A brief introduction on digital marketing based on my experience and day-to-day executions. This was shared during the launch of AIESEC X Maxis Partnership on 20th Jan 2017.

1. D I G I T A L
M A R K E T I N G
A I E S E C X M A X I S S H A R I N G S E S S I O N
C H U A S H I Y U N N

2. A L I T T L E
A B O U T M Y S E L F
MASTER IN CHEMICAL
ENGINEERING
DIGITAL MARKETING
SPECIALIST
KEY PIC FOR ALL HOTLINK
DIGITAL CAMPAIGNS

3. 4K E Y T O P I C S
O N D I G I T A L
M A R K E T I N G

4. D I G I T A L M A R K E T I N G
1 0 1
A P P R O A C H &
S T R A T E G Y
C A S E S T U D Y &
L E A R N I N G S
R E S O U R C E S & S E L F -
L E A R N I N G

5. D I G I T A L M A R K E T I N G 1 0 1 :
O L D W A Y O F B U Y I N G A D S
Not knowing the consumers and use one-size fits all blanket approach
I hope Waldo sees my ads

6. D I G I T A L M A R K E T I N G 1 0 1 :
H O W W E B U Y A D S I N 2 0 1 7

7. D I G I T A L M A R K E T I N G 1 0 1

8. D I G I T A L M A R K E T I N G
L A N D S C A P E
Source: http://www.smartinsights.com/goal­setting­evaluation/web­analytics­strategy/analytics­customer­insight­tools/

9. K E Y O B J E C T I V E S O F C A M A P I G N
I D E N T I F Y T A R G E T A U D I E N C E
D E V E L O P A N D E X E C U T E D I G I T A L M A R K E T I N G
P L A N S B A S E D O N B U D G E T
O P T I M I Z A T I O N ( A . K . A T R I A L A N D E R R O R )
A P P R O A C H & S T R A T E G Y

10. 01
K E Y
O B J E C T I V E S O F
C A M P A I G N
A W A R E N E S S
I N T E R E S T
A C T I O N
D E C I S I O N

11. A L W A Y S S T A R T B Y D E F I N I N G T H E O V E R A L L G O A L S &
O B J E C T I V E S T H A T D R I V E T H E T A C T I C S A N D
I M P L E M E N T A T I O N .
B E G I N W I T H G O A L S &
O B J E C T I V E S
Source: https://amyljorgensen.com/2013/09/26/getting­started­with­google­analytics/

12. 02
I D E N T I F Y
T A R G E T
A U D I E N C E S
D E M O G R A P H I C
L O C A T I O N
B E H A V I O U R
I N T E R E S T

13. U N D E R S T A N D I N G Y O U R
A U D I E N C E S A N D T A I L O R I N G T H E
R I G H T M E S S A G E

14. S A M E P R O D U C T - B U T
D I F F E R E N T A P P R O A C H T A I L O R E D
T O A U D I E N C E

15. 03
D E V E L O P &
E X E C U T E
D I G I T A L
M A R K E T I N G
P L A N B A S E D O N
B U D G E T

16. W O R K A R O U N D T H B U D G E T T O
F I N D T H E M O S T E F F I C I E N T P L A N

17. 04
O P T I M I Z A T I O N
A . K . A
T R I A L & E R R O R
if at first
you don't
succeed;
call it
version 1.0

18. O N E - S I Z E - F I T S - A L L D O E S N ' T
E X I S T - A L W A Y S U S E D A T A T O
H E L P Y O U O P T I M I S E
Source: http://connexdigitalmarketing.com/conversion­optimization­for­startups/

19. C A S E
S T U D Y &
L E A R N I N G S
GRAB X HOTLINK
PARTNERSHIP
ROAMING USING
MOMENTS OF TRUTH

20. R I D I N G O N
S E A R C H T R E N D ,
F O R M E D
M E A N I N G F U L
P A R T N E R S H I P &
E X E C U T E D A N
I N N O V A T I V E
S O C I A L L Y - L E D ,
S H A R E A B L E
C A M P A I G N
C A S E S T U D Y 1 : H O T L I N K X G R A B
P A R T N E R S H I P

21. C A S E S T U D Y 2 : M A X I S R O A M I N G
Gold Award
Best Digital Performance Marketing
Malaysia Media Awards 2016

22. F A C E B O O K F O R B U S I N E S S
S U B S C R I B E : T H I N K W I T H G O O G L E
F O L L O W I N T E R E S T G R O U P S O N F B / L I N K E D I N
C E R T I F I C A T I O N ( M O S T O F T H E M A R E F R E E ! )
R E S O U R C E S & S E L F -
L E A R N I N G

23. M O S T I M P O R T A N T L Y . .
“In the beginner's mind there are many possibilities, but in the expert's there are
few” ...
Shunryu Suzuki

24. T H A N K S !
email: schuag@maxis.com.my
linkedin: shi yunn chua