A software-hardware integrated solution that which will use VLC to guide the consumer to their desired product or shop inside a supermarket or mall respectively.

1. An Indoor
Navigation
System
Marketing Plan
for Android App

3. Executive
Summary
Situation: With the increase in Indian economy, there has been
a constant increase in the number of malls and supermarkets
as well as the number of people visiting the malls and
supermarkets.
Problem: Lack of an indoor navigation system that makes it
tough to search through the entire mall. This eats away time
and energy due to which people prefer online shopping. GPS
doesn’t work indoors as it is blocked by walls.
Solution: A software-hardware integrated solution that which
will use VLC to guide the consumer to their desired product or
shop inside a supermarket or mall respectively.

4. What
is
NavigIn?

5. Software
hardware
integrated
platform
Helps
customers
find their way
inside malls
Second phase
involves
navigation
through
hospitals

7. Company Overview
Easy shopping experience for customers
Most of the consumers encounter this problem which kills their time and
consumes a lot of energy resulting in a shift from offline to online shopping
NavigIn uses VLC using LEDs for communication. No additional hardware
required by the consumers, just their phone
NavigIn is also planning to offer a solution for the visually impaired which will
make navigation inside their homes easier

8. Market Overview
• Currently, the company’s market involves the
supermarket and mall goers.
• Customer segmentation
-Demographic: Age 18-40
-Psychographic: Students and working professionals who
spend less time in malls and supermarket

9. Target Customer
Working
Professionals
Students
Entrepreneurs Retailers
Age group 18-
40

10. Goal

11. Goal
Talk to the retailers,
design an app
specifically for
supermarkets and malls
to make the shopping
experience easier.
App installation will be
free for the users but
the retailers have to pay
to list their
supermarket.
Phase
1 Extend the idea to
hospitals
A platform specially for
visually impaired people
where they can move
inside their houses with
ease.
Phase
2

12. Strategy

13. Target Market
• Customers:
- Satisfying customer needs for an easier an more efficient shopping experience where they
save time and energy
- Customers can utilize the same time in looking at a variety of shops or products
- Mainly age group 18-40 including students and working professionals
• Collaborators:
- Supermarkets and malls ( listing their mall and supermarket in the app)
- Marketing channel members will be the same
- Communication partners: Social Media, App will be the basic marketing platform.
• Competitors:
- Philips ( Not in India)
- Insoft
- Senion

14. Value Proposition
• Customer value :
- NavigIn offers an easy shopping experience for its customers giving them
a one of a kind shopping experience.
- It positions itself in the market among youth and working professionals
who to save time prefer online shopping but won’t mind going to
supermarkets with this kind of platform
- “Say goodbye to the hassles of shopping” is the brand mantra for
customers
• Collaborator value :
- The retailers can attract the lost customers by integrating with our
platform
- “ Win back your customers” is the brand mantra for collaborators
• Company value :
- For the employees and stakeholders, it is a great a venture to invest in as
we show them the vision and what we aim to achieve

15. Tactics

16. Product and Service
• A product that makes shopping easier and faster with a
simple a mobile app
• List your favorite shops and we try them getting it on your
phone!
Brand
• Brand name:NavigIn
• Brand mantra: “ Say Goodbye to the hassles of shopping”

17. Implementation

18. Survey from customers
Sorting their preferences
Approaching retailers of malls and
supermarkets
Showing them the future and vision
Design and Launch

19. Disclaimer
Created by Shivangi Gambhir, Manipal Institute of
Technology, during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.