Module 4: Product Design, Brand Identity, Marketing

1. Module 4: Product Design, Brand
Identity, Marketing
Preparer, Professor Shayna T. Blum

2. Product Design:
Product and User
Interaction
What is a Product?
Who interacts with the product?
● User Experience Design
● Branding

3. Brand Identity Character of a Product.
The Way a User perceives the product.
● Visual Communication
● Interaction Between Product & User
● Typography
● Symbolism
● Color

4. Brand Design
Logo Design
Signage
Stationary
Flyers
Marketing Products

5. Marketing: Visual &
Interactive
Landscape
Where does a user see a product
brand?
How does the user interact with the
brand?
Physical & Virtual Spaces

6. Assignments Logo Design
Technology: Illustrator, Spark
Online Marketing Flyer
Technology: Illustrator, Spark
Linguistic Landscape: Branding & Marketing
w/in Physical and Virtual Spaces
Technology: Photoshop