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Bitcoin (Technology and UX Project) 1
Course: Digital Marketing Certificate
College: National College of Ireland
Module: Technology and User Experience
Lecturer: Dermot Bradfield
Project Title: Bitcoin
Authors: Shane Hickey
Barry Regan
John Torsney
Submission date: November 12th
2014
Bitcoin (Technology and UX Project) 2
1.0) Executive Summary
Summary of the Technology
2.0) Traditional Currency and Money
2.1) What is Bitcoin?
2.2) How does the Technology work?
2.3) Balances
2.4) Transactions, Public and Private Keys
2.5) Finite Supply
2.6) Processing Mining
2.7) Summary
The Current Uses of Bitcoin
3.0) Introduction: The Current Uses of Bitcoin
3.1) Acquiring Bitcoin
3.2) Storing Bitcoin
3.3) Making Purchases with Bitcoin
3.4) Investing in Bitcoin
3.5) Bitcoin and the Dark Web
3.6) Bitcoin in Ireland
Competition
4.0) Bitcoin Competition: An Introduction
4.1) Traditional Currencies as Competition
4.2) Other Crypto-currencies
4.3) Government/ Privately backed Crypto-currencies
4.4) Online Payment Systems as Competition
Bitcoin (Technology and UX Project) 3
The Future of Bitcoin
5.0) The Future of Bitcoin: An Introduction
5.1) Entrepreneurial Rubber Stamping
5.2) Governmental and International Institutional Backing
5.3) MasterCard and Patent Filing
5.4) Circle Bitcoin Bank and Mt. Gox
5.5) Don’t cry for me Argentina
5.6) Conclusion: The Future of Bitcoin, the 64,000 Bitcoin Question
Bibliography
Appendices
Appendix A
Appendix B
Bitcoin (Technology and UX Project) 4
1.0)Executive Summary
Bitcoin is in simple terms a digital currency. It was originally developed in 2009 by a pseudonymous
developer named Satoshi Nakamoto.
It is a decentralized peer to peer innovative payment network that is powered by its users with no
central authority, banks or middlemen.
Bitcoins are transferred directly from person to person via the internet without the need to go
through a bank or clearing house. This means there are no transaction fees.
The technology behind Bitcoin is open source whereby no one owns it. You can send, trade and
purchase Bitcoins from your computer, tablet, smartphone or other device to anyone in the world,
day or night. This means you can use them in every country, your account cannot be frozen and
there are no pre requisites or arbitrary limits (Bitcoin, 2014).
Before we explore the technology of Bitcoin and how it works, it is first worth exploring the concept
of traditional currency and how money works in today’s market place.
Bitcoin (Technology and UX Project) 5
Summary of the Technology
2.0) Traditional Currency and Money
According to the International Monetary Fund website (2014), money is something that holds value
over time, can be easily translated into prices and is widely accepted in exchange for goods or
services. Many different things have been used as money throughout history, among them gold and
silver. Money gradually took the place of the bartering system when commodities like precious
metals became more widely accepted as forms of payment. Because these commodities are rare,
they became more valuable.
Nowadays, we use paper as money which is commonly known as Fiat money. Fiat money is
materially worthless but has value simply because a nation collectively agrees to ascribe a value to it.
Once paper became the accepted form of currency globally Governments had to provide a
guarantee on the value because the paper itself was worthless. Countries control the printing of
money which directly affects the value of the money. As more is printed, each note is worth less.
Therefore, the Government limits the overall supply of money, meaning that the money becomes
more valuable (Gobry, 2013).
Chris Dunn in his video series on Bitcoin (2013) explores the concept of money further and lists four
properties that define what money is.
1. It needs to be divisible i.e. broken down into small amounts.
2. It has to be durable – it needs to be able to stand the test of time i.e. it won’t evaporate into
thin air.
3. It must be fungible. The Investopedia website (2014) refers to fungibility as “a good or
asset’s interchangeability with other individual’s goods or assets of the same type”. To give
you an example, this is where one US dollar is equal to the value of another US dollar.
4. It has to be verifiable. You need to be able to verify that it is real and not counterfeit.
So how does Bitcoin compare to that of traditional currency and does it have any similarities or
significant differences?
In many ways Bitcoin is similar to traditional currencies. It is recognised and has value. It can be used
to buy things and its value can change according to market variables. Unlike most traditional
currencies, however, Bitcoin is not bound to an institution or country. It is not subject to authorities
Bitcoin (Technology and UX Project) 6
like banks or governments that are typically associated with other currencies. Despite its complex
technology Bitcoin is based on a simple idea – that people all over the world can exchange products,
services and credits freely, instantly and easily without the need for intermediary bodies like banks,
merchant accounts or payment gateways (Bit Trade Australia, 2014).
2.1)What is Bitcoin?
Bitcoin is an open source peer to peer digital payment network that offers an alternative to regular
bricks and mortar banking. Unlike traditional currency such as Dollars, Euros or Yen, Bitcoin is a
decentralised digital currency also commonly referred to as a crypto-currency (Ball, 2011). In simple
terms it is digital money being transferred and exchanged from person to person over the internet
with no central authority, bank or intermediaries involved. It is like electronic cash that you can use
to pay friends and merchants. Exchanges are made via wallet software rather than the traditional
wallet in your back pocket (Bitcoin, 2014). According to the We Use Coins website (2014), there are a
number of advantages with Bitcoin. The fees are much lower than online banking as you don’t have
to pay an intermediary. You can use them in every country, your account cannot be frozen and there
are no pre-requisites or arbitrary limits.
2.2)How does the technology work?
From a user perspective, Bitcoin is nothing more than a mobile app or computer programme that
provides a personal bitcoin wallet and allows a user to send and receive bitcoins with them.
The Bitcoin website (2014) breaks the technology down into three parts
 Balances – the Block Chain
 Transactions – Private Keys
 Processing – Mining
Bitcoin (Technology and UX Project) 7
2.3) Balances
Until the invention of Bitcoin in 2009, online transactions always required a trusted third-party
intermediary. Jerry Brito and Andrea Castillo (2013) provide a nice example of this in action.
“If Alice wanted to send $100 to Bob over the internet, she would have to rely on a third party
service like Paypal or MasterCard, Intermediaries like PayPal keep a ledger of the account
holder’s balances. When Alice sends Bob $100, PayPal deducts the amount from her account
and adds it to Bob’s account. Without such intermediaries, digital money could be spent twice.
Imagine there are no intermediaries with ledgers and digital cash is simply a computer file, just
as digital documents are computer files. Alice could send a $100 to Bob by attaching a money
file to a message. But just as with email, sending an attachment does not remove it from one’s
computer. Alice would retain a copy of the money file after she had sent it. She could then
easily sell the same $100 to Charlie. In computer science this is known as the ‘double spending’
problem and until Bitcoin it could only be solved by employing a ledger-keeping trusted third-
party” (Britto and Castillo, 2013).
Bitcoin has solved this double spending problem which is one of the reasons why it has gained so
much popularity. The way it does this is through its distributed peer to peer network which works
similarly to bit torrents.
Every transaction that occurs in the Bitcoin economy is registered in a public, distributed ledger,
which is called a block chain. Bitcoin protects against double spending by verifying each transaction
added to the block chain to ensure that the inputs for the transaction had not previously been spent.
In essence, the global peer-to-peer network takes the place of the intermediary (Ramzan, 2013)
In other words, the Bitcoin currency is controlled by the consensus of the market participants and to
reiterate no one person or one group controls the Bitcoin network. (Dunn, 2013)
Bitcoin (Technology and UX Project) 8
2.4) Transactions, Public Keys and Private Keys
According the Bitcoin.org website (2014), “a transaction is a transfer of value between Bitcoin
wallets that gets included in the block chain”. When a user wants to buy, sell and transfer Bitcoin
they are given a Bitcoin address. A Bitcoin address is the pairing of a public key and a private key. A
public key is a code you share with people to receive money and transfers. A private key is used to
protect Bitcoin user’s transactions. Essentially it is a secret number that allows Bitcoins to be spent
securely. This key is needed to spend and move available funds in your Bitcoin account. Private keys
can be kept on computer files and also if the code is short enough they can be printed on a piece of
paper.
“The private key acts as a digital signature during a transaction to verify the identity of the Bitcoin
user. The signature also prevents the transaction from being altered once it has been issued”
(Bitcoin, 2014).
The Bitzuma website (2014) provides valuable insights into the important role that Private Keys and
Public Keys play in the Bitcoin network.
“Imagine Alice wants to pay Bob 10 bitcoin (BTC). She begins by creating a transaction
identifying Bob as the payee and 10 BTC as the amount to be transferred. Alice then broadcasts
this transaction to all users of the Bitcoin network. In using this system, Alice faces two
fundamental problems. First, she needs a way to identify both herself and Bob in the
transaction. Alice can't employ a central authority such as a government registry or email
provider because that would conflict with Bitcoin's decentralized, trustless nature. Second,
Alice needs a way to prevent others from changing her transaction and forging transactions in
her name. Bitcoin solves these problems through a system called public key cryptography. This
system uses two pieces of information to authenticate messages. A public key identifies a
sender or recipient, and can be distributed to others. A private key is used together with the
public key to create an unforgeable message signature. The private key must be kept secret.
Public and private keys are mathematically linked” (Bitzuma, 2014).
So in summary the public and private keys are designed to protect the security of Bitcoin users’
transactions.
Bitcoin (Technology and UX Project) 9
2.5) Finite Supply
Bitcoin was designed as an online currency and commodity that is deflationary by nature. It is
modelled on existing commodities such as gold. Therefore, the Bitcoin supply is finite. There will only
ever be 21 million bitcoins in circulation and it is believed that at the current rate of creation, the
final bitcoin will be mined in the year 2140 (Volastro, 2014). This maintains the value of the Bitcoin
currency.
