American turf and carpet brochure

1. The Premier Choice for
Premier Events since 1992
www.americanturfandcarpet.com

2. ATC IN ACTION
ATC transforms a mega tent into a sports fan’s paradise at the big game.
Textured sisal carpeting provides a natural element to this elegant outdoor event.
A magnificent real wood floor for Mercedes-Benz at Pebble Beach
A beautiful custom floor doesn’t have to be expensive. The possibilities are endless.
We can change the streets of L.A. into the premiere red carpet event of the year.
A nightclub magically appears on an arena floor.
2 2 AMERICAN TURF AND CARPET

3. WHO WE ARE
CONTACT US
AMERICAN TURF AND CARPET
IS THE NATION’S OLDEST AND
LARGEST PROVIDER OF FLOOR
COVERING PRODUCTS TO THE
SPECIAL EVENT INDUSTRY.
American Turf and Carpet
A division of Signature Systems Group, LLC
50 E. 42nd Street, 14th Floor
New York, NY 10017
American Turf and Carpet, LLC (ATC) was formed in 1992 by event professionals
looking to meet the unique and demanding needs of customers in the special events
industry. ATC was founded with the belief that consistent quality, extraordinary
service, rapid delivery times, and flexibility would enable it to rise to the top of the
special events field. Since then, ATC has grown into the nation’s largest supplier
of artificial turf, event carpet, carpet runners, logo rugs, carpet accessories and
installation services.
From its humble beginnings in 1992, ATC has expanded to four strategically located
offices and is now the nation’s only full-service special event floor covering provider
offering a comprehensive range of floor covering options chosen to address the
specific needs and demands of the tent renter and event professional.
In 2008, ATC was acquired by Signature Fencing & Flooring Systems, LLC – the
world’s leading manufacturer of event flooring systems, including EventDeck,
UltraDeck and ArmorDeck tent flooring, DanceDeck dance floors, AlphaDeck staging
and DuraDeck portable roadways. As part of the Signature family, American Turf and
Carpet now has access to a wide array of temporary fencing and flooring products
and can meet an even broader range of event needs.
Staffed by special event professionals with over 20 years experience in the tenting,
staging and special event industry, ATC professionals are on call 24/7 to assist our
customers. Our commitment to providing industry-leading customer service has been
the hallmark of our company for the past two decades and we pledge to maintain this
level of service. When it comes to the special event industry, ATC is much more than
just another carpet vendor.
www.americanturfandcarpet.com
SALES AND DISTRIBUTION OFFICES
East Coast Office
4030B Benson Ave.
Baltimore, MD 21227
Toll Free: 800.275.5298
Direct: 410.644.0734
Fax: 410.644.0738
sales-east@americanturfandcarpet.com
Central Office
350 Central Florida Parkway
Orlando, FL 32824
Toll Free: 800.279.1507
Fax: 407.330.5823
sales-central@americanturfandcarpet.com
West Coast Office
13707 Marquardt Ave.
Santa Fe Springs, CA 90670
Toll Free: 800.584.7475
Toll Free: 800.952.8847
Direct: 562.944.9510
Fax: 562.944.9520
sales-west@americanturfandcarpet.com
CORPORATE HEADQUARTERS
Corporate Headquarters
Signature Systems Group, LLC
50 E. 42nd Street, 14th Floor
New York, NY 10017
Toll Free: 800.569.2751
Direct: 212.953.1116
Fax: 212.953.1117
sales-corp@americanturfandcarpet.com
www.americanturfandcarpet.com
AMERICAN TURF AND CARPET 33

4. INSIDE:
WHAT WE DO
SPORTS
We can supply complete turnkey flooring solutions for your large-scale sporting
event, from portable roadways and tent subflooring to custom branded VIP suites
and hospitality areas.
RED CARPET + ENTERTAINMENT
We are the preferred provider for many of the most prestigious award shows, movie
premiers and charity events. Your projects may not be this big, but they can be just
as special.
TENT EVENTS+ TRADE SHOWS
We do more than just supply products for your special tent event or exhibition.
Our company is staffed exclusively with special event professionals with years of
experience that can coordinate with you from conception to installation to tear down.
BALLROOM
We work with some of the best resorts and hotels to completely transform their
ballrooms, meeting rooms and lobbies to create a custom décor suited specifically
to the event.
PROFESSIONAL INSTALLATION
We install everything from small patches of turf to incredibly large stretches of red
carpet and everything in between. Our professional installation services aren’t just an
added feature of ATC, but a source of pride.
4 4 AMERICAN TURF AND CARPET
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10
12
14

