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Essential Guide to Content Marketing Strategy
- 2. CONTENT MARKETING • It is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. • The goal of content marketing is to use the publication and promote the content to drive organic website traffic, increase qualified lead generation, and ultimately empower the sales team to close more deals faster.
- 3. CONTENT MARKETING- IMPORTANCE • Helps to increase the volume of organic search • Helps to create brand preference • Helps to engage the customers • Helps to reach more customers, while keeping the costs low. • Helps to increase return on investment(ROI)
- 4. CONTENT MARKETING- COMPONENTS • Blog posts • Ebooks • Video • Infographics • Cheat Sheets • Workbooks and templates • White papers and reports • Slide decks • Case Studies • Demos • Distribution channels(Owned, organic, paid, earned)
- 5. CONTENT MARKETING- ADVANTAGES • Build brand awareness, trust and loyalty • Reach an audience who may avoid ads • Keep costs down • Increase traffic and conversions • Support other marketing tactics
- 6. CONTENT MARKETING- DISADVANTAGES • The benefits aren’t immediate • Skills and resource • Finding content ideas • Evaluation