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35PROVENWAYSTO
YOUR
WEBSITETRIPLE
Volume1
35PROVENWAYSTO
INTRODUCTION
1
INTRODUCTION
2
Nomatterwhattypeofbusinessyourun,yourendgoalistodriveconversions.Toachievethisgoal,you
firstneedtodrivetraffictoyoursite.Iftherearenowebsitevisitors,therearenopeopletoturnintoleads.
Andiftherearenoleads,itmeansyoudon’thavepeopletoconvertintocustomers.
Soit’seasytounderstandthatyoufirstneedtoincreaseyourwebsitetrafficinordertomeetyourother
performancemetrics.Butit’salsoimportanttoattractrelevanttraffic,sothatyoustandabetterchanceof
attractingthepeoplewhoarefarmorelikelytoconvert.
ThisThiseBookwillcoverindetailsomeofthebeststepsyoucantaketoincreasewebsitetrafficandattract
relevantleads.Usingthesetipswillhelpyoubeabletomakeadjustmentstoyourcampaignsandselect
methodsthatworkforyou.Byadoptingthesemethods,youwillbeabletoincreaseyourwebsitetrafficsig-
nificantlyandmakeimprovementsinotheraspectsofyourperformance.
Canyouthinkof10peopleyouknowwhoarenotonsocialmedia?Youmighthavesome
troublelistingmorethan2namesinjustafewseconds.Mostpeopleweknowhaveaprofile
onatleastonesocialmediaplatform.
Withsocialmediabeingsowidelyused,itcanbeoneofthemosteffectivechannelsfordriv-
ingtraffictoyoursite.Infact,Shareaholicreportedin2015that31.4%ofalltraffictoweb-
sitescamefromsocialnetworks.
CHAPTER1
SOCIALMEDIA
INTRODUCTION
3
Herearesomeofthebestwaystoincreaseyourwebsitetrafficusingsocialmedia:
Ifyou’reonPinterest,it’stimetotryRichPinsandseehowtheyimpactyourwebsitetraffic.
RichPinsaredifferentfromstandardpinsinthattheyincludemoredetailsabouttheproduct.
Forinstance,aRichPinmayincludeproductinformationsuchaspricing,linkstotheproduct
page,availableinventory,etc.Here’sanexampleofhowRichPinslook.
#1:MAKEUSEOFRICHPINS
4
AccordingtoresearchconductedbythePewResearchCenter,Facebookcontinuestobethe
mostpopularsocialmedianetworkwith79%ofadultsontheinternetusingit.Makingitthe
bestplatformforsharingyourcontentwiththegoalofdrivingvisitstoyoursite.
WithsuchahugenumberofFacebookusers,there’sagoodchanceyou’llfindmanyofyour
targetcustomersonthisplatform.Andifyouwishtodrivethemtoyoursite,you’llfirstneed
toengagethem.ThereareseveralwaystoengageyourFacebookaudience,butthemostim-
portantoneistoshareintriguingcontentthat’srelevanttothem.
Usetheplatformtoshareyourlatestblogpostsorpromoteyourupcomingproducts.Youcan
createpreviewsorteaserstogowiththepostandenticeyouraudience.Andmakesureyou
includealinktothecompletepostsopeoplecanclickonitandlandonyoursite.
Vox.comhasbeendoingthisincrediblywell.Inadditiontoproducingengagingcontent,their
editorsandwritersarerequiredtooptimizetheirpostsforsharing.Forinstance,theyhaveto
choosecompellingimagesanddevelopcatchyheadlinestobeusedintheirsocialmediapro-
motions.
Theycreatefunnyandengagingimagestopre-
viewtheirpostsonFacebookandengagetheir
audience.Thepostinthescreenshotabovehas
receivedmorethan3,000reactions.Topromote
theirinterviewvideos,theypostashortteaser
videoalongwithalinktothefullvideo.Theirgoal
istoengagetheaudienceonFacebookand
hopefullyconvincethemtovisittheirwebsitehopefullyconvincethemtovisittheirwebsite.
Sincetheyhaveadoptedthistechnique,
FacebookreferralsforVox.comhaveincreased
byalmost200%withinaperiodofsixmonths.
TherearealsotimeswhenFacebookcontributed
around40%oftheiroverallmonthlytraffic.You
canalsopromotecontestsandsalesthrough
Facebook.
#2:SHAREYOUR
CONTENTTHROUGHFACEBOOK
5
Inthepreviously-citedstudyconductedbythePewResearchCenter,Twitterwasclassifiedas
thethirdmostpopularsocialnetworkwith21%ofalladultsintheU.S.usingit.AlthoughIns-
tagramisthesecondmostpopular,therearesomelimitationsintermsoflinksunlessyou
haveashoppablegallery.
ThroughTwitter,youcanshareyourblogpostsandothertypesofcontenttoengageyourfol-
lowersanddrivethemtoyoursite.Ideally,youneedtohaveengagingheadlines,eye-catching
images,andengagingcaptionsalongwiththelinktoyourcontent.