5. WHAT WE SELL
SPECIAL EVENT AND
TRADE SHOW CARPET
For indoor and outdoor events: Movie premieres, galas,
weddings, corporate events and trade shows.
ARTIFICIAL TURF
For indoor or outdoor events, golf tournaments and corporate
events. Available in 20+ colors.
16
PORTABLE DANCE
FLOORS + STAGING
18
FENCING +
CROWD CONTROL barricades for
Portable upscale PVC fencing and crowd control
23
PORTABLE FLOORING +
ROADWAYS
24
Complete line of modular, portable dance floors and staging for
indoor and outdoor events.
22
special events.
CUSTOM LOGO +
BEVELED RUGS
19
Handcrafted rugs of any size, shape, pattern, design,
logo and color.
CUSTOM FLOORING +
SPECIALTY SURFACES
Unique and custom flooring options designed from the ground
up around your specific décor needs, we specialize in custom
textures and materials specific to your application.
Complete line of modular, portable flooring for tents and events
and complete line of roadways designed to provide access.
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COMMERCIAL /
CORPORATE CARPET
26
For the ballroom, board room or anything in between.
Commerical-grade carpets for hundreds of applications.
AMERICAN TURF AND CARPET 55

6. SUMMER GAMES
VANCOUVER WINTER OLYMPICS
FOOTBALL’S BIGGEST EVENT
BOWL CHAMPIONSHIP SERIES
PROFESSIONAL GOLF TOURNAMENTS
LARGE SCALE
SPORTING
EVENTS
KENTUCKY DERBY
US OPEN – TENNIS
COMMONWEALTH GAMES
6 6 AMERICAN TURF AND CARPET
SPORTS

7. ALWAYS UP FOR
THE CHALLENGE,
NO MATTER HOW
BIG THE GAME
ATC is the industry leader for large scale sporting event flooring.
SPORTS EVENT PRODUCTS
From our portable roadways and temporary tent/stadium flooring
products to our custom wood, vinyl and carpet products, we
have exactly what you need for your event.
ARTIFICIAL TURF • PAGE 18
•
Hospitality suites
CUSTOM LOGO RUGS • PAGE 19
•
VIP skyboxes
•
Custom corporate branding and sponsor logos
•
Pedestrian walkways and portable roadways
•
Raised flooring and risers
Most large scale sporting events require custom tents and floors
for hospitality areas, VIP skyboxes, etc. These areas are usually
corporate sponsored and nothing is more important to your
company or client than the promotion of the brand itself.
Custom branding should not be limited to graphics on the walls.
Why not incorporate your brand into the largest and most visual
area of the tent – the floor itself?
SPECIALTY FLOORING • PAGE 20
PORTABLE DANCE FLOORS • PAGE 22
MODULAR STAGING • PAGE 22
UPSCALE FENCING • PAGE 23
BARRICADES / CROWD CONTROL • PAGE 23
TENT FLOORING • PAGE 24
PORTABLE FLOORING / ROADWAYS • PAGE 24
ATC can help brand your VIP suite or sponsorship area with an
endless variety of floor coverings including: carpet, hardwood
flooring, vinyl, rubber and even custom synthetic grass to
recreate a portion of the sports field surface, complete with a
logo inside the tent.
SPORTS
AMERICAN TURF AND CARPET 77

8. HOLLYWOOD’S MOST
PRESTIGIOUS AWARDS SHOWS
KIDS CHOICE AWARDS
BLOCKBUSTER MOVIE PREMIERS
VH1 EVENTS
E! TELEVISION EVENTS
HIGH-PROFILE
RED CARPET AND
ENTERTAINMENT
OCCASIONS
+ ENTERTAINMENT
8 8 AMERICAN TURF AND CARPET
RED CARPET AND ENTERTAINMENT

