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PRECISION MEDICINE
the future of data driven healthcare

Shelagh McLellan // MFA Interaction Design Thesis // Umeå Institute of Design
HEALTH DATA
PRECISION MEDICINE
genomic data

quantified self
data
Only a matter of time before this will be our reality
DNA SEQUENCING IS A COMMODITY
HEALTHCARE SYSTEM ALREADY HAS MANY PAINPOINTS

feel sick

book appointment

type report /
research

arrive at clinic

decide diagnosis

wait

treatment plan

talk with doctor

pickup prescription

physical exam

lab results

lab tests

meet specialist
HEALTHCARE SYSTEM ALREADY HAS MANY PAINPOINTS

feel sick

book appointment

type report /
research

arrive at clinic

decide diagnosis

wait

treatment plan

talk with doctor

pickup prescription

physical exam

lab results

lab tests

meet specialist
UTILISE TECHNOLOGY TO MEET HUMAN HEALTH NEEDS

human health needs

advances in technology
HUMAN CENTERED DESIGN APPROACH

Patients
*disclaimer: all patient names have been changed

Healthcare Providers

Design Thinkers
PATIENT & PROVIDER INTERACTION
The aim of the project is to present a future vision of how the
integration of genomic data and the precision medicine model can
influence the provision of health services.
10 OPPORTUNITY AREAS FROM RESEARCH

GENOMIC
DATA

PREVENTATIVE
MEASURES

QUANTIFIED
SELF DATA

HEALTH
DATA

PATIENT
PARTICIPATION

PATIENT
UNDERSTANDING

FAMILY
HISTORY

PROVIDER
PROVIDER
SHARING

CONFIDENTIALITY

REMAINING
HEALTHY
GENOMIC DATA
GENETIC TESTING SCENARIOS

Curiosity

Disease / Family
health history

Newborn
screening
HEALTH CONDITIONS AFFECTED BY GENE MUTATIONS

CANCER

RARE GENETIC
CONDITIONS

Breast cancer
Lung cancer

Tay Sachs
PKU

COMMON AGING
CONDITIONS

Alzheimers
Diabetes

MAJOR MENTAL
CONDITIONS

Autism
Schizophrenia
GENETIC TESTING TODAY
Direct to
Consumer

Clinical Genetic Testing

Newborn
Screening

Predictive
Testing

Carrier
Testing

Pre-implantation
Testing

Prenatal
Testing

Diagnostic
Testing

Drug Response
Testing

23andMe

!

A little bit
of everything
GENETIC TESTING TODAY
Direct to
Consumer

Clinical Genetic Testing

Newborn
Screening

Predictive
Testing

Carrier
Testing

Pre-implantation
Testing

Prenatal
Testing

Diagnostic
Testing

Drug Response
Testing

23andMe

!

A little bit
of everything
WHAT IF GENETIC TESTING WAS A MORE INTEGRATED PART OF HEALTHCARE?

Newborn
Screening

Predictive
Testing

Diagnostic
Testing
STORIES / FINDINGS

“I was expecting interesting
results, like what would kill me,
but I got just numbers that mean
nothing to me. I want to know
how to take action.”

Leo /
has done 23andMe

Most doctors don't
understand genetic data,
and are scared of offering
it to their patients.

Arianna /
Product Manager /
Invitae
INSIGHT

Neither doctors nor patients know what the genetic data means or what to do
about it.
OPPORTUNITY

Through the guidance of a
genetic counsellor provide
actionable steps.
QUANTIFIED SELF DATA
QUANTIFIED SELF IS MAINSTREAM

*Dr. Jeffrey Olgin, from UCSF
iphone appto trace irregular
behaviour in a patient with
Atrial fibrillation.
WHAT IF IT BECAME THE NORM TO SHARE IT WITH YOUR DOCTOR?
STORIES / FINDINGS

“ If I had a doctor I would want
share all my data with them. I
want them to have a complete
picture of my health.”

