This document provides a content strategy for a restaurant's social media plan. It recommends posting pictures of food to showcase menu items, sharing cooking tips and recipes, running food-related contests on holidays, promoting restaurant offers, celebrating special occasions with fans, sharing food facts, and showing photos of happy employees to humanize the brand. Examples of specific social media posts are also provided, such as highlighting seasonal ingredients, promoting breakfast, and engaging customers with questions and contests. The overall goal is to build an online community around food to attract new customers.