1. CONTEXT & PERSONALIZATION –
03/04/2014

2. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent2
WHO WE ARE
SIDEWALK
Yannic Kermarrec – Marketing & Consultancy – Account
0478/93 82 82 – yannic@sidewalk.be - www.sidewalk.be

3. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent3
We are SIDEWALK
GHENT, ANTWERP, BRUSSELS
- 25 Local Experienced Sitecore® Consultants
- aDAM Software Experts in-house
- Front-End Developers
- Project Managers
- Marketing & Strategy Account Managers
ALL WITH A SITECORE FOCUS

4. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent4
CONNECTORS
WHAT WE DO:
MARKETING STRATEGY
SC
CampaignTools
SC
e-MailingTools
SC
Commerce
IMPLEMENTATION
SocialBusiness
CRMERP

5. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent5
Sidewalk DOES Sitecore®
SPECIALIZED IN
SITECORE IMPLEMENTATION
CMS: Content Management System
DMS: Digital Marketing Suite
e-Commerce . . .
PCM: Product Content Management

6. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent6
Sidewalk DOES Sitecore®
• Complete Project Implementation
• Consultancy & Advise
• Integration with back-end systems
We excel in:
• Maintenance & Training
• Monitoring & SLA
• Hosting

7. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent7
Sidewalk Some References

8. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent8
How to work: Think first
THINK BEFORE YOU ACT!
• Tactics / KPI’s / SEO+SEA = MKT Strategy
• Sitecore CMS/DMS = TECH Strategy
– aDAM Software (Pim/Dam)
– e-Commerce
– E-Mailing & Campaign tools
– CRM / ERP Connections
– Social Business Platform

9. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent9
1 + 1 + 1 = . . .
+3.000 IT Experts
A Cityscape of e-Business Possibilities
Microsoft Gold Partner
with 400+ Consultants
Sharepoint / Navision / Dynamics / . . .

10. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent10
What just happened?
BART FROM WIJS – Cronos Group:
1. Digital rules & is becoming Default
2. Banner Blindness
3. Ads become Info
4. Building instead of Broadcasting
5. Let’s make Marketing Cool (again)!

11. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent11
What just happened?
FRIENDS FROM SITECORE®
1. Meeting consumers expectations
2. One connected Platform
3. Know Customer’s DNA
4. We Track – Trace
& Fulfill Customers’ Instant Gratification
5. Provide Personal Content

12. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent12
What just happened?
FRIENDS FROM ADAM SOFTWARE:
1. A cool movie!
2. Rich Media
3. Customer Engagement
4. Touch Points
5. Create – Manage – Deliver
6. Discover – Engage – Support

13. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent13
GOING FROM DIGITAL STRATEGY
TO A TECHNICAL IMPLEMENTATION
SIDEWALK

14. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent14
CONTEXT, you say?
Context varies
from person to person,
company to company,
device to device.

15. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent15
CONTEXT, you say?
IF . . .
You are limited
by an “IF/THEN” thinking
THEN . . .
The system will
create false assumptions

16. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent16
CONTEXT, you say?
This requires innovation
in every area that enables
the understanding of context,
from models and algorithms
to User Interfaces.

17. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent17
Digital Strategy – Technical Partner
• Define your Objectives
• Demand your Returns
• Quick Wins & Heavy Requirements
• Phased Projects
• Future Proof Plans
• Use Industry Grade Solutions

18. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent18
Where to start
• Sitecore® CMS/DMS
• Marketing & IT Department FTE
• Newly Weds or Old Couple
Sitecore® / aDAM Software
& other Industry Grade Solution together
• Perfect Synergy between Marketing & IT

19. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent19
Many Stages & PhasesSTRATEGY
SYSTEMSETUP
BUILD&
DEPLOYMENT
CONTENT CREATION
TRACKING
OPTIMIZATION
CONNECTORS
OPTIMIZATION
CAMPAIGNS
STRATEGICS
DATA ENRICHMENT DATA COLLECT
WORKSHOPPING
?
MILESTONING
CAMPAIGNS
CONTENT CONTEXTUALISATION
BUILD&
OPTIMIZATION
<<< FOCUS ALSO BEFORE START FOCUS ALSO AFTER LAUNCH >>>

20. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent20
Beyond the Build
Building your project is only the First Step
TRACK
ANALYSE
OPTIMIZE

21. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent21
TRACKING
• Tracking to get the insights
=> Own the Experience
• Cross Channel Tracking
• Set Goals / Create Personas / Define Values
• Your Sitecore® is Extensible.
• Implement your Tracking now!

22. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent22
ANALYSIS
• Sitecore® is an analysis tool
• Report gathered tracked data
• Define Workshops & Milestones
• Data Interpretation & Optimization
• Re-Strategy Moments

23. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent23
OPTIMIZATION
• Optimization:
Strategic Exercise before the Build
• Screening existing Sitecore Setups
• Prepare new Sitecore Setups
– Content Personalization – A/B Testing
– Engagement automation - . . .
• Optimization track
• Connecting existing Solutions

24. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent24
Master Classes to attend!
All you ever wanted to know about
Sitecore Analytics & Digital Marketing
Check out the Upcoming
DIGITAL MARKETING
MASTER CLASSES

25. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent25
Sitecore BeLux User Group!
Sidewalk Presides the
Sitecore BeLux User Group:
Kick-off
03/04 – 18.00
@VlerickBrussels

26. © 2014 Sidewalk NV | Corporate Presentation | Context & Personalization Seminar – 03/04/2014 | Ghelamco Arena Ghent26
THANK YOU
& ENJOY THE TOUR!
SIDEWALK