Is podcasting right for you?
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A presentation for the 2020 Real Places heritage tourism conference, by Sheila Scarborough from Tourism Currents. Related blog post - https://www.tourismcurrents.com/7-questions-to-ask-before-starting-a-tourism-podcast/
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Is podcasting right for you?
- 1. Is Podcasting Right for You? Sheila Scarborough Tourism Currents #RealPlaces20
- 2. What is a podcast?
- 3. A series of audio shows that you can subscribe to, about a topic you like. @TourismCurrents #RealPlaces20
- 4. So what?
- 5. LOTS of people listen to podcasts @TourismCurrents #RealPlaces20
- 7. Why Podcasts Matter 51% of Americans 12 or older have listened to a podcast (32% listen at least monthly.) Those who listen weekly follow an average of 7 podcasts. @TourismCurrents #RealPlaces20
- 9. Why Podcasts Matter 78% listen to more than half the shows they download. Per episode, 52% listen to the whole thing, 41% to most of it. @TourismCurrents #RealPlaces20
- 10. NUMBER ONE reason people like podcasts? Because “you can do other things while listening.” @TourismCurrents #RealPlaces20
- 11. Of the 5 most popular podcast topics, history is Number 4 (tied with sports.) @TourismCurrents #RealPlaces20
- 12. Podcast Example
- 13. Podcast Example
- 14. Podcast Episode
- 15. Things to Consider • Does a podcast support your organization’s overall strategy? • Does it support your marketing goals? • Is YOUR market/audience there? • Do you have the time & resources to do it well? @TourismCurrents #RealPlaces20
- 16. More Things to Consider • How does a podcast fit into your content planning process? • Do you even HAVE a content planning process? • How will people find your podcast? • How will you measure whether it is successful? • Do you have the commitment to stick with it for at least a year? @TourismCurrents #RealPlaces20
- 17. Can you think of rough titles and topic descriptions for your first 10 episodes? @TourismCurrents #RealPlaces20
- 18. Easy ways to get into audio…. @TourismCurrents #RealPlaces20
- 19. Audio Version of Something You Do Already
- 20. Audio Version of Something You Do Already
- 21. Consider a Podcast Mini-Series
- 22. Consider a Music Playlist
- 23. Podcasting Resources • Blogs – Podcast Insights, The Podcast Host, Buzzsprout Blog • Podcasts – The Audacity to Podcast, She Podcasts, The School of Podcasting • Find podcasts – Listen Notes search engine • Simple hosting – Podbean or SoundCloud • Simple gear list – your phone, a mic like the Røde NT-USB, VideoMic Me, or SmartLav+, and Audacity • Podcast Movement conf., Dallas, August 5-8, 2020 • Follow @epodcaster on Twitter (TexasPodCon) @TourismCurrents #RealPlaces20
- 24. Photo Credits • Podcast microphone (courtesy M. Johnson on Flickr CC) • Female podcast host (courtesy auttiemma on Pixabay) • Group of podcast guests (courtesy Montclair Film on Flickr Creative Commons) • Apple Airpods (courtesy Florian Schmucker on Pixabay) @TourismCurrents #RealPlaces20
- 25. Thank You! Sheila Scarborough Tourism Currents Online & in-person training in social media for tourism
Editor's Notes
- 1100 – 1215 on Friday Jan 31 Audio programming such as podcasting is an increasingly popular way to communicate stories. But is it right for your organization? This session will explore ** what podcasting is, ** the role it plays in relaying information to constituents, ** how to determine if it should be included in your communications mix, and ** some basics on getting started. You’ll also hear how a City of Tyler podcast is working for that community, as well as some tips and lessons learned.
- It is powerful communications that literally gets into people’s heads.
- 70% say they’re not doing anything else; just listening. I could never do this, but many people apparently can. 59% say they’re doing housework or chores. 52% say they’re driving.
- In order – music, news/info, entertainment/celebrity/gossip, history tied with sports. Number Six is food. Travel is roughly Number 13 at 23%.
- Listen Notes bio - “Florida Frontiers: The Weekly Radio Magazine of the Florida Historical Society is a weekly, half-hour radio program airing on public radio stations throughout the state of Florida beginning in January 2009. The program is a combination of interview segments and produced features covering history-based events, exhibitions, activities, places and people in Florida. We explore the relevance of Florida history to contemporary society and promote awareness of heritage and culture tourism options in the state.” Zora Festival takes place primarily in Eatonville, Florida (10 miles north of Orlando) and throughout Orange County.
- Arch (Archaeology) and Anth (Anthropology)
- A heritage tourism episode during a more general destination marketing podcast.
- In order – music, news/info, entertainment/celebrity/gossip, history tied with sports. Number Six is food. Travel is roughly Number 13 at 23%.