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Wisconsin Main Street Social Media 301

  1. Main Street “Social Media 301” Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents
  2. What We’ll Talk About • Social media & your Main Street strategy & goals • What’s working? Basic analytics • Your one thing isn’t enough – regional social media marketing • Digital communications trends @SheilaS @TourismCurrents
  3. 1) Social media & your Main Street strategy and goals @SheilaS @TourismCurrents
  4. Strategy... Have One! @SheilaS @TourismCurrents
  5. Strategy Down to Each Social Post Goals for your Main Street organization Marketing communications to support goals Social media that supports your marketing Instagram Instagram posts to reach particular market @SheilaS @TourismCurrents
  6. Strategy to Social Post Example Increase visibility of crafter / maker “scene” Marketing goal to support - reach textile crafters Social media to support crafter outreach Instagram Instagram photos of textile arts, using hashtags like #quilting, #spinstagram, & #fiberarts @SheilaS @TourismCurrents
  7. Let’s think big for a minute
  8. Example: Integration
  9. Example: Cross-promotion
  10. Don’t forget SEO (Search Engine Optimization) aka Getting Found Online @SheilaS @TourismCurrents
  11. Give people what they are Googling for .... and be specific
  12. “You have to have a plan, so you can change it.” Editorial Calendars keep you on track @SheilaS @TourismCurrents
  13. Editorial Calendar: Oregon
  14. Editorial Calendar: HubSpot
  15. Editorial Calendar: Historic Site
  16. Too Much? Try Leslie’s Plan (tools required: paper & pen) • Monday - General destination info & history • Tuesday - Calendar of Events • Wednesday - Recreation/outdoor, or restaurants • Thursday - Upcoming weekend events, weather, #TBT • Friday - Highlight an area attraction @SheilaS @TourismCurrents
  17. 2) What IS working for you? Basic analytics @SheilaS @TourismCurrents
  18. Start With the Big Dog – Google Analytics @SheilaS @TourismCurrents
  19. Facebook Analytics (Insights) @SheilaS @TourismCurrents
  20. Twitter Analytics @SheilaS @TourismCurrents
  21. 3) Your one thing isn’t enough - regional social media marketing @SheilaS @TourismCurrents
  22. 4) Digital communications trends @SheilaS @TourismCurrents
  23. Trend: Live experiences & video via mobile apps like Periscope & Snapchat @SheilaS @TourismCurrents
  24. Live experiences on video – Periscope
  25. In the moment – Snapchat
  26. Trend: Effective social media includes pay-to- play (ads) @SheilaS @TourismCurrents
  27. Trend: Using social media for customer service @SheilaS @TourismCurrents
  28. Being helpful online is like being helpful offline Photo courtesy US National Archives on Flickr Commons
  29. Those Trends & Your Main Street • Lock down your Main Street brand name on new social platforms • Experiment with live video on Periscope • Practice sending a snap • Get social media ad money into your budget • Customer service – answer the social media telephone! • Check notifications, understand that responses are expected @SheilaS @TourismCurrents
  30. Thank you, Wisconsin! Sheila Scarborough Tourism Currents