2.6) Processing – Mining
The process of mining is to add authority, security and value to the Bitcoin network. Mining is how
new bitcoins are created. So how does Bitcoin achieve this and how does one mine Bitcoin?
The production of bitcoins is called mining with millions of dollars mined or exchanged electronically
each day. Every Bitcoin transaction is verified using an extremely complex algorithm and these
verifications are done by a large network of mining computers competing against each other
(Coindesk, 2014). When a miner successfully verifies a transaction, he or she is rewarded with a
small amount of bitcoin and can also receive a transaction fee. This is also how new bitcoins are
introduced into the system (Bitcoin, 2014).
According to the Bitcoin website;
“Mining is a distributed consensus system that is used to confirm waiting transactions by
including them in the block chain. It enforces a chronological order in the block chain, protects
the neutrality of the network, and allows different computers to agree on the state of the
system. To be confirmed, transactions must be packed in a block that fits very strict
cryptography rules that will be verified by the network. These rules prevent previous blocks
from being modified because doing so would invalidate all following blocks” (Bitcoin, 2014).
A considerable amount of mining is required to verify a block of transactions. This amount is
automatically generated by the network so that the bitcoins are always created at a predictable and
limited rate.
Bitcoin (Technology and UX Project) 10
The Bitcoin Wikipedia page states;
“Mining is intentionally designed to be resource intensive and difficult so that the number of
blocks found each day remains steady. Individual blocks must contain a proof of work to be
considered valid. This proof of work is verified by other Bitcoin nodes each time they receive a
block” (Wikipedia, 2014)
Your bitcoins are stored in your digital wallet similar to an online banking account. When you
purchase, transfer or exchange bitcoins an electronic signature is added. After a few minutes the
transaction is verified by a miner and permanently and anonymously stored in the network (Bitcoin,
2014).
2.7) Summary
The Bitcoin technology is highly complex and this section is very much an introduction to how the
technology works. Over the next number of sections we will provide a more detailed breakdown of
how to acquire bitcoins, how to make purchases with bitcoins, how to invest bitcoins, competitors to
Bitcoin and what future we see for Bitcoin.
Bitcoin (Technology and UX Project) 11
3.0) The current uses of Bitcoin: An Introduction
So you now understand the general concept of Bitcoin and how the technology works. In order to
see what you can do with Bitcoin we need to examine how you can acquire Bitcoin and then what
you can use Bitcoin for.
3.1) Acquiring Bitcoin
Chris Dunn deals with the first scenario in terms of the acquisition of Bitcoins. Essentially there are
three different ways to acquire Bitcoins (Dunn, 2013):
1) Buy (From a person or an Exchange)
2) Barter (Sell product or service for Bitcoins)
3) Mine (Run software to find Bitcoins)
Most people will not have the resources to set up as a merchant selling products or services just to
acquire bitcoins. Similarly, mining bitcoins requires expertise and very expensive software. Buying is
simplest and there are two routes to acquiring Bitcoins; to buy them from a person or from an
exchange.
Peer to Peer:
In order to make a peer to peer Bitcoin transaction you need to set up a Bitcoin wallet which will
allow you to digitally send and receive Bitcoin. As a working example if you want to buy .1 of a
Bitcoin from someone, remember it’s a highly divisible currency, you need to physically or digitally
pay them in real currency and give them your Bitcoin address. They will send the Bitcoin to your
wallet and then wait several minutes for the transaction to be verified by the Bitcoin miners.
Bitcoin (Technology and UX Project) 12
Purchase from an Exchange:
There are number of online Bitcoin exchanges such as Coinbase (US only) and Bitstamp
(Passport/Utility Bill required). They will typically charge in the region of 1% as a fee on the
transaction. So if you are purchasing €100 worth of Bitcoin you will pay €1 in commission to the
exchange (Weusecoins, 2014).
There is another exchange which is very popular in the US called localbitcoin.com where you can
arrange to meet Bitcoin sellers in your local area. For example you can search for sellers within a
certain postal code and arrange to meet them locally (Weusecoins, 2014). You can also find sellers of
Bitcoin on sites such as EBay but there are a number of security concerns when pursuing this option
(Sun, 2014).
3.2) Storing your Bitcoins.
Once you have Bitcoins you will need to store them somewhere and there are normally four types of
Bitcoin wallet (Dunn, 2014):
1) Software on local hard drive
2) Mobile
3) Hosted Online
4) Paper
3.3) Making purchases with Bitcoin
The next decision is what you are going to do with your Bitcoins. You can either spend Bitcoins or
you can use them as an investment. If spending, there are a number of retailers that are accepting
Bitcoins both online and offline.
Bitcoin has been making great strides in terms of receiving worldwide recognition and also
increasing numbers of high profile businesses are now set up to accept Bitcoin. These companies
include EBay, PayPal, WordPress, Expedia and Dell (Nasdaq, 2014).
Interestingly and in some ways unsurprisingly other companies to back Bitcoin include the Richard
Branson owned space travel company, Virgin Galactic (Virgin, 2014).
Bitcoin (Technology and UX Project) 13
3.4) Investing in Bitcoin
In terms of investing in Bitcoin one should take extreme precaution. Bitcoin has been a very volatile
crypto-currency. Since its 2009 introduction, Bitcoin has increased in value by over 10,000% and
there have been multiple price crashes of over 50% or more (Dunn, 2014).
The first bubble occurred in June 2011 when the price went from 50 cent to $32 and then crashed to
$2 over the course of a few months. In November 2013 the price went from $100 to $1242 dollars
and at time of writing, is trading at $325 (Forbes, 2013).
There have been some incredible stories regarding early investors in Bitcoin. In 2009 a Norwegian
man bought $27 worth of Bitcoin which was the equivalent of 5,000 Bitcoin. He did this as part of a
research project that he was writing on encryption. He then forgot about them until 2013 when
media coverage reminded him of Bitcoin. When he checked the value of his Bitcoin wallet he found
that his 5,000 Bitcoin has a value of $886,000 which allowed him to buy an apartment in a wealthy
suburb of Oslo (Gibbs, 2013).
Please see the Appendix A with charts from Bitcoincharts.com to see a graphical representation of
what has happened to the price of Bitcoin over the last four years.
3.5) Bitcoin and the Criminal Underworld
Given the anonymous nature of Bitcoin transactions it has been adopted as the new currency of the
criminal underworld. A detailed BBC documentary titled “Inside the Dark Web” highlighted how
criminals using Tor, free software for enabling online anonymity, and one of its online anonymous
marketplaces Silk Road were facilitating the sale and purchase of drugs.
The payment of these drugs was made in Bitcoin which given the anonymity of its users was a
perfect match (BBC, 2014). While the Silk Road website was eventually shut down and criminal
charges were brought against those involved this has tainted the public’s perception of Bitcoin.
Unfortunately given the anonymity of Bitcoin owners and their transactions Bitcoin will always be
very alluring currency to the criminal world.
Bitcoin (Technology and UX Project) 14
3.6) Bitcoin in Ireland
In Ireland, the very first Bitcoin ATM arrived in late 2013 and is located in the GSM solutions store in
Upper Abbey Street in Dublin (Irish Bitcoin Foundation, 2014). The Irish Bitcoin foundation also
provides a list of businesses that now accept Bitcoin and these range from bakeries and takeaways
to web design companies (Irish Bitcoin Foundation, 2014).
Bitcoin (Technology and UX Project) 15
4.0) Bitcoin Competition: An Introduction
Bitcoin is revolutionising two overlapping areas; traditional currency systems, and online payment
systems. As a decentralised crypto-currency, Bitcoin offers many advantages over traditional
currencies. These are listed above. However, as with so many emerging and disruptive technologies,
it is very far from being dominant or even secure in either area. Let’s look at currency first.
4.1) Traditional currencies as competition.
Traditional currencies are the world’s default system for trade and reserves. Over 6,000 years of
currency as a system has left it so embedded in our consciousness that it will take a seismic shift in
attitudes before bitcoin or any other crypto-currency becomes as universally understood and
trusted. This is not impossible (the move from barter to currency was a far greater leap of the
imagination). This does not need to be a long process. The increasingly rapid adaptation of disruptive
technologies is well documented. The rapid development of technology from the personal computer
to the smartphone has shown that we will adapt to new systems and will do so faster and less warily
with each new wave of technology. However we have never had so much of our personal wealth
riding on the right decision to adapt or not to adapt. This offers a natural brake to wholesale
adaptation of Bitcoin as a fully-fledged and globally recognised currency.
So where is Bitcoin in its journey towards its “tipping point “? We’re well past the early adopters,
through the mavens and tantalisingly close to widespread acceptance. The trick for Bitcoin is simply
that already achieved by traditional currencies – the stability and value of Bitcoin will be assured
when enough of us decide collectively that it is stable and valuable. Watch this space.
4.2) Alternative crypto-currencies.
There are many other crypto-currencies. Here are some of the most prominent;
Litecoin is Bitcoin’s closest competitor in terms of market valuation, $3.828 per litecoin vs. $325 per
bitcoin at time of writing (Plus500, 2014). The International Business Times (2014) points out that it
also has the advantage of offering faster transactions through more efficient mining.
Bitcoin (Technology and UX Project) 16
Peercoin has a valuation of $0.89 (Preev.com, 2014) but its unique selling point is not having a cap
on the number of coins that can be created. Its developers maintain an inflation rate of 1%
(International Business Times, 2014). Supporters claim this will ensure longevity and scalability as
the inflation balances devaluation by uncapped production of coins.
Freicoin has its unique properties too. Its use of proof-of-work blockchain is based on Bitcoin’s but it
levels a “demurrage fee” on those holding or hoarding the currency (IBT, 2014). The intention of this
demurrage fee is to ensure continuous circulation of currency, stimulating continuous investment
and upswing. The International Business Times (2014) explains that this is to sidestep the boom and
bust cycles caused by our current system.
