Adaptive provides comprehensive data governance and metadata management platforms to help enterprises better understand and leverage their data. The company's platforms help with data governance, data quality, metadata management, enterprise architecture management, and IT portfolio management. Adaptive's solutions are model-driven and data-driven, and can be hosted on-premises or in the cloud. The company focuses on quickly delivering value by leveraging existing customer technologies. Adaptive also provides industry content and governance processes to assess customers' data landscapes and ensure accuracy and oversight of data management.

1. October 2020
Adaptive, Inc.Adaptive, Inc.Enabling Enterprises to Align Metadata with Enhanced Analytics
The 10 Best Performing Big Data and Business Analytics Companies 2020
Jeff Goins
CEO
Glimpse into Future
The Fuss about AI
Experts Opinion
Open Source Trends
to Watch for 2019
“Adaptive provides the
most comprehensive data
governance and metadata
management platform
available today.”

4. How AI and ML are changing
business outcomes
oing business these days is almost like riding a
Drollercoaster. You’re strapped on, and for a start, things
seem on an even keel till it suddenly starts to go downhill
and just as shockingly fast, uphill, to the left, to the right and then a
sudden an unexpected drop. You need nerves of steel, an empty
stomach (for obvious reasons!) and a throat that can handle all the
unexpected screaming.
Rollercoasters are fun, aren’t they? Imagine the same for your
business. Can you and your business handle all the stress day after
day after day? You most likely would want prior information on
what is likely to happen and take requisite corrective steps.
But then is information in the normal order enough to predict and
prevent upheavals from unexpected changes? Or is it insights you
need to look at? If it is the latter, you do not just need information,
as in raw data but actionable information in the form of trend,
patterns, and predictions these days backed by AI itself coupled to
ML. It is said to be the best course of action to stay ahead and stay
positive. In doing so, it is said to bring about distinct and very
identifiable changes in business outcomes. Read the below to
know on how AI & ML are concepts that promise to change
established business outcomes like never before.
1. Decisions based on data-analytics shall go the AI way!
‘Data is the new oil’, say those in the know. Like crude-oil, which is
of little use to industry, so is undistilled data which is of use only
when it’s structured and formulated to make sense. And that, given
the volume and sources of data is the work of AI which using
human-like intelligence, makes out patterns and trends so that
accurate predictions can be made for businesses to exploit
situations be it in times of famines or bounties.
Every business, be it product or service-related has predictive
patterns some which are easily identifiable while there are also
those which though existing, are so miniscule and deep down that
most people tend to over-look them. It’s only when an advanced
system beyond humans which is AI, that the smallest blip in the
horizon gets recorded as an event worth investigating and
analysing.
2. Timely prediction of maintenance to increase asset life as also
avoid accidents/complete breakdowns
There was a time when it was a given that machines equated
breakdowns with bigger machines undergoing breakdowns that
EDITOR’S NOTE