9. HIGH PROFILE
EVENTS ARE
NOTHING NEW
FOR US
Take a glance at our partial client list and you will see that highprofile events are nothing new to ATC. We are the preferred
flooring and carpet provider for some of the most prestigious
award shows, movie premiers, annual charity galas and private
parties in the country.
From glamorous red carpet events to cool custom shag
lounges, ATC will work with your event producer to create a
one-of-a-kind look that will set your event apart.
Any venue, any theme – ATC has what you need to complete
the look of your event, including:
•
High-profile events
•
Movie premiers
•
High-end weddings
•
Celebrity and entertainment events
•
Private parties
•
Corporate events
•
Fundraisers / Charity Galas
RED CARPET AND
ENTERTAINMENT PRODUCTS
SPECIAL EVENT / TRADE SHOW CARPET • PAGE 16
ARTIFICIAL TURF • PAGE 18
SYNTHETIC GRASS • PAGE 18
CUSTOM LOGO RUGS • PAGE 19
SPECIALTY FLOORING • PAGE 20
PORTABLE DANCE FLOORS • PAGE 22
STAGING • PAGE 22
UPSCALE FENCING • PAGE 23
BARRICADES / CROWD CONTROL • PAGE 23
When your event demands the very best in innovative and
unique floor coverings, call ATC.
RED CARPET AND ENTERTAINMENT
AMERICAN TURF AND CARPET 99

10. WHITE HOUSE
VICE PRESIDENT’S RESIDENCE
MERCEDES-BENZ FASHION WEEK
AT LINCOLN CENTER
UPSCALE
TENT EVENTS
EMBASSY EVENTS
KENNEDY CENTER
MADISON SQUARE GARDEN
PRODUCT LAUNCH PARTIES
1010 AMERICAN TURF AND CARPET
TENT EVENTS

11. courtesy of Chattanooga Tent
WE REALLY
KNOW HOW TO
THROW A PARTY
ATC works with the nation’s elite tent and rental companies to
provide the highest quality temporary event flooring at the
best prices.
We work daily with tent and event companies and are skilled at
handling challenges unique to the event industry. No matter what
obstacles arise, ATC will coordinate with your onsite team and
other participating vendors to ensure all work is completed on
time and to the highest standards.
Our company is staffed exclusively by professionals with
experience in the special event industry. They have a broad
range of backgrounds in tenting, staging, lighting, theatrical
production, and scenery, so you can be sure that no matter
when or where your event will take place, ATC understands what
it will take to make sure it is a success.
The possibilities are nearly endless. Here are just a few of
our capabilities:
•
•
Pantone matching
•
Vinyl or rubber stage and floor coverings
•
CUSTOM LOGO RUGS • PAGE 19
SPECIALTY FLOORING • PAGE 20
PORTABLE DANCE FLOORS • PAGE 22
STAGING • PAGE 22
UPSCALE FENCING • PAGE 23
Fireproof stage carpet
•
SYNTHETIC GRASS • PAGE 18
Hardwood flooring and wood-look laminate flooring
•
ARTIFICIAL TURF • PAGE 18
Synthetic grass / Sports grass
•
SPECIAL EVENT CARPET • PAGE 16
Catering and utility flooring
•
TENT EVENTS
Custom branded products including: carpet, wood, vinyl,
rubber, inlayed or printed options available
TENT EVENT PRODUCTS
100% recycled and recyclable green carpet
BARRICADES / CROWD CONTROL • PAGE 23
PORTABLE FLOORING / ROADWAYS • PAGE 24
AMERICAN TURF AND CARPET 1111

12. RITZ CARLTON HOTELS – MIAMI & LA
FONTAINBLEU HOTEL
BILTMORE HOTEL
BEAUTIFUL
BALLROOM
CONVERSIONS
BALLROOM
1212 AMERICAN TURF AND CARPET
BALLROOM CONVERSIONS

