non-value-added. Improve value-added activities and eliminate non-value-added activities. Activity-Based Management and the Value Chain Activity-Based Management and the Value Chain
  • 10. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Let’s move along to a new topic. The Target Costing Process — Creating Customer Satisfaction The Target Costing Process — Creating Customer Satisfaction
  • 11. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Focused on design. Consideration given to the entire value chain. Focused simultaneously on profit and cost planning. Driven by the customer. Target costing is aimed at the earliest stages of new product and service development. The Target Costing Process — Creating Customer Satisfaction The Target Costing Process — Creating Customer Satisfaction
  • 12. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Concept development Planning and market analysis Production design and value engineering Production and continuous improvement Target price Profit margin Target cost Establishing the Target Price Attaining the Target Cost The Target Costing ProcessThe Target Costing Process
  • 13. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Price Major Influences on Target PricingMajor Influences on Target Pricing
  • 14. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Develop products that satisfy customer needs. Set target price using competitors’ prices and customers’ perceived value for product.  Target price – Profit margin = Target cost Use value engineering to find least costly combination of resources to meet customer needs. Developing target prices and target costs requires four steps: Developing target prices and target costs requires four steps: Components of the Target Costing Process Components of the Target Costing Process
  • 15. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Life- cycle costing Research, design, and development ProductionMarketing Product discontinued and customer support ends Life-Cycle Product Costing and Pricing Life-Cycle Product Costing and Pricing
  • 16. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Pricing must generate revenue to cover costs of all phases of product life cycle. Research, design, and development ProductionMarketing Product discontinued and customer support ends Life-Cycle Product Costing and Pricing Life-Cycle Product Costing and Pricing
  • 17. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Involve entire value chain in reducing costs while satisfying customer needs. An understanding of relationships between process components and costs is critical. A product’s functional characteristics to the customer are emphasized. A primary objective is reducing development time. ABC is used to determine changes that will reduce costs. Characteristics of Target Costing Processes Characteristics of Target Costing Processes
  • 18. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Let’s move along to another topic. Just-in-time (JIT) Inventory Procedures Just-in-time (JIT) Inventory Procedures
  • 19. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Complete products just in time to ship to customers. Complete parts just in time for assembly into products. Schedule production. Receive customer orders. Receive materials just in time for production. Just-In-Time (JIT) InventoryJust-In-Time (JIT) Inventory
  • 20. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Less warehouse space needed Reduced inventory carrying costs Reduced risk of obsolete inventory With reduced inventories, quality must be emphasized to avoid production delays and late deliveries. Relationship Between JIT and Total Quality Management (TQM) Relationship Between JIT and Total Quality Management (TQM)
  • 21. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin More rapid response to customer orders Greater customer satisfaction Higher quality products Less warehouse space needed Reduced inventory carrying costs Reduced risk of obsolete inventory Relationship Between JIT and Total Quality Management (TQM) Relationship Between JIT and Total Quality Management (TQM)
  • 22. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin  A limited number of suppliers who will make on-time deliveries of quality materials.  Quality that is “designed-in” and “manufactured-in” rather than “inspected-out”.  A well-trained flexible work force.  An efficient plant layout. Successful implementation of a JIT system requires: JIT, Supplier Relationships, and Product Quality JIT, Supplier Relationships, and Product Quality
  • 23. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Manufacturing Cycle Time Process Time + Inspection Time + Storage and Waiting Time + Move Time ProductionS tarted Goods Shipped Only the process time is value-added time. Measures of Efficiency in a JIT System Measures of Efficiency in a JIT System
  • 24. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Manufacturing Cycle Time Process Time + Inspection Time + Storage and Waiting Time + Move Time ProductionS tarted Goods Shipped Manufacturing Efficiency Ratio Value-added time Manufacturing cycle time = Measures of Efficiency in a JIT System Measures of Efficiency in a JIT System
  • 25. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin If cycle time goes up, costs may go up, and service and quality may go down. Measures of Efficiency in a JIT System Measures of Efficiency in a JIT System
  • 26. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Let’s move to the last topic in the chapter. Total Quality Management and the Value Chain Total Quality Management and the Value Chain
  • 27. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Greater customer satisfaction Quality products and services Increased business volume Why is Quality Important?Why is Quality Important?
  • 28. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin  Prevention costs  Inspection of materials upon delivery  Inspection of production process  Equipment inspection  Employee training  Appraisal costs  Finished goods inspection  Field testing of products  Prevention costs  Inspection of materials upon delivery  Inspection of production process  Equipment inspection  Employee training  Appraisal costs  Finished goods inspection  Field testing of products Components of the Cost of QualityComponents of the Cost of Quality
  • 29. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin  Internal failure costs – defects discovered before delivery to customers  Scrap materials  Rework  Reinspection of rework  Lost sales resulting from late deliveries  Internal failure costs – defects discovered before delivery to customers  Scrap materials  Rework  Reinspection of rework  Lost sales resulting from late deliveries Cost Report Components of the Cost of QualityComponents of the Cost of Quality
  • 30. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin  External failure costs – defects discovered after delivery to customers  Warranty repairs  Product liability  Marketing costs to improve product image  Lost sales due to poor product quality  External failure costs – defects discovered after delivery to customers  Warranty repairs  Product liability  Marketing costs to improve product image  Lost sales due to poor product quality Components of the Cost of QualityComponents of the Cost of Quality
  • 31. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Cost of prevention and appraisal Internal and external failure costs Components of the Cost of QualityComponents of the Cost of Quality
  • 32. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Cost of prevention and appraisal Internal and external failure costs Ultimate Objective: Zero defects while minimizing all four quality cost categories. Components of the Cost of QualityComponents of the Cost of Quality
  • 33. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Prevention and Appraisal External and Internal Failure Total Cost of Quality Low Quality High Quality CostofQuality Direction of recent trend in industry. Components of the Cost of QualityComponents of the Cost of Quality
  • 34. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin Measuring and Reporting the Cost of Quality Amount Total % of Sales Prevention Costs: Training 12,000$ Maintenance 10,000 Quality planning 8,000 30,000$ 3.2% Appraisal Costs: Material inspections 6,000 Equipment inspections 2,000 Supplier relations 4,000 Testing 5,000 17,000 1.8% Internal Failure Costs: Rework 5,000 Downtime 7,000 Scrap 8,000 20,000 2.1% External Failure Costs Warranty 4,500 Lost sales 20,000 Repairs 6,500 31,000 3.3% Total 98,000$ 10.4%
  • 35. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin  Traditional managerial accounting systems may emphasize production quotas and cost minimization.  Managers often find that emphasis on quality also increases productivity. Productivity and QualityProductivity and Quality
  • 36. © The McGraw-Hill Companies, Inc., 2002McGraw-Hill/Irwin I’m managing some quality time in a value-added activity. End of Chapter 18End of Chapter 18