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A Primer on Play
Welcome!
Sharon Boller
BLP Prez
Game Junkie
Lead designer:
Knowledge Guru®
Using	
  Twi)er?	
  	
  	
  Follow	
  along:	
  @thekguru	
  
	
  
We produce a lot of learning games
But we’re here to talk about…
Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about…
Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about…
Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about…
Knowledge Guru® game engine: LOTS of different Games!
But we’re here to talk about…
Knowledge Guru® game engine: LOTS of different Games!
Our Game Plan
Why games?
What problems can
they solve?
Overview of
Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation
Wizard
walkthrough
Player
Reactions &
Business
Results
How to get a
free trial
A Poll – What’s True for You?
1.  My organization is currently developing
and using serious games or learning
games.
2.  My organization is evaluating whether
serious games/gamification of learning is
a good idea.
3.  I just needed a place to hang out during
lunch.
What do we even MEAN by game?
An	
  ac.vity	
  with	
  a	
  defined	
  goal	
  or	
  challenge,	
  rules	
  that	
  guide	
  
achievement	
  of	
  the	
  goal,	
  interac6vity	
  with	
  either	
  other	
  
players	
  or	
  the	
  game	
  environment	
  (or	
  both),	
  and	
  feedback	
  
mechanisms	
  that	
  give	
  clear	
  cues	
  as	
  to	
  how	
  well	
  or	
  poorly	
  
you	
  are	
  performing.	
  Playing	
  results	
  in	
  a	
  quan6fiable	
  
outcome	
  (you	
  win/you	
  lose,	
  you	
  hit	
  the	
  target,	
  etc).	
  Usually	
  
generates	
  an	
  emo6onal	
  reac6on	
  in	
  players.	
  
Why do games work?
The short answer?
	
  
Why do games work?
Because they are
FUN.
	
  
The more detailed answer….
Learning	
  Element	
   Game	
  Elements	
  that	
  Match	
  
Mo.va.on	
   Game	
  goals	
  or	
  challenges,	
  conflict,	
  .me,	
  coopera.on,	
  reward	
  
structures	
  	
  (feedback,	
  points,	
  achievements),	
  	
  -­‐	
  all	
  help	
  equate	
  
to	
  the	
  “fun”	
  in	
  games.	
  
Relevant	
  prac.ce	
   Game	
  goal	
  or	
  challenges,	
  rules	
  within	
  game,	
  reward	
  structures,	
  
game	
  loops	
  
Feedback	
   PreLy	
  much	
  a	
  1:1	
  here	
  –	
  reward	
  structures	
  in	
  game	
  supply	
  
feedback.	
  “Game	
  loop”	
  also	
  supplies	
  feedback	
  
Retrieval	
  later	
   Lots	
  of	
  ways	
  games	
  help	
  with	
  retrieval:	
  Context,	
  story,	
  desire	
  for	
  
repeat	
  play,	
  emo.on	
  aLached	
  to	
  game	
  play.	
  
INFO	
  ON	
  YOUR	
  TABLES!!	
  TAKE	
  A	
  SCROLL.	
  
Reduction in Forgetting Curve
30% in 3 to 6 days’ time
50% in 3 to 6 days’ time
70% in 3 to 6 days’ time
90% (or more) in 3 to 6 days’ time
A.	
  
B.	
  
A.	
  
C	
  
D.	
  
Reduction in Forgetting Curve
What the Research Says
Review of meta-analysis
studies in Chapter 4.
“Games are effective for
learning.” Advantages over
traditional non-interactive
instruction.
	
  
What the Research Says
Case Study: McDonalds Japan
Case Study: McDonalds Japan
Source:	
  Bloomberg	
  
Invested $2.2M; created Nintendo DS game
for front-line employees. Cut training time in
half.
Very cool but…
•  How many of you have $2.2M to spend?
•  How many of you have game designers on
staff?
Scary Stat
Gartner: By 2014, 80% of gamification initiatives will fail. 	
  
