Marketing app for new carpooling app WayToGo

1. Marketing Plan for new app “Way To Go ”

4. Travel together
Save money
Save Environment
WayToGo

5. Introduce the concept of carpooling
across India, bringing about a MindShift
in the way people currently travel,
driving awareness on the benefits of
carpooling and increasing registrations
for ride owners and riders
BRAND OBJECTIVE

6. How it works?
• Find the ride at required time
• Book online
• Travel together

8. Choose who you travel with:
You can see which members have verified their Govt ID and
also how many Facebook friends and LinkedIn connections
they have. You can also see who are the community's
leading ridesharers thanks to their experience level.

9. • Drive traffic to WayToGo page.
• Increase RideMatch Service registrants
• Enhance Carpool Marketing Program through channels like social
media
• Increase general Bay Area awareness and participation in
carpooling
• Encourage the public to use rideshare technology.
Proposed course of action

11. WayToGo, with the limited amount of resources, needs to
focus on a few strategic collaborators in the beginning in
order to establish a strong position in its market. The
collaborators are assessed for three factors:
• The value collaborator brings to our whole product
• The value we can offer to the collaborator
• The right time we should engage the collaborator.
These helps for future business development
COLLABORATORS

12. Compiteto
BlaBlaCar
Rideshare
Zimshar
e
uber
lyft
sidecar

14. It is quite difficult to distinguish
segments in terms of age, income or
region. Our focused age will be very
broad, approximately from 18 to 65
years old. But the main focus is surely on
the youth.

15. Goals
• To make maximum number of people use our app.
• To take the companie’s value to 2 billion$ in next 10
years.

16. Transparent and Cashless Cost Sharing
Set the cost upfront and the rest is automated

17. We provide some extra benefits for
girls who wish to travel with only girls.

18. If something unexpected has come up, and you
can no longer travel, cancel your booking online
to give the car owner a chance of getting
another co-traveller.

19. Waytogo even provides taxi/bike
sharing.