Shep Parke Profile

1. Shep Parke
MANAGING PRINCIPAL
GROWTH OPERATIONS PRINCIPALS
• 25+ years high tech innovation experience – esp. innovative complex
information sourcing to power high value insight, actions & results.
• Accenture CRM partner (12), KPMG CRM consulting (4); WANG marketing
(2); Sales Technologies SFA (5); G-P sales (1), P&G sales (5).
Highlights:
• Building new growth services business
• Led global software development company – Atlanta, London, Viet Nam
• Built global consulting practice – Accenture Customer Data Management –
250 FTEs, $150MM over eight years, 2000-08.
• Helped build & sell two high tech start-ups – Seisint to Lexis-Nexis in 2003,
Sales Technologies to D&B 1988-90.
• Helped billion dollar high tech company emerge successfully from Chapter 11
– WANG 1990-92
• Opened European high tech sales offices in London & Frankfurt 1989-90.
• Opened GM channels for multi-billion dollar consumer paper company
– Wal-Mart, Dollar Stores in 1986
• Marketing
Operations
• Sold, led design and implementation of cross-enterprise, multi-shore
information management services for a $30B grocery retailer –
$100MM savings projected over 4 years.
• Sold, led digital plan to shift marketing spend ‘direct-to-consumer’
for $5B media company – $180MM savings projected over 5 years.
• Sold, led design and delivery of 24x7, multi-shore Customer data
delivery processes for a billion dollar data company – $80MM savings
over 4 years.
• Sold, designed and scaled marketing & sales operations for new
risk insight company – $100MM annual run-rate in 3 years; sold in
4th year for $780MM.
• Helped design, scale new law enforcement insight engine that
identified 8 of 12 terrorists the night of September 11, 2001.
• Sold, led design and implementation of online Customer location
lookup to streamline delivery for a multi-billion dollar distribution
enterprise – $120MM savings over 4 years.
• Sold, led strategic contact center assessment for a global airline –
19 centers, 100MM annual contacts; reduced annual costs from
$500MM to $300MM over 3 years.
• Sold, led re-design replacement of mainframe-based public record
look-up system with internet data access services for a billion dollar
risk services company – $25MM annual savings.
• Sold, led customer-centric operations re-design for a multi-billion
dollar regional telecommunications company – $100MM savings.
• Led re-design to consolidate regional sales & service centers into a
central Marketing-Sales-Service support center for a multi-billion
dollar industrial cabling manufacturer – $100MM savings.
• Sold, led integrated marketing, sales and service operations
re-design for a billion dollar manufacturer of high speed networked
printing equipment – $75MM annual savings.
• Led US national SFA system rollouts for Nabisco (500), M&M/Mars
(600) and Seagram (250) from 1985 to 1989.
• Helped build, scale 1st generation sales automation company,
opened sales & service offices in London & Frankfurt – $4MM to
$75MM; 25 to 500 FTEs in 5 years; sold in 4th year.
• Sales
Operations
• Service
Operations
• Enterprise
Intelligence
• Custom Software
Development
• Enterprise Data
Management
Industry
• Consumer Goods
• Consumer Retail
• Communications
• Information Services
• Information Technology
• Manufacturing
• Systems Integration
• Media & Entertainment
• Postal Operations
• Travel &
Transportation
• Retail Financial
Services
Large Enterprise
• AT&T
• B of A
• Canada
Post
• Cardinal
Health
• Delta Air
Lines
• FedEx
• Frito-Lay
• GM
• Georgia-
Pacific
• Hilton
• Kraft
• Loblaw
• Marriott
• Miller-Coors
• M&M/Mars
• Microsoft
• Mobil Oil
• Safeco
• Seagram
• Siemens
• Southwire
• UPS
• Motorola
• PepsiCo
• Philip Morris
• Procter &
Gamble
• USPS
• Vanguard
• Verizon
• Warner Bros.
• Whirlpool
Information Services
• Acxiom
• ChoicePoint
• Cortera
• DEC
• Dow Jones
• D&B
• EMC
• Epsilon
• Equifax
• Experian
• Fair Isaac
• First Data
• Forrester
• Gartner
• Lexis-Nexis
• Harte-Hanks
• IBM
• IDC
• IMS
• Initiate
• InfoGroup
• IRI
• ISO
• Nielsen
• MDM Institute
• NetApp
• Oracle/ Siebel
• RR Donnelley
• SAP
• SAS
• Siperian
• Teradata
• TransUnion
• Trillium
• TYSYS
• Western
Union
• Vignette
• Wang Labs
• Xerox
Functional
ResultsBackground
Shep.Parke@growthops.com
Mobile: 678-640-2557
Atlanta
Experience