On-page SEO refers to optimizing individual web pages to improve a site's rankings in search engines. It is important because it helps search engines understand what a page is about so they can determine if search queries are relevant to the site. Key elements of on-page SEO include optimized content with relevant keywords, optimized URLs, meta descriptions, titles, headings, images, and internal linking. Proper optimization of these elements helps search engines understand pages and return better search results that meet users' intent.

1. On-Page SEO
What is on-page SEO
and
why is it important?

2. What is on-page SEO?
On-page SEO is the practice of optimizing web
pages to improve your website’s search engine
rankings.
On-page SEO tells search engines who you are
and what you’re offering.

3. Why is on-page SEO
important?

4. On-page SEO helps search
engines analyze your website
and the content on it so that
search engines can identify if a
searcher’s query is relevant to
your site.

5. Google, with its ever-updating
stack of complex algorithms, is
getting much better at
understanding what users are
searching for when they type a
keyword.

6. And delivering search results
that meet user intent:

7. Informational (are they
searching for information
on a topic)
And delivering search results
that meet user intent:

8. Informational (are they
searching for information
on a topic)
Transactional (are they
trying to buy something)
And delivering search results
that meet user intent:

9. Informational (are they
searching for information
on a topic)
Transactional (are they
trying to buy something)
Navigational (are they
trying to find a place to go)
And delivering search results
that meet user intent:

10. You should ensure that your
website content — both what is
visible to users (i.e., text,
images, video, or audio) and
what is visible to search
engines (i.e., HTML tags,
structured data) — are well-
optimized according to the
latest best practices.

11. On-Page SEO
What
goes into a
great on-page SEO?

12. 01
Optimized Content
Relevant content that helps visitors
Carefully placed keywords throughout the
content
Content not stuffed carelessly with a lot of
keywords

13. 02
Optimized URLs
Suitable Structure
Contains keywords
Example:
https://www.wordstream.com/meta-
description

14. 03
Optimized Meta Description
Informative
Contains keywords

15. 04
Optimized Title and Heading
Relevant
Contain keywords

16. 05
On-page UX Signals
Plenty of headings and
segmentation
Attention-grabbing layout
Intuitive for users

17. 06
Optimized Images
Descriptive title
Alt text
Low-size images

18. 07
Internal Linking
Suitably placed

19. On-Page SEO
Tips to write good
Title, Meta-description, and
Headings

20. Page Titles
A page title, also known as a title tag, is a short
description of a webpage and appears at the
top of a browser window and in SERPs.

21. Some of the ways you
can optimize your page
title are:
Keep your character count between 30 and
60

22. Some of the ways you
can optimize your page
title are:
Keep your character count between 30 and
60
Use a unique and relevant title for each
page

23. Some of the ways you
can optimize your page
title are:
Keep your character count between 30 and
60
Use a unique and relevant title for each
page
Optimize the placement of keywords

24. Some of the ways you
can optimize your page
title are:
Keep your character count between 30 and
60
Use a unique and relevant title for each
page
Optimize the placement of keywords
Write for your visitors, not just for search
engine bots

25. Meta Descriptions
A meta description is an attribute within your
meta tags that help describe your page.
This snippet of text appears in the search
engine results under your title, though
sometimes, search engines pull a snippet of
text from the main body of the page as it likes.

26. Some of the ways you
can optimize your meta
descriptions are:
Keep your character count between 70 and
130

27. Some of the ways you
can optimize your meta
descriptions are:
Keep your character count between 70 and
130
Use a unique and relevant meta description
for each page

28. Some of the ways you
can optimize your meta
descriptions are:
Keep your character count between 70 and
130
Use a unique and relevant meta description
for each page
Write a copy that triggers clicks

29. Headings
Headings or header tags are a group of words
that are more pronounced than other texts on
the page used to organize passages of text on
a page.

30. Some of the ways you can
optimize your page headings
are:
Make Your Headings Short

31. Some of the ways you can
optimize your page headings
are:
Make Your Headings Short
Make Your Headings Clear and Accurate

32. Some of the ways you can
optimize your page headings
are:
Make Your Headings Short
Make Your Headings Clear and Accurate
Use Keywords in Your Headings

33. Some of the ways you can
optimize your page headings
are:
Make Your Headings Short
Make Your Headings Clear and Accurate
Use Keywords in Your Headings
Make Your Headings Prominent

34. Thank you!