Kaya /
did 23andMe

“Would be helpful if at home
glucose meters or blood pressure
readings could be downloaded
directly into the medical
record.”
INSIGHT

People are willing to share with the right people,
as long as they know they get something in return.
OPPORTUNITY

Understand the patients overall
lifestyle through quantified
self integration, and
consequently provide health
goals that are actionable.
HEALTH DATA
social

ob/gyn

medical

surgeries

medication

family
STORIES / FINDINGS

In the hospital the Doctor asked
why I was being scanned. I don’t
remember the complex terms they
use. Clearly the doctor did not
read the medical record.

Paul

!

“Tracking a lot more data at
every patient visit. BMI,
Pain Scale, Depressing
screening, Smoking…”

Joan
Nurse Practitioner

!
INSIGHT

The amount of data that needs to be tracked is increasing,
but it is rare that they go back and look at the data.
OPPORTUNITY

Design medical records that
allow for quick input and
access to the most relevant
data.
REMAINING HEALTHY
STORIES / FINDINGS
“Would love to have a
yearly full checkup to
see if everything is in
order.”

Carol

“I Avoid going to the doctor, it’s
inefficient, time consuming, and
don’t really trust them when they
just keep on prescribing
medication.”

Eva

“Often young people don’t
think about death or illness.
People usually start
thinking about it when they
have kids or if there is a
strong family history.”

Jack
Oncology
INSIGHT

Especially young people who are healthy avoid the health system,
but having regular checkups can catch things much earlier.
OPPORTUNITY

A yearly at home test to see
where their health is at.
PARTICIPATION
STORIES / FINDINGS
“Patients need a reliable
source of medical info
(not google) similarly to
the up to date medical
info for providers”

“I would’ve like to add to
my medical record that
homeopathic medicine 39
worked for sinus
congestion.”

“I did a lot of internet
research once I was
diagnosed. I even found
a DIY operation”

Paul

!

Lina

!

Joan
Nurse Practitioner

!
INSIGHT

There is a desire for people to contribute and be more aware of their health,
but they lack proper tools provided by health institutions (not google).
OPPORTUNITY

Provide tools that enable
patients to actively participate,
contribute and take
responsibility for their own
health.
PREVENTATIVE
STORIES / FINDINGS
“Fear of discovering
something serious, but
I’d rather know
beforehand. I don’t
wan’t to die so early.”

Kayla

!

“If kids were to have a gene
test it would be best before
they start school, to be
aware of how to help them
not trigger their
weaknesses.”

Lina

!

“Hope to see a shift from
burden of disease to
preventative medicine
measures. I’m a fan of
exercise prescriptions.”

Rosie
Medical Student
INSIGHT

Preventable health measures benefit not only the system but the patient in the
long run, but people find out too late.
OPPORTUNITY

Package genetic tests with
a preventable health focus,
and provide close follow
up, starting at a young
age.
FAMILY HISTORY
DISEASE OF GENOME = HEREDITARY
STORIES / FINDINGS

“My grandma had skin
cancer, so I already
know I’ll get that. I
have fair skin so I burn
easily. I know I should
use more sunscreen.”

Eva

!

“In risk families with a strong
family history of cancer we ask if
they want genetic testing for
cancer genes.”

Jack
Oncology
INSIGHT

Not all conditions are hereditary,
assumptions could be dismissed or confirmed with the help of a genetic test.
OPPORTUNITY

Combine family history with
genomic data to empower
people to make the right
decisions.
PATIENT UNDERSTANDING
STORIES / FINDINGS
“The medical records
are not really
understandable to
read, as a patient.”

Paul
has done 23andMe

“Looked up on the
internet how to
interpret blood
results.”

“The medical chart is a
legal document, so we
use it for protecting
ourselves and writing
notes ”

“I can’t
remember what
they said.”

Pia

Nichoe
Clinical pharmacist
INSIGHT

Information provided by the doctor is often not communicated in a common
language, and there is little access additional information.
OPPORTUNITY

Provide an online patient
portal with results and
information given in common
terms.
HEALTH PROVIDER RECORD SHARING
STORIES / FINDINGS

“Before leaving the hospital
they printed a physical
copy of the records, to take
with me to go in an
ambulance to a hospital in
a different region.”