It’salsoimportantthatyoutweetfrequentlysothatpeoplenoticeyou.Butthisdoesn’tmean
youshouldtweeteveryotherhourorso.Twoorthreetweetsadayshouldbegoodenoughto
keepyouraudienceengagedwithoutannoyingthem.
#3:SHAREYOUR
CONTENTTHROUGHTWITTER
6
Quorahadcloseto400millionvisitorsinMay2017,accordingtoSimilarWeb.And72.79%
ofthattrafficcamefromsearch.
Soifyouwanttoincreasetraffictoyourwebsite,youcanmakethemostofthisplatformby
showcasingyourexpertise.Thiswillensurehighvisibilityinsearchesrelatedtothetopicand
youshouldbeabletoattractrelevantsearcherswhomightdecidetocheckoutyourlinkafter
readingyouranswers.
#4:ANSWER
RELEVANTQUESTIONSONQUORA
7
Anotherwaytoleveragesocialmediafor
trafficisbyusingLinkedInGroupstoshare
yourcontentwitharelevantaudience.Join
groupsthatarerelatedtoyourindustryso
youcangetconnectedwithpeoplewhoare
likelytobeinterestedinwhatyouhaveto
say.
OnceOnceyouhavesharedyourblogpostcon-
tent,casestudies,andresourcesthrough
thesegroups,youshouldseeariseintraffic
toyoursite.
Andwhat’smoreisthatthesepeoplemay
evenshareyourcontentwiththeirownfol-
lowersorthroughtheirwebsite,furtherim-
provingyourchancestodrivewebsitetraf-
fic.It’sveryimportanttoneverspamthe
groupbyconstantlysharingcontentthat
othermembersmightfinduseless.
Makesureyoualsocontributetothegroup
bycheckingoutandinteractingwithcontent
sharedbyothergroupmembers.
TofindsomeofthebestLinkedIngroupstobeapartof,conductasearchforrelevantkey-
wordsandthenselect“Groups.”
#5:PARTICIPATEINLINKEDINGROUPS
8
Asasocialnewsaggregationplatform,Redditcanbeanexcellentsourceoftrafficifyour
targetaudiencefrequentsit.You’llneedtojoinrelevantsubredditsandthensharecontent
withtheusersthere.Peoplewillthenupvoteordownvoteyourcontentdependingonhow
theylikeit.Themoreupvotesyouget,thebetteryourchancesareofgainingvisibilityand
websitetraffic.
EntrepreneursEntrepreneurslikeTravisLevellhaveusedtheplatformtogeneraterelevantwebsitetraffic.
Usingonlythreepoststotherightsubreddits,hewasabletodrivemorethan1,000sessions,
outofwhich96.2%werecompletelynew.
#6:MAKETHEMOSTOFREDDIT
9
Optimizingyourwebsiteisacrucialsteptowardsincreasingyourwebsitetraffic.Infact,it’s
oneofthefirststepsnecessarytoboostyourrankingonsearchresultpages.Whenyourank
higherinsearchresults,yourwebsitewillbemorevisibletorelevantsearchers.Meaningyou
standabetterchancetodrawinthesesearcherstoyoursite.
Whilethereareseveralelementsinvolvedinwebsiteoptimizationforincreasedtraffic,there
aresomeelementsthathaveamoresignificantimpactonyourtrafficthanothers.It’simport-
anttorememberthatyouneedtocombinethesetacticsforyouroveralloptimizationefforts.
CHAPTER2
WEBSITEOPTIMIZATION
10
Metacontentisthepreviewofyourwebpagethatshowsupinthesearchresults.Itgivesa
quickinsightintowhatyourpageisallabout,sosearcherscaneasilydeterminewhetheror
notit’srelevanttothem.
Byprovidingthemwithmetainformation,youaremorelikelytodrawinrelevantvisitors
toyoursite.That’swhymetacontentoptimizationisalwaysacrucialstepinwebsite
optimization.
ForMotorCarsLtd.,metatagoptimizationplayedahugeroleinincreasingtherankingand
visibilityoftheirwebpages.TheyswitchedtoamoreSEO-friendlymetacontentforeach
page,whichwaslargelyresponsiblefortheirwebsiterankinginthefirstpageforcertainkey-
words.This,alongwithseveralotherSEOstrategies,helpedthemincreasetheirvisibilityand
expandtheirreach.
ForMadeComfy,metacontentoptimizationwasanimportantpartoftheirSEOefforts.They
usedcarefully-selected,relevantkeywordstooptimizethemetatagsforeachpage.Within
fourweeks,theirwebsiterankedinthefirstpageforhalfofthekeywordstheyused.Andthey
alsoexperienceda15%increaseinsitetraffic.