5. were costly to retrieve and
invariably resulted in huge losses.
To obviate the same came the
concept of maintenance at fixed
intervals.
While the latter was a
commendable effort to keep
machines going that led to steady
and often increased incomes,
they also resulted in high
maintenance costs, some of
which were entirely avoidable.
With the coming of IoT-enabled
machines, both the objective of
timely ongoing maintenance and
that too at reduced costs, are
achieved with data gathered
from the IoT system that pass on
the same to AI. This leads to a
degree of assurance about the
exact time when maintenance is
required - sometimes even
without the need to replace parts
which are otherwise functional.
All this results in huge cost
savings, sometimes in double-
digit percentages! The concept of
“fixed” maintenance is thus
taking a back-seat and is being
replaced with “JIT” maintenance.
3. The best way for the best
“root-cause analysis”
The concept of “Digital Twin”, an
off-shoot of AI and ML is helping
critical industries like marine
engineering, aerospace and
engine manufacturers take a
different look at solving
problems related to “root-cause
analysis”. Engines, be it internal
combustion or jet, typically
require hours, days and months
of testing to get parameters
right, besides tweaking them to
suit needs of speed,
consumption, exhaust and
maintenance. In such competitive
times, engine makers are forever
short of time, patience and
resources, and need to get the
details fast. To understand the
issue at hand, one either depends
upon legacy information or using
a mix of AI, IoT, edge computing and
the likes, create a 3D copy of the
engines in their entirety and test
them while the engine is in motion.
So, while an aircraft is miles above
the earth, an exact replicate can be
created that tracks and informs in
real time on likely issues of design
and part-quality.
4. Gathering feedback the correct
way.
Every new product from software to
FMCG needs feedback to get better
with time. Manual feedbacks don’t
work especially when the quantum
of users is very large. IoT based
system or even an automated
system of gathering feedback can
then help organizations fine-tune
existing systems. With information
coming from varied resources
including gadgets, emails and even
devices, the only manner in which
feedback can be gathered and
analyzed in seconds is to use AI &
ML-enabled systems which change
business outcomes by providing the
right insights in a matter of seconds
if not lesser.
5. Repulsing cyber and virus
attacks.
The best strategies to repulse an
attack, irrespective of its kind and
sources, is when one has the benefit
of hindsight, and that too of decent
vintage. Something similar takes
place with cyberattacks and viruses
spreading in the digital domain. ML-
based algorithms are said to record
even the minutest details of every
kind of cyberattack and can be a
repository of information that may
come handy in the event of coming
under a virus attack. By knowing
things in advance, important details
of organizations including patented
information can be saved. Where AI
& ML really comes on its own to help
those being attack is by constantly
scanning the horizon for any likely
even which could include unusual
activities pointing to a probable
chance of an attack.
6. Finding and stamping out bugs
A software despite the best of
efforts of its creators can never be a
water-tight system like a submarine.
It’s only with time that its creators
understand the need for corrections
and patches so that essential data
and systems can obviate a likely
attack. And time, is the last thing the
world has in plenty. With most
organizations overloaded with their
own work, they least expect their
existing software to give way due to
a gap that led a virus in. Probably the
best way to obviate intrusions and
stamp out bugs is to run the entire
software and its codes thru the
modalities of an AI system which can
quickly and easily identify gaps and
bugs which can then be deal with,
with alacrity.
This edition, The 10 Best Performing
Big Data and Business Analytics
Companies 2020, highlights
companies that are leveraging these
revolutionary technologies to deliver
products and solutions that
encompass the potential to the
world of business.
Also take a peek at the articles
penned by experts from diverse
industries and our in-house editorial
team.
We hope you enjoy reading this
edition as much as we did while
curating it for you!
Abhishaj Sajeev
abhishaj@ciolook.com

6. COVER STORY
Adaptive, Inc.
Enabling Enterprises to
Align Metadata with
Enhanced Analytics
10
ARTICLE
Tech Dynamics
Why Aligning Your
BUSINESS With Latest
TECHNOLOGIES Is Important!
30
22
Glimpse into Future
The Fuss about AI

7. C O N T E N T S
38
16
24
34
Comviva
Helping the World Run
Better and Improving
People's Lives
Kamatera
THE Most Promising
Name in Cloud
Services Sector
Vantage
Information Services
Integrating Data of
Businesses to be
Modeled, Visualized
and Monetized
Leader’s Viewpoint
Hyper Automation and no code
AI are coming to rescue businesses

8. CONTENT
Senior Editor Alan Swann
Executive Editors Rohit Chaturvedi
Alex Spellman
DESIGN
Visualizer Dave Bates
Art & Design Director Sanket Zirpe
Associate Designer Kushagra Gupta
SALES
Senior Sales Manager Kshitij S.
Customer Success Manager Jack Ryan
Sales Executives John, Kane, Irfan
TECHNICAL
Technical Head Aditya K.
Technical Consultant Victor Collins
October, 2020
Copyright © 2020 CIOLOOK, All
rights reserved. The content
and images used in this
magazine should not be
reproduced or transmitted in
any form or by any means,
electronic, mechanical,
photocopying, recording or
otherwise, without prior
permission from CIOLOOK.
Reprint rights remain solely
with CIOLOOK.
FOLLOW US ON
www.facebook.com/ciolook
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WE ARE ALSO AVAILABLE ON
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For Subscription
www.ciolook.com
CONTACT US ON
Abhishaj Sajeev
Editor-in-Chief
sales@ciolook.com
abhishaj@ciolook.com

