2. explanation
What women (primary audience) want is in red
What the film gives the target audience is black
What the men want (secondary audience) is in green
3. Fans of the genre like love
There is a stereotypical love narrative as shown at the
beginning with the wedding scene
Want escapism from reality
Guaranteed happy ending as shown through
the high key lighting throughout the sequence
4. Enjoy a romance and a good love story
There is a romance between the two main characters
Narrative is driven by romance
The boy ends up with the girl
5. Want to be able to relate to the main character
(personal identity) through her actions, the way she
dresses etc.
The female protagonist is just like an ordinary girl, getting
ready for work in a morning
6. Women do not want to see the film alone so they
either go with friends or with their partners. The
romance element they hope to have in their own lives
Men use the film as a date as they was to keep their
wives/girlfriends happy