AccordingtoMoz,yourmetadescription
shouldbelongenoughsothatitcande-
scribewhatthepageisallabout.However,it
shouldn’tbelongerthan160characters,as
searchenginesmaynotdisplaytherestof
thecharacters.
Thedescriptionshouldbeactionableand
compellinginordertoconvincepeopleto
clickthrough.Andwhileitshouldcontain
relevantkeywords,itshouldn’tbestuffed
withkeywordstothepointthatthedescrip-
tiondoesn’tmakesense.
#7:OPTIMIZEYOURMETACONTENT
11
Anotheressentialstepinwebsiteoptimizationistooptimizeyouron-pagecontentwith
relevantkeywords.Thiscanimprovethevisibilityofyourwebsiteinsearchresults,whichis
crucialforattractingrelevantvisitorstoyoursite.
On-pagecontentoptimizationinvolvesselectingarelevanttargetkeywordthathasa
highsearchvolumeandlowcompetitionhighsearchvolumeandlowcompetition.Youthenusethiskeywordinauthenticwaysinthe
heading,subheading,andbodyofyourcontentaswellastheURL.It’simportanttoavoid
stuffingthecontentwithkeywords,asyouneedtomakesurethecontentsoundsnaturaland
compelling.
#8:OPTIMIZEYOURON-PAGECONTENT
12
AccordingtoWeareSocial,mobilephones
accountformorethanhalfoftheglobalin-
ternettraffic.Thisbeingthecase,there’sa
goodchancethatsomeofyoursitevisitors
areusingtheirphonesorsomeothermobile
devicetoexploreyoursite.Tocatertothe
needsofthesevisitorsyouwillneedto
switchtoaresponsivewebdesignswitchtoaresponsivewebdesign.
Althoughmobileresponsivenessmaynot
directlyimpactyourtraffic,itmayinfluence
otherfactorsthathaveaneffectonyour
traffic.Inotherwords,thereisacorrelation
betweenmobileresponsivenessand
websitetraffic.
Ifyourwebdesignisdifficulttonavigateonasmallscreenandvisitorshavetosquintorpinch
zoomtoreadthecontent,itmightfrustratethemandruintheirexperience.Itmightmake
themwanttoleaveandgotoanotherwebsite.Thismeanstherewillbeanincreaseinbounce
rate,whichcouldnegativelyimpactyourranking.Andthisinturnresultsinlowervisibility,
whichhampersyourchancesofdrivingtraffic.
Thiscasestudyisproofthatmobileresponsivenesshasanimpactonwebsitetrafficby
improvinguserexperienceanddecreasingbouncerate.Whenvisitorshaveapleasant
experiencebrowsingyoursite,it’snotonlygoingtomakethemstaybutalsoenticethem
tovisitagain.Soifyou’renotyetusingaresponsivedesignonyoursite,it’stimetomake
aswitch.
#9:SWITCHTOARESPONSIVEDESIGN
13
You’reprobablyfamiliarwithguestpostingandmayhaveevenwrittenafewguestposts
before.Butifyouwishtodrivemoretraffictoyoursite,youneedtotakeyourguestposting
strategytoanewlevel.Itshouldbecomeavitalpartofyourcontentmarketingstrategy.Not
onlyshouldyousubmitguestpoststootherwebsites,youshouldalsostartacceptingguest
postsonyours.
CHAPTER3
GUESTPOSTING
14
Whenyousubmitguestpoststorelevant
andreputablewebsites,you’rebuilding
high-qualitybacklinksforyourwebsite.
Sinceagoodlinkprofilecanimproveyour
ranking,youwillbeabletoincreasevisibility
anddrivemoretraffictoyoursite.Plus,
you’reprovingyourcredibilitytotheweb-
sitesite’saudience,whomightdecidetovisit
yoursiteafterreadingyourguestpost.
Asyoucansee,theirreferralsourcesarehigh-authoritywebsitesthatarelikelytobring
high-qualitytraffic.Butthisisn’ttheonlycaseinwhichguestpostinghasdriventrafficfor
websites.AGuestPostTrackercasestudyfoundthatasingleguestpostgenerated50,000
visitorswithinjustthreedaysofthepostbeingpublished.
Inotherwords,submittingguestpostscan
helpyougarnertrafficinmorewaysthan
one.AcasestudyonTheHOTHfoundthat
linksfromguestpostsdroveasignificant
amountoftraffictotheNinjaOutreachweb-
site.Intwoyearsworthofreferraltraffic,
5.47%camefromwebsitesonwhichthey
submittedguestpostssubmittedguestposts.
15
#10:SUBMITGUESTPOSTS
Besidessubmittingguestpoststoreputable
websites,postingcontentfromguestblog-
gersisalsoanexcellentwaytodrivetraffic
toyoursite.Bydoingthis,you’reengaging
youraudiencebyprovidingthemwithfresh
content.Butthat’snottheonlyreasonwhy
acceptingpostsfromguestbloggersisso
importantimportant.