10. BriefCompany Name
Bluemetrix
bluemetrix.com
Dimension Data
dimensiondata.com
Vantage Data
vantagedata.co.za
MSRCosmos
msrcosmos.com
HYPERS
hypers.com
Comviva
comviva.com
Kamatera
kamatera.com
cBEYONData
cbeyondata.com
CERTUS
SOLUTIONS
certussolutions.com
Adaptive, Inc.
adaptive.com
Comviva is the global leader of mobility solutions catering to
The Business of Tomorrows.
Certus Solutions is the leading IBM systems integrator across
Australia and New Zealand.
Kamatera is a global cloud services platform provider,
providing enterprise-grade cloud infrastructure products to
organizations of all types and sizes.
Bluemetrix is a full-service data consultancy offering advisory,
implementation, managed services, training and data control
applications.
Dimension Data is a global technology integrator and managed
services provider that helps its clients achieve great things and
create new possibilities through the use and adoption of
technology.
cBEYONData specializes in Business Intelligence, Data
Analytics, & Business Automation Solutions
With its advanced team of data scientists, analysts, developers
and account managers Vantage Data captures, cleanses and
integrates data to be modelled, visualized and monetized.
Adaptive offers standards-based solutions that help
organizations better align their valuable information by
supporting specific management challenges including Data
Governance, Data Quality, Metadata Management, Enterprise
Architecture Management and IT Portfolio Management.
MSRCosmos provides software solutions, products, & services
to some of the world’s leading brands & companies from
various verticals.
HYPERS uses cutting-edge technology to help brands gain
insight into consumers, realize intelligent user asset
management and operation, and ultimately drive rapid business
growth.
Brian Allen
Director and CEO
Gal Farchi
Partnership Manager
David Schmidtknecht
CEO
John Kogel
CEO & Founder
Tony Sun, Co-founder
GM of Digital Marketing
Grant Bodley
CEO
Devi Kondapi
CEO
Liam English
CEO
Jeff Goins
President and CEO
Amit Sanyal
Chief Operating Officer
Featuring

12. Adaptive, Inc.Adaptive, Inc.
Enabling
Enterprises to
Align Metadata
with Enhanced
Analytics
Jeff Goins, CEO

13. Adaptive
provides the
most
comprehensiv
e data
governance
and metadata
management
platform
available
today.
“

14. About the Leader
Jeff Goins
CEO
Jeff Goins has been
responsible for developing
alliances with firms on an
international basis around
the world. He continues to
be a thought leader in
acquiring and packaging
technologies that meet key
needs in the compliance,
governance, and risk
analysis markets. In his
twenty-five year career in
the technology industry, he
has led companies to a high
level of success in
developing quality software
solutions.
“Adaptive
eliminates the risky,
time-consuming,
and expensive side
of managing
corporate
information.”

15. O
n any given day, we make
decisions that direct the
course of our day and often
without putting much thought into the
action per previous experiences and
habits. These daily decisions slowly
turn into a routine based on the
experiences they generate for us. We
love repeating decisions that gave us
good experiences and avoiding bad
ones based on such experiences.
For a business, these experiences are
based on its data that it generates
throughout its functioning processes
and people, whether related to clients,
vendors, employees, or shareholders.
And if an enterprise is wise enough, it
will utilize this data to generate
information that helps it make better
decisions. Business decisions, backed
by data, metrics, facts, and figures are
known to give better results and help
enterprises achieve their goals.
Companies today are faced with an
explosion of the amount, complexity,
and importance of enterprise
information. And, without a complete
understanding of how that information
is created, defined, managed, and
consumed — otherwise known as
metadata — an organization’s ability to
meet external compliance reporting
demands and optimize business
performance is severely undermined.
Helping enterprises navigate through
data and make sense out of it is
Adaptive, Inc. The company provides
the most comprehensive data
governance and metadata management
platform available today. Adaptive
offers standards-based solutions that
help organizations better align their
valuable information by supporting
specific management challenges
including Data Governance, Data
Quality, Metadata Management,
Enterprise Architecture Management,
and IT Portfolio Management while
ensuring Knowledge is retained as
systems evolve.
Jeff Goins, CEO of Adaptive, Inc.
shares insights into how the company
provides innovative solutions that
enable enterprises to align their
capabilities with strategic intent
leveraging governance processes on
how to effectively maximize the value
and understanding of data.
Give a brief detail on the company’s
inception and the journey it has
experienced.
Adaptive has been in the data
governance, metadata management,
enterprise architecture, and data
analytics market for many years. This
has brought us a vast amount of
industry expertise and knowledge in
delivering enterprise-scale solutions
enabling our clients to implement our
offerings rapidly.
Adaptive’s suite of software solutions
leverage a powerful core set of model-
driven and data-driven web-based
solutions that can be hosted on the
cloud or premise. Adaptive is one of a
few vendors that offer a
complementary and integrated
repository solution enabling ongoing
agility, governance rigor, and full reach
across the analytical spectrum.
Our platform and solutions provide the
flexibility to address the most pressing
and complex operational and analytical
needs. We employ cutting edge
technologies to ensure our solutions
meet all performance agreements,
infrastructure dependencies, and fault-
tolerance requirements including graph
databases, data streaming, Big Data,
semantic inferencing, advanced cyber-
security AI applications and many
more.
Our platforms support a data-
independent approach to solution
development enabling a wide degree of
customization. Our platforms permit
users to discover, learn, engage,
analyze, and prescribe using rules-
based, semantic, and pattern matching
techniques based on their data or
industry standard models. In no time at
all, organizations can quickly derive
knowledge and build upon it using
their rules or industry best practices.
Our vision is to become the de facto
data analytics platform that
compliments the existing information
and technology technologies already
being leveraged by our clients.
Describe your approach to attracting
your target audiences for their better
experience.
Many of the Business Intelligence (BI)
and analytics solution providers do not
combine the holistic metadata and
instance data layers in their offerings
and are not architected to fit within the
technology landscape already being
used by the organization. This causes
long and costly implementation time
frames. Adaptive is focused on
delivering value quickly by leveraging
the cloud or onsite installations
working with the technologies that are
already being leveraged by the
organization.
Adaptive also brings in industry
content with our solutions which
facilitate assessments on the current
state of the organization’s data
landscape including providing
governance processes to ensure the
proper stakeholders are involved in the
process including audit trails and
change management work flows to
ensure accuracy and repeatability.
Adaptive focuses on specific use cases
relating to regulatory compliance
mandates focused on data quality and
understanding of how data is moving
throughout the enterprise.