Dogecoin is the joker in the pack. It was set up to poke fun at the whole “craze” but has become
incredibly popular. To mix metaphors, Dogecoin could be the dark horse of this race to global
acceptance as a full currency (Wilmoth, 2014). Valuations at time of writing show it at $0.2438
(Plus500, 2014), but this snapshot belies the fact that it has increased its value since January 2014
from a base of $0.000328 (International Business Times). This currency offers low barriers to entry,
low risk and has an aura of “fun” about it that might paradoxically see it overcome security and trust
issues for a large enough section of the public and embed itself as a currency globally.
4.3) Government/Privately backed crypto-currencies;
Many institutions and exchanges are easing the anxiety the public feels about getting involved in this
strange world of crypto-currency. Through tying it in with established financial instruments they can
offer the excitement of an entirely new currency with the safety of insurance against a catastrophic
crash. Circle is one such exchange. The Ecuadoran Government has announced a ban on Bitcoin and
all decentralised crypto-currencies as it brings in its own version, backed by the Ecuadoran Central
Bank. This hybrid could potentially be the strongest competitor and threat to Bitcoin and its
alternatives (Perry, 2014).
Bitcoin (Technology and UX Project) 17
4.4) Online payment systems;
While often compared to Bitcoin, the many varied payment systems available online are not a true
threat to Bitcoin as all offer centralised validation of your transactions through a banking system.
Apple Pay offers one touch validation through Near Field Communication (NFC) of your purchase
(Apple, 2014), Paypal offers a deeply embedded and well established system of online payments. It
looks increasingly cumbersome and outdated yet it is trustworthy and backed by the established
banking system. Stripe is making huge inroads into Paypal’s territory, but again services a different
requirement to Bitcoin. Rather than competition, Stripe has blogged an intriguing premise – the use
of Bitcoin as the “backend” to all financial transaction systems (Stripe, 2014).
Bitcoin (Technology and UX Project) 18
5.0) The Future of Bitcoin: An Introduction
In order to discuss the future of Bitcoin it is important to be balanced in our approach. There are a
number of reasons why Bitcoin should have a bright future such as the lack of transaction fees, the
ease of use and the support Bitcoin has received both commercially and institutionally. However,
there is also evidence to suggest that the future of Bitcoin may be overshadowed by a lack of
consumer confidence, security issues and the fact that its anonymity has been embraced by the
criminal underworld.
5.1) Entrepreneurial Rubber Stamping
The best way to start is with a quote from Bill Gates who regards Bitcoin as a “Technological Tour de
Force” (Igotbitcoin, 2013).
Other notable commentators on Bitcoin such as Google CEO Eric Schmidt have remarked “Bitcoin is
a remarkable cryptographic achievement and the ability to create something that is not duplicable in
the digital world has enormous value” (Epicenterbitcoin, 2014).
Notable business figures such as the Winkelvoss brothers, who famously won a $65 million
settlement from Facebook after claiming Mark Zuckerberg had robbed their idea of a Harvard social
network are firm believers and investors in Bitcoin. According to the Guardian they believe Bitcoin
can be even bigger than Facebook and are said to own 1% of all Bitcoin which has a current market
capitalisation in the region of $6 billion (Channer, 2014).
It must be noted though that not everyone is backing Bitcoin. Warren Buffet one of the world’s
richest men has labelled Bitcoin a mirage and many take the view that Bitcoin is a glorified Pyramid
scheme but we must also recognise that Bitcoin is officially recognised by a growing number of
International Governments and companies (Forbes, 2014).
Bitcoin (Technology and UX Project) 19
5.2) International Governmental Backing
The US has taken a relatively positive stance toward crypto-currencies and Bitcoin. In an interesting
twist of fate, the closure of the Silk Road site and resulting Bitcoin seizure has seemingly worked in
the favour of Bitcoin. The Wall Street Journal reported that when the United States Marshals office
auctioned off the seized bitcoins, the bidders included law firms and major hedge funds thus
inadvertently giving institutional and US Governmental support to Bitcoin (Forbes, 2014).
In the International community, opinion is divided. China’s Central Bank recently barred financial
institutions from handling Bitcoin transactions although private individuals are still allowed to trade
in Bitcoin (Bloomberg 2014). Russia has gone further and is drafting a proposal to ban Bitcoin being
exchanged into real money given its use by terrorists and criminals (Reuters, 2014).
On a more positive note Bitcoin has been recognised by Germany as private money, distinguishing it
from a foreign currency or E money, and that it can be used for trading and will be subject to tax
(CNBC, 2013). This is similar to the status that is has in the United Kingdom. For a full list of all
countries stance’s on Bitcoin please see the Appendix B.
5.3) Financial Institution Reaction
Many Financial Institutions though are now instigating research reports into Bitcoin and its
ramifications. PayPal’s acceptance of Bitcoin was a massive step forward for the crypto-currency and
Forbes have reported that MasterCard has filed for patent allowing them to accept other forms of
payment such as Bitcoin and in the same article the suggestion is that “Western Union, Gemalto and
Visa have also filed patents to support non-traditional currencies” (Forbes, 2014).
Bitcoin (Technology and UX Project) 20
5.4) Circle Bitcoin Bank and Mt. Gox
In September of 2014 a new Bitcoin bank was launched called Circle with the objective of competing
with PayPal. The company has raised $25 million from venture capitalists in Silicon Valley. Circle is a
graduate, like Dropbox and Stripe, of the Y Combinator accelerator programme for technology start-
ups. Their aim is to provide a level of professionalism which is not associated with Bitcoin (Hern,
2014). Clients will be able to deposit money from their own banks into Circle which will convert this
into Bitcoin. They are also attempting to alleviate investor fears, by fully insuring deposits.
Those fears escalated following the collapse of the Bitcoin exchange Mt. Gox, based in Tokyo, which
went bankrupt in February of 2014 when 850,000 Bitcoins went missing. At the time they had an
estimated value of $450 million. There was a suggestion that hackers were responsible for the
missing Bitcoins (Wikipedia, 2014).
5.5) Don’t cry for me Argentina
There are many really great advantages to Bitcoin and as to why we it may be a huge success. A real
life working example is an excellent way to demonstrate this. Let’s create a scenario where Sergio is
a self-employed business man in Buenos Aries. His life savings which have a value of 535,000
Argentinian Peso’s (€50,000) are in a savings account in Banco de la Nacion Argentina. Argentina has
experienced economic crashes and huge inflation wiping thousand from citizen’s savings. If Sergio
was to convert his Peso savings into Bitcoin he could arguably avoid the effects of Argentinian
monetary policy and protect the value of his savings.
Bitcoin has a number of advantages to our modern day currencies and their financially backed
institutions including the fact that you do not need to open a bank account in order to purchase
Bitcoin making it very appealing in developing countries.
A real world example of this was observed during the Cypriot Currency Crisis where consumers
fearing for the safety of their deposits in terms of the value being wiped from them and new taxes
being introduced turned to Bitcoin as an alternative to having their life savings in a government
backed currency (CNBC, 2013).
Bitcoin (Technology and UX Project) 21
5.6) Conclusion: The Future of Bitcoin, The 64,000 Bitcoin Question
This really is, if you pardon the pun, the 64,000 Bitcoin question. Opinion is divided across the
International Financial, Political and Technology communities. In order to best predict the future of
Bitcoin we have looked at some high profile entrepreneurs, governments and Institutions that have
made favourable comments and actions.
We must also say though that Bitcoin, much like the Internet has been dogged with issues about
how it can be abused by the more sinister aspects of society. Bitcoin can be used by criminals and
terrorists but these people still use bank accounts and modern day currency so why should we
blame Bitcoin and not the governments and institutions who fail to prosecute such activities.
The Bitcoin user experience and technology is highly complex. With the current Bitcoin interface, it is
difficult to navigate the various Bitcoin online purchase points and ultimately to buy bitcoins. We
would be concerned that a competitor such as Apple may be able to simplify the experience and
become the dominant player in the emerging digital currency market.
Many of the commentators featured in the documentary film “The Rise and Rise of Bitcoin” believe
that Bitcoin will have most success in the developing world where millions of people still have no
access to bank accounts and that the Bitcoin will foster trade and stimulate the economies in these
regions (The Rise and Rise of Bitcoin, 2014).
We think the biggest threat to Bitcoin are its own security issues but once this can be addressed this
digital currency which has no borders, no transaction fees, no government intervention and no time
delays has a very bright future with a capital B.
Bitcoin (Technology and UX Project) 22
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June, 2011, available from: http://www.theguardian.com/technology/2011/jun/22/bitcoins-
how-do-they-work {Accessed 20th October 2014}
Bitcoin, (2014), “Frequently Asked Questions” {Online}. Available from:
https://bitcoin.org/en/faq#how-does-one-acquire-bitcoins {Accessed 22nd
October 2014}
We Use Coins, (2014), “What is Bitcoin?” {Online}. Available from:
https://www.weusecoins.com/en/ {Accessed 25th
October 2014}
Britto, J., Castillo A. (2013), “A primer for policy makers” {Online}. Available from:
http://mercatus.org/sites/default/files/Brito_BitcoinPrimer.pdf {Accessed 23rd October
2014}
Zulfikar R., (2013), “Money, Banking and Central Banks: Bitcoin” Video file. {Online} Available
from https://www.khanacademy.org/economics-finance-domain/core-finance/money-and-
banking/bitcoin/v/bitcoin-what-is-it {Accessed 29th October 2014}
Bitcoin (Technology and UX Project) 23
Dunn C. (2013) “Bitcoin Basics (Part 2) Bitcoin Wallets”. Video file. {Online} Available from
https://www.youtube.com/watch?v=-tXeHGlJn9A {Accessed 16th
October}
Bitcoin, (2014) “How Does Bitcoin Work”, {Online}. Available from:
https://bitcoin.org/en/how-it-works {Accessed 22nd
October 2014}
Bitzuma, (2014), “Six things Bitcoin users should know about private keys”, {Online}.
