In this talk, I challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, whilst exploring the impact this is having on the industry and team morale, client expectations and distorting reality. By honestly sharing my own shortcomings, I hope to push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
80. outREACH Online
“[Aira have] consistently provided great
guidance on setting targets, communicating
their progress and helping us grow as a
company”.