Yellow is the color between orange and green that is most luminous and captures attention. It is used for caution signs and emergency vehicles because the human eye processes yellow first. The oldest yellow pigments were yellow ochre and orpiment, while later Europeans used lead tin yellow and imported Indian yellow. Yellow has various shades and is associated with sunshine, knowledge, and life, but also autumn and maturity. It can be used in business for children's products, in fast food to encourage eating and leaving quickly, and in interior design, fashion, and furniture for its energizing effects.

1. YELLOW
COLOUR OF
NATURE &
EXPANSION

2. INTRODUCTION & HISTORY
• Yellow is the most luminous of
all the colors of the spectrum.
It’s the color that captures our
attention more than any other
color.
• The human eye processes
yellow first. This explains why
it is used for cautionary signs
and emergency rescue
vehicles.
• Yellow is the colour
between orange and green on
the spectrum of visible light. It
is a primary color in subtractive
color systems

3. COLOUR WHEEL

4. The word yellow comes from the Old English geolu.
Yellow is associated with sunshine, knowledge, and the
flourishing of living creatures, but also with autumn and
maturity. The yellow sun was one of humanity’s most
important symbols and was worshiped as God in many
cultures. According to Greek mythology, the sun-god
Helios wore a yellow robe.

5. The oldest yellow pigment is yellow ochre, which was amongst the
first pigments used by humans. Egyptians and the ancient world
made wide use of the mineral orpiment for a more brilliant yellow
than yellow ochre. In the Middle Ages, Europeans manufactured
lead tin yellow. They later imported Indian yellow and
rediscovered the method for the production of Naples yellow,
which was used by the Egyptians. Modern chemistry led to the
creation of many other yellows, including chrome yellow, cadmium
yellow, lemon yellow, and cobalt yellow.

6. DIFFERENT FACES OF
YELLOW

7. SHADES AND TINTS

8. APPLICATION OF YELLOW :
Using Yellow in Business
• Yellow is a great color for children's
products.

9. Use yellow where you want to keep people moving.
Fast food outlets use it combined with red to encourage
people to eat lots quickly then move on.

10. YELLOW IN FURNITURE

11. YELLOW IN FASHION &
ASSESORIES

12. YELLOW IN INTERIOR
DESIGNING