Available from: http://bitzuma.com/posts/six-things-bitcoin-users-should-know-about-
private-keys/ {Accessed 31st
October 2014}
Volastro A., (2014) “CNBC explains: How to mine bitcoins on your own” {Online}. CNBC, 23rd
January, 2014, available from: http://www.cnbc.com/id/101332124 {Accessed 2nd
November 2014}
Coindesk, (2014) “How Bitcoin Mining Works”, {Online}. Available from:
http://www.coindesk.com/information/how-bitcoin-mining-works/
Bitcoin Wikipedia (2014), “Bitcoin”, {Online}. Available from
http://en.wikipedia.org/wiki/Bitcoin
Wawro, A., (2013), “7 things you need to know about Bitcoin “{Online}.PC World, 11th
April,
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know-about-bitcoin.html {Accessed 20th October 2014}
Watch Mojo (2014), “Top 10 Bitcoin Facts”. Video File. {Online} Available from:
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The Economist (2013), “The Bitcoin Bubble” {Online}. The Economist, November 30th
2013.
Available from: http://www.economist.com/news/leaders/21590901-it-looks-overvalued-
even-if-digital-currency-crashes-others-will-follow-bitcoin {Accessed 31st October, 2014}
Bitcoin (Technology and UX Project) 24
Bibliography (Current Uses)
Dunn C. (2013) ‘Bitcoin basics (Part 1) Explained for Beginners’. Video file. [Online] Available
from: https://www.youtube.com/watch?v=000UtKtm7kU [Accessed 15th October 2014]
BF Labs Inc. (2014) ‘Getting Started’ [Online] Weusecoins Available from:
https://www.weusecoins.com/en/getting-started [Accessed 15th October 2014]
BF Labs Inc. (2014) ‘Getting Started’ [Online] Weusecoins Available from:
https://www.weusecoins.com/en/getting-started [Accessed 15th October 2014]
Sun L. (2014) “Bitcoin isn’t a currency – it’s a volatile tool for generating free
publicity” [Online]. The Motley Fool 14th
March 2014, Available
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volatile-tool-for-ge.aspx [Accessed 15th October 2014]
Dunn C. (2014) ‘Bitcoin basics (Part 2) Bitcoin Wallets’. Video file. [Online] Available from:
https://www.youtube.com/watch?v=-tXeHGlJn9A [Accessed 15th October 2014]
Nasdaq (2014) ‘What companies accept Bitcoin’ [Online] Nasdaq Available from:
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October 2014]
Virgin ‘Bitcoins in space’ Virgin [Online] Available from: http://www.virgin.com/richard-
branson/bitcoins-in-space [Accessed 20th October 2014]
Dunn C. (2013) ‘Bitcoin basics (Part 1) Explained for Beginners’. Video file. [Online] Available
from: https://www.youtube.com/watch?v=000UtKtm7kU [Accessed 20th October 2014]
Forbes (2013) ‘An illustrated history of Bitcoin crashes’ [Online]. Forbes Available from:
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crashes/ [Accessed 25th October 2014]
Gibbs S. (2013) “Man buys $27 worth of Bitcoin, forgets about them, finds they are now
worth $886k” [Online]. The Guardian 29th
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oslo-home [Accessed 25th October 2014]
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[Online] Available from: https://www.youtube.com/watch?v=fTjNkbLBEqg [Accessed 25th
October 2014]
Irish Bitcoin Foundation (2014) ‘Introducing the next generation of Bitcoin ATM’s’ Bitex
[Online] Available from: http://bitcoin-atm.ie/ [Accessed 30th October 2014]
Bitcoin (Technology and UX Project) 25
Irish Bitcoin Foundation (2014) ‘Bitcoin business in Ireland’ Bitcoinirl [Online] Available from:
http://www.bitcoinirl.ie/directory.php [Accessed 30th October 2014]
Bibliography (Competition)
Plus 500 Financial Instruments (2014) “Bitcoin cfd” [online] Available from
http://www.plus500.ie/Instruments/BTCUSD?gclid=CODDl-2718ECFaNt2wodsnkAKA
[Accessed 24th
October 2014]
Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative
Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors-
what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 24th
October 2014]
Preev.com (2014) “Peercoin to US Dollar” [online] Available from http://preev.com/ppc/usd
(Accessed 25th.
October)
Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative
Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors-
what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 25th
October 2014]
Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative
Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors-
what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 24th
October 2014]
Wilmoth, J. (2014)”Massive Dogecoin price increase carries shibes to 5th
place market cap”
[online] Available from https://www.cryptocoinsnews.com/massive-dogecoin-price-
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. October)
Plus 500 Financial Instruments [online] Available from
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[Accessed 25th
October 2014]
Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative
Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors-
what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 25th
October 2014]
Perry, D. (2014) “Ecuador bans decentralized cryptocurrencies; Institutes state-run
cryptocurrency” [online] Available from http://www.bitcoinnotbombs.com/ecuador-bans-
decentralized-cryptocurrencies-institutes-state-run-cryptocurrency/ (Accessed 23rd
. October
Apple.com (2014) “Apple Pay” [online] Available from https://www.apple.com/apple-pay
(accessed 24th. October)
Bitcoin (Technology and UX Project) 26
Brockman, G. (2014) “Bitcoin: the Stripe Perspective” [online] Available from
https://stripe.com/blog/bitcoin-the-stripe-perspective (Accessed 25th. October)
Bibliography (The Future of Bitcoin):
IgotBitcoin (2013) ‘13 Bitcoin quotes from famous Entrepreneurs’ [Online]. Igotbitcoin
Available from: http://www.igotbitcoin.com/bitcoin-quotes-famous-
entrepreneurs/#axzz3FNUdEN2 [Accessed 15th October 2014]
Epicenterbitcoin (2014) ‘Bitcoin Quotations’ [Online]. Bitcoinquotations Available from:
http://bitcoinquotations.com/ [Accessed 15th October 2014]
Channer W. (2014) “Winklevoss twins: Bitcoin will be bigger than Facebook” [Online]. The
Guardian 19th
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than-facebook-investors [Accessed 15th October 2014]
Forbes (2014) ‘Bitcoin battle: Warren Buffet vs Marc Andressen’ [Online]. Forbes Available
from: http://www.forbes.com/sites/kashmirhill/2014/03/26/warren-buffett-says-bitcoin-is-
a-mirage-why-marc-andreessen-thinks-hes-wrong/ [Accessed 20th October 2014]
Forbes (2014) ‘Bitcoin draws attention of institutional bidders and MasterCard’ [Online].
Forbes Available from: http://www.forbes.com/sites/paularosenblum/2014/06/30/bitcoin-
draws-attention-of-institutional-bidders-and-mastercard/ [Accessed 20th October 2014]
Bloomberg (2013) ‘China bans financial companies from Bitcoin transactions’ [Online].
Bloomberg Available from: http://www.bloomberg.com/news/2013-12-05/china-s-pboc-
bans-financial-companies-from-bitcoin-transactions.html [Accessed 25th October 2014]
Reuters (2014) ‘you can play with Bitcoins but you may not be able to pay with them:
Russian may ban crypto currencies by 2015’ [Online]. Reuters Available from:
http://rt.com/business/187440-bitcoin-ban-russia-cryptocurrency/ [Accessed 25th October
2014]
CNBC (2013) ‘Bitcoin recognised by Germany as private money’ [Online]. CNBC Available
from: http://www.cnbc.com/id/100971898 [Accessed 25th October 2014]
Forbes (2014) ‘Bitcoin draws attention of institutional bidders and MasterCard’ [Online].
Forbes Available from: http://www.forbes.com/sites/paularosenblum/2014/06/30/bitcoin-
draws-attention-of-institutional-bidders-and-mastercard/ [Accessed 30th October 2014]
Bitcoin (Technology and UX Project) 27
Hern A. (2014) “Bitcoin goes mainstream: Circle’s payments make crypto currencies easy”
[Online]. The Guardian 29th
September 2014, Available from:
http://www.theguardian.com/technology/2014/sep/29/bitcoin-circle-cryptocurrency-
jeremy-allaire [Accessed 30th October 2014]
Wikipedia (2014) ‘Mt. Gox’ [Online]. Wikipedia. Available from:
http://en.wikipedia.org/wiki/Mt._Gox [Accessed 30th October 2014]
CNBC (2013) ‘Bitcoin bonanza: Cyprus crisis boosts digital dollars’ [Online]. CNBC Available
from: http://www.cnbc.com/id/100597242# [Accessed 30th October 2014]
The Rise and Rise of Bitcoin (2014) Mross N. Cleveland, OH: Gravitas Ventures [DVD]
Bitcoin (Technology and UX Project) 28
Appendices
Appendix A
Bitcoin (Technology and UX Project) 29
Appendix B

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Bitcoin as an Emerging Technology Written Report

  • 1. Bitcoin (Technology and UX Project) 1 Course: Digital Marketing Certificate College: National College of Ireland Module: Technology and User Experience Lecturer: Dermot Bradfield Project Title: Bitcoin Authors: Shane Hickey Barry Regan John Torsney Submission date: November 12th 2014
  • 2. Bitcoin (Technology and UX Project) 2 1.0) Executive Summary Summary of the Technology 2.0) Traditional Currency and Money 2.1) What is Bitcoin? 2.2) How does the Technology work? 2.3) Balances 2.4) Transactions, Public and Private Keys 2.5) Finite Supply 2.6) Processing Mining 2.7) Summary The Current Uses of Bitcoin 3.0) Introduction: The Current Uses of Bitcoin 3.1) Acquiring Bitcoin 3.2) Storing Bitcoin 3.3) Making Purchases with Bitcoin 3.4) Investing in Bitcoin 3.5) Bitcoin and the Dark Web 3.6) Bitcoin in Ireland Competition 4.0) Bitcoin Competition: An Introduction 4.1) Traditional Currencies as Competition 4.2) Other Crypto-currencies 4.3) Government/ Privately backed Crypto-currencies 4.4) Online Payment Systems as Competition
  • 3. Bitcoin (Technology and UX Project) 3 The Future of Bitcoin 5.0) The Future of Bitcoin: An Introduction 5.1) Entrepreneurial Rubber Stamping 5.2) Governmental and International Institutional Backing 5.3) MasterCard and Patent Filing 5.4) Circle Bitcoin Bank and Mt. Gox 5.5) Don’t cry for me Argentina 5.6) Conclusion: The Future of Bitcoin, the 64,000 Bitcoin Question Bibliography Appendices Appendix A Appendix B
  • 4. Bitcoin (Technology and UX Project) 4 1.0)Executive Summary Bitcoin is in simple terms a digital currency. It was originally developed in 2009 by a pseudonymous developer named Satoshi Nakamoto. It is a decentralized peer to peer innovative payment network that is powered by its users with no central authority, banks or middlemen. Bitcoins are transferred directly from person to person via the internet without the need to go through a bank or clearing house. This means there are no transaction fees. The technology behind Bitcoin is open source whereby no one owns it. You can send, trade and purchase Bitcoins from your computer, tablet, smartphone or other device to anyone in the world, day or night. This means you can use them in every country, your account cannot be frozen and there are no pre requisites or arbitrary limits (Bitcoin, 2014). Before we explore the technology of Bitcoin and how it works, it is first worth exploring the concept of traditional currency and how money works in today’s market place.