16. The Adaptive platform leverages a powerful graph-
based platform combining metadata and actual data
allowing organizations to quickly understand the
source, quality, and relationships of their data
landscapes. Our solutions take out the issues and
unknowns of their data and bring in the audit trails and
change management processes to ensure the right
stakeholders are involved in the process.
Our clients can start by leveraging our product
capability to create a holistic data catalog to ensure
governance and understanding is current and
leveraged across the organization. Key capability
offerings include our Data Catalog, Data Privacy, and
Data Lineage Analytics offerings. We consistently
provide our clients to be up and running in just a few
short weeks with incremental enhanced capabilities
added per customer directives.
Could you throw some light on your mission and
vision statement?
Adaptive exists to help organizations realize they do
not need to reinvent themselves, rather, they can
benefit from leveraging what they have in the most
optimal manner to provide a knowledge management
asset that facilitates reuse, analytics, and compliance
throughout the organization.
Fundamentally, Adaptive aims to couple operating
silos, align structured and unstructured data sources,
bridge logical/physical/ETL and Business Intelligence
applications, derive and apply meaning through
Ontologies and semantics to provide true enterprise-
wide insight, planning, governance, and capabilities
management across people, functions, processes, and
resources.
What endeavors your company is planning to
undertake in the upcoming future?
The combination of best practices, industry content
reference data, leveraging model-driven and data-
driven capabilities including unstructured data, along
with machine learning will continue to evolve
enabling Adaptive to be at the forefront of capability
on understanding and managing the complexity
associated with data governance and analytics.
Adaptive will continue to work with leading
consulting and integration firms who specialize on
providing enhanced analytics.
Adaptive’s repository
is a culmination of
two decades of
development
leadership setting the
standard for
enterprise-class
model-driven
development.
“

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18. | October 2020 |
16

19. Helping the World Run Better and Improving People's Lives
W
ith customer centricity, innovation and ethical corporate governance at its core, Comviva
Technologies Ltd. is among the leaders of mobility solutions providers and cater to over
two billion platform users globally.
Comviva is propelling the digital ecosystem through its mobility solutions. Let’s find out how in an
exclusive interview with Amit Sanyal, the Senior Vice President and Chief Operating Officer of the
Consumer Value Solutions business at Comviva.
Below are the highlights of the interview:
What led to the inception of the company?
Initially, finding a foothold in the Indian telecom market was quite a challenge for the company. Its
start in 1999 was rough, as it was competing with brands like TCS, Satyam, and Wipro, etc. However,
the company’s flexible attitude and stubborn adherence to the target opened new vistas.
It then proceeded as an incubation within the Bharti Group, with the aim of leveraging the IT boom
spearheaded by Sunil Bharti Mittal. Comviva has come a long way since then, driven by its zeal to
make a difference. Comviva merged with CellCloud Technologies Limited in 2002 and in 2005,
obtained venture capital funding, Sequoia Capital and Westbridge supported by Cisco, were roped in
as investors, and thus began its success story.
Could you shed some light on your company’s mission and vision?
Comviva has kept itself relevant over the years by constantly transforming itself from a VAS
company to a global leader in mobility solutions with focus on Mobile Money and Payments,
Analytics and Data Monetization, Digital Lifestyle and Messaging. We have been at the forefront of
technology and innovations right from our inception.
Our solutions and services are aligned with strategic technology trends to enable telecom operators
and Financial Institutions to provide value added services to their customers.
We are making mobile payments easier, entertainment better and internet and broadband solutions
faster by enhancing the overall experience.
Describe your company and its cutting-edge mobility solutions which address all the needs of your
customers.
In today’s telecom industry, service providers across the globe are witnessing an unprecedented rise
in volume, variety and velocity of information (“big data”) due to the next generation mobile network
| October 2020 |
17