13. WE CHANGE
BALLROOMS INTO
UNFORGETTABLE
EVENTS
How often have you found a venue that’s perfect in
almost every regard, but the carpet in place is a dated,
geometric pattern that just does not work with your
chosen theme?
Instead of scrapping the venue altogether or settling
on a less than perfect design, have ATC come in and
transform that ballroom into the perfect pure white
backdrop for your winter themed wedding or go with a
sleek metallic color for your high end celebrity event.
We can even transform the entire ballroom into a natural
grass themed area with our lifelike synthetic grass
products.
There is no limit to the possibilities we can provide and
best of all, there is no need to remove or alter the existing
carpet in in any way. Our specially developed installation
and removal techniques will have the carpet looking like a
permanent installation for the duration of the event, then
gone without a trace once it is over.
BALLROOM CONVERSIONS
ATC has a nationwide full service installation team that
specializes in carpet-on-carpet installations and ballroom
transformations.
BALLROOM CONVERSION
PRODUCTS
We work with some of the most prestigious resorts and hotels in
the US to completely transform their ballrooms, meeting rooms,
hotel lobbies and banquet halls to better suit the theme or décor
of each event.
SPECIAL EVENT CARPET • PAGE 16
ATC’s expert staff works directly with the venue or event
coordinator from concept to completion by completely
transforming the existing carpet or flooring with a wide array
of textures, colors and styles of carpet – including custom
pantone matching and corporate logos or custom branding. Our
dedicated national team will professionally install the carpet
within your exact time specifications. Overnight and holiday
installations are commonplace for us. Our team is comprised
100% of special event exclusive installers and account
executives, who understand that no two events are the same.
SPECIALTY FLOORING • PAGE 20
CUSTOM LOGO RUGS • PAGE 19
PORTABLE DANCE FLOORS • PAGE 22
PORTABLE STAGING • PAGE 22
When it comes to the finished look of the event, nobody does
it better than ATC. Our competitors often re-use carpet well
past what is acceptable or use taping methods that leave
seams extremely visible and shoddy looking while damaging
the existing subfloor or hotel carpet. ATC uses only brand new
looking carpet every time and we professionally heat weld every
seam, finish every entrance with custom binding and surging,
and leave the venue looking as if the carpet has always been
there. We provide a superior level of quality and “polish” to any
event décor.
AMERICAN TURF AND CARPET 1313

14. OVER 20 YEARS OF EXPERIENCE
NATIONWIDE SERVICES
CARPET, TURF, WOOD AND
SPECIALTY SURFACE INSTALLATIONS
SIMPLE TO COMPLEX CONFIGURATIONS
PROFESSIONAL
INSTALLATION
SERVICES
THE EXPERIENCE AND EXPERTISE TO MAKE YOUR EVENT A SUCCESS
American Turf and Carpet has been installing commercial and event carpet, turf, hardwood, and vinyl flooring
for over 20 years. Many members of our installation crew have been with us for over 10 years and have
extensive experience catering to the unique needs of upscale special events.
Our technicians are familiar with all major flooring installation techniques, including hot-seaming, taping, and
heat-welding. They are extremely professional in both appearance and conduct and will work alongside your
crew to accommodate the event’s ever-changing needs and requirements.
ATC provides expert turf, carpet, hardwood, and vinyl flooring installation services nationwide, freeing up your
manpower for other projects. We can help, no matter where your event will take place: East Cost, West Coast,
or anywhere in between. We are experienced with tent sites, stair installations, carpet-over-carpet installs for
ballrooms, and have provided our services to many of the most prestigious events.
Our team is comfortable working with projects of all shapes and sizes. From simple tradeshow floors that
cover only a small area to complex installations with unique configurations that cover thousands of square
feet, American Turf and Carpet is your one-stop installation source.
Contact us for your next installation, large or small.
1414 AMERICAN TURF AND CARPET
INSTALLATION SERVICES

15. WHAT WE SELL
ALL THE
INFORMATION
YOU NEED
TO PICK THE
PERFECT
FLOORING
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SPECIAL EVENT AND TRADE SHOW CARPET
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CUSTOM FLOORING
23
FENCING AND CROWD CONTROL
We are very proud of our diverse, high-quality flooring options and we know that no matter what
sort of project you have in the works, we have the right product for you. If you are unable find
exactly what you want, keep in mind that we do spectacular custom work every day to help our
high-profile clients design and develop incredible events.
Take a look through our product pages and give us a call when you are ready to create something
truly amazing!
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ARTIFICIAL TURF AND SYNTHETIC GRASS
21
SPECIALTY SURFACES
24
PORTABLE FLOORING AND ROADWAYS
19
CUSTOM LOGO AND BEVEL RUGS
22
DANCE FLOORS AND STAGING
26
COMMERCIAL AND CORPORATE FLOORING
AMERICAN TURF AND CARPET 1515

