Parachute Digital Marketing shares a top-line presentation about how your business can benefit from implementing and using Google Analytics on your website. It requires a live presentation and demo of the training to get full benefit from the training. If you are interested in learning more about how Google Analytics can make your online marketing more effective, please contact ParachuteDigitalMarketing.com.au

1. Google Analytics Training
January 2013
Shanelle Newton Clapham
Parachute Digital

2. What is Google Analytics?
• Free website tracking software from Google
• Google Analytics (GA) only gives you data specific to
your website (site centric website analytics)
• How many visitors and where they come from (location)
• How they find your website (traffic sources)
• What content they like most
• Track goals and conversions (eCommerce or enquiries)

3. Why I love Google Analytics
• Data is actual &
in real time
• Make informed decisions
so as not to miss
opportunities/ suffer failure
• Testing and learning
• Plan for the future based
on past results.

4. How GA can help YOU!

5. Agenda
• Who is visiting your website? AUDIENCE
• How do people find your website? TRAFFIC SOURCES
• What information do they want? CONTENT
• GOALS & CONVESRSIONS
• Reporting & Dashboards.

6. Audience
Who is visiting your website?
Where do they come from?
What device are they using?

7. Audience
• Who visits your website?
• What device are they
using?
• How long do they spend?
• Have they been before?
• What website browser do
they prefer?

8. Discussion Q & A

9. Traffic Sources
How did visitors find your website?
Which channel did they come from?
What channel is the most effective?

10. Traffic Sources
• How do people come to your
website?
• Which traffic source is most
effective?
• What are people typing into
search engines to find UNSW
Eng websites?
• How can you track UNSW
Eng paid marketing
campaigns?

11. Traffic Sources Q & A

12. Content
What content do your visitors like most?
How are they finding your content? (Keywords)
How long are visitors spending on your website?

13. Content
• What content is popular?
• What content are visitors
searching for?
• Which landing pages bring
in the most traffic?
• How responsive is your
website?
• What do people click on?

14. Content Q & A

15. Goals & Conversions
What action are your visitors taking?
Are your business goals being met?
Which channels drive the best result?
How can we track this information?

16. Goals & Conversions
• Track specific actions &
business goals
• Monitor sales transactions
and revenue
• See where visitors/
customers drop off &
optimise experience
• Know which products
deliver the best sales.

17. Goals & Conversion Q & A

18. Reporting
Standard Reports
Custom Reports
Real Time Reporting
Benchmarking

19. Reporting
• Standard Reports
• Campaign (UNSW Marketing
campaigns) reports
• Advertising reports
• Advanced reports
• Primary & Secondary dimensions
• Graphs/ pie charts etc
• Timeframes
• Exporting
• Real time Data
• Custom Reports.

20. Standard Reporting

21. So, do you think Google Analytics
can help you?