1. SHAREEN JANE JANESAK
1441 Lakeside Court (734) 751-7886
Wixom, Michigan 48393 email@example.com
SUMMARY OF QUALIFICATIONS
Extensive background with 16 years of experience in marketing and advertising. Extremely motivated
and results-driven professional with exceptional communication and organizational skills and a skills set
in the following broad-based competencies:
Social media marketing
Excellent qualifications in strategic marketing with comprehensive knowledge of project
execution, program planning, team building and interpersonal relations.
Demonstrated ability to market products and promote special events that increase exposure
and company profit.
Skilled in the identification, cultivation and establishment of proper opportunity that helps
grow and expand company businesses.
MICHIGAN STATE UNIVERSITY – East Lansing, Michigan 1995-1999
BACHELOR’S DEGREE IN MARKETING & COMMUNICATIONS
REGIONAL MARKETING CONSULTANT 2007- PRESENT
Conducts over 90 Marketing & Customer Experience consultations with Allstate Agents yearly.
Created and implemented the Regional Digital Marketing Plan for all 3 states
Created, rolled out and help maintained Marketing Alliance relationships
Provides regional customer experience coaching & training to the agents
Develops program plans both internally and externally, timelines and measurements to execute
campaigns within prescribed timeline and assigned budget
Communicates key processes and marketing program awareness to Sales Leaders and Agencies
Partner with Field Sales Leaders to determine approaches for marketing, growth initiatives and
customer experience programs
Gathers input from the field to monitor effective implementation and program management
Assists in the planning, creative development and implementation of integrated marketing
communications that support national advertising strategies, with emphasis on online video,
digital and mobile marketing, in addition to Direct Response TV. This includes the development
and execution of appropriate communications
Advocates on behalf of the customer at every stage of the campaign development and
Assesses impact of programs and tactics on overall market success
2. Creates and implements the regional Multicultural program with a unique strategy and full
marketing and advertising plan for qualifying agents
Developed and executed a regional referral program for 850 agents
Created Marketing alliances and leverage special offers to agents
Serves on Employee Council Board for our Region, where I create and implement programs to
grow the morale and culture among employees.
Lp Marketing – BIRMINGHAM, MICHIGAN 2002 - 2007
MEDIA ACCOUNT COORDINATOR
Analyzed new media opportunities for media buying and promotional opportunities: a project-by-
Utilized media outlets including radio, television and internet website interaction that allow for
prominent placement of product; negotiate corporate contracts and manage radio station
sampling and on-site DJ events.
Cultivated and established mutually beneficial relationships that have significantly grown the
company through networking and respect of values.
Developed press releases, marketing plans and events for businesses. Researched demographics and
laced advertising in proper mediums.
Quicken Loans- Livonia, Michigan 2005-
Marketing Project manager
Managed the entire redesign and implementation of a new program and 2 products brand launch of a
nationwide wholesale mortgage product.
The new program brand and products launch included a new name and logo; managing the entire redesign
and implementation of all new marketing materials, new business start-up materials and website.
Researched nationwide show options and negotiated sponsorships. Handled all pertaining logistics from
start to finish.
Developed an overall strategic marketing plan to encourage broker sign up and increase existing loan flow.
Adhered to program and product launch, advertising through direct mailing, emails and fax blast, print
advertising, development of quarterly campaigns, website updates, promotions, brokers shows,
measurability/metrics and incentive program.
Managed the refining of the website for the new launch of program and products.
NORTHLAND SHOPPING MALL– SOUTHFIELD, MICHIGAN
SHOPPING CENTER MARKETING MANAGER 2001 -2005
Promoted within a year by the mall management firm to manage the center’s 140 stores in the
orchestration of major events, programs, advertising and promotions on a weekly basis. Directed
employees, employee improvement plans, performance reviews, trained and coached employees, payroll
and merit recommendation.
Introduced several cause-related marketing programs that were well received and that improved
corporate identity while aligning company with charitable organizations and increasing sales and
traffic by between 6% and 8% on average.
Created directories, newsletters and website that offered critical information regarding the
shopping mall, reducing number of telephone calls to management and allowing increased
productivity and customer satisfaction.
Developed a positive image campaign regarding Northland’s perception issues, which then
enabled the leasing department to remerchandise and add 20 new merchants impacting 160,000
3. MARKETING ADMINISTRATOR 2000 - 2001
Collaborated with Marketing Manager in the execution of major event planning and coordination for
business entertainment while also creating several programs Holiday parades, festivals and events that
increased store patronage and mall traffic.