Heidi

“Vaccines records are
disconnected. Half the
vaccines are through public
health initiatives, and the rest
through primary care.”

Tracey
Public Health
INSIGHT

Health records are rarely shared digitally,
and the sharing only happens in one direction.
OPPORTUNITY

Create a universal system
which provides two way
provider to provider sharing
CONFIDENTIALITY
STORIES / FINDINGS

“Don’t mind sharing
health info. Feel like I’d
get better service if
they know more about
my health. ”

Lina

“We have to rely on the patient
being able to communicate the
information, otherwise we have
no access to medical history or
medications they are taking.”
“Because of confidentiality the Xray person just follows the written
request, rather than taking the
best photos for the problem. Then
I end up going back and forth
between doctor and x-ray.”

Kristina
Paramedic
INSIGHT

Due to confidentiality laws, health providers have little or no access to
information that is critical for providing appropriate care. Patients are willing to
share that information.
OPPORTUNITY

Divide medical records into
sections to allow access to
necessary health
information appropriate to
the provider.
CONCLUSION
Quick access
records

lifestyle
awareness &
goals

Active patient
participation

sectioned
privacy levels
of shared
records

combine family
history & genetic
data

online patient
portal

universal
provider to
provider
system

preventable
health focus

yearly
home
test

actionable
steps based on
genetic
counselling
Quick access
records

lifestyle
awareness &
goals

Active patient
participation

sectioned
privacy levels
of shared
records

combine family
history & genetic
data

online patient
portal

universal
provider to
provider
system

preventable
health focus

yearly
home
test

actionable
steps based on
genetic
counselling
Quick access
records

lifestyle
awareness &
goals

sectioned
privacy levels
of shared
records

combine family
history & genetic
data

online patient
portal

yearly
home
test

universal
provider to
provider
system

preventable
health focus

Active patient
participation

actionable
steps based on
genetic
counselling
PROJECT OUTCOME

PATIENT JOURNEY CONCEPT
VIDEO
the health service experience

FRAMEWORK FOR
ELECTRONIC HEALTH RECORD
The red thread
ADVISORS / COLLABORATION

Arianna
Gianola

Jennifer
Sarich-Harvey
TIMEPLAN MOVING FORWARD
TIMEPLAN MOVING FORWARD

Customer
Journey

Ideation

Service
Blueprint

Prototype
Experience

Visual
Design

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Precision Medicine: Research Presentation

