Ka lya ellis clean line Product Design/Branding COVID19

1. C L E A N L I N E
By Ka’Lya Ellis

2. WHAT IS CLEAN LINE ?
 A clothing apparel made to combat everyday illnesses as a
person explore the world
 The clothing line at the moment consist of at the moment a
“second skin” jacket and mask
 In this day in age during a world pandemic I want to make this
line affordable for all because we all need to be safe
 The style is slim fit built to be flexible and light weight so it could
be worn during any weather predicament
 The mask comes in 3 versions so that the customer has varity to
pick from

3. BRAND IDENTITY
The brand:
 Clean Line them is simple black with accent colors of white and
bright yellow.This way you stand out from those wearing other
brands with small logos that are jut black and white.The stencil
font gives the brand a clean and uniform look. Like we are
serious about the health of our consumers and about the deadly
illnesses out there in the in our society.

4. PROCESS
 Incorporating small details
 Other similar brands
 Largest competitors
 How the product will be sold
 Different medical wear fabrics
 Age group

5. PROTOTYPE

6. PROTOTYPE