20. rollouts, increased use of smart phones and rise of
social media. Thus, it is imperative for operators to shift
their focus from mass market to hyper-personalized
engagement. This is aimed at increasing the relevancy
and timeliness of their offers. Hence, an effective
engagement strategy spanning the entire customer
lifecycle from acquisition to retention to re-activation
would help achieve quicker returns on investment
along with enhanced revenue.
Our MobiLytix™ suite is a big data driven mobile
analytics solution that enables in generating hidden
customer insights to drive revenue growth and superior
customer experience.
Describe in detail about the work culture and the
values that drive your company.
Comviva provides a culture of innovation to its
employees with freedom to explore, learn, innovate,
and grow with a consistent focus on development that
also yields great business results. With world-class
training processes and modules, the company offers
various unique policies which make it the best place to
work while also unleashing entrepreneurial desire and
capabilities of its employees.
Our Flagship programs like Internal Career
Opportunity (ICO) offer all eligible employees an
opportunity to grow or change their role within the
organization while PII - Promoting Intrapreneurship &
Innovation program encourages all employees to follow
their passion.
What is your idea of Corporate Social Responsibility?
We are very much focused on Social Responsibility. All
our CSR initiatives are known as Compassion. Our
Compassion Club members are core CSR volunteers
who go on the ground and help the company achieve its
vision to demonstrate our commitment towards the
common good of society and community.
We engender a sense of empathy & responsibility
amongst our employees to motivate them to give back
to the society. We partner with group companies to
promote quality education for the underprivileged
sections of the society. We also support causes related
to the sustainable development of green environment
or topical events adversely impacting a large section of
the society.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
We have carved a very large market for ourselves and
are focused on how to add incremental value for our
customers. We are constantly focusing on creating
something new so that they can either reduce the cost
or increase the revenue on a year earning basis.
We always look to see which way the market is
booming and find ways to constantly evolve in newer
areas, from content to recharge, to mobile payment to
analytics. The future plan is profitable growth, but more
importantly, to add incremental value to customers.
About the Leader
Amit Sanyal is the senior vice president and chief
operating officer of the Consumer Value Solutions
business at Comviva, which includes Real-time
| October 2020 |
18

21. Marketing, Customer Loyalty, Digital and Machine
Learning modelling-based Marketing Analytics driven
software solutions. He is responsible for the unit’s
Global Profit & Loss, business strategy, business
development, product management, R&D and product
development and managed services through a globally
diverse and highly motivated team.
A marketer with over 18 years of work experience in
the telecom and internet service provider spaces, Amit
has also worked with various industry leaders such as
Bharti Airtel and Sify Technologies in a multitude of
marketing functions across the Product Management,
Usage and Revenue/Retention and Value Added
Services domains.
“Adding incremental value to
the customers constantly by
being relevant in evolving
market trends is the mantra
to survive and sustain with
the uniqueness.”
| October 2020 |
19