  • 5. Bitcoin (Technology and UX Project) 5 Summary of the Technology 2.0) Traditional Currency and Money According to the International Monetary Fund website (2014), money is something that holds value over time, can be easily translated into prices and is widely accepted in exchange for goods or services. Many different things have been used as money throughout history, among them gold and silver. Money gradually took the place of the bartering system when commodities like precious metals became more widely accepted as forms of payment. Because these commodities are rare, they became more valuable. Nowadays, we use paper as money which is commonly known as Fiat money. Fiat money is materially worthless but has value simply because a nation collectively agrees to ascribe a value to it. Once paper became the accepted form of currency globally Governments had to provide a guarantee on the value because the paper itself was worthless. Countries control the printing of money which directly affects the value of the money. As more is printed, each note is worth less. Therefore, the Government limits the overall supply of money, meaning that the money becomes more valuable (Gobry, 2013). Chris Dunn in his video series on Bitcoin (2013) explores the concept of money further and lists four properties that define what money is. 1. It needs to be divisible i.e. broken down into small amounts. 2. It has to be durable – it needs to be able to stand the test of time i.e. it won’t evaporate into thin air. 3. It must be fungible. The Investopedia website (2014) refers to fungibility as “a good or asset’s interchangeability with other individual’s goods or assets of the same type”. To give you an example, this is where one US dollar is equal to the value of another US dollar. 4. It has to be verifiable. You need to be able to verify that it is real and not counterfeit. So how does Bitcoin compare to that of traditional currency and does it have any similarities or significant differences? In many ways Bitcoin is similar to traditional currencies. It is recognised and has value. It can be used to buy things and its value can change according to market variables. Unlike most traditional currencies, however, Bitcoin is not bound to an institution or country. It is not subject to authorities
  • 6. Bitcoin (Technology and UX Project) 6 like banks or governments that are typically associated with other currencies. Despite its complex technology Bitcoin is based on a simple idea – that people all over the world can exchange products, services and credits freely, instantly and easily without the need for intermediary bodies like banks, merchant accounts or payment gateways (Bit Trade Australia, 2014). 2.1)What is Bitcoin? Bitcoin is an open source peer to peer digital payment network that offers an alternative to regular bricks and mortar banking. Unlike traditional currency such as Dollars, Euros or Yen, Bitcoin is a decentralised digital currency also commonly referred to as a crypto-currency (Ball, 2011). In simple terms it is digital money being transferred and exchanged from person to person over the internet with no central authority, bank or intermediaries involved. It is like electronic cash that you can use to pay friends and merchants. Exchanges are made via wallet software rather than the traditional wallet in your back pocket (Bitcoin, 2014). According to the We Use Coins website (2014), there are a number of advantages with Bitcoin. The fees are much lower than online banking as you don’t have to pay an intermediary. You can use them in every country, your account cannot be frozen and there are no pre-requisites or arbitrary limits. 2.2)How does the technology work? From a user perspective, Bitcoin is nothing more than a mobile app or computer programme that provides a personal bitcoin wallet and allows a user to send and receive bitcoins with them. The Bitcoin website (2014) breaks the technology down into three parts  Balances – the Block Chain  Transactions – Private Keys  Processing – Mining
  • 7. Bitcoin (Technology and UX Project) 7 2.3) Balances Until the invention of Bitcoin in 2009, online transactions always required a trusted third-party intermediary. Jerry Brito and Andrea Castillo (2013) provide a nice example of this in action. “If Alice wanted to send $100 to Bob over the internet, she would have to rely on a third party service like Paypal or MasterCard, Intermediaries like PayPal keep a ledger of the account holder’s balances. When Alice sends Bob $100, PayPal deducts the amount from her account and adds it to Bob’s account. Without such intermediaries, digital money could be spent twice. Imagine there are no intermediaries with ledgers and digital cash is simply a computer file, just as digital documents are computer files. Alice could send a $100 to Bob by attaching a money file to a message. But just as with email, sending an attachment does not remove it from one’s computer. Alice would retain a copy of the money file after she had sent it. She could then easily sell the same $100 to Charlie. In computer science this is known as the ‘double spending’ problem and until Bitcoin it could only be solved by employing a ledger-keeping trusted third- party” (Britto and Castillo, 2013). Bitcoin has solved this double spending problem which is one of the reasons why it has gained so much popularity. The way it does this is through its distributed peer to peer network which works similarly to bit torrents. Every transaction that occurs in the Bitcoin economy is registered in a public, distributed ledger, which is called a block chain. Bitcoin protects against double spending by verifying each transaction added to the block chain to ensure that the inputs for the transaction had not previously been spent. In essence, the global peer-to-peer network takes the place of the intermediary (Ramzan, 2013) In other words, the Bitcoin currency is controlled by the consensus of the market participants and to reiterate no one person or one group controls the Bitcoin network. (Dunn, 2013)
  • 8. Bitcoin (Technology and UX Project) 8 2.4) Transactions, Public Keys and Private Keys According the Bitcoin.org website (2014), “a transaction is a transfer of value between Bitcoin wallets that gets included in the block chain”. When a user wants to buy, sell and transfer Bitcoin they are given a Bitcoin address. A Bitcoin address is the pairing of a public key and a private key. A public key is a code you share with people to receive money and transfers. A private key is used to protect Bitcoin user’s transactions. Essentially it is a secret number that allows Bitcoins to be spent securely. This key is needed to spend and move available funds in your Bitcoin account. Private keys can be kept on computer files and also if the code is short enough they can be printed on a piece of paper. “The private key acts as a digital signature during a transaction to verify the identity of the Bitcoin user. The signature also prevents the transaction from being altered once it has been issued” (Bitcoin, 2014). The Bitzuma website (2014) provides valuable insights into the important role that Private Keys and Public Keys play in the Bitcoin network. “Imagine Alice wants to pay Bob 10 bitcoin (BTC). She begins by creating a transaction identifying Bob as the payee and 10 BTC as the amount to be transferred. Alice then broadcasts this transaction to all users of the Bitcoin network. In using this system, Alice faces two fundamental problems. First, she needs a way to identify both herself and Bob in the transaction. Alice can't employ a central authority such as a government registry or email provider because that would conflict with Bitcoin's decentralized, trustless nature. Second, Alice needs a way to prevent others from changing her transaction and forging transactions in her name. Bitcoin solves these problems through a system called public key cryptography. This system uses two pieces of information to authenticate messages. A public key identifies a sender or recipient, and can be distributed to others. A private key is used together with the public key to create an unforgeable message signature. The private key must be kept secret. Public and private keys are mathematically linked” (Bitzuma, 2014). So in summary the public and private keys are designed to protect the security of Bitcoin users’ transactions.
  • 9. Bitcoin (Technology and UX Project) 9 2.5) Finite Supply Bitcoin was designed as an online currency and commodity that is deflationary by nature. It is modelled on existing commodities such as gold. Therefore, the Bitcoin supply is finite. There will only ever be 21 million bitcoins in circulation and it is believed that at the current rate of creation, the final bitcoin will be mined in the year 2140 (Volastro, 2014). This maintains the value of the Bitcoin currency. 2.6) Processing – Mining The process of mining is to add authority, security and value to the Bitcoin network. Mining is how new bitcoins are created. So how does Bitcoin achieve this and how does one mine Bitcoin? The production of bitcoins is called mining with millions of dollars mined or exchanged electronically each day. Every Bitcoin transaction is verified using an extremely complex algorithm and these verifications are done by a large network of mining computers competing against each other (Coindesk, 2014). When a miner successfully verifies a transaction, he or she is rewarded with a small amount of bitcoin and can also receive a transaction fee. This is also how new bitcoins are introduced into the system (Bitcoin, 2014). According to the Bitcoin website; “Mining is a distributed consensus system that is used to confirm waiting transactions by including them in the block chain. It enforces a chronological order in the block chain, protects the neutrality of the network, and allows different computers to agree on the state of the system. To be confirmed, transactions must be packed in a block that fits very strict cryptography rules that will be verified by the network. These rules prevent previous blocks from being modified because doing so would invalidate all following blocks” (Bitcoin, 2014). A considerable amount of mining is required to verify a block of transactions. This amount is automatically generated by the network so that the bitcoins are always created at a predictable and limited rate.