16. SPECIAL
EVENT+
TRADE SHOW
CARPET
THE HIGHEST QUALITY
CARPET FOR EVERY
OCCASION
American Turf and Carpet offers a complete selection of carpet for use indoors
and under tents. We offer only the best carpet, exclusively designed for the
rigors of the event and trade show industries. From industrial carpet in standard
colors to plush carpet in the hottest decorator colors, we stock whatever style
carpet you need.
When it comes to carpet, green is the new red. We are proud to offer a wide
range of environmentally friendly carpet lines, made from recycled or renewable
resources. All of our carpet lines are recyclable or repurposed whenever
possible. Ask us about our national partnership with Habitat for Humanity, and
whether your gently used carpet is eligible for our donation program. We look
forward to working with you on your next green carpet event.
With American Turf and Carpet you don’t just get mill-direct prices, you also get
the added ATC service that only true event professionals can provide.
No other supplier can offer the pricing, convenience, turnaround, and customer
service that has made American Turf and Carpet the nation’s leading event
carpet supplier.
Ask us for sample boards to see and feel the available options. We offer carpet
in over 50 standard colors and can even custom match a PMS color for your
unique and demanding project. Call us with your most exotic and unusual
requests: we welcome the challenge!
HIGH -PROFILE EVENTS
MOVIE PREMIERS
HIGH-END WEDDINGS
CELEBRITY AND ENTERTAINMENT EVENTS
PRIVATE PARTIES
CORPORATE EVENTS
FUNDRAISERS / CHARITY GALAS
TRADE SHOWS / EXHIBITIONS
1616 AMERICAN TURF AND CARPET
SPECIAL EVENT CARPET

17. EVENT CARPETS
A complete selection for special events
TRADE SHOW CARPETS
Made especially for trade shows and exhibits
EVENT / STUDIO — OUR MOST POPULAR CARPET STYLE
Whether you need to carpet a standard trade show booth or the entire exhibit hall, we have
a range of carpet lines designed specifically with trade shows in mind. These carpets are
economical, cover large areas quickly and come in exciting colors that will draw visitors like
moths to a flame.
Event and Studio carpet is used for all types of special events including movie premieres, red
carpet arrivals, and corporate functions. This carpet is suitable for quick overnight installations
and looks great at high-end events. Event and Studio are cut-pile carpets with no twist in
the yarn. Both styles feature our woven polypropylene Action Back™ carpet backing which
eliminates wrinkling, allows sections to lay flatter, and installs easily for special events.
PROLINE – FIREPROOF “GREEN” CARPET IN RICH COLORS
Our Plush carpet wears better than other event carpet choices and is particularly suitable for
high-end events where a rich, expensive look is preferred. Because of its cut pile, twisted yarn
design, this carpet is thicker and plusher than alternatives, is available in richer, brighter colors,
and features our heavy duty Action Back carpet backing.
ProLine is ideal for large trade show displays and exhibition halls. This felted 3.5 needle-punch
carpet is durable yet economical and features an impregnated fireproof backing. Made from
100% recycled post-consumer waste, this polypropylene floor covering is also completely
recyclable, making it one of our most environmentally friendly options. ProLine presents a soft,
ribbed surface available in a range of exciting saturated colors that can be customized with any
design or logo.
PARTY TIME/AFTER HOURS — FUN TEXTURES AND VIBRANT COLORS
EXPOPRO PLUS
PLUSH — STRONGER AND MORE ATTRACTIVE CARPET
Looking for a really standout carpet that makes a bold statement? Try our Party Time/After
Hours carpet. It is available in both deep (similar to shag) and medium piles in a variety of
wild colors.
MAGNUM - INDUSTRIAL — LARGE JOB, HEAVY-USE CARPET
Magnum can handle the rigors of heavy-duty use because of its continuous level-loop yarn
construction. This economical, yet durable style is the preferred material for larger jobs such as
golf tournaments and other sporting events, but is also ideal for stages and the RV industry.
MAJESTIC — LOW-COST, HIGH QUALITY CARPET
Majestic carpet is an indoor/outdoor carpet made from 100% olefin fiber. Perfect for stages,
outdoor runners and tents, Majestic is light weight and installs quickly without the need to match
direction, custom cut or heat weld seams.
CHAMPION — OUR MOST VERSATILE CARPET
Champion is a versatile line of carpet with options to suit your every need. The continuous
filament olefin construction is available with indoor or outdoor backings and Champion installs
quickly without any need for heat welding or custom seam trimming, making it a smart choice for
large full-hall installations and can easily be cut to size for custom booths.
ExpoPro Plus is an excellent choice for trade show booths that require a slightly more indulgent
feel. This 15oz. carpet is available in a variety of colors and the 10’ wide rolls will fit right into
any standard size display space. The PET construction will stand up to the high volume foot
traffic that will be generated by your luxurious display and the action backing will keep it from
wrinkling or curling.
EXPOPRO PREMIUM
ExpoPro Premium is the perfect upgrade to standard trade show booth carpet. This 28oz.
carpet is more plush and elegant than other booth carpets, but is certainly not more delicate.
The 10’ roll width eliminates the need to cut or overlap layers of carpet in standard sized booths
and the action backing allows carpet to roll out flat.
CHAMPION – AFFORDABLE TRADE SHOW CARPET
Champion is a versatile line of carpet with options to suit your every need. You can choose
between woven polypropylene and continuous filament olefin construction, as well as between
indoor and outdoor backings. Champion installs quickly without any need for heat welding or
custom seam trimming, making it a smart choice for large full-hall installations and can easily be
cut to size for individual booths.
SISAL ELEGANCE, SEAGRASS AND OTHER UNIQUE OPTIONS — NATURAL,
TROPICAL-LOOKING CARPET
Our Sisal Elegance carpet has an organic, woven texture with the look of real sisal, but at a
price that is affordable for special events. Seagrass is our real sisal option and is manufactured
from an all natural fiber that has an exotic, handcrafted look.
CARPET RUNNERS
We offer carpet runners in any of the above styles and can provide these to you unbound or
bound with high quality polyester binding tape. Our standard runners utilize our Plush style
carpet, which provides a robust and rich look.
SPECIAL EVENT CARPET
AMERICAN TURF AND CARPET 1717

