2. Mistake #10: Thinking SEO Too Soon
TRAFFIC
OR
CUSTOMERS?
YOUR WEBSITE
Focus On YOUR WEBSITE
CONVERSION,
Not Traffic.
Only when your
conversion strategy
is working should you
spend money on
transitioning that
success into an SEO
strategy
3. Mistake #9: “It’s Just Good Branding”
THE PERFECT ADVERTISING FORMULA:
If you invest this ...and it does not
amount in advertising... generate this amount
1.00 2.00
...then your advertising is a failure.
ADVERTISING IS AN INVESTMENT.
WOULD YOU CONTINUE BUYING STOCKS
THAT LOSe YOUR MONEY EVERY TIME?
4. Mistake #8: Expecting Instant Results
ONLY WHAT IS RARE IS OF VALUE
WE ARE HIT WITH 3,000 ADS A DAY
WHAT IS OF VALUE IS TRUST
AND THAT ONLY COMES WITH TIME
WHAT ARE YOU DOING TO GAIN TRUST?
(PLEASE DON’T SAY MORE PRINT ADS)
5. Mistake #7: Advertising Is Marketing
If Advertising Is A Leaf, Marketing Is The Tree.
Marketing Advertising Branding
90% 5% 5%
Defining Introduces When
And Solving Solution To Customers
A Customer Customers’ Validate The
Problem Problems Solution
6. Mistake #6: Bypassing Old Customers
IF YOUR CURRENT
CUSTOMERS ARE NOT
YOUR SALES FORCE, THEN
YOU ARE FIGHTING A
LOSING BATTLE.
If your product is
not generating
referrals from your
current customers,
then no amount of
advertising is going
make up for it.
7. Mistake #5: Money Before Testing
WOULD YOU BUY A CAR THAT “MIGHT” WORK?
Yet businesses buy ads without any guarantee the ads will work.
Never before have there been so many venues
to test the effectiveness of your advertising
BEFORE you spend a dime
8. Mistake #4: No Specific Audience
DO YOU DIAL A RANDOM PHONE NUMBER AND
EXPECT TO REACH YOUR MOTHER?
Knowing your ideal customer is essential. If you do not
know your ideal customer, stop everything you’re are doing
and start over.
9. Mistake #3: No Response Analysis
THE ULTIMATE GOAL IS TO MAKE YOUR
CUSTOMERS PREDICTABLE
Receive Clean Analyze & Solve Targeted
& Track Data Organize Customer Effective
Data Problem Advertising
When you know what your customers are going to do before they
do it, everything about your business will improve.
72. Mistake #1: No Solutions
CUSTOMERS ONLY WANT ONE THING:
A SOLUTION TO THEIR PROBLEMS
If you are not solving a
problem for your
customers AND
communicating that
solution effectively, you
will be put out of business
by someone who does.
It’s only a matter of when.
73. We help you create more sales, better
margins and endless referrals
for more information go to www.show-n-tell.co