1.
Apache CloudStack
Charting a path for the
next 10 years and beyond
Simon Weller – VP of Apache Cloudstack

2.
10 Years!
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April, 2012 - Citrix gifts CloudStack to Apache
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May 16th
, 2012 – Our First Board Report as an Incubator Project
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November 26th
, 2012 - First Apache CloudStack Release (4.0-incubating)
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March 20th
, 2013 – Project Management Committee Formed
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Chip Childers was our 1rst V.P
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Late Match, 2013 - CloudStack becomes a top level Apache Project
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June/November, 2013 – Our 1rst Collab Conference in Santa Clara, CA, USA and second in
Amsterdam, The Netherlands.
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March 7th
, 2015 – 100 Committers!
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September 1st
, 2017 - 10th
major release with 4.10
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June 7th
, 2022 – 4.17 release, our latest major release
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November 14th
, 2022 – CCC in So1a!

3.
The Cloud in 2012
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IaaS was the hype product
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AWS was 1, Rackspace was 2
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Microsoft Azure, Google Cloud, IBM, and Oracle started
to launched services
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PaaS and SaaS were emerging from the ASP Model
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Oracle was using single tenant instances of applications
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Github received a $100M investment
●
Facebook, ServiceNow and Workday IPO’d

4.
Private Cloud in 2012
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A Mixture of Management + Hypervisor Platforms, and Orchestrators
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VMWare
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The incumbent
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Recent acquisition of Nicara (SDN)
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Citrix XenServer
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Main competitor to VMWare
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OpenStack
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Huge backers with tons of cash
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Big marketing machine
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Complex
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Apache CloudStack
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Community Driven with Apache Structure
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Multi-hypervisor
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Easier to deploy
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Others –
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Eucalyptus/OpenNebula/Novell Platespin/Redhat OpenShift etc

5.
2012 Hype-Cycle for Cloud

6.
2022 Hype-Cycle for Cloud

7.
So What’s Changed?
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Focus on abstracted services
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Hyperscalers focused on stickiness/lock-in
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Complex solutions
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Capitalizing on the lack of speci1c talent
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IaaS still very pro1table
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IaaS disrupters DigitalOcean reported 58% gross margin
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But lots of competition and easy to churn
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Lots of “Hybrid” defensive plays
●
Messaging changing from the big players – embracing Hybrid

8.
Market Projection Insight

9.
Is “Public Cloud” Losing its Lustre?
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Hyperscaler product oJerings are being refocused -
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Edge compute (AWS, Azure oJering edge “cloud in a box“)
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Your infra with our PaaS/SaaS (e.g. OpenSearch et al)
●
Growth focus on Hybrid through market messaging
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The more tech savvy organizations can self optimize -
●
Dropbox saved $75M by in-sourcing infrastructure
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37signals (BaseCamp/Hey) moving away from public cloud
●
“Hey” AWS DB Spend over $500k/year - “Do you know how many
insanely beefy servers you could purchase on a budget of half a million
dollars per year?” - David Heinemeier Hansson, CTO, 37signals

10.
Public Cloud Strategy Being Reconsidered
●
Unpredictable Costs
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DiMcult to model as you grow
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94% of enterprises are over budget in their cloud spend (HashiCorp-Forrester survey 2022)
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New Compliance challenges (e.g. GDPR, data sovereignty)
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Can you be compliant if you don’t control your own data?
●
How about meeting emerging security requirements?
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Lack of control, limited visibility (and downtime)
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Cloud is the new type of vendor tie-in
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Hard to shift out, super sticky
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Hard to scale
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Flexibility isn’t as important when you’re really big...
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...But reliability and business pro1tability is

11.
RIM – Market Leader in 2009
●

12.
Blackberry Market Share 2007-2016

13.
What Happened?
●
RIM didn’t innovate fast enough
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Focused almost exclusively on the enterprise market
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Yet enterprises were moving to BYOD to save money
●
The competition was focused on the consumer
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Consumers are driven by Oashy features
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Purchase price wasn’t as critical
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A shift in how service was being monetized
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Hardware was become more commoditized
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Software was now king
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Touch screens were the future
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Who needs a physical keyboard on a phone?

14.
Applying this to CloudStack
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Listen to our customer base
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Who is our customer base?
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What are their needs?
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What are their challenges?
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It’s easy to rest on our laurels
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To survive we must understand our market…
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...and continue to be relevant to our market
“When the winds of change blow, some people
build walls and others build windmills.“

15.
What are our strengths?
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Security and compliance posture
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Data sovereignty
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Predictability
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Scale and control
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Multi-Hypervisor Support
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Reliability – It just works!
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How can we showcase our strengths?
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Continued focused marketing
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Make our strengths more obvious in our messaging

16.
Enablement is Key
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Tooling is crucial
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Automation
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We can’t be everything to everyone
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Continued focus on our strengths is important
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CloudStack is an orchestrator
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So lets orchestrate and not reinvent
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Security,Compliance and Data Governance
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Big driver for adoption
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We need to make this easier

17.
Community interest -
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DRaaS
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Serverless
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Deeper IPv6 support
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Marketplace (Templates, Apps et al)
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Billing
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Better logging
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More advanced load balancing features
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Advanced networking (Dynamic Routing, SDN et al)
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Edge Compute (with ACS management)

18.
3 days of everything CloudStack!
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Our 1rst CCC event since 2019!
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42 presenters
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Over 300 Attendees
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Develop new ideas with your peers
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A great opportunity to network
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Get creative!

19.
Thanks to our Fantastic Sponsors!

20.
Huge Thank You to -
Ivet Petrova, Jamie Pell and the CloudStack Marketing
and Events Team!

21.
Let’s go!!!