18. ARTIFICIAL
TURF
+ SYNTHETIC GRASS
ARTIFICIAL TURF AND
SYNTHETIC GRASS
FOR YOUR BUSINESS,
EVENT OR HOME
American Turf and Carpet is a world leading provider of artificial turf for
special events. Our turf can be seen at prestigious golf tournaments,
corporate events, and tented functions nationwide.
Not all artifical turf is created equal, so American Turf and Carpet offers
a complete line of artificial turf products to suit every floor covering need,
application, and budget.
From thick, heavy-duty artificial turf, to high-quality synthetic grass, we offer
offer several different styles of turf to suit your application:
PREMIERTURF™ — OUR HIGH-QUALITY TURF OPTION
For upscale events, where the look and feel of your turf is particularly
important and where a plush, luxurious feeling is required, our PremierTurf
is the perfect choice.
PremierTurf provides a richer feeling underfoot than other offerings, much
closer to carpet then to traditional turf. Pile height is higher, turf is more full
bodied, and color is richer. Acoustics are better and sections lay flatter and
more uniformly than other turf products.
This unique product takes event turf to a whole new level and rewrites the
rules of the game. From the minute you and your customers walk on this
product, you will feel the quality difference. No other supplier has an offering
that comes close to ATC’s PremierTurf.
VALUETURF™ — OUR MID-GRADE EVENT TURF PRODUCT
ATC’s ValueTurf option offers the perfect balance between cost and quality.
This turf provides a uniform and wrinkle-free appearance. The pile density is
robust and rigid, so sections lie more evenly, adjust easily, and appear more
level when in place.
ValueTurf may be used indoors and outdoors and will not shrink when wet.
It may be reused and is available in a number of popular colors to match
your needs.
SYNTHETIC GRASS
Synthetic Grass is a durable, resilient surface that is engineered to simulate
the look and feel of real grass without the hassle. It is easy to maintain and
will not fade, even after years in bright sunlight. We have four different types
of Synthetic Grass that can be used for temporary events and functions, as
well as permanent installations, especially in hot weather areas with frequent
water usage restrictions.
1818 AMERICAN TURF AND CARPET
ARTIFICIAL TURF