Manyauthorshaveanestablishedaudience
onsocialmediaandontheirblogs.Once
youpublishtheircontribution,theycan
shareitwiththeirfollowersandsubscribers,
inturndrivingtheirfollowerstoyourweb-
site.It’simportanttomaintainthequalityof
yourblogbyonlyacceptingcontributions
thatarewell-writtenthatarewell-written,relevant,anduseful.
Allofthesementions,shares,and
promotionspromotionsareanexcellentwayto
drivetraffictoyourwebsite.Forthis
tactictohaveasignificantimpact,
carefullychooseyourguestcontribu-
tors.Iftheysendyouapitch,seewhat
theyhavetoofferintermsofreachand
contentquality.Theydon’tnecessarily
havehavetohaveaninfluencerstatus,but
theyshouldatleasthaveadecent
numberoffollowersorsubscribers.
16
#11:ACCEPTGUESTPOSTS
Influencersarepeoplewhohaveasignificantreachandhaveanimpactonpeople’sopinions
anddecisions.They’reoftenconsideredassubjectmatterexpertsandpeoplelooktothem
foradviceregardingtheirsubjectspecialty.Duetotheirinfluence,theyarepotentiallyan
excellentchannelforpromotingyourbusinessanddrivingtraffictoyoursite.
AccordingAccordingtoaLinqiareport,89%ofmarketersfoundinfluencercontenttobeeithervaluable
orveryvaluable.And57%ofmarketersbelievethatinfluencercontentoutperformsprofes-
sionalcontent.AnotherLinqiareportfoundthatatleast56%ofmarketersuseinfluencer
marketingtodrivetraffictotheirsiteorlandingpage.
Allthesestatsprovethatinfluencermarketingplaysavaluableroleinabrand’scontent
marketingstrategyandindrivingwebsitetraffic.Nowtakealookatsomeofthewaysyou
canworkwithinfluencerstoincreasetraffictoyoursite:
CHAPTER4
INFLUENCERMARKETING
17
Previously,wetalkedaboutacceptingguest
poststoyourwebsite.Nowtakeitupa
notchandpublishguestpostswrittenbyin-
fluencersandsubjectmatterexperts.Thisis
anexcellentwaytoenrichyourwebsitewith
valuablecontentandprovidesomething
freshandusefultoyourreaders.
Atthesametime,it’salsoaneffective
methodofdrivingtraffictoyoursite.When
youpromotethecontentthroughsocial
media,themerementionofaninfluencer’s
nameislikelytocompelmanypeopleto
clickonthelink.Additionally,theinfluencer
cansharethecontentwiththeirfollowers,
whichshoulddrivetraffictoyoursitewhichshoulddrivetraffictoyoursite.
Insteadofjusthavingthemguestpostonce,
youcouldinvitethemtobecontributorsor
paidcolumniststomakerecurringposts.If
yourbloghasasignificantamountof
monthlyimpressions,thiscouldbegood
publicityforaninfluenceraswellassinceit
providesthemwithaplatformtoreacha
newandlargeraudiencenewandlargeraudience.
TheinfluencerthensharesthecontentwiththeirfollowersusingTwitter.JeffBullas,for
instance,sharesthepostmultipletimestoensuremaximumvisibility.
18
Insteadofjusthavingthemguestpostonce,
youcouldinvitethemtobecontributorsor
paidcolumniststomakerecurringposts.If
yourbloghasasignificantamountof
monthlyimpressions,thiscouldbegood
publicityforaninfluenceraswellassinceit
providesthemwithaplatformtoreacha
newandlargeraudience
#12:INVITEINFLUENCERS
TOWRITEGUESTPOSTS
Itmaynotalwaysbepossibletohaveinflu-
encerssubmitguestpostsonyourblog.In-
fluencersarebusypeopleandmaynothave
thetimetowriteanentirearticletoshare
theirinsights.Butyoucanstillincorporate
theirinfluenceintoyourcontentanduse
thattodrawintraffictoyoursite
Invitethemtodoaninterviewforyourblog
sotheycansharetheirexpertise.Likeinflu-
encerguestposts,thisisagreatwayto
engageyourreaderswithfreshcontent.And
you’realsoestablishingarelationshipwith
theinfluencerbyshowingthemyourappre-
ciationfortheirexpertiseandinsights
Additionally,theinfluencercansharethenewsofyourinterviewwiththeirfollowersandinvite
themtocheckitout.Soyou’llbegainingmoretrafficwhenyouinterviewinfluencers.Ifit’s
notpossibletogettheinfluencerintoyourofficesforaninterview,youcanstillinterviewthem
throughSkypeorbysendingthemasetofquestionstoanswer.
MediakixsharednewsoftheinterviewonTwitter.Andtheinfluencerthenretweetedthispost
tosharethenewswithherfollowers.