  • 10. Bitcoin (Technology and UX Project) 10 The Bitcoin Wikipedia page states; “Mining is intentionally designed to be resource intensive and difficult so that the number of blocks found each day remains steady. Individual blocks must contain a proof of work to be considered valid. This proof of work is verified by other Bitcoin nodes each time they receive a block” (Wikipedia, 2014) Your bitcoins are stored in your digital wallet similar to an online banking account. When you purchase, transfer or exchange bitcoins an electronic signature is added. After a few minutes the transaction is verified by a miner and permanently and anonymously stored in the network (Bitcoin, 2014). 2.7) Summary The Bitcoin technology is highly complex and this section is very much an introduction to how the technology works. Over the next number of sections we will provide a more detailed breakdown of how to acquire bitcoins, how to make purchases with bitcoins, how to invest bitcoins, competitors to Bitcoin and what future we see for Bitcoin.
  • 11. Bitcoin (Technology and UX Project) 11 3.0) The current uses of Bitcoin: An Introduction So you now understand the general concept of Bitcoin and how the technology works. In order to see what you can do with Bitcoin we need to examine how you can acquire Bitcoin and then what you can use Bitcoin for. 3.1) Acquiring Bitcoin Chris Dunn deals with the first scenario in terms of the acquisition of Bitcoins. Essentially there are three different ways to acquire Bitcoins (Dunn, 2013): 1) Buy (From a person or an Exchange) 2) Barter (Sell product or service for Bitcoins) 3) Mine (Run software to find Bitcoins) Most people will not have the resources to set up as a merchant selling products or services just to acquire bitcoins. Similarly, mining bitcoins requires expertise and very expensive software. Buying is simplest and there are two routes to acquiring Bitcoins; to buy them from a person or from an exchange. Peer to Peer: In order to make a peer to peer Bitcoin transaction you need to set up a Bitcoin wallet which will allow you to digitally send and receive Bitcoin. As a working example if you want to buy .1 of a Bitcoin from someone, remember it’s a highly divisible currency, you need to physically or digitally pay them in real currency and give them your Bitcoin address. They will send the Bitcoin to your wallet and then wait several minutes for the transaction to be verified by the Bitcoin miners.
  • 12. Bitcoin (Technology and UX Project) 12 Purchase from an Exchange: There are number of online Bitcoin exchanges such as Coinbase (US only) and Bitstamp (Passport/Utility Bill required). They will typically charge in the region of 1% as a fee on the transaction. So if you are purchasing €100 worth of Bitcoin you will pay €1 in commission to the exchange (Weusecoins, 2014). There is another exchange which is very popular in the US called localbitcoin.com where you can arrange to meet Bitcoin sellers in your local area. For example you can search for sellers within a certain postal code and arrange to meet them locally (Weusecoins, 2014). You can also find sellers of Bitcoin on sites such as EBay but there are a number of security concerns when pursuing this option (Sun, 2014). 3.2) Storing your Bitcoins. Once you have Bitcoins you will need to store them somewhere and there are normally four types of Bitcoin wallet (Dunn, 2014): 1) Software on local hard drive 2) Mobile 3) Hosted Online 4) Paper 3.3) Making purchases with Bitcoin The next decision is what you are going to do with your Bitcoins. You can either spend Bitcoins or you can use them as an investment. If spending, there are a number of retailers that are accepting Bitcoins both online and offline. Bitcoin has been making great strides in terms of receiving worldwide recognition and also increasing numbers of high profile businesses are now set up to accept Bitcoin. These companies include EBay, PayPal, WordPress, Expedia and Dell (Nasdaq, 2014). Interestingly and in some ways unsurprisingly other companies to back Bitcoin include the Richard Branson owned space travel company, Virgin Galactic (Virgin, 2014).
  • 13. Bitcoin (Technology and UX Project) 13 3.4) Investing in Bitcoin In terms of investing in Bitcoin one should take extreme precaution. Bitcoin has been a very volatile crypto-currency. Since its 2009 introduction, Bitcoin has increased in value by over 10,000% and there have been multiple price crashes of over 50% or more (Dunn, 2014). The first bubble occurred in June 2011 when the price went from 50 cent to $32 and then crashed to $2 over the course of a few months. In November 2013 the price went from $100 to $1242 dollars and at time of writing, is trading at $325 (Forbes, 2013). There have been some incredible stories regarding early investors in Bitcoin. In 2009 a Norwegian man bought $27 worth of Bitcoin which was the equivalent of 5,000 Bitcoin. He did this as part of a research project that he was writing on encryption. He then forgot about them until 2013 when media coverage reminded him of Bitcoin. When he checked the value of his Bitcoin wallet he found that his 5,000 Bitcoin has a value of $886,000 which allowed him to buy an apartment in a wealthy suburb of Oslo (Gibbs, 2013). Please see the Appendix A with charts from Bitcoincharts.com to see a graphical representation of what has happened to the price of Bitcoin over the last four years. 3.5) Bitcoin and the Criminal Underworld Given the anonymous nature of Bitcoin transactions it has been adopted as the new currency of the criminal underworld. A detailed BBC documentary titled “Inside the Dark Web” highlighted how criminals using Tor, free software for enabling online anonymity, and one of its online anonymous marketplaces Silk Road were facilitating the sale and purchase of drugs. The payment of these drugs was made in Bitcoin which given the anonymity of its users was a perfect match (BBC, 2014). While the Silk Road website was eventually shut down and criminal charges were brought against those involved this has tainted the public’s perception of Bitcoin. Unfortunately given the anonymity of Bitcoin owners and their transactions Bitcoin will always be very alluring currency to the criminal world.
  • 14. Bitcoin (Technology and UX Project) 14 3.6) Bitcoin in Ireland In Ireland, the very first Bitcoin ATM arrived in late 2013 and is located in the GSM solutions store in Upper Abbey Street in Dublin (Irish Bitcoin Foundation, 2014). The Irish Bitcoin foundation also provides a list of businesses that now accept Bitcoin and these range from bakeries and takeaways to web design companies (Irish Bitcoin Foundation, 2014).
  • 15. Bitcoin (Technology and UX Project) 15 4.0) Bitcoin Competition: An Introduction Bitcoin is revolutionising two overlapping areas; traditional currency systems, and online payment systems. As a decentralised crypto-currency, Bitcoin offers many advantages over traditional currencies. These are listed above. However, as with so many emerging and disruptive technologies, it is very far from being dominant or even secure in either area. Let’s look at currency first. 4.1) Traditional currencies as competition. Traditional currencies are the world’s default system for trade and reserves. Over 6,000 years of currency as a system has left it so embedded in our consciousness that it will take a seismic shift in attitudes before bitcoin or any other crypto-currency becomes as universally understood and trusted. This is not impossible (the move from barter to currency was a far greater leap of the imagination). This does not need to be a long process. The increasingly rapid adaptation of disruptive technologies is well documented. The rapid development of technology from the personal computer to the smartphone has shown that we will adapt to new systems and will do so faster and less warily with each new wave of technology. However we have never had so much of our personal wealth riding on the right decision to adapt or not to adapt. This offers a natural brake to wholesale adaptation of Bitcoin as a fully-fledged and globally recognised currency. So where is Bitcoin in its journey towards its “tipping point “? We’re well past the early adopters, through the mavens and tantalisingly close to widespread acceptance. The trick for Bitcoin is simply that already achieved by traditional currencies – the stability and value of Bitcoin will be assured when enough of us decide collectively that it is stable and valuable. Watch this space. 4.2) Alternative crypto-currencies. There are many other crypto-currencies. Here are some of the most prominent; Litecoin is Bitcoin’s closest competitor in terms of market valuation, $3.828 per litecoin vs. $325 per bitcoin at time of writing (Plus500, 2014). The International Business Times (2014) points out that it also has the advantage of offering faster transactions through more efficient mining.
  • 16. Bitcoin (Technology and UX Project) 16 Peercoin has a valuation of $0.89 (Preev.com, 2014) but its unique selling point is not having a cap on the number of coins that can be created. Its developers maintain an inflation rate of 1% (International Business Times, 2014). Supporters claim this will ensure longevity and scalability as the inflation balances devaluation by uncapped production of coins. Freicoin has its unique properties too. Its use of proof-of-work blockchain is based on Bitcoin’s but it levels a “demurrage fee” on those holding or hoarding the currency (IBT, 2014). The intention of this demurrage fee is to ensure continuous circulation of currency, stimulating continuous investment and upswing. The International Business Times (2014) explains that this is to sidestep the boom and bust cycles caused by our current system. Dogecoin is the joker in the pack. It was set up to poke fun at the whole “craze” but has become incredibly popular. To mix metaphors, Dogecoin could be the dark horse of this race to global acceptance as a full currency (Wilmoth, 2014). Valuations at time of writing show it at $0.2438 (Plus500, 2014), but this snapshot belies the fact that it has increased its value since January 2014 from a base of $0.000328 (International Business Times). This currency offers low barriers to entry, low risk and has an aura of “fun” about it that might paradoxically see it overcome security and trust issues for a large enough section of the public and embed itself as a currency globally. 4.3) Government/Privately backed crypto-currencies; Many institutions and exchanges are easing the anxiety the public feels about getting involved in this strange world of crypto-currency. Through tying it in with established financial instruments they can offer the excitement of an entirely new currency with the safety of insurance against a catastrophic crash. Circle is one such exchange. The Ecuadoran Government has announced a ban on Bitcoin and all decentralised crypto-currencies as it brings in its own version, backed by the Ecuadoran Central Bank. This hybrid could potentially be the strongest competitor and threat to Bitcoin and its alternatives (Perry, 2014).