SIGN	
  UP	
  TO	
  RECEIVE	
  MORE	
  DATA	
  LIKE	
  THIS	
  	
  
Round 1: Starbucks Game
•  You win. Your neighbors win (people on
either side of you).
•  What are the FOUR elements required for
learning?
•  Write responses onto index card. Raise your hand
when ready. We’ll do our best to spot the first hand
up and have you read your response.
Our Game Plan
Why games?
What problems can
they solve?
Overview of
Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation
Wizard
walkthrough
Player
Reactions &
Business
Results
How to get a
free trial
Organizations’ biggest challenges…
ü  Product
knowledge
ü  Industry facts
ü  Policies and
procedures
ü  Research data
ü  Sales messages
	
  
We wanted…
For people to be able to PLAY.
To LEARN while they play.
To TRACK what’s being learned – and identify
what’s not being learned.
For players to REMEMBER.
A game engine that makes it easy to create
learning games that get results.
ü  Authoring and publishing tool
ü  Web-based solution; we host
ü  Powerful game linked to learning science; helps
people build long-term memory
Play
ü Game Goal
ü Theme
ü Story
ü Aesthetics
ü Competition
ü Rewards, achievements
Play
Game Goal: Become a Knowledge Guru
Play
Theme &
Story -
Fantasy
Play
Theme &
Story -
Business
Play
Aesthetics
Play
Competition,
Rewards,
Achievements
Play
Competition,
Rewards,
Achievements
Play
Competition,
Rewards,
Achievements
Play
Competition,
Rewards,
Achievements
Learn
Game TITLE - what you want learner to become a Guru on.
Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that
specify what learner should know or do
TOPICS (up to 4); broad categories associated with what people
need to know or do.
For each learning objective, at least one QUESTION SET. A
question set is 3 questions – each an iteration of the other one.
Learn
Identify and define eight common game
elements and recognize their use in games:
story, aesthetics, time, levels, competition,
cooperation, chance, strategy.
Learn
Learn
Learn
Learn
Learn
Track
Track
Track
Track
Track
Track
LMS Tracking
“Power-Up”
Remember
Learning Objective
Identify and define eight common game elements and
recognize their use in games: story, aesthetics, time,
levels, competition, cooperation, chance, strategy.
Remember
Iteration A: This game element involves the use of a
narrative thread…” What is it?
Iteration B: “Defeat the Martians and regain control of
earth’s manufacturing sites is an example of the use of story
in a game. True or False?
Iteration C: Review the quote. Decide what game
element it represents. “Martians have invaded….”
Remember
Iteration A Iteration B Iteration C
One iteration per path. Learners climb all three
paths to achieve Topic Mastery.
Remember
•  Space	
  out	
  learning	
  w/	
  a	
  
distributed	
  prac.ce	
  session.	
  
•  Add	
  an	
  addi.onal	
  repe..on	
  
Round 2 Starbucks Game
We created Guru game because we wanted…
For people to be able to ___________.
To ____________ while they play.
To _________ what’s being learned – and
identify what’s not being learned.
For players to ________________.
Our Game Plan
Why games?
What problems can
they solve?
Overview of
Knowledge Guru®
Play – Learn – Track -
Remember
Game Creation
Wizard
walkthrough
Player
Reactions &
Business
Results
How to get a
free trial
Testimonial – Fortune 500 tech company
Rated game 4.93 out of 5 in
terms of its value as a
learning experience
Players averaged 3.5 hours
of play.
	
  
Testimonial – Fortune 500 tech company
Rated use of repetition 4.93
out of 5 in terms of the value
it provided in building long-
term memory.
Testimonial – Fortune 500 tech company
I thought the game was
excellent. Great way to study
and reinforce learning.
Should be implemented for
each technical module.
	
  
Testimonial – Agriculture Co./Fortune 1000
I played…and found it very
interesting and fun. It’s a
powerful education tool Hope
it will be available for other
key crops/pests.
	
  
Testimonials – ExactTarget player
The game was great! It was
a fun way to learn about
MobileConnect. I enjoyed the
scenario-type questions,
which put it all in
perspective.
	
  
Testimonials – ExactTarget player
I’m a pretty competitive person,
so challenging myself to get
one of the top scores added a
layer of fun to learning about
the product.	
  
	
  
Testimonials – ExactTarget player
The repetition of the
different paths helped me
retain the information.
Business Results
Business Results
•  Quicker pipeline built: “Of all the launches done in the
two years previous to the MobileConnect launch, the
sales team built one of the quickest pipelines for this
product.”
•  Dramatic increase in first-call support resolution.
•  Greatly increased contract values.
	
