2. ABSTRACT OF CASE STUDY
• Strategy structure are Make in India, Start-up
India and Skill India.
• PAYTM is alternative to cash transactions.
• the India's money exchange economy
• Paytm is currently enrolled as a safe versatile
wallet
• changeover to a digital model
• flexible services supporting the Digital India
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3. PAYTM CRASHING ON
DEMONETIZATION
• Demonetisation is the act of stripping a currency
unit of its status as legal tender
• process of ceasing to produce and circulate
particular forms of currency.
• Examples for demonetised countries
Zimbabwe
Australia
Libya
Iraq
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4. PAYTM PROFILE
• An Indian e-commerce website
• Headquartered in Noida India
• launched in 2010 and adds to the industry of
FinTech in India
• It is owned by One97 Communications.
• Founder-CEO: Vijay Shekhar Sharma
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8. 1. WHAT WERE THE HURDLES CAUSED BY
DEMONETIZATION TO INDIAN PEOPLE ?
HOW DID THE MOBILE APPLICATION HELP
OVERCOME THE SAME?
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9. ANSWER 1. hurdles caused
• 8th November 2016
• This is not the First time (1946, 1978 and 2016)
• To measure (Black Marketing, Currency Storage,
Corruption, Fake currency in the economy )
• Rush at Banks
• Shortage of Money to Common People
• Short Term Inflation
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10. How Mobile app overcome
• According to RBI – digital payment doubled
• Govt launched
UPI
BHIM
VPA
• BEFORE :only 100,000
• AFTER : up to 6.4 million
• 30% increase in mobile banking
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11. • In India Paytm is constantly growing to be the
top platform for mobile, e wallet and
commerce.
• After demonetizing the 500 and 1000 rupees
notes Paytm understood that it can successful
only by offering services towards Cashless
Economy.
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12. 2. LIST THE DISTINGUISHING FEATURES OF
PAYTM AS A MOBILE WALLET .
HOW DOES A MOBILE WALLET WORK?
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17. 3. WHAT INITIATIVES WERE TAKEN BY PAYTM TO
TAP INTO INDIAN MARKET IN WAKE OF
DEMONETIZATION ?
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18. ANSWER 3
Mobile Friendly: paytm service is also available in
mobile so you can easily download and use this
application in your mobile anywhere.
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