24. | October 2020 |
22

25. | October 2020 |
23

26. THE Most Promising Name in
Cloud Services Sector
Gal Farchi
Affiliate & Partnership
Manager
| October 2020 |
24

27. s per studies conducted by Forbes,
Aapproximately 1.7 MB of new data is
generated every second. This speaks
volumes of how we, as end-users, are consuming
exponential amount of information and that data
is possibly omnipresent.
The technology that stores, processes, and
analyzes this data is undoubtedly known to us all.
The current stage of evolution of this technology,
essentially know as cloud Computing, has opened
the doors to innumerate possibilities in the digital
world.
There are a profound number of companies
operating in the cloud computing sector providing
a plethora of innovative cloud services and
solutions, aiding the development and success of
their clients. One such prominent name in the
cloud services sector is Kamatera.
In an exclusive interview with CIO Look, Gal
Farchi, the Affiliate and Partnership Manager at
Kamatera, briefs us about the company’s
stronghold in the cloud services market.
Below are the highlights of the interview:
Brief our readers about Kamatera, its mission,
and vision.
Kamatera was founded as a response to an
existing and growing market need for cloud
hosting services, more specifically a need to move
from physical servers to virtual ones.
In the early days OMC Group, its parent company,
started by providing IT services. From providing
large-scale IT Services they realized the need of
moving services to the cloud in order to decrease
the use of resources and maximize efficiency
without compromising on performance.
Kamatera’s vision is to help companies and
individuals worldwide gain cost-effective, user-
friendly, and transparent access to cloud services.
The big players in the could sector have and
continue to charge clients on traffic-based
revenue models that are difficult to understand
and where resources are not properly utilized.
Users do not have visibility and do not know what
they are being charged for and the overall
processes are vague. This is where Kamatera
brings its unique competitive values, allowing
clients to choose the exact services they need and
charging them only for what is being used.
As such, we are able to offer more flexible and
customized Cloud Services with 24/7 human
support in order to make the services clear and
accessible to all clients.
Kamatera’s range of scalable, flexible cloud
infrastructure products include: Cloud Servers,
Cloud Storage, Backups in the cloud, Private Cloud
Network, Cloud Load Balancer, Cloud Firewall,
Fully Managed Cloud and we have recently
launched “Kubernetes as a Service” based on
Rancher - an open source, multi-cloud, non-vendor
lock-in Kubernetes Management platform
With two decades of experience, we do not aim to
specialize in just one element of cloud computing;
we simply created a one stop shop for a business
to be able to architect and deploy their ideal
infrastructure strategy through our infrastructure
platform. Our prices are competitive, our quality
and performance are high, and our products are
flexible. Moreover, we offer a highly interactive
customer service, becoming an integral part of our
customers’ team, helping clients achieve their
business IT goals through our expertise and
commitment.
Brief us about your cutting-edge cloud services
and solutions which address all the needs of your
customers.
With more than 13 data centers worldwide, we
provide cloud services focused mainly on VPS
Hosting, serving tens of thousands of global clients
| October 2020 |
25

28. including start-ups, application developers, SaaS
Providers, Technology Resellers, Hosting, ISP,
Telecommunication providers as well as small to
large professional enterprise clients worldwide.
Today Kamatera operates one the largest VMware
based Public Clouds IaaS in the world, supporting
tens of thousands of customers globally who are
relying daily on Kamatera's cloud infrastructure
and 24/7 expert support team. Our fully certified
& compliant ready 13 Top Tier Data Centers
across 5 continents empowers Kamatera
customers to activate virtual machines anywhere
across the world in minutes. With our 20 plus
years of expertise, access to the most advanced
technologies, and a high level of customer service,
Kamatera customers are simply able to achieve
more for less.
Describe in detail about the work culture and the
values that drive your company.
Kamatera started as a family business founded by
two brothers – Yohay and Asaf Azulay. Even
though the company has more than 100
employees now, we try to maintain the same
family and warm environment values which
Kamatera was structured upon.
The environment with the employees is very open
and every employee can always approach the CEO
or any other Management level Executive with any
request or idea. We are very attentive to our
partners and there was more than one occasion in
the past that a certain Data Center was
established due to a partner’s need.
We believe that the combination of providing our
clients with great services while being attentive
and transparent, is key to our success.
What are your company’s future aspirations?
What strategies are you undertaking to achieve
those goals?
Our aspiration is, regardless of whether it is a
We believe that the combination
of providing our clients with
great services while being
attentive and transparent, is
key to our success.
| October 2020 |
26