  • 17. Bitcoin (Technology and UX Project) 17 4.4) Online payment systems; While often compared to Bitcoin, the many varied payment systems available online are not a true threat to Bitcoin as all offer centralised validation of your transactions through a banking system. Apple Pay offers one touch validation through Near Field Communication (NFC) of your purchase (Apple, 2014), Paypal offers a deeply embedded and well established system of online payments. It looks increasingly cumbersome and outdated yet it is trustworthy and backed by the established banking system. Stripe is making huge inroads into Paypal’s territory, but again services a different requirement to Bitcoin. Rather than competition, Stripe has blogged an intriguing premise – the use of Bitcoin as the “backend” to all financial transaction systems (Stripe, 2014).
  • 18. Bitcoin (Technology and UX Project) 18 5.0) The Future of Bitcoin: An Introduction In order to discuss the future of Bitcoin it is important to be balanced in our approach. There are a number of reasons why Bitcoin should have a bright future such as the lack of transaction fees, the ease of use and the support Bitcoin has received both commercially and institutionally. However, there is also evidence to suggest that the future of Bitcoin may be overshadowed by a lack of consumer confidence, security issues and the fact that its anonymity has been embraced by the criminal underworld. 5.1) Entrepreneurial Rubber Stamping The best way to start is with a quote from Bill Gates who regards Bitcoin as a “Technological Tour de Force” (Igotbitcoin, 2013). Other notable commentators on Bitcoin such as Google CEO Eric Schmidt have remarked “Bitcoin is a remarkable cryptographic achievement and the ability to create something that is not duplicable in the digital world has enormous value” (Epicenterbitcoin, 2014). Notable business figures such as the Winkelvoss brothers, who famously won a $65 million settlement from Facebook after claiming Mark Zuckerberg had robbed their idea of a Harvard social network are firm believers and investors in Bitcoin. According to the Guardian they believe Bitcoin can be even bigger than Facebook and are said to own 1% of all Bitcoin which has a current market capitalisation in the region of $6 billion (Channer, 2014). It must be noted though that not everyone is backing Bitcoin. Warren Buffet one of the world’s richest men has labelled Bitcoin a mirage and many take the view that Bitcoin is a glorified Pyramid scheme but we must also recognise that Bitcoin is officially recognised by a growing number of International Governments and companies (Forbes, 2014).
  • 19. Bitcoin (Technology and UX Project) 19 5.2) International Governmental Backing The US has taken a relatively positive stance toward crypto-currencies and Bitcoin. In an interesting twist of fate, the closure of the Silk Road site and resulting Bitcoin seizure has seemingly worked in the favour of Bitcoin. The Wall Street Journal reported that when the United States Marshals office auctioned off the seized bitcoins, the bidders included law firms and major hedge funds thus inadvertently giving institutional and US Governmental support to Bitcoin (Forbes, 2014). In the International community, opinion is divided. China’s Central Bank recently barred financial institutions from handling Bitcoin transactions although private individuals are still allowed to trade in Bitcoin (Bloomberg 2014). Russia has gone further and is drafting a proposal to ban Bitcoin being exchanged into real money given its use by terrorists and criminals (Reuters, 2014). On a more positive note Bitcoin has been recognised by Germany as private money, distinguishing it from a foreign currency or E money, and that it can be used for trading and will be subject to tax (CNBC, 2013). This is similar to the status that is has in the United Kingdom. For a full list of all countries stance’s on Bitcoin please see the Appendix B. 5.3) Financial Institution Reaction Many Financial Institutions though are now instigating research reports into Bitcoin and its ramifications. PayPal’s acceptance of Bitcoin was a massive step forward for the crypto-currency and Forbes have reported that MasterCard has filed for patent allowing them to accept other forms of payment such as Bitcoin and in the same article the suggestion is that “Western Union, Gemalto and Visa have also filed patents to support non-traditional currencies” (Forbes, 2014).
  • 20. Bitcoin (Technology and UX Project) 20 5.4) Circle Bitcoin Bank and Mt. Gox In September of 2014 a new Bitcoin bank was launched called Circle with the objective of competing with PayPal. The company has raised $25 million from venture capitalists in Silicon Valley. Circle is a graduate, like Dropbox and Stripe, of the Y Combinator accelerator programme for technology start- ups. Their aim is to provide a level of professionalism which is not associated with Bitcoin (Hern, 2014). Clients will be able to deposit money from their own banks into Circle which will convert this into Bitcoin. They are also attempting to alleviate investor fears, by fully insuring deposits. Those fears escalated following the collapse of the Bitcoin exchange Mt. Gox, based in Tokyo, which went bankrupt in February of 2014 when 850,000 Bitcoins went missing. At the time they had an estimated value of $450 million. There was a suggestion that hackers were responsible for the missing Bitcoins (Wikipedia, 2014). 5.5) Don’t cry for me Argentina There are many really great advantages to Bitcoin and as to why we it may be a huge success. A real life working example is an excellent way to demonstrate this. Let’s create a scenario where Sergio is a self-employed business man in Buenos Aries. His life savings which have a value of 535,000 Argentinian Peso’s (€50,000) are in a savings account in Banco de la Nacion Argentina. Argentina has experienced economic crashes and huge inflation wiping thousand from citizen’s savings. If Sergio was to convert his Peso savings into Bitcoin he could arguably avoid the effects of Argentinian monetary policy and protect the value of his savings. Bitcoin has a number of advantages to our modern day currencies and their financially backed institutions including the fact that you do not need to open a bank account in order to purchase Bitcoin making it very appealing in developing countries. A real world example of this was observed during the Cypriot Currency Crisis where consumers fearing for the safety of their deposits in terms of the value being wiped from them and new taxes being introduced turned to Bitcoin as an alternative to having their life savings in a government backed currency (CNBC, 2013).
  • 21. Bitcoin (Technology and UX Project) 21 5.6) Conclusion: The Future of Bitcoin, The 64,000 Bitcoin Question This really is, if you pardon the pun, the 64,000 Bitcoin question. Opinion is divided across the International Financial, Political and Technology communities. In order to best predict the future of Bitcoin we have looked at some high profile entrepreneurs, governments and Institutions that have made favourable comments and actions. We must also say though that Bitcoin, much like the Internet has been dogged with issues about how it can be abused by the more sinister aspects of society. Bitcoin can be used by criminals and terrorists but these people still use bank accounts and modern day currency so why should we blame Bitcoin and not the governments and institutions who fail to prosecute such activities. The Bitcoin user experience and technology is highly complex. With the current Bitcoin interface, it is difficult to navigate the various Bitcoin online purchase points and ultimately to buy bitcoins. We would be concerned that a competitor such as Apple may be able to simplify the experience and become the dominant player in the emerging digital currency market. Many of the commentators featured in the documentary film “The Rise and Rise of Bitcoin” believe that Bitcoin will have most success in the developing world where millions of people still have no access to bank accounts and that the Bitcoin will foster trade and stimulate the economies in these regions (The Rise and Rise of Bitcoin, 2014). We think the biggest threat to Bitcoin are its own security issues but once this can be addressed this digital currency which has no borders, no transaction fees, no government intervention and no time delays has a very bright future with a capital B.
