1. www.LAMPER.cn
QQ群：3330312
http://weibo.com/lampercn

2. Think Social to Go Global
PapayaMobile Inc
2

3. The leading mobile social gaming network with
23 million users and 300+ games.
•Founded in 2008 with $22M raised through DCM and Keytone.
•70 staff with offices in San Francisco, London and Beijing
•More than 80% of users come from US and Europe
•Popular games earn more than $1 million per year.

7. • User profile
• Friend system
• Internal mails
• Newsfeeds
• Notifications
• Photo sharing
• Achievements

8. • Customizable avatar
• 1000+ clothes and items
• High incentive to customize

9. • In-game chat
• Peer-to-peer IM
• Group IM
• 24-hour chat
room administrators

12. Third party developers are Papaya’s focus
• Providing tools to socialize, monetize and develop social games.
• Consulting third parties on how to make quality social experiences.
• Improving SNS experience and accelerating community growth.

13. Social SDK Papaya Game Engine
• Integrate social and competitive • Built-in social features, virtual
mechanics into existing games. currency and billing channels built-in.
• Allows games to connect to and • Written in C with Fast 2D OpenGL
integrate into the Papaya Social graphics.
Network. • Syntax close to ActionScript.
• Flexible SDK that integrates with • 1 week to make a simple social
games built on any game engine. game.
• Completely free.

14. Create virtual goods with a perceived sense of value that allow
users to express themselves, accelerate gameplay and are
available only after certain gameplay conditions are met. 14

15. Integrating gameplay into the user’s Papaya
Social Network experience builds a loyal
community and drives virality of your game.

16. Cross Android App of
Pmails Promotion the Day Game Menu Papayamobile.com
Papaya promotional channels generate the first buzz and
burst of downloads from the Papaya community.

17. We announce
games by sending
“Pmails” to over 23
million Papaya users.

18. 100,000s of
Papaya Farm, Fish
and Pet users are
recommended
new games from
Papaya’s self-
developed games.

19. Every day a game is
spotlighted as
Android App of the
Day. This includes
SNS banners and
androidappoftheday
.net

20. Games are included
in Papaya’s game
discovery tool. The
newest games are
highlighted in the
“Just In” tab.

21. We spotlight new
games on the
papayamobile.com
home page, games
page and Blog.

22. • Pay-per-installs starting at $0.35
– reduces acquisition costs.
• Up to 10X lower acquisition cost
compared to pay-per-click
networks.
• Non-intrusive way for app
promotion – and users love free
games!

23. Games with rich
social mechanics that
utilize the Papaya
Community produce
explosive viral
growth that lasts.

24. Second Papaya Game Engine
game released on July 15th by
Aidi Game.
In just 12 days Papaya drove
50,000 new users, and helped it
earn more than $13,000 –
that’s more than $1,000 a day!
Over 1,200 ratings average of 4
stars.

25. First third party game to utilize
Papaya Game Engine released
May 2011 by LoL Studios.
Game makes more than $1,000
per day.
Virality the driver of active users
fueled from socialized gameplay.
Friends help to dig, send gifts and
help each other create Juice.

26. $400,000 1 Game
$390,550
$300,000 5,000 Games
$282,500
$200,000
$100,000
$0
Open Feint 2010 Revenue Treasure Fever First Year Revenue
Treasure Fever Average Daily Revenue: $1,070/day

27. • OEM preload deals:
LG, Lenovo, Huawei, ZTE, TCL, Coolpai, Sharp
• Carriers: To provide white label version of game hub to
China Unicom and China Telecom