  • 1. PRECISION MEDICINE the future of data driven healthcare Shelagh McLellan // MFA Interaction Design Thesis // Umeå Institute of Design
  • 4. Only a matter of time before this will be our reality
  • 5. DNA SEQUENCING IS A COMMODITY
  • 6. HEALTHCARE SYSTEM ALREADY HAS MANY PAINPOINTS feel sick book appointment type report / research arrive at clinic decide diagnosis wait treatment plan talk with doctor pickup prescription physical exam lab results lab tests meet specialist
  • 7. HEALTHCARE SYSTEM ALREADY HAS MANY PAINPOINTS feel sick book appointment type report / research arrive at clinic decide diagnosis wait treatment plan talk with doctor pickup prescription physical exam lab results lab tests meet specialist
  • 8. UTILISE TECHNOLOGY TO MEET HUMAN HEALTH NEEDS human health needs advances in technology
  • 9. HUMAN CENTERED DESIGN APPROACH Patients *disclaimer: all patient names have been changed Healthcare Providers Design Thinkers
  • 10. PATIENT & PROVIDER INTERACTION
  • 11. The aim of the project is to present a future vision of how the integration of genomic data and the precision medicine model can influence the provision of health services.
  • 12. 10 OPPORTUNITY AREAS FROM RESEARCH GENOMIC DATA PREVENTATIVE MEASURES QUANTIFIED SELF DATA HEALTH DATA PATIENT PARTICIPATION PATIENT UNDERSTANDING FAMILY HISTORY PROVIDER PROVIDER SHARING CONFIDENTIALITY REMAINING HEALTHY
  • 14. GENETIC TESTING SCENARIOS Curiosity Disease / Family health history Newborn screening
  • 15. HEALTH CONDITIONS AFFECTED BY GENE MUTATIONS CANCER RARE GENETIC CONDITIONS Breast cancer Lung cancer Tay Sachs PKU COMMON AGING CONDITIONS Alzheimers Diabetes MAJOR MENTAL CONDITIONS Autism Schizophrenia
  • 16. GENETIC TESTING TODAY Direct to Consumer Clinical Genetic Testing Newborn Screening Predictive Testing Carrier Testing Pre-implantation Testing Prenatal Testing Diagnostic Testing Drug Response Testing 23andMe ! A little bit of everything
  • 17. GENETIC TESTING TODAY Direct to Consumer Clinical Genetic Testing Newborn Screening Predictive Testing Carrier Testing Pre-implantation Testing Prenatal Testing Diagnostic Testing Drug Response Testing 23andMe ! A little bit of everything
  • 18. WHAT IF GENETIC TESTING WAS A MORE INTEGRATED PART OF HEALTHCARE? Newborn Screening Predictive Testing Diagnostic Testing
  • 19. STORIES / FINDINGS “I was expecting interesting results, like what would kill me, but I got just numbers that mean nothing to me. I want to know how to take action.” Leo / has done 23andMe Most doctors don't understand genetic data, and are scared of offering it to their patients. Arianna / Product Manager / Invitae
  • 20. INSIGHT Neither doctors nor patients know what the genetic data means or what to do about it.
  • 21. OPPORTUNITY Through the guidance of a genetic counsellor provide actionable steps.
  • 23. QUANTIFIED SELF IS MAINSTREAM *Dr. Jeffrey Olgin, from UCSF iphone appto trace irregular behaviour in a patient with Atrial fibrillation.
  • 24. WHAT IF IT BECAME THE NORM TO SHARE IT WITH YOUR DOCTOR?
  • 25. STORIES / FINDINGS “ If I had a doctor I would want share all my data with them. I want them to have a complete picture of my health.” Kaya / did 23andMe “Would be helpful if at home glucose meters or blood pressure readings could be downloaded directly into the medical record.”
  • 26. INSIGHT People are willing to share with the right people, as long as they know they get something in return.
  • 27. OPPORTUNITY Understand the patients overall lifestyle through quantified self integration, and consequently provide health goals that are actionable.
  • 30. STORIES / FINDINGS In the hospital the Doctor asked why I was being scanned. I don’t remember the complex terms they use. Clearly the doctor did not read the medical record. Paul ! “Tracking a lot more data at every patient visit. BMI, Pain Scale, Depressing screening, Smoking…” Joan Nurse Practitioner !
  • 31. INSIGHT The amount of data that needs to be tracked is increasing, but it is rare that they go back and look at the data.
  • 32. OPPORTUNITY Design medical records that allow for quick input and access to the most relevant data.
  • 34. STORIES / FINDINGS “Would love to have a yearly full checkup to see if everything is in order.” Carol “I Avoid going to the doctor, it’s inefficient, time consuming, and don’t really trust them when they just keep on prescribing medication.” Eva “Often young people don’t think about death or illness. People usually start thinking about it when they have kids or if there is a strong family history.” Jack Oncology
  • 35. INSIGHT Especially young people who are healthy avoid the health system, but having regular checkups can catch things much earlier.
  • 36. OPPORTUNITY A yearly at home test to see where their health is at.
