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McDonalds and Obesity

  1. McDonalds and Obesity
  2. Presented By Manish Saha (EMBA:160314) Tamim Bin Shafique (EMBA:160317) Md. Sihabur Rahman (EMBA:160325) Md. Moklesur Rahman (EMBA: 160343)
  3. Outline Overview of present situation of obesity Brand Equity affecting by comparing with Camel and Cigarette ads Steps taken to address the blame of obesity Scope or leveraging secondary associations Critique on approaches
  4. Overview of the situation
  5. Brand Equity affecting by comparing with Camel and Cigarette ads
  6. Steps taken to address the blame of obesity Campaign “Change” Change in menu, poster, food item Direct mail campaign Bigger to smaller food items Introducing unique items
  7. Effect on Brand Mantra
  8. Concerns over health issues Not concerned with health issues initially Concerned with health issues just after having the claim of obesity problem
  9. How the brand should proceed in future Offer healthier menu Consider health issues Move from children based ads Region based ingredients
  10. Scope for secondary associations Ally with another brand Arranging events with UNICEF,WHO,FAO
  11. Scope for secondary associations Spokesperson New character
  12. Critiques on approaches Core customers lost with changed food menu Identical logo removed Negotiation with Governments Character
  13. Critiques on approaches Healthy food menu Campaigns Advertisement Character
  14. Thank you
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