  
	
  
SIGN	
  UP	
  TO	
  GET	
  MORE	
  INFO	
  ON	
  GURU	
  PRODUCT	
  
Our Game Plan
Why games?
What problems can
they solve?
Overview of
Knowledge Guru®
Game Creation
Wizard
walkthrough
Player
Reactions &
Business
Results
How to get a
free trial
Game Creation Wizard
Most organizations lack the expertise,
people resources, or $$ to create
meaningful serious games that enable
PLAY, LEARN, TRACK, REMEMBER.
Game Creation Wizard
Edit Topics Screen
EDIT OBJECTIVES screen
View Questions Screen
Edit Questions
Preview Questions
Export Questions
Make Game ‘Live’
Power-Ups
Customized
Gurus,
branding
Instructional
design help
Customized
registration
fields
LMS data
import
The Game Creation Wizard lets you create
games based on these three research-based
ways of building long-term memory. They are:
R_______________
D____________ Practice or Spaced Learning
F______________
Get Your Own Game On
Why games?
What problems can
they solve?
Overview of
Knowledge Guru®
Game Creation
Wizard
walkthrough
Player
Reactions &
Business
Results
How to get a
free trial
http://theknowledgeguru.com/free-trial
$100 off with promo code SHOWGURU1
Thanks for playing! Reach us at
•  Twitter: @thekguru
•  guru@theknowledgeguru.com
•  317-861-7326
http://theknowledgeguru.com/free-trial
SIGN	
  UP	
  TO	
  RECEIVE	
  MORE	
  DATA	
  LIKE	
  THIS	
  	
  

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A Primer On Play: How to use Games for Learning and Results