29. company or an individual looking for a Virtual
Private Server Hosting, Kamatera will be their first
choice.
The strategy is to offer users a product that will
perform great, will be affordable and will answer
the client’s needs.
Thus, we are using the following strategies:
• Fully customized and tailored-made services
• Unlimited scalability – the user can scale up or
down any services he needs
• 30 Day free trial – every user can try our
platform for 30 days for free and can cancel the
services anytime without any additional fee
• Billing options – our clients can choose if they
want to be billed on a monthly or daily basis
• 24/7 Support– human support by email phone
and live chat
• Quick deployment of more than 40 apps and
services with just 1 click
For print design purpose
Client testimonials
“Thanks to Kamatera and their professional
support team we were able to build a stable and
scaled infrastructure for our customers and
products worldwide.”
- Sharon Greenberg, CEO, Agura
“The choice of Kamatera was for the abilities and
qualities of their cloud services and online support
team that rocks.”
- Tzahi Zohar, Founder & CTO, The Video Point
We have been looking for a good hosting provider
and found Kamatera. Since we have joined the
company we never looked back. Finally, we could
experience hassle free, professional hosting
service to cover all our needs worldwide.
- IT Manager, Mano Maritime
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32. Why Aligning Your
BUSINESS With Latest
TECHNOLOGIES Is Important!
f there’s one thing that differentiates the
Ipresent times from the past, and which with
time, shall become ever prominent, it’s the
speed at which technology and related products
become faster, and at the same time which turns
existing technologies redundant and obsolete.
Quite akin to a tsunami wave, technology almost
overwhelms everything with its sheer size,
volume, and abilities! And the one who don’t align
with it run the risk of either being run over by it or
injured in material ways.
Today we give you some reasons for aligning your
business with the latest technology and why doing
so is very important.
Ÿ It saves time
What would you prefer, drafting an email or tying
a WhatsApp message? Agreed the latter does not
give you the kind of bandwidth the former does in
terms of using language constructively and
conveying a lot more, but given the speed at which
the latter operates, and gets messages, pictures,
videos and music across, you can’t really turn a
blind eye.
If you do, chances are that competition could blind
you shortly. There was a time (it still does) when
email marketing was the norm. Till WhatsApp
came about and blew it away. How? Because of its
speed of sending messages and speed of receiving
responses. And best of all, it remains so
approachable. You just have to open an app and
see your messages! And that is precisely what new
technology does. It comes on the back of the most
convenient and latest of technology and enhances
the experience of the user.
Ÿ Increases efficiency (IoT and edge computing)
In the field of automotive component
manufacturing, machining, and turning of stamped
and forged parts play a major role. Till a while back
these were done on different machines with
human interfaces. There could be one or more
human operator placing the job/piece/part from
one machine to another. This arrangement
resulted in reduced speed of work with output
which had far lesser accuracy.
IoT, edge computing, and robotization has
completely done away with the human interface
and in the bargain brought in higher speeds of
output at higher efficiency and quality. In some
cases, with no or very limited human intervention
necessary, the size of the equipment too has
reduced drastically thus saving space and giving
entrepreneurs more area for higher output.
Ÿ Gives more options to do the same thing
Take the example of WhatsApp versus emails, the
former is a chat platform that also lets its users
use telephony, live face-to-face video chats and
even recording in place of just typing and sending
message. With the facility to attach files of various
kinds, it gives users the ability to do the same
activity in different formats which not only
increase the chances of getting things done better
and faster, but also increases the quality of output!
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33. Ÿ Better & higher work-related output
Till a decade back, the only way to send pictures,
drawings, sketches etc was through fax. This
meant that both receiver and sender had to have
things like a fax machine, thermal paper, telephone
line etc- with no guarantee that the output would
be of desired quality. If the telephone lines were
busy or down, the communication would
invariably get affected.
Then came email attachments and a printer-cum-
scanner which changed the whole paradigm! Now
there was no need to wait for telephones and
telephone lines! With the net being independent
of any one medium of accesses, communication
became much faster and clearer! The process
though is far from over with newer things always
on the horizon.
Ÿ Accessibility (cloud)
Older technology is invariably machine specific.
Also called legacy system as opposed to the cloud,
this stymies the user’s chances of accesses beyond
certain means. Most legacy systems being office or
space-specific, accesses were through particular
places (like offices) and only to specific people.
Moving anywhere beyond meant loss of
connectivity and all its unintended consequences.
The Covid-19 pandemic and quite some time
before it showed the ill-effects of giving limited
accesses to important systems- precisely where
the new has a healthy edge over the old. No being
aligned with the latest thus hobbles the chances of
growth because accesses to important things
become limited in most old systems.
Tech Dynamics
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34. Ÿ Data security & ease of handling
Data is the lifeblood of any enterprise, and more
so, critical tech and finance-related ones. It thus
makes immense sense to move out of legacy
systems and stay in sync with the latest in data
security systems. It’s a given that older systems
could be heavily compromised given that their
architecture and loopholes would be known to the
world of hackers and mischief-makers.
Most dated systems, despite patches belong
architecturally to older versions which by their
very nature could have loopholes that are difficult
to closely entirely. In the light of these, data can be
secured by remaining aligned with the latest
technology which into the foreseeable future has
systems that are hard to crack.
Ÿ Cheaper (legacy v cloud)
When it’s about technology, the idiom “Old is gold”
doesn’t work, simply because a the latter version
uses cleaver means to do away with the ills of the
old. By owing an older version, one can be open to
being swayed and swindled by those who know of
loopholes and how to use them. Also, trying to re-
enforce older systems don’t come cheap. If the
