2. Personality
Personality can be defined as those inner psychological
characteristics that both determine and reflect how a person
responds to his or her environment.
- Schiffman and Kanuk
Personality is the dynamic organization within the
individual and consists of those psychological systems that
determine his unique adjustments to his environment.
- Gordon Allport
3. Nature / Characteristics of Personality
1. Reflects Individual differences
2. Results of both heredity and environment
3. Learned or acquired
4. Integration of various traits
5. Dynamic Process
6. Unique
7. Psychological Systems
8. Social
4. Determinants of Personality
1. Biological factors
A. Heredity
B. Brain
C. Physical features
2. Cultural factors
3. Family and Social factors
A. Home environment
B. Family members
C. Social Groups
6. Big Five Model
The five major personality traits
1. Neuroticism
2. Extraversion
3. Openness to experience
4. Agreeableness
5. Conscientiousness
7. Personality Traits important for Organization Behaviour
1. Authoritarianism
2. Locus of Control
3. Machiavellianism
4. Introversion-Extroversion
5. Achievement Orientation
6. Self-Esteem
7. Risk Taking
8. Self-Monitoring
9. Type A and Type B Personalities
10. Bureaucratic Personality
8. Concept of understanding self through Johari Window
Johari Window is a model that helps us to understand
ourselves. It is named after the first names of its inventors
i.e. Joseph Luft and Harry Ingham.
American psychologists Joseph Luft and Harry Ingham
developed this model in 1955. The idea was derived as the
upshot of the group dynamics in University of California
and was later improved by Joseph Luft. The name ‘Johari’
came from joining their first two names. This model is also
denoted as feedback/disclosure model of self-awareness.
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11. Attitude
Attitudes are an overall evaluation that allows one to
respond in a consistently favourable or unfavourable
manner with respect to a given object or alternative.
- Engel
Attitudes are general evaluations people make about
themselves, other persons objects or issues.
- Petty and Capcioppo
12. Nature of Attitude
1. Attitudes have an object
2. Attitudes have direction, degree and intensity
3. Attitudes have structure
4. Attitudes are learned
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15. • The Value-Expressive Function. Attitudes
provide individuals with a basis for
expressing their values. For example, a
manager who values hard and sincere
work will be more vocal against an
employee who is having a very casual
approach towards work.
• The Knowledge Function. Attitudes
provide standards and frames of
reference that allow people to
understand, and perceive the world
around him. If one has a strong negative
attitude towards the management,
whatever the management does, even
employee welfare programmes can be
perceived as something ‘bad’ and as
actually against them.
16. Ways of changing Attitude
1. Change in Ideas and beliefs
2. Change in feelings and emotions
3. Change in situations
4. Change in Behaviour
17. Emotions
The word emotion comes from the Latin word “Emovere”
meaning “ to move out”, or “ to excite”. In common usage,
emotion means subjective feelings.
Emotion can be defined as a “complex state of awareness
involving inner sensations and outer expressions that has the
power to motivate us to act.”