  • 1. A Primer on Play
  • 2. Welcome! Sharon Boller BLP Prez Game Junkie Lead designer: Knowledge Guru® Using  Twi)er?      Follow  along:  @thekguru    
  • 3. We produce a lot of learning games
  • 4. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • 5. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • 6. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • 7. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • 8. But we’re here to talk about… Knowledge Guru® game engine: LOTS of different Games!
  • 9. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  • 10. A Poll – What’s True for You? 1.  My organization is currently developing and using serious games or learning games. 2.  My organization is evaluating whether serious games/gamification of learning is a good idea. 3.  I just needed a place to hang out during lunch.
  • 11. What do we even MEAN by game? An  ac.vity  with  a  defined  goal  or  challenge,  rules  that  guide   achievement  of  the  goal,  interac6vity  with  either  other   players  or  the  game  environment  (or  both),  and  feedback   mechanisms  that  give  clear  cues  as  to  how  well  or  poorly   you  are  performing.  Playing  results  in  a  quan6fiable   outcome  (you  win/you  lose,  you  hit  the  target,  etc).  Usually   generates  an  emo6onal  reac6on  in  players.  
  • 12. Why do games work? The short answer?  
  • 13. Why do games work? Because they are FUN.  
  • 14. The more detailed answer…. Learning  Element   Game  Elements  that  Match   Mo.va.on   Game  goals  or  challenges,  conflict,  .me,  coopera.on,  reward   structures    (feedback,  points,  achievements),    -­‐  all  help  equate   to  the  “fun”  in  games.   Relevant  prac.ce   Game  goal  or  challenges,  rules  within  game,  reward  structures,   game  loops   Feedback   PreLy  much  a  1:1  here  –  reward  structures  in  game  supply   feedback.  “Game  loop”  also  supplies  feedback   Retrieval  later   Lots  of  ways  games  help  with  retrieval:  Context,  story,  desire  for   repeat  play,  emo.on  aLached  to  game  play.   INFO  ON  YOUR  TABLES!!  TAKE  A  SCROLL.  
  • 15. Reduction in Forgetting Curve 30% in 3 to 6 days’ time 50% in 3 to 6 days’ time 70% in 3 to 6 days’ time 90% (or more) in 3 to 6 days’ time A.   B.   A.   C   D.  
  • 17. What the Research Says Review of meta-analysis studies in Chapter 4. “Games are effective for learning.” Advantages over traditional non-interactive instruction.  
  • 20. Case Study: McDonalds Japan Source:  Bloomberg   Invested $2.2M; created Nintendo DS game for front-line employees. Cut training time in half.
  • 21. Very cool but… •  How many of you have $2.2M to spend? •  How many of you have game designers on staff? Scary Stat Gartner: By 2014, 80% of gamification initiatives will fail.   SIGN  UP  TO  RECEIVE  MORE  DATA  LIKE  THIS    
  • 22. Round 1: Starbucks Game •  You win. Your neighbors win (people on either side of you). •  What are the FOUR elements required for learning? •  Write responses onto index card. Raise your hand when ready. We’ll do our best to spot the first hand up and have you read your response.
  • 23. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  • 24. Organizations’ biggest challenges… ü  Product knowledge ü  Industry facts ü  Policies and procedures ü  Research data ü  Sales messages  
  • 25. We wanted… For people to be able to PLAY. To LEARN while they play. To TRACK what’s being learned – and identify what’s not being learned. For players to REMEMBER.
  • 26. A game engine that makes it easy to create learning games that get results. ü  Authoring and publishing tool ü  Web-based solution; we host ü  Powerful game linked to learning science; helps people build long-term memory
  • 28. Play Game Goal: Become a Knowledge Guru
  • 36. Learn Game TITLE - what you want learner to become a Guru on. Within each TOPIC, 1 to 5 LEARNING OBJECTIVES that specify what learner should know or do TOPICS (up to 4); broad categories associated with what people need to know or do. For each learning objective, at least one QUESTION SET. A question set is 3 questions – each an iteration of the other one.
  • 37. Learn Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
  • 38. Learn
  • 39. Learn
  • 40. Learn
  • 41. Learn
  • 42. Learn
  • 43. Track
  • 44. Track
  • 45. Track
  • 46. Track
  • 47. Track
  • 49. Remember Learning Objective Identify and define eight common game elements and recognize their use in games: story, aesthetics, time, levels, competition, cooperation, chance, strategy.
  • 50. Remember Iteration A: This game element involves the use of a narrative thread…” What is it? Iteration B: “Defeat the Martians and regain control of earth’s manufacturing sites is an example of the use of story in a game. True or False? Iteration C: Review the quote. Decide what game element it represents. “Martians have invaded….”
  • 51. Remember Iteration A Iteration B Iteration C One iteration per path. Learners climb all three paths to achieve Topic Mastery.
  • 52. Remember •  Space  out  learning  w/  a   distributed  prac.ce  session.   •  Add  an  addi.onal  repe..on  
  • 53. Round 2 Starbucks Game We created Guru game because we wanted… For people to be able to ___________. To ____________ while they play. To _________ what’s being learned – and identify what’s not being learned. For players to ________________.
  • 54. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Play – Learn – Track - Remember Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  • 55. Testimonial – Fortune 500 tech company Rated game 4.93 out of 5 in terms of its value as a learning experience Players averaged 3.5 hours of play.  
  • 56. Testimonial – Fortune 500 tech company Rated use of repetition 4.93 out of 5 in terms of the value it provided in building long- term memory.
  • 57. Testimonial – Fortune 500 tech company I thought the game was excellent. Great way to study and reinforce learning. Should be implemented for each technical module.  
  • 58. Testimonial – Agriculture Co./Fortune 1000 I played…and found it very interesting and fun. It’s a powerful education tool Hope it will be available for other key crops/pests.  
  • 59. Testimonials – ExactTarget player The game was great! It was a fun way to learn about MobileConnect. I enjoyed the scenario-type questions, which put it all in perspective.  
  • 60. Testimonials – ExactTarget player I’m a pretty competitive person, so challenging myself to get one of the top scores added a layer of fun to learning about the product.    
  • 61. Testimonials – ExactTarget player The repetition of the different paths helped me retain the information.
  • 63. Business Results •  Quicker pipeline built: “Of all the launches done in the two years previous to the MobileConnect launch, the sales team built one of the quickest pipelines for this product.” •  Dramatic increase in first-call support resolution. •  Greatly increased contract values.     SIGN  UP  TO  GET  MORE  INFO  ON  GURU  PRODUCT  
  • 64. Our Game Plan Why games? What problems can they solve? Overview of Knowledge Guru® Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  • 65. Game Creation Wizard Most organizations lack the expertise, people resources, or $$ to create meaningful serious games that enable PLAY, LEARN, TRACK, REMEMBER.
  • 75. The Game Creation Wizard lets you create games based on these three research-based ways of building long-term memory. They are: R_______________ D____________ Practice or Spaced Learning F______________
  • 76. Get Your Own Game On Why games? What problems can they solve? Overview of Knowledge Guru® Game Creation Wizard walkthrough Player Reactions & Business Results How to get a free trial
  • 78. Thanks for playing! Reach us at •  Twitter: @thekguru •  guru@theknowledgeguru.com •  317-861-7326 http://theknowledgeguru.com/free-trial SIGN  UP  TO  RECEIVE  MORE  DATA  LIKE  THIS