1.
Latest Global Smartphone Market
Trends

2.
Industry Overview
- By 2019, the global smartphone market’s value was $714
billion, with an expected CAGR (Compound Annual Growth Rate) of
11.2%.
- According to the Polaris Market Research Report, 5G led the
global smartphone technology trends valued at $13.4 billion in
2019. Experts project a 122.7% expansion in it by 2027.
- However, the latest smartphone sales trends reveal that the
coronavirus pandemic also affects the 5G growth. 5G-smartphone
sale cuts down significantly worldwide during the first two
quarters of 2020.
- Coronavirus uncertainties continue to influence consumer
buying behaviour negatively. Most consumers are still cautious
in their spending, catering to their essentials first and
luxuries later.
- COVID-19 based Global supply line disruptions also affect the
mobile industry. For instance, Foxconn, a famous smartphone
assembler, shut down its assembly plants in China in February
2020. More recently, Apple shares fears of cutting iPhone 13
production due to chip shortage.
- Software development also faces slowdowns like the rest of the

3.
Factors Driving Global Smartphone
Market Trends
Mobile-First Mindset
With COVID019 running wild all around the world in 2020, many
industries took a drastic hit. Travel and tourism, hoteling, and
hospitality industries were hit initially and vehemently. The
consequent health emergency and lockdowns led people to confine
themselves into their homes. As a result, we saw a mobile-first
mindset taking over, coercing more and more people to turn to
their mobiles to complete almost all essential tasks.
From calling and texting apps to productivity apps, and travel
apps, people’s reliance on different sorts of apps continues to
soar until now. And this trend will continue, at least shortly.
So, businesses worried about their survival and growth should
focus on introducing apps to cater to the masses’ mobile-first
mindset. App Annie reports that people downloaded 22.5 billion
new apps on Google Play during the first quarter of 2020.

4.
Factors Driving Global Smartphone
Market Trends
AI Personalisation
The use of artificial intelligence (AI) and machine learning (ML)
also continues to increase in mobile applications, focusing
primarily on improving the user experience on the go. The
pandemic seems to push this trend further. A report by Markets
and Markets estimates the AI market to grow to a $190 billion
industry by 2025. With people turning to mobiles and apps as an
alternative to physical restrictions resulting in the aftermath
of COVID, researchers resort to AI’s ability to customise the
user experience based on customers’ unique behaviour. It also
serves to complement the mobile-first mindset of global
audiences, giving them a highly personal and individualised user
experience.

5.
Factors Driving Global Smartphone
Market Trends
IoT – The Next Big Thing
More than anything else, COVID-19 has proven successful in
highlighting the significance of connectivity – of both people
and things. That makes the “Internet of Things” (IoT) more
relevant than ever. Why? Because it helps bring things closer,
connecting them ingeniously and making it easier for you to
control them at will. IoT has shown its efficacy in mobile apps
in various manners after the pandemic. From tracing and tracking
apps to patient-care apps for offering improved treatment to
people suffering from COVID and other diseases, IoT also aids
mobile app development to secure your homes. The need of securing
our homes post-covid also surfaces insistently, as the pandemic
forces people to spend most of their time within their homes.

6.
Factors Driving Global Smartphone
Market Trends
Agility and Convenience of 5G Technology
5G also secures and establishes its place in the factors that
influence global smartphone market trends. More and more people
jumping in on the smartphone bandwagon means more people looking
for a quick and seamless connectivity experience. And what better
than 5G, offering better speed and connectivity than ever. You’ll
be wrong in confining the benefits of 5G services only for
millions of people resorting to streaming services for
entertainment purposes. As the number of people interested (read
forced!) in using mobiles for everything increases, so will the
need for businesses looking for more incredible data speeds and
higher bandwidths to better serve their customers.

7.
Factors Driving Global Smartphone
Market Trends
Viable Alternatives for Global Connectivity
According to the latest updates on the recent global internet
outages by S&P Global Market Intelligence, the 3rd week of
September 2021 saw a 30% hike in the volume of global internet
outages. The times like these help us realise things we start
taking for granted when we get used to their better alternatives.
For instance, Talk Home App recently registered a 32% increase in
its overall userbase. It’s an app that allows you to call and
text anyone, anywhere in about 240 global destinations. But
without the need for the internet! Instead, it relies on local
lines to connect you on mobiles as well as landlines. So, it
turns out that deep down, people still crave to communicate with
their loved ones and are ready to go the extra mile when the need
arises. For now, it seems like people will move forward with
their search for viable alternatives for global connectivity,
keeping this trend alive in the future as well.

8.
Top 8 Global Smartphone Market
Trends
- Simply Named Product Lines
- Compact Phones – The Balancing Act
- Curves and Folds in the Display
- Displays with High Refresh Rates
- Fast Charging
- Photographic Innovations
- Enhanced Software Experience
- Intrepid Designs
- Embracing The Future
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9.
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