  • 22. Bitcoin (Technology and UX Project) 22 Bibliography (Executive Summary) Bitcoin, (2014) “How Does Bitcoin Work”, {Online}. Available from: https://bitcoin.org/en/how-it-works {Accessed 22nd October 2014} Bibliography (Summary of the Technology) Asmundson, I., Oner, C. (2012), Vol.49 No. 3, “Back to Basics; what is money”. International Monetary Fund {Online} Available from: http://www.imf.org/external/pubs/ft/fandd/2012/09/basics.htm {Accessed 28th October 2014} Gobry, Pascal Emmanuel, Forbes, (2013), “All money is Fiat Money”, {Online} available from Forbes: http://www.forbes.com/sites/pascalemmanuelgobry/2013/01/08/all-money-is-fiat- money/ {Accessed 29th October 2014} Dunn C. (2013) “Bitcoin Basics (Part 1) Explained for Beginners”. Video file. {Online} Available from https://www.youtube.com/watch?v=000UtKtm7kU {Accessed 16th October} Investopedia (2014), “Definition of Fungibilty” {Online}. Available from: http://www.investopedia.com/terms/f/fungibility.asp {Accessed 21st October 2014} Bit Trade Australia (2014), “Bitcoin versus Traditional Currencies” {Online}. Available from: https://www.btradeaustralia.com/learn/comparing-bitcoin-to-traditional-currencies/ {Accessed 23rd October 2014} Ball, J., (2011), “Bitcoins: What are they, and how do they work “{Online}. The Guardian, 22nd June, 2011, available from: http://www.theguardian.com/technology/2011/jun/22/bitcoins- how-do-they-work {Accessed 20th October 2014} Bitcoin, (2014), “Frequently Asked Questions” {Online}. Available from: https://bitcoin.org/en/faq#how-does-one-acquire-bitcoins {Accessed 22nd October 2014} We Use Coins, (2014), “What is Bitcoin?” {Online}. Available from: https://www.weusecoins.com/en/ {Accessed 25th October 2014} Britto, J., Castillo A. (2013), “A primer for policy makers” {Online}. Available from: http://mercatus.org/sites/default/files/Brito_BitcoinPrimer.pdf {Accessed 23rd October 2014} Zulfikar R., (2013), “Money, Banking and Central Banks: Bitcoin” Video file. {Online} Available from https://www.khanacademy.org/economics-finance-domain/core-finance/money-and- banking/bitcoin/v/bitcoin-what-is-it {Accessed 29th October 2014}
  • 23. Bitcoin (Technology and UX Project) 23 Dunn C. (2013) “Bitcoin Basics (Part 2) Bitcoin Wallets”. Video file. {Online} Available from https://www.youtube.com/watch?v=-tXeHGlJn9A {Accessed 16th October} Bitcoin, (2014) “How Does Bitcoin Work”, {Online}. Available from: https://bitcoin.org/en/how-it-works {Accessed 22nd October 2014} Bitzuma, (2014), “Six things Bitcoin users should know about private keys”, {Online}. Available from: http://bitzuma.com/posts/six-things-bitcoin-users-should-know-about- private-keys/ {Accessed 31st October 2014} Volastro A., (2014) “CNBC explains: How to mine bitcoins on your own” {Online}. CNBC, 23rd January, 2014, available from: http://www.cnbc.com/id/101332124 {Accessed 2nd November 2014} Coindesk, (2014) “How Bitcoin Mining Works”, {Online}. Available from: http://www.coindesk.com/information/how-bitcoin-mining-works/ Bitcoin Wikipedia (2014), “Bitcoin”, {Online}. Available from http://en.wikipedia.org/wiki/Bitcoin Wawro, A., (2013), “7 things you need to know about Bitcoin “{Online}.PC World, 11th April, 2013, available from: http://www.pcworld.com/article/2033715/7-things-you-need-to- know-about-bitcoin.html {Accessed 20th October 2014} Watch Mojo (2014), “Top 10 Bitcoin Facts”. Video File. {Online} Available from: https://www.youtube.com/watch?v=2UC_8NdR1To {Accessed 31st October, 2014} The Economist (2013), “The Bitcoin Bubble” {Online}. The Economist, November 30th 2013. Available from: http://www.economist.com/news/leaders/21590901-it-looks-overvalued- even-if-digital-currency-crashes-others-will-follow-bitcoin {Accessed 31st October, 2014}
  • 24. Bitcoin (Technology and UX Project) 24 Bibliography (Current Uses) Dunn C. (2013) ‘Bitcoin basics (Part 1) Explained for Beginners’. Video file. [Online] Available from: https://www.youtube.com/watch?v=000UtKtm7kU [Accessed 15th October 2014] BF Labs Inc. (2014) ‘Getting Started’ [Online] Weusecoins Available from: https://www.weusecoins.com/en/getting-started [Accessed 15th October 2014] BF Labs Inc. (2014) ‘Getting Started’ [Online] Weusecoins Available from: https://www.weusecoins.com/en/getting-started [Accessed 15th October 2014] Sun L. (2014) “Bitcoin isn’t a currency – it’s a volatile tool for generating free publicity” [Online]. The Motley Fool 14th March 2014, Available from: http://www.fool.com/investing/general/2014/03/14/bitcoin-isnt-a-currency-its-a- volatile-tool-for-ge.aspx [Accessed 15th October 2014] Dunn C. (2014) ‘Bitcoin basics (Part 2) Bitcoin Wallets’. Video file. [Online] Available from: https://www.youtube.com/watch?v=-tXeHGlJn9A [Accessed 15th October 2014] Nasdaq (2014) ‘What companies accept Bitcoin’ [Online] Nasdaq Available from: http://www.nasdaq.com/article/what-companies-accept-bitcoin-cm323438 [Accessed 20th October 2014] Virgin ‘Bitcoins in space’ Virgin [Online] Available from: http://www.virgin.com/richard- branson/bitcoins-in-space [Accessed 20th October 2014] Dunn C. (2013) ‘Bitcoin basics (Part 1) Explained for Beginners’. Video file. [Online] Available from: https://www.youtube.com/watch?v=000UtKtm7kU [Accessed 20th October 2014] Forbes (2013) ‘An illustrated history of Bitcoin crashes’ [Online]. Forbes Available from: http://www.forbes.com/sites/timothylee/2013/04/11/an-illustrated-history-of-bitcoin- crashes/ [Accessed 25th October 2014] Gibbs S. (2013) “Man buys $27 worth of Bitcoin, forgets about them, finds they are now worth $886k” [Online]. The Guardian 29th October 2013, Available from: http://www.theguardian.com/technology/2013/oct/29/bitcoin-forgotten-currency-norway- oslo-home [Accessed 25th October 2014] BBC Horizon (2014) ‘BBC Horizon 2014 -2015 Episode 4: Inside the Dark Web’. Video file. [Online] Available from: https://www.youtube.com/watch?v=fTjNkbLBEqg [Accessed 25th October 2014] Irish Bitcoin Foundation (2014) ‘Introducing the next generation of Bitcoin ATM’s’ Bitex [Online] Available from: http://bitcoin-atm.ie/ [Accessed 30th October 2014]
  • 25. Bitcoin (Technology and UX Project) 25 Irish Bitcoin Foundation (2014) ‘Bitcoin business in Ireland’ Bitcoinirl [Online] Available from: http://www.bitcoinirl.ie/directory.php [Accessed 30th October 2014] Bibliography (Competition) Plus 500 Financial Instruments (2014) “Bitcoin cfd” [online] Available from http://www.plus500.ie/Instruments/BTCUSD?gclid=CODDl-2718ECFaNt2wodsnkAKA [Accessed 24th October 2014] Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors- what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 24th October 2014] Preev.com (2014) “Peercoin to US Dollar” [online] Available from http://preev.com/ppc/usd (Accessed 25th. October) Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors- what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 25th October 2014] Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors- what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 24th October 2014] Wilmoth, J. (2014)”Massive Dogecoin price increase carries shibes to 5th place market cap” [online] Available from https://www.cryptocoinsnews.com/massive-dogecoin-price- increase-carries-shibes-5th-place-market-cap/ (Accessed 23rd . October) Plus 500 Financial Instruments [online] Available from http://www.plus500.ie/Instruments/BTCUSD?gclid=CODDl-2718ECFaNt2wodsnkAKA [Accessed 25th October 2014] Neal R (2014) “Bitcoin Competitors: What You Should Know About 6 Alternative Cryptocurrencies” [online]. Available from http://www.ibtimes.com/bitcoin-competitors- what-you-should-know-about-6-alternative-cryptocurrencies-1540168 [Accessed 25th October 2014] Perry, D. (2014) “Ecuador bans decentralized cryptocurrencies; Institutes state-run cryptocurrency” [online] Available from http://www.bitcoinnotbombs.com/ecuador-bans- decentralized-cryptocurrencies-institutes-state-run-cryptocurrency/ (Accessed 23rd . October Apple.com (2014) “Apple Pay” [online] Available from https://www.apple.com/apple-pay (accessed 24th. October)
  • 26. Bitcoin (Technology and UX Project) 26 Brockman, G. (2014) “Bitcoin: the Stripe Perspective” [online] Available from https://stripe.com/blog/bitcoin-the-stripe-perspective (Accessed 25th. October) Bibliography (The Future of Bitcoin): IgotBitcoin (2013) ‘13 Bitcoin quotes from famous Entrepreneurs’ [Online]. Igotbitcoin Available from: http://www.igotbitcoin.com/bitcoin-quotes-famous- entrepreneurs/#axzz3FNUdEN2 [Accessed 15th October 2014] Epicenterbitcoin (2014) ‘Bitcoin Quotations’ [Online]. Bitcoinquotations Available from: http://bitcoinquotations.com/ [Accessed 15th October 2014] Channer W. (2014) “Winklevoss twins: Bitcoin will be bigger than Facebook” [Online]. The Guardian 19th May 2014, Available from: http://www.theguardian.com/technology/2014/may/19/winklevoss-twins-bitcoin-bigger- than-facebook-investors [Accessed 15th October 2014] Forbes (2014) ‘Bitcoin battle: Warren Buffet vs Marc Andressen’ [Online]. Forbes Available from: http://www.forbes.com/sites/kashmirhill/2014/03/26/warren-buffett-says-bitcoin-is- a-mirage-why-marc-andreessen-thinks-hes-wrong/ [Accessed 20th October 2014] Forbes (2014) ‘Bitcoin draws attention of institutional bidders and MasterCard’ [Online]. Forbes Available from: http://www.forbes.com/sites/paularosenblum/2014/06/30/bitcoin- draws-attention-of-institutional-bidders-and-mastercard/ [Accessed 20th October 2014] Bloomberg (2013) ‘China bans financial companies from Bitcoin transactions’ [Online]. Bloomberg Available from: http://www.bloomberg.com/news/2013-12-05/china-s-pboc- bans-financial-companies-from-bitcoin-transactions.html [Accessed 25th October 2014] Reuters (2014) ‘you can play with Bitcoins but you may not be able to pay with them: Russian may ban crypto currencies by 2015’ [Online]. Reuters Available from: http://rt.com/business/187440-bitcoin-ban-russia-cryptocurrency/ [Accessed 25th October 2014] CNBC (2013) ‘Bitcoin recognised by Germany as private money’ [Online]. CNBC Available from: http://www.cnbc.com/id/100971898 [Accessed 25th October 2014] Forbes (2014) ‘Bitcoin draws attention of institutional bidders and MasterCard’ [Online]. Forbes Available from: http://www.forbes.com/sites/paularosenblum/2014/06/30/bitcoin- draws-attention-of-institutional-bidders-and-mastercard/ [Accessed 30th October 2014]
  • 27. Bitcoin (Technology and UX Project) 27 Hern A. (2014) “Bitcoin goes mainstream: Circle’s payments make crypto currencies easy” [Online]. The Guardian 29th September 2014, Available from: http://www.theguardian.com/technology/2014/sep/29/bitcoin-circle-cryptocurrency- jeremy-allaire [Accessed 30th October 2014] Wikipedia (2014) ‘Mt. Gox’ [Online]. Wikipedia. Available from: http://en.wikipedia.org/wiki/Mt._Gox [Accessed 30th October 2014] CNBC (2013) ‘Bitcoin bonanza: Cyprus crisis boosts digital dollars’ [Online]. CNBC Available from: http://www.cnbc.com/id/100597242# [Accessed 30th October 2014] The Rise and Rise of Bitcoin (2014) Mross N. Cleveland, OH: Gravitas Ventures [DVD]
  • 28. Bitcoin (Technology and UX Project) 28 Appendices Appendix A
  • 29. Bitcoin (Technology and UX Project) 29 Appendix B