1.
DESIGN
THINKING FOR
PRODUCT
DESIGN
Shristi Shrestha

2.
WHAT WE'LL
DISCUSS
TOPIC OUTLINE
What is Design Thinking?
Why Design Thinking?
How to Practice Design Thinking?
Prompt: Combating Online Dating Abuse
What's Next?

3.
EMPATHIZE WITH THE
CUSTOMER
DEFINE THE PROBLEM
IDEATE SOLUTIONS
PROTOTYPE AND TEST
The Design Thinking Approach

4.
WHY DESIGN THINKING?
Its primary focus is on HUMAN BEINGS i.e. the users.
BEFORE WE
BEGIN

5.
Empathize with your end user
Empathize with your indirect users (stakeholders)
Understand the challenge from a user perspective
Understand the challenge from the organization
Your objective:
Step 1: Empathy Based Research

6.
1.1: Identifying Own Biases and Assumptions
1.
2.
3.
4.
5..

7.
1.2: Empathetic Research Guide
“Hi, my name is _________ and I’m doing a project on [insert challenge]. I’m really interested in your experiences
and how you [insert activity]. I was wondering if I could ask you a few questions. It should only take 30-40 minutes.”
Starting questions:
• Can you tell me about the last time you [insert activity}?
• Can you tell me a story about your best __________ experience?
• Can you tell me a story about your worst __________ experience?
• What helped? What hindered?
• Why?
• Tell me more…
Follow up questions:
• Can you tell me more?
• Can you give me an example?
• How did that make you feel?
• What do you wish was different?

8.
1.3: Empathetic Interview Notes

9.
Your objective:
1. Make sense of the data you collected
2. Develop insights that are novel and relevant
3. Reframe the problem based on your new
understanding of the challenge
Step 2: Framing (and Re-Framing)

10.
Step 2.1: Sense Making
Functional Need
Broader Objective/Job to be done
Values, Identity, Social, Emotional Needs
Why??
Why??

11.
Step 2.2: User Persona
Who?
Thinks
Sees
Feels
Does

12.
Painpoints Opportunities

13.
Step 2.3: Define
How might we help (target user), (verb) (new insight) so that they can (end goal)?
Example: “How might we help (new mothers), (plan)
(convenient and healthy balanced diet)
so that they can (take better care of their toddlers)?

14.
Your objective:
1. Come up with as many ideas as possible
2. Select which ideas to prototype
Step 3: Ideation

15.
1. Crazy 8s - This is a sketching technique that aims to generate a bunch of ideas, quickly. Take a piece of paper,
fold it into 8 squares, set a timer for five minutes, and try to fill as many of the boxes as possible. If you fill in all
8 and still have time left, try for 8 more!
2. Worst Idea - If you or your group is feeling stuck, this is a great way to reignite your energy. Simply ask the
group to create a list of bad, terrible, stupid, or even gross ideas. This will get participants laughing and re-
engaged. Once you have a list, you can challenge yourself to turn those horrible ideas into great ones by either
considering the opposite or finding aspects within the terrible idea that can be used to inspire a good one.
3. Brainstorming - This is a great technique to come up with a lot of ideas, quickly. Starting with a prompt
question, you challenge the group, or yourself, to come up with as many ideas as possible. Write each idea
down - one idea on one post-it.
3.1: Some Ideation Techniques

16.
3.2: Ideation

17.
3.3: Feature Selection
LOW IMPACT HIGH IMPACT
HIGH EFFORT
LOW EFFORT

18.
3.4: Feature: User Flow Mapping

19.
Your objective:
1. Build a prototype(s) of your idea(s)
Step 4: Prototype

20.
4.1: Prototype Guide
Name of Idea: __________________________________________
What is this comparable to? _______________________________________________
Key Features:
1.
2.
3.
Key Benefits:
1.
2.
3.
Make a rough sketch of what the feature looks like.

21.
Your objective:
1. Capture feedback
2. Apply feedback to make improvements
Step 5: Test (& Iterate)

22.
58% of girls experienced
online harassment
50% said they experience
more online harassment
than street harassment
Plan International Survey (2020)
highlights the experiences of
14000 girls worldwide as
Prompt: Combating Digital Dating Abuse
Against Women

23.
● Identity Theft and Online Impersonation
● Sexual Objectification
● Spying
● Stalking and Stalking by Proxy
● Abusive Sexting
● Slut-shaming
Some Forms of Digital Abuse:

24.
Technology advancements have
made it simpler to keep the partner
"captive" even when the abuser is
not around physically.
Constant threats via text messages,
surveillance using the GPS
locations of the victim's digital
footprint, and other control tactics
are some forms of Digital Dating
Abuse.
Digital Dating Abuse

25.
Why we are talking about Digital Dating
Abuse?
In Nepal, "Dating" is still not socially
accepted. If you can not talk openly
about dating, how do you talk about
dating abuse?
While Domestic Abuse (primarily
Physical Abuse) is often discussed
and a criminal act by law, digital
abuse victims are not protected by
constitutional law.

26.
Your thoughts on
Digital Dating
Abuse.

27.
Thank you.