1.
Help Me Get More
Out of LinkedIn!
Sheila Scarborough - @SheilaS
Tourism Currents -
@TourismCurrents

2.
No Magic Beans!
Photo credit rich13 Flickr CC

3.
Any marketing strategy asks....
What are your goals?
Who is your market?
Where can you get in front of
that market (including online?)

4.
What are your
organization's goals?
How do you think your
LinkedIn presence might
support them?

5.
Social media isn't the place to
be "sales-y"
BUT
That doesn't mean that
Likes/followers can't become
sales opportunities & leads

6.
"Hand out
knowledge, not
brochures"
Real Lawyers Have Blogs

7.
Social media for B2B is like a trade show
Photo credit siebenthalercreative Flickr CC

8.
Your LinkedIn Trade Show Booth
People's
personal
profiles and
activity on
LinkedIn
Organization's
LinkedIn
Company
Page

9.
New to LinkedIn ....
Publishing from your
personal profile

10.
LinkedIn
Company
Pages

11.
New to LinkedIn ....
"Showcase" sub-pages
for your
LinkedIn Company
Page

12.
How People Can Help Pages
Help create Page content (or at least ideas)
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it

13.
"Hand out
knowledge, not
brochures"
Real Lawyers Have Blogs

14.
No Magic Beans!
Photo credit rich13 Flickr CC

15.
Thanks very much!
Sheila
Scarborough
Tourism Currents
@SheilaS
@TourismCurrents