19
#13:INVITE
INFLUENCERSFORINTERVIEWS
20
Asestablishedinthepreviouspoints,influ-
encersalreadyhavealoyalfollowingofindi-
vidualswhoareinterestedinwhattheinflu-
encerhastosay.Youcaninviteinfluencers
asguestspeakersforyourwebinarand
drivetraffictoyourwebsiteandgainmore
audienceforthewebina
Justlikewithguestpostsandinterviews,
theinfluencercansharethenewsofthe
webinarandinvitetheirfollowerstopartici-
pate.Thiscouldthenplayacrucialrolein
drivingtraffictoyourwebsite.Outbrain,for
instance,invitedinfluencerslikeJeffBullas
andAnnHandleyforanAMA(askmeany-
thing)webinar.
21
#14:INVITE
INFLUENCERSASWEBINARGUESTS
Thisisoneofthemostpopularwaystofea-
tureinfluencersinyourcontentanddrive
traffictoyoursite.Althoughwespokeprevi-
ouslyofconductinginterviewsifinfluencers
don’thavethetimetowriteaguestpost,
someofthemmaystillbetoopressedfor
timetogiveafullinterview.Insuchcases,
youcaninvitethemtoaddtheirinsightsto
yourexpertrounduppost.
Creatinganexpertrounduppostwithinflu-
encersaddsvaluetoyourwebsitecontent.
Readerscan getusefulinsightsin a
bite-sizedformat,allowingthemtoengage
withyourcontent.Butthebestpartisthat
you’llbegettingmultipleinfluencersto
shareyourcontent,whichcanmakeahuge
differencetoyourreferraltrafficdifferencetoyourreferraltraffic.
Severalotherbloggersandmarketershaveexperiencedthebenefitsofexpertroundupposts
fortheirwebsitetraffic.ASumocasestudyevenhighlightedhowoneexpertrounduppost
generated2,.231pageviewsand1,500shares.
22
#15:FEATURE
INFLUENCERSINROUNDUPPOSTS
AccordingtoresearchconductedbyContentMarketingInstitute,86%ofB2Cmarketersnow
usecontentmarketing.Thesemarketersbelievethatwebsitetrafficisthetopmetricthat
providestrulymeasurableresultsoftheircontentmarketingefforts.
TheThesamestudyfoundthat78%ofmarketershaveexperiencedincreasedaudienceengage-
mentasaresultofcontentmarketing.And67%ofmarketersbelieveithashelpedthemin-
creasethenumberofleads.Thisgoestoshowthatwiththehelpofanoptimizedcontent
strategy,youcanmakesuremorepeopleengagewithyourbrandandvisityourwebsite,
whichwillimprovewebsitetraffic.
Hereareafewideasforoptimizingyourcontentstrategyinsuchawaythatyouexperience
increasedwebsitetraffic
CHAPTER5
OPTIMIZEYOURCONTENTSTRATEGY
23
Everyonecanagreethatcomingupwithfreshcontentideasandwritingausefularticleusing
thoseideasistime-consuming.Withseveralothertaskstofocuson,youmightnotalways
havethetimetoprovidefreshcontenttoyouraudience.Butthatdoesn’tmeanit’stheendof
theworld.
Forthesecondpost,SEOHackerexperienceda283.36%increaseinpageviewsineight
months.Andthethirdonesawa189.02%increaseinpageviewswithinthesametime-
frame.Thesenumbersareproofthatupdatingandoptimizinganolderpieceofcontentcan
stillhaveahugeimpactonyourwebsitetraffic.
Youshouldalsomakeitapointtooptimize
andupdateyouroldpoststoincreaseweb-
sitetraffic.Thisrequiresidentifyingthe
top-performingcontentonyourblogand
thenupdatingit.Youcanupdateitwithrele-
vantkeywords,freshideasbasedonupdat-
edrules,newimages,etc
Oncetheupdateisfinished,youcanthen
shareitwithyoursocialmediafollowers.To
theaudiencethathasn’treadtheoldpost,
thisisentirelyfresh.Andevenforthosewho
havereaditbefore,it’sstillsomethingnew
becauseyou’vemadeseveralchangesto
thecontent.
24
#16:OPTIMIZEOLDPOSTS
Yourcompetitorsareregularlyproducingqualitycontentthatgetsthemplentyofsharesand
drivestonsoftraffictotheirsite.Ifyouwishtooutperformthemanddriveevenmoretraffic
toyoursite,youneedtoproducebettercontent.Andyou’llneedtodistributethiscontent
throughvariousblogs,publications,orinfluencers.
TheThefirststepistolookfortop-performingcontentinyourniche.Whichonesgetthemost
sharesacrossvariouschannels?BuzzSumoisanexcellenttoolforthis.Youcanenteraspe-
cifickeywordrelevanttoyournicheandstartyoursearch.You’llthengetalistofarticlesthat
receivedthemostsharesonFacebook,LinkedIn,Twitter,andothersocialmediachannels.
