Corporate Partnership

2. Prospect Partnership
BINUS – Mozilla
2012

3. Strategic Partnership

4. About Mozilla
What is Mozilla?
We’re a global community
of thousands who sincerely believe in the power of
technology to enrich people’s lives.
We’re a public benefit organization
dedicated not to making money but to improving the way
people everywhere experience the Internet.
And we’re an open source software project
whose code has been used as a platform for some of the
Internet’s most innovative projects.

5. Focus of Mozilla
We’re Building a Better Internet
The Firefox browser is created by
Mozilla, a non-profit organization whose
mission is to promote
openness, innovation and opportunity
on the Web.
Governance
Mozilla is an open source project
governed as a meritocracy. Our
community is structured as a virtual
organization where authority is
distributed to both volunteer and
employed community members as they
show their abilities through
contributions to the project.

6. Our Mission
Mozilla's mission is to promote openness, innovation and opportunity on the web.
What we do
We do this by creating great software, like the Firefox browser, and building
movements, like Drumbeat, that give people tools to take control of their online
lives.
What we strive for
As a non-profit organization, we define success in terms of building communities
and enriching people’s lives instead of benefiting shareholders. We believe in the
power and potential of the Internet and want to see it thrive for everyone,
everywhere.
Who we work with
Building a better Internet is an ambitious goal, but we believe that it is possible
when people who share our passion get involved. Coders, artists, writers, testers,
surfers, students, grandparents—anyone who cares about the web can help make
it even better. Find out how you can help.
What drives us
Read the Mozilla Manifesto to learn more about the values and principles that
guide the pursuit of our mission.

7. MOZILLA INDONESIA
Representatives
Mr. Viking Karwur
Community Manager – Mozilla
*BINUS Alumnae – Management Informatika (1999)

8. MOZILLA User – World wide (Matrix)
Mozilla’s State of the Internet Report, Firefox’s Worldwide Share Close To
30%
Mozilla has released "State of the Internet" : the Quarterly Analyst Report for the
first time. This report, for Q1 2010, analyzes various online trends and Firefox stats
worldwide.
Here are the highlights of this report:
• Firefox’s worldwide market share hovering near 30%.
• Usage/Adoption of Firefox this quarter grew most dramatically in Russia.
• Firefox market share continues to be strongest in Europe.
• Firefox’s current share is near 80% in Antarctica. :) ASIA, 26%
Users
• Indonesia, India, Philippines, Australia, Mexico, and Turkey - showing strong
growth. Each showing a Firefox usage increase of about 15%.
• The following diagram shows a rough estimation of Firefox users in various
regions:
http://blog.arpitnext.com/2010/04/mozilla-
state-of-internet-report-stats.html

9. BINUS – Mozilla
Project Incubation

13. Potential Partnership
No Partnership Mozilla
1. Internship v
2. Employability / Hiring v
3. Workshop v
4. Talk show – Seminar (Studium Generale – Guest Lecture, CEO v
speaks)
5. Research Lab v
6. Final Thesis v
7. Office tour v
8. Training v
9 Product Innovation v

14. Corporate Overview

15. What type of KEY Message do we want to deliver @2012
I. Multistratum
II. Strategic Partnership
III. ICT, Innovation & Creative
IV. Communities Enhancement

16. Primary Corporate Communication Area of Contribution
Primary Marketing Score Card Descriptors
1. Brand Equity  Average of Public Survey of Top of Mind in
Indonesia toward All BINUS products and services
 Average of Public Survey of Top of Mind overseas
toward All BINUS products and services
2. Government & Industry # Government & Industry Relations
Relations
3. Social Responsibility # of social responsibility initiatives
3. Cost Efficiency carried out
% of total cost VS Realizations

17. Objectives
• Marketing Objectives
– Increasing brand equity of BINA NUSANTARA until 75%
– In accordance to prepare for Bina Nusantara’s main goal in
2020 as one of a world’s class education institution
• Communications Objectives
– Good Corporate Image
– To shape and maintain BINA NUSANTARA ’s
reputation as a world-class knowledge Institution
• Issues and Challenges
– Non profit organization (Donation base on)
– Indonesian Mozilla community is still small

18. SWOT Analysis
BINUS Mozilla
Strength BINUS known for it’s ICT department Mozilla in a well known global company
BINUS have credible and competent Mozilla has branches all around the world
graduates Mozilla is one of the leading ICT Industry in
BINUS have the most credible graduates in ICT Strength the world
sector Mozilla Corporation is currently not popular in
BINUS needs Global Industry partnership to Weakness Indonesia
Weakness strive its goals Mozilla Developers are a small community in
Opportunit Indonesia
y Establish of Cross lab – Mozilla Opportuni
The first university in Indonesia to collaborate ty BINUS can increase brand equity in ICT sector
partnership with international web browser Global employability for BINUS students
Increase Media exposure in ICT news of
Internship and summer course abroad in USA
partnership
International recognition for Mozilla
Mozilla Representatives engagement for
institutional partner
BINUSIAN
Event activities such as seminars, workshop BINUS can increase knowledge in ICT sector]
and training BINUS can increase WOM in International
There are several other institutional education events regarding with ICT
that are also interest to collaborate with Mozilla vision is deliver free software and adds
Threat Mozilla Threat on globally
Willingness to commit with BINUS in coming Mozilla is an non Profit organization
years is still a big question mark (Case study ; Mozilla corporate culture is different than
Google) BINUS

19. Advantages of Partnership
BINUS Mozilla
International recognition for Event activities such as
Mozilla institutional partner seminars, workshop and training
Internship and summer course Mozilla Representatives
abroad in USA engagement for BINUSIAN
The first university in Indonesia
Global employability for BINUS
to collaborate partnership with
students
international web browser
BINUS can increase brand equity
Establish of Cross lab – Mozilla
in ICT sector

20. Communication Goals
We are here… 2015 :
International
2014 : Community
Becoming
apart of
2013 : International
International
Recognition
2012 :
National
Recognition

21. 6 Steps Process
Strategy Tactics
Communication
Plan
Goals
Measure Measure
To become Corporate Event Media Blow
part of the Communicati
International on plan to
out
Community partnership
and Top of with Industry Internship & GAP Analysis Result
Mind linkage with
Research
Training Centers
ICT
BINUS –
Cross-labs Mozilla
Chapters
1 2 3 4 5 6
Align Corporate Communications to Achieve Communication goals through Strategic
Partnership

22. Measurement
• Participants
Event • Media Publications
• Sponsorship
Internship • Participants
• Feedback and result
and Training • Real World application
• New innovations ; adds on, technologies and labs
experiments
Cross-labs • Sustainable research
• Media awareness

23. Conclusion
PRO CONTRA
1. Global Company 1. Non profit organization
2. One of the ICT leaders in 2. Small community of
the world developers
3. Global Employability 3. Not popular in Indonesia
4. Increase brand equity and
strategic partnership

24. Recommendations
Corporate Communication recommends that we
should partnership because ;
Increase Brand equity
Good Corporate Image
Inline Communication Goals
Brings benefit for BINUS Business units

25. THANK YOU