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Sherrilynne Starkie
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How to understand the return on your investment in social media.
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Social media ROI
1.
Social Media ROI
Sherrilynne Starkie, MCIPR, ABCS 12 March 2010
2.
Agenda Feedback on
feedback Understanding metrics Tools of the trade Connecting the dots Calculating ROI
3.
Pounds & Pennies
4.
No premature evaluation
5.
What accountants measure
Number of transactions Number of customers Number of new customers Revenue Profit
6.
What media &
marketers measure Website visitors Leads & enquiries Retweets Clicks, hits, referrals Facebook fans Blog comments Social mentions/links Satisfaction indicators
7.
Find connections Linking
social media to hard goals
8.
SM Metrics Tools
(free or cheap) Google Analytics Social Mention Addictomatic TwitterSearch Backbyte Facebook analytics Trackur PostRank
9.
SM Metrics Tools
(paid for) Vocus Radian6 ScoutLabs Cymphony Lots more
10.
Evaluate your cost
Social media myths It's free! It's easy! Anyone can do it!
11.
12.
What media &
marketers measure Website visitors Leads & enquiries Retweets Clicks, hits, referrals Facebook fans Blog comments Social mentions/links Satisfaction indicators
13.
14.
15.
16.
17.
18.
Questions?
Editor's Notes
.
.
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