Amongtheseresults,youcanlookfor
contenttopicsthatinterestyouandwould
beusefulforyouraudience.Thentryto
comeupwithawaytoimproveonthose
articlesarticlessoyoucanprovidesomethingeven
better.Orlookforawaytocreatesomething
newsuchasinfographics,casestudy
collections,etc.
Youcanthenpostthistoyourblogand
sharethelinkwithleadinginfluencersin
yourindustry,yournewslettersubscribers,
andyoursocialmediafollowers.Youcan
alsoshareitonpopularblogsandpublica-
tionsinyourindustry.
25
#17:GETIDEASFROM
TOP-PERFORMINGCONTENT
Yourcontentstrategyshouldalsoinvolvea
strategicplanningofcontentdeliverytiming.
Thisisbecauseyouneedtoupdateyour
blogregularlywithfreshcontentifyouwant
togainmoretraffic.Whenyoucreatenew
blogpostsonaregularbasis,yougiveyour
existingaudienceareasontoreturntoyour
blogblog.
Anditalsogivesyouachancetoattracta
new audiencebecausethenew entries
couldimproveyourvisibilityinsearchen-
ginesifyouoptimizeitproperly.Thishigh
visibilitycanimproveyourchancesof
drivingnewtraffictoyoursite.
InacasestudybybloggerKevinJ.Duncan,
postingdailyresultedina46%increasein
traffic.Therewasan84%increaseinsocial
mediasharesforhisblogpostsafterimple-
mentingthistactic.Hiscommentratealso
increasedby119%comparedtothethree
weekspriortothedailypostingimplemen-
tation.Additionally,therewasaslightdropin
hisbounceratetoo.
Justbecauseyouhavetopostfrequently
doesn’tmeanyoushouldsacrificecontent
quality.Createacontentcalendaranda
contentstrategythatwillhelpyouadjust
yourpostingfrequencyaccordingtoyour
abilities.Ifit’ssimplyimpossibleforyouto
producefresh,original,andvaluablecontent
ononadailybasis,trypostingatleast2-3
timesaweektoboostyourtraffic.
26
#18:POSTMOREFREQUENTLY
CHAPTER6
EMAILMARKETING
27
Tomakesurerecipientsopenyouremail
andclickonthelinktoyoursite,youneedto
personalizeyouremailmessage.Insteadof
simplysendingoutmassemails,youshould
personalizeyouremailsforeveryrecipient.
ImageSource:Boomtrain
28
#19:PERSONALIZEYOUREMAILS
Anotherchangeyouhavetomakeinyour
emailmarketingisindeliverytime.Youneed
tomakesureyouremailreachesrecipients
atthetimewhenthey’remostlikelytoopen
it.Thisimprovesthechancesofgetting
themtoclickonthelinksotheyvisityour
website.
Additionally,theywereabletore-engage15%oftheircontactsandattain85%morenew
contactsafteroptimizingtheirsendtime.
ImageSource:PrismGlobal
ArtificialIntelligencecannowhelpyouim-
provethisdeliverytimeoptimizationbycol-
lectingthebehavioralandinteractiondata
foreachrecipient.Soyoucanautomatically
makeadjustmentstothedeliverytimeac-
cordingtotheindividualpreferencesofyour
emailrecipients
29
#20:OPTIMIZEDELIVERYTIME
Inadditiontopersonalizingemailmessages
basedonarecipient’sinterest,youshould
alsosendoutautomatedemailstriggeredby
specificevents.
Thiscanhelpwithyourwebsitetrafficbecausetherecipientsaremorelikelytoopenandclick
ontheemailifit’srelevanttothem.Andsinceyou’redeliveringacustomizedemailrelevant
totherecipient’sactionsoracertainevent,itcouldcompelthemtoclickthroughtheemail
andvisityoursite.
Forexample,youcansendoutemailstoremindpeopleabouttheexpirationoftheirfreetrial.
It’scrucialtoengageyouraudienceatevery
stageofthecustomerlifecycle–whether
theyjustsignedupforyournewsletter,
downloadedafreeresource,orabandoned
apurchase.
30
#21:AUTOMATE
EMAILSFORDIFFERENT
CUSTOMERLIFECYCLESTAGES
CHAPTER7
LINKBUILDING
31
32
#22:GIVETESTIMONIALS
FORSERVICES/TOOLSYOUUSE
Siteaggregatorscanbeanexcellentsource
ofbacklinksifyouwishtoincreaseyour
traffic.Whenyoupromoteyourblogorweb-
sitethroughthesesites,youhaveagood
chanceofgettingnoticedbypeoplewhoare
lookingfornewsitesorcontenttocheck
out.
