1. 1. Contains initial analysis of company’s background an online presence.
2. Identification of business objectives (E.g., website visits, conversions, brand awareness,
lead forms, etc.).
3. SEO Assessment is provided fulfilling all elements.
4. Proposed Ads strategy is in sync with the identified business objectives and target
audience.
5. Includes learning conclusions and recommendations for successful campaign
implementation.
Project
1. Company: Introduction and campaign objectives
(i) Short background about the company
Company Name: Indovance Inc.
Company Discription:
Indovance Inc. is an offshore engineering services firm. Founded in 2003, we have world class
development teams with deep domain expertise and project management skills that enable us to
run a seamless, scalable, cost-effective off-shoring model that turns complex business challenges
into real business opportunities.
With our vast engineering talent pool, we work in collaboration with our customers across the globe
to deliver bespoke business solutions. We align with your culture and processes to form an
unbreakable alliance to deliver long-term engineering and business solutions.
Indovance is a global company headquartered in Apex, North Carolina, in the United States, with its
offshoring centre located in Pune, Maharashtra. With over 250 full-time employees and more than
400+ customers in US & Europe, we are poised for the next level of success.
(ii) Initial assessment of their online presence (monthly website visits, marketing traffic
sources, social media channels).
Monthly Website visits: 1100 to 1500
Marketing Traffic Sources: Organic Traffic, Social Media, Direct, Paid Traffic Sources.
Social Media Channels: Facebook, Linkedin, Twitter
• Links of Social Media channels
• https://www.facebook.com/indovance/
• https://www.linkedin.com/company/indovance/
• https://twitter.com/indovance?lang=en

2. (iii) Campaign objectives and goals (E.g., website visits, conversions, brand awareness,
lead forms, etc.).
Campaign Objectives and Goals: Consideration->Lead Forms Fillup
(iv) Type of bidding (manual, automatic, smart bid, etc.).
Type of bidding : Manual CPC Bidding
2. SEO assessment using a tool (Moz, Semrush, etc.)
• Site analysis: Domain Authority 24 / Page authority 36.
• Number of backlinks: 1820
• Ranked keywords: Total Number of Ranked Keyword -> 3200
• SEO suggestions related to website content – The Company is not following good SEO
strategy. The On-Page-SEO of services pages is not properly optimized that’s why non of
them is ranking. Few new blog posts are good in on-page-seo are ranking in 1st
page of
the google, My suggestions would be to fully audit the website and to rank all the
services pages the content should be good in on-page-seo and also few pages are
loading slow due to heavy size of the Images. For On-Page-SEO, the content should be
in depth, proper keyword optimized and keyword should be included in Title, URL and
also in Meta discription of the page.
3. Paid Search campaign structure
Top 10-15 keywords- (Broad, Exact, Phrase or Broad Match Modifier.)
Architectural CAD Drafting Services- (Phrase match)
BIM Modeling Services- (Exact Match)
GIS Drafting Services- (Phrase Match)
Land Development Design and Drafting Services- (Modified Broad Match)
Infrastructure Design and Drafting Services- (Phrase Match)
Land Survey Drafting Services- (Phrase Match)
Structural Design- (Broad Match)
Drafting Services- (Broad Match)
Point Cloud Services- (Exact Match)
Fabrication Drawings- (Modified Broad Match)
Shop Drawings Services – (Exact Match)
Heat Exchanger Design and Drafting Services- (Modified Broad match)
Pressure Vessel design and Drafting Services- (Modified Broad match)
Process Equipment Design and Drafting Services- (Modified Broad Match)
Structural Stress Analysis Services- (Phrase Match)
MEP Engineering Services-(Exact Match)
Premedia services-(Exact Match)
Digital Signage Services-(Exact Match)
3D Plant Modeling Services- (Phrase Match)

3. 4. Campaign structure, ad groups and ads
Campaign Structure – 1
Ad Group 1
Topic- Civil Engineering Services
(i) https://www.nordicclick.com/resources/google-ads-preview-tool?id=zziOm4pMnMYT
(ii) https://www.nordicclick.com/resources/google-ads-preview-tool?id=dGnnIkatZ8G8
(iii) https://www.nordicclick.com/resources/google-ads-preview-tool?id=BZlCO0k6SzEn
Campaign Structure – 2
Ad Group 2
Topic- AutoCAD Drafting Services
https://www.nordicclick.com/resources/google-ads-preview-tool?id=sdCIjGaMsUX1
https://www.nordicclick.com/resources/google-ads-preview-tool?id=0TgTlapuABO5
https://www.nordicclick.com/resources/google-ads-preview-tool?id=qpo7lSR3rELx
5. Conclusion, learnings & recommendations
This Project Help me to understand how the things works practically, I done many courses online but
none of them is much helpful then this, here I am applying my knowledge what I learned in this
courses. Like hands on Practical Skills. Thank You so much giving us projects to learn by self and
implement practically.
Recommendations
I would point out few tips to implement and to enhance this business model. I saw this
business (name- Indovance Inc) is not using proper marketing strategy to capture decent
leads.
Grow Digital Presence- They are not using proper SEO techniques to rank their each page
and mainly services pages. With proper SEO they can target huge volume of niche related
audience with low or 0 budget.
Build Brand Awareness- They have to promote their services through social media and other
services related forums so that it can reach to maximum amount. And also they have to stay
updated in social media channels.
Thank you so much for giving us this opportunity to do good practical work. I have learned a
lot from this program. Thanks a lot.