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Shawn Herring
@shherrin
The Opportunity of
Digital Disruption
@shherrin
@shherrin
<1990 1990s
Events
Direct Fax
Direct Mail
Telephone
1999 2000s 2013
TV
Radio
Print
Display
IM
Email
Events
Direct Fax
Dire...
1. Start with impact
2. Be selective about where you focus
3. Test, iterate, and add
4. Complement, don’t conflict
@shherr...
@shherrin
@shherr
@
@shhe
@shherri
@JKROHRS
@EXACTTARGET
@shhe
@shh
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
Personalization Served in Real-Time
@shherrin
Transactional Recommendations
When transactional messages are
personalized, sales conversion rates
can increase up to 25%
...
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
@shherrin
Where is the Opportunity?
1. Start with impact
2. Be selective about where you focus
3. Test, iterate, and add
4. Compleme...
Thank You
Shawn Herring
sherring@exacttarget.com
@shherrin
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
Disruption Trends All Marketers Need To Consider
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Disruption Trends All Marketers Need To Consider

Huge credit to Kyle Lacy... Marketing trends that all marketers should consider as the entire landscape changes.

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Disruption Trends All Marketers Need To Consider

  1. 1. Shawn Herring @shherrin The Opportunity of Digital Disruption
  2. 2. @shherrin
  3. 3. @shherrin
  4. 4. <1990 1990s Events Direct Fax Direct Mail Telephone 1999 2000s 2013 TV Radio Print Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Events Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Events Email Direct Fax Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Ads Wikis Social Networks Mobile Web Behavioral Targeting Virtual Worlds Video Networks Twitter Facebook Mobile Apps Geolocation / Geofencing Content Marketing Ratings/Reviews MARKETING (R)EVOLUTION @shherrin
  5. 5. 1. Start with impact 2. Be selective about where you focus 3. Test, iterate, and add 4. Complement, don’t conflict @shherrin
  6. 6. @shherrin
  7. 7. @shherr
  8. 8. @
  9. 9. @shhe
  10. 10. @shherri
  11. 11. @JKROHRS @EXACTTARGET
  12. 12. @shhe
  13. 13. @shh
  14. 14. @shherrin
  15. 15. @shherrin
  16. 16. @shherrin
  17. 17. @shherrin
  18. 18. @shherrin
  19. 19. @shherrin
  20. 20. @shherrin
  21. 21. @shherrin
  22. 22. @shherrin
  23. 23. @shherrin
  24. 24. @shherrin
  25. 25. @shherrin
  26. 26. @shherrin
  27. 27. @shherrin
  28. 28. @shherrin
  29. 29. @shherrin
  30. 30. @shherrin
  31. 31. @shherrin
  32. 32. @shherrin
  33. 33. @shherrin
  34. 34. @shherrin
  35. 35. @shherrin
  36. 36. @shherrin
  37. 37. @shherrin
  38. 38. @shherrin
  39. 39. @shherrin
  40. 40. @shherrin
  41. 41. @shherrin
  42. 42. @shherrin
  43. 43. @shherrin
  44. 44. @shherrin
  45. 45. @shherrin
  46. 46. @shherrin
  47. 47. @shherrin
  48. 48. Personalization Served in Real-Time @shherrin
  49. 49. Transactional Recommendations When transactional messages are personalized, sales conversion rates can increase up to 25% @shherrin
  50. 50. @shherrin
  51. 51. @shherrin
  52. 52. @shherrin
  53. 53. @shherrin
  54. 54. @shherrin
  55. 55. @shherrin
  56. 56. @shherrin
  57. 57. Where is the Opportunity? 1. Start with impact 2. Be selective about where you focus 3. Test, iterate, and add 4. Complement, don’t conflict @shherrin
  58. 58. Thank You Shawn Herring sherring@exacttarget.com @shherrin

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