#23:PROMOTEYOURBLOG
THROUGHCONTENTAGGREGATORS
33
#24:SHARECONTENTONSLIDESHARE
34
35
#25:GETLISTEDIN
RELEVANTBUSINESSDIRECTORIES
Youneedtofirstbuildyournameinthein-
dustryandshowcaseyourexpertisethrough
guestblogging.Thiswillhelpyougrabthe
attentionofbloggers,influencers,andpubli-
cationsthatareconductingexpertroundup
interviews
Inadditiontocreatingexpertroundups,youcanevenparticipateinexpertroundupinterviews
conductedbyotherwebsitesorbloggers.Thiscouldhelpyouearnlinkbacksfromthose
websites,whichwillhelpenhanceyourlinkprofileandalsoresultinhighertraffic.
Onceyouhaveestablishedanameas
someonewithexperienceandknowledgein
theindustry,youmaygetapproachedto
contributetoexpertroundupposts.Grabthe
opportunitytofurtherstrengthenyourrepu-
tationandreachawideraudience.
36
#26:PARTICIPATE
INEXPERTROUNDUPS
Anotherexcellenttacticfordrivingtraffictoyoursiteisbypromotingyouroffersanddis-
countsthroughdealssites.Youmaynothaveayear-roundofferbutwhenyoudocomeup
withapromotion,makesureyougetintouchwiththesesites.Herearesomeofthebest
websitesthroughwhichyoucanpromoteyourdeals:
Slickdeals
DealNews
TechBargains
Offers.com
Youcanevenenhancethevisibilityofyourdealbyinvestinginadvertisingonthesesites.
Slickdeals,forinstance,givesretailerstheopportunitytobepartoftheir“FeaturedDeals”.
Promotingyouroffersonthesedealssitesisagreatwaytoimproveyourwebsitevisibility
amongcustomerswhoareinterestedingrabbingthebestdeals.Andifyourofferisenticing
enough,youcaneasilyleadthemtoyoursite.
37
#27:RUNPROMOSONDEALSSITES
Guestpostingmaybeanexcellentwaytoshowcaseyourexpertisetoanewaudience.But
youmaynotalwayshavethetimetowriteanew,high-qualityarticleeverysingleday.Inbe-
tweentheguestpostsyousubmittoothersites,youcanalsoearnbacklinksbycommenting
onrelevantblogposts.
However,avoidwritingspammy-lookingcopy-pastedcommentsatallcosts.Ifyou’replan-
ningonleavingablogcomment,makesureyouthoroughlyreadandunderstandthepost.
Thenthankthewriterforthetipsandinsights.Followthisupwithabriefmentionofwhatyou
thinkregardingthetopicandthentalkaboutarelevantarticlefromyourblogormentionyour
tool/servicewhenit’sappropriate.Inotherwords,yourcommentshouldaddvaluetothecon-
versationinsteadofblatantlypromotingyourself
Youcanstartbypickingoutafewrelevant
keywordsandreadingthetopblogposts
thatshowupinthesearchresults.Andthen
followthetipabovetowritevaluableandin-
sightfulcommentswhilelinkingbacktoa
relevantpageonyoursite.
38
#28:POSTCOMMENTS
ONRELEVANTBLOGS
Mostofthetipsmentionedaboveareachievablewithoutmuchcost.Buttherearetimesyou
needtomakesomefinancialinvestmentstogetthedesiredresults.Sowhenyouwishto
drivetonsoftraffictoyoursite,youmayneedtoinvestinpaidadvertisingcampaigns.Here
aresomeofyourbestoptions:
CHAPTER8
ADVERTISING
39
Afteryou’veoptimizedyourwebsitefor
searches,youmayseesomeimprovements
withinafewdays.Butiftheresultsaren’t
fastenough,youmaywanttoleverageyour
effortsthroughPPCcampaigns.
UK-basedClickConsultdevelopedarelevantandpersonalizedPPCcampaignforAct-On.
Theseeffortsresultedina206.6%increaseinclickstotheirwebsite.Theywerealsoableto
reducetheircostperclickby50.3%.
Thisway,youenhanceyourvisibilityin
relevantsearchresultswhenyourorganic
rankinghasn’tyetimprovedsignificantly.
40
#29:INVESTINPAIDSEARCH
41
#30:INVEST
INFACEBOOKADS
Inadditiontotheregularphotosandcarou-
selads,youcanhavevideoads.Andwith
theintroductionofInstagramStories,you
canevenrunyouradcampaignthrough
stories.Thechoiceisuptoyou.Youcanrun
afewtestcampaignsandseewhichworks
best.
42
#31:INVESTIN
INSTAGRAMADS
Pinterestisanothersocialmediaplatform
youshouldleverageforadvertising.Accord-
ingtoShopify,it’sthesecondbiggestsource
oftrafficfrom socialmediachannelsto
Shopifystores.There’salsotheaddedad-
vantagethatshopperscomingfromPinter-
esttendtohaveamuchhigheraverage
ordervaluethanthoseshoppersfromany
othersocialchannel.