  • 38. STORIES / FINDINGS “Patients need a reliable source of medical info (not google) similarly to the up to date medical info for providers” “I would’ve like to add to my medical record that homeopathic medicine 39 worked for sinus congestion.” “I did a lot of internet research once I was diagnosed. I even found a DIY operation” Paul ! Lina ! Joan Nurse Practitioner !
  • 39. INSIGHT There is a desire for people to contribute and be more aware of their health, but they lack proper tools provided by health institutions (not google).
  • 40. OPPORTUNITY Provide tools that enable patients to actively participate, contribute and take responsibility for their own health.
  • 42. STORIES / FINDINGS “Fear of discovering something serious, but I’d rather know beforehand. I don’t wan’t to die so early.” Kayla ! “If kids were to have a gene test it would be best before they start school, to be aware of how to help them not trigger their weaknesses.” Lina ! “Hope to see a shift from burden of disease to preventative medicine measures. I’m a fan of exercise prescriptions.” Rosie Medical Student
  • 43. INSIGHT Preventable health measures benefit not only the system but the patient in the long run, but people find out too late.
  • 44. OPPORTUNITY Package genetic tests with a preventable health focus, and provide close follow up, starting at a young age.
  • 46. DISEASE OF GENOME = HEREDITARY
  • 47. STORIES / FINDINGS “My grandma had skin cancer, so I already know I’ll get that. I have fair skin so I burn easily. I know I should use more sunscreen.” Eva ! “In risk families with a strong family history of cancer we ask if they want genetic testing for cancer genes.” Jack Oncology
  • 48. INSIGHT Not all conditions are hereditary, assumptions could be dismissed or confirmed with the help of a genetic test.
  • 49. OPPORTUNITY Combine family history with genomic data to empower people to make the right decisions.
  • 51. STORIES / FINDINGS “The medical records are not really understandable to read, as a patient.” Paul has done 23andMe “Looked up on the internet how to interpret blood results.” “The medical chart is a legal document, so we use it for protecting ourselves and writing notes ” “I can’t remember what they said.” Pia Nichoe Clinical pharmacist
  • 52. INSIGHT Information provided by the doctor is often not communicated in a common language, and there is little access additional information.
  • 53. OPPORTUNITY Provide an online patient portal with results and information given in common terms.
  • 55. STORIES / FINDINGS “Before leaving the hospital they printed a physical copy of the records, to take with me to go in an ambulance to a hospital in a different region.” Heidi “Vaccines records are disconnected. Half the vaccines are through public health initiatives, and the rest through primary care.” Tracey Public Health
  • 56. INSIGHT Health records are rarely shared digitally, and the sharing only happens in one direction.
  • 57. OPPORTUNITY Create a universal system which provides two way provider to provider sharing
  • 59. STORIES / FINDINGS “Don’t mind sharing health info. Feel like I’d get better service if they know more about my health. ” Lina “We have to rely on the patient being able to communicate the information, otherwise we have no access to medical history or medications they are taking.” “Because of confidentiality the Xray person just follows the written request, rather than taking the best photos for the problem. Then I end up going back and forth between doctor and x-ray.” Kristina Paramedic
  • 60. INSIGHT Due to confidentiality laws, health providers have little or no access to information that is critical for providing appropriate care. Patients are willing to share that information.
  • 61. OPPORTUNITY Divide medical records into sections to allow access to necessary health information appropriate to the provider.
  • 63.
  • 64. Quick access records lifestyle awareness & goals Active patient participation sectioned privacy levels of shared records combine family history & genetic data online patient portal universal provider to provider system preventable health focus yearly home test actionable steps based on genetic counselling
  • 65. Quick access records lifestyle awareness & goals Active patient participation sectioned privacy levels of shared records combine family history & genetic data online patient portal universal provider to provider system preventable health focus yearly home test actionable steps based on genetic counselling
  • 66. Quick access records lifestyle awareness & goals sectioned privacy levels of shared records combine family history & genetic data online patient portal yearly home test universal provider to provider system preventable health focus Active patient participation actionable steps based on genetic counselling
  • 67. PROJECT OUTCOME PATIENT JOURNEY CONCEPT VIDEO the health service experience FRAMEWORK FOR ELECTRONIC HEALTH RECORD The red thread