system is quite old, either they won’t have
adequate or healthy patches, or that exist could be
ill-fitting with glaring gaps which could be used to
pilfer data or infect it.
Patches for old systems may be known only to
select few who might take advantage of their
situation as ask for the moon in return for help. In
all, an old system, even though very efficient could
be very expensive to maintain. Expense could also
be in the form of specific hardware on which it
runs. As against this, the latest technology
invariably runs on the latest hardware and
systems which by present standards could be cost-
effective in the foreseeable future.
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36. VANTAGE
Information Services
ost analytics companies start with
Mtechnology, whereas Vantage Information
Services Limited starts with the business,
specifically what creates ROI, and works back to the
technology. Vantage was founded to bring best in class
analytics to the business user. It was set up with a
mission to build best in class technology that
operationalizes data driven decisions and deliver value
to organizations through data analytics. It leverages its
business experience and uses proven approaches to
create value from data and enhance client profitability.
Using proprietary processes for prediction and
analytics, the company turns its clientele's raw data into
actionable insights on demand.
Enabling Businesses to Make Data-driven Decisions
Vantage believes that technology companies have done
a great job at building amazing technology for the
power user. At this stage, the messaging of these
companies to the market is “become a citizen data
scientist”. What these technologies are missing, and
what Vantage Point solves for, is the fact that these
companies have teams of people which are hired to
perform very important functions, and not to learn how
to code or data model or to become a data scientist.
They don't have time to spend hours searching through
dashboards to explore the data. They need answers and
recommendations on what to do next, so they can
combine these recommendations with their expertise
in a seamless manner, and then understand the ROI
impact of their decisions. This is how analytics can be
driven to every person in every organization and this is
where Vantage comes into the picture. It envisions
creating technology that bridges the substantial gap in
the market today that every company struggles with i.e.
how to enable teams to make data driven decisions as
part of their everyday workflow.
Flagship Technology
At the heart of Vantage is its flagship technology,
Vantage Point that operationalizes data driven
decisions and connects business users with other
business users across their company's network of
clients and suppliers. The technology enables the
communication of value via KPIs that can be set at any
level of the organization, autogenerates tasks with ML
models at a user level, allows users to understand why
that task was generated for them by diving into the
data, and measures ROI from completing that task.
Vantage Point modules are plug and play deployments
– no code, no long implementation times, and include
subject matter such as Sales Analysis, Inventory
Analysis, Customer Analytics, HR Analytics, and
Financial Analysis.
An Inventive Mind
The person behind the inception of Vantage Data is its
CEO, John Kogel. John has accumulated an enriching
experience of 10 years, which was focused on
leveraging data analytics to enhance portfolio returns
while minimizing risk. In 2014, he began developing his
own suite of analytics, generating outsized returns for
his investment strategy. On the back of this, he saw an
Integrating Data of Businesses to be Modeled,
Visualized and Monetized
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37. Vantage's core technology,
Vantage Point, operationalizes
data driven decisions and
drives interactivity across an
organization's network.
“John Kogel
CEO & Founder
Vantage Information
Services Limited
| October 2020 |
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38. opportunity to expand these analytics beyond the
scope of finance to industries including retail and
manufacturing, and started Vantage.
As CEO and Founder, John drives the strategy and
technology vision of the company. He plays an in-depth
role in the product development of Vantage's flagship
product, Vantage Point, actively works on continually
building and developing great customer relationships
and a great team. He is focused on making and shaping
a culture of efficient, data driven investment decisions
based on ROI across his business and clients'
companies. Besides, he holds a Bachelors and Masters
degree in Computer Science and Electrical Engineering
from MIT.
Core Values
Vantage has experienced significant growth and
evolution over the last 5+ years by shaping a fast
moving, high performance culture, all of which is
underpinned and measured through its values of
Collaboration, Agility, Catalyst, Diversity and
Innovation. These values all relate to each other to
drive success. Diversity is the underlying difference
matter though. The company is of the belief that with
collaboration and agility, one can drive innovation and
change. Diversity however is the fuel that makes the
engine run. Without differences in background,
thinking, and approach, any company will struggle, and
ultimately fail, to create a product that differentiates
against today's market.
Giving Back to the Community
Speaking about CSR, John asserts, “Corporate Social
responsibility is a key focus of our business as the principle
of “enabling” is core to who we are at Vantage. We recognise
that not everyone has access to the tools, knowledge and
technology that will allow them the best foundation for the
current market opportunities, and it is part of our mission to
ensure that we continue to drive avenues where we share
our platforms and skills, particularly with previously
disadvantaged individuals and communities.”
Changing the Way Companies Operate &
Communicate
Vantage aspires to change the way companies
fundamentally operate internally, and how they
communicate with each other externally. There is a
massive gap and therefore universal inefficiency in how
companies operationalize data driven decisions.
Vantage builds technology to bridge and eliminate that
gap. Ultimately, it does not only want companies to do
this with their own data, but to incorporate their
customers and suppliers into their Vantage Point
network, thereby driving more seamless cooperation,
enhanced ROI for all parties, and data monetization.
Focused on the business user,
Vantage Point starts with ROI, and
works back into the technology, to
achieve an efficient and data
driven approach for each business
user.
“
| October 2020 |
36

40. | October 2020 |
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41. Leader’s Viewpoint
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42. | October 2020 |
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