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Killer insights into what’s working in B2B cross channel marketing Shane Redding Director, Cyance, Hon F IDM  
Our clients © Cyance Limited 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Cyance
[object Object],[object Object],[object Object],[object Object],What I will cover
[object Object],[object Object],[object Object],[object Object],What is b2b cross channel marketing?
B2B Media Trends
 
[object Object],[object Object],[object Object],Why more media channels? Because we can, but mainly due to
Multi-channel marketing: Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2011
[object Object],[object Object],[object Object],[object Object],But how do you know what’s working? Offline
www.theidm.com/qr
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],But how do you know what’s working? Online
But how do you know what’s working?  Integrated = Big Headache
[object Object],[object Object],Top Tips on media attribution from leading b2b practitioners
[object Object],[object Object],Top Tips on media attribution from leading b2b practitioners
Top Tips on media attribution from leading b2b practitioners "Map out a picture of the client journey for the campaign, before you launch (!), and then regularly overlay the numbers onto this picture. This will give you a simple means to review and adjust your campaign, as well as a way to communicate to stakeholders“ Pete Jacob, IBM
google.com/analytics/multichannel
Drilling down into the data: ROI
Case Study ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study
[object Object],[object Object],[object Object],Case Study
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key to success = actionable analytics
Visit  www.cyance.com for slides and your free 2011 b2b social media survey [email_address]  

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