1.
TYPES OF
SOFA
Durian.in

2.
WHAT IS SOFA
Durian.in
“A sofa is a piece of furniture for seating
1, 2 or 3 people in the form of a bench
with armrests which is partially or entirely
upholstered and often fitted with springs
and tailored cushions”
• High Ticket Size
• Customer willing to spend more
• Durian Main Category- 60% of the
Sofa is sold

3.
Durian.in
IMPORTANCE OF SOFA CATEGORY
IN FURNITURE 3 SEATER SOFA IS HIGHEST SOLD WITH 53% SHARE
Figure 5-2: India Home Furniture Market Segmentation by Major Furniture
Categories on the Basis of Revenue in Percentage, FY’2015
Source: Industry Articles, Interviews with Furniture Retailers
23.1%
10.8%
61.5%
4.6%
Bed Room
Living Room
Dining Room
Kitchen
Figure 5-6: India Living Room Furniture Market Segmentation by Types of
Products on the Basis of Revenue in Percentage, FY’2015
Source: Interviews with Furniture Retailers
20.0%
15.0%
55.0%
10.0%
Sofa
Sofa Bed
Center Table
Others
3 Seater Sofa
1 Seater Sofa
2 Seater Sofa
Others
April 2016 India Furniture Market Outlook to 2020
Figure 5-8: India Sofa Market Segmentation by Seating Capacity on the Basis of Revenue
in Percentage, FY’2015
Source: Interviews with Furniture Retailers
Note: Others include sofas with seating capacity of more than 3 seats.
33.0%
8.0%
6.0%
53.0%

4.
Durian.in
TYPES OF SOFA: ON THE BASIS OF SIZE
Small Sofa Medium Sofa Large Sofa
Width Depth Width Depth Width Depth
1 Seater 640 - 960 720 - 890 1000 -1110 900 - 1000 1120- 1200 1050 - 1300
2 Seater 1200-1400 720 - 890 1600 - 1675 900 - 1000 1675 - 1750 1050 - 1300
3 Seater 1650-1900 720 - 890 2020 - 2140 900 - 1000 2140 - 2300 1050 - 1300
Example Of
Models
Windsor | Berry 55001 Clarkson | Lorraine Benjamin | Campbell

5.
Durian.in
SMALL SIZE
BERRY / 55001

6.
Durian.in
MEDIUM SIZE
CLARKSON

7.
Durian.in
LARGE SIZE
CAMPBELL