ForAdoreMe,PromotedPinsresultedinanimmensetrafficincrease.Theirtrafficfrom
Pinterestgrewby2600%andtheirclick-to-purchaseratewas50%higherthanother
channels.
Ifyouwanttooptimizetrafficcomingfrom
Pinterest,youcaninvestinPromotedPins.
Thesearelikeregularpinsbutyoucanget
morepeopletoseethemifyoumakea
smallfinancialinvestment.Unlike with
FacebookadsorInstagramads,thesePro-
motedPinswillcontinuetobringtrafficlong
afterafteryourcampaignendsbecausepinslast
forever.
43
#32:INVESTIN
PROMOTEDPINS
Twitterisalsooneofthemostpopularsocial
mediachannels.AccordingtoStatista,the
platformcurrentlyhas328millionmonthly
activeusers.Thismakesitidealforrunning
anadvertisingcampaignforthosewhowish
toboosttheirtraffic.UsingTwitter,youcan
deliverrelevantadstoyourtargetcustom-
ersbasedontheirlocationersbasedontheirlocation,interests,activi-
ty,andmore
Theythenexecutedasecondphaseoftheadcampaignbyretargetingpeoplewhohadinter-
actedwiththeGIFs.Thistime,theyusedWebsiteCardscustomizedaccordingtotheaudi-
ence’sspecificinterests.Withthehelpofthisadcampaign,BahiaPrincipewasableto
increasetheirwebsitetraffic44times
BusinessesliketheBahiaPrincipehave
madeuseofTwitteradstoreacharelevant
audienceanddrivemoretraffictotheir
website.TheyfirstcreatedcustomGIFsfor
fourtargetaudiencegroupssuchasfood-
ies,travelenthusiasts,coupleslookingfor
romanticgetaways,andparentslookingfor
familyvacationsfamilyvacations.
44
#33:INVESTINTWITTERADS
Here’showyourpromotedcontentwouldlookonauser’snewsfeed.
45
#34:INVESTIN
LINKEDINSPONSOREDCONTENT
CHAPTER9
ADDITIONALTIPS
46
Youcanpromotethegiveawaythroughsocialmediaandgetyourfanstoshareitwiththeir
followers.Youcanalsopromotethegiveawaythroughyournewsletterandinvitepeopleto
enter.Here’showPayPaldoesit.
Ifit’sahugegiveaway,youcouldevenhaverelevantinfluencersorpublicationspromotethe
contest.Youcanreachouttoinfluentialbloggersandoffertocompensatethemforpromoting
yourgiveaway.Youcouldeitherpaythemperpostorpaythemafixedamountforeveryclick
toyoursite.
47
#35:RUNAGIVEAWAYONYOURSITE
Thesearethetop35waysthatcanhelpyoudrivemorewebsitetraffic.Asyoucansee,there
areawidevarietyofoptionswhetheryou’reastartup,asmallbusiness,oralargeorganiza-
tion.Youcansimplyselectanyofthesetipsandstartapplyingthemaslongasthey’resuit-
ableforyourbusiness.Youcanalsomakeadjustmentstothesetacticsandcombinethem
withothertacticsasnecessary.
Amongtheseoptions,you’llfindonesthatrequireabitoffinancialinvestment.Butmostof
themrequirejustabitofeffortwithlittletonoadditionalfinances.Thismakesthemperfect
foranybusinessthatwantstoexperiencegrowthusingminimalinvestment.
Didyoufindthesetipshelpful?Ifyoudid,makesuretolookoutforthesecondvolumein
whichyou’llfindmoreeffectivetipstodrivewebsitetraffic.
48
CONCLUSION
AninfluencermarketingconsultanttoFortune500companies,andcelebrityA-listers,Shane
Barkerhashelpedthousandsofexpertentrepreneursexpandtheirreach,andbolstertheir
reputations.Whetherit’slaunchingproducts,creatingandconvertingnichewebsitetraffic,or
buildingtargetedsalesfunnels,ShaneworksdailytomakesurebrandslikePumaandIMAX
stayrelevantandinfluential.Hisvastwheelhouseincludesbusinessdevelopment,marketing
blueprints,SEO,andsocialmediamarketing.
PracticingPracticingwhathepreaches,Shanewritesprodigiouslyonmanyfacetsofcontentmarketing
andSEObestpractices.HeisatopcontributoratINC.comandTheHuffingtonPost,andhas
beennamedoneofthetopSalesforceinfluencersforhisviralarticle,“15KeysToWriting
BetterContentForSocialMediaCampaigns.”InDecember2016,hewasnamedthe13th
mostinfluentialmarketeronlinebytheContentMarketingInstitute.Heproudlyaddshis
charmingpersonalitytothemixwiththeSEMrushvideoseries,“InfluencerMarketingwith
ShaneBarker!”
49
ABOUT
SHANEBARKER

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35 Proven Ways To Triple Your Website Traffic [vol 1]