19. CUSTOM
LOGO
+ BEVEL RUGS
CUSTOM LOGO RUGS
DESIGNED TO YOUR
SPECIFICATIONS
Make your first impression a lasting one with a beautiful handcrafted ATC
Logo Rug. Supply us with a logo and we will design and craft a rug in any
size, shape, and color you desire. There is very little we cannot match or
duplicate and we offer speedy turnaround times to meet tight deadlines.
ATC also offers custom beveled rugs and a range of custom cutting options.
We can cut your rug to nearly any shape and use unique beveled texturing to
add depth and create a new tactile dimension to your design.
Our expert designers are also available to assist you in creating the perfect
logo and beveled rug design for yourself or your client. ATC has provided
custom rugs for all types of prestigious customers, including automobile
manufacturers, technology companies, professional sports teams, schools,
and government agencies.
We can even use our Artificial Turf or Synthetic Grass to create a rug that
simulates a portion of a professional athletic field like the one we designed for
the NFL Draft Store.
No matter what your project requires, American Turf and Carpet can provide
for your branding and corporate identity needs.
CUSTOM LOGO AND BEVEL RUGS
AMERICAN TURF AND CARPET 1919

20. CUSTOM
FLOORING
+ SPECIALTY SURFACES
2020 AMERICAN TURF AND CARPET
WHATEVER YOU
CAN IMAGINE
CUSTOM FLOORING / SPECIALTY SURFACES

21. American Turf and Carpet’s Specialty and Custom Flooring category is in
this catalog to describe flooring that normally defies description or does
not yet exist. We aren’t limited to stock on hand: our resources allow us
to create vivid and outrageous solutions for your wildest ideas. If you can
dream it, we can do it.
Are you trying to recreate a portion of your favorite athletic field for an
event using synthetic grass, like the floor we designed for the NFL Draft
Store? Do you need a few thousand square feet of wood-grained vinyl
for your political party’s event or a genuine hardwood floor for a tent? Are
you looking for pure white turf to suggest snow for an indoor ski-simulator
you’ve built? Have you been dreaming about long rolls of bright yellow
vinyl for a Wizard of Oz themed party?
We can put turf on top of your turf, or carpet on top of your carpet. We can
run carpet straight up your walls and across your ceiling, or put it under a
giant, twenty-foot tall fiberglass shoe you happen to have on site. Is your
furniture boring? Would it look more appropriate for your event covered in
grassy turf? We’ve done that, too.
Strange products you’d like for your project but have never been able to
find, unusual texture and color combinations, one-of-a-kind designs and
custom applications: it’s all possible with ATC.
TAKE ADVANTAGE OF OUR EXPERTISE AND CREATIVITY
VINYL FLOORING
Vinyl sheet and tile flooring materials are available in countless styles and colors and allow for great flexibility
when designing eye-catching spaces. Different textures, simulated wood or stone, wild colors: it’s all possible.
We have years of experience creating inlaid designs for logos and can mix vinyl with many other materials to
create unique installations.
RUBBER FLOORING
If you’re looking for something striking and unexpected, you might want to consider rubber. Not only is it easy
for our expert team to install, but you can choose between rolled rubber that works well for permanent installs
or interlocking tiles that can be easily set up and broken down. Because rubber is easily cut, unusual designs,
logos or specialty branding can be incorporated into the finished floor.
HARDWOOD / LAMINATE FLOORING
To make a truly elegant statement, take advantage of our expertise in working with temporary and permanent
hardwood products. We’ve done everything from an enormous round dance floor with an inset starburst
design to an entire ballroom covered with inlaid logos of darker wood. Hardwoods can also take your outdoor
tent event to another level.
SPECIALTY TURFS AND SYNTHETIC GRASS
Ordinary flooring products can be used in new and unusual ways: we can use synthetic turf to turn a ballroom
floor into grassy forest ground that is so seamless you’ll swear you’re outside. In fact, we can cover pretty
much anything in turf: floors, walls, ceilings, even furniture can be covered in synthetic grass to achieve a
garden party topiary effect.
CARPET
Our extensive experience installing quality carpet also allows us to do some unusual and eye-catching things
with it. Anything is possible: we can mix piles and types of carpet to add texture and interest, run stripes of
carpet right up the walls, and create completely custom designs, no matter how large or complex the space.
UNCONVENTIONAL CARPET
There is no limit to what we can do for you: we are not limited by stock on hand, standard colors, or popular
styles. Let your imagination run wild, or give us a call and let ours do all the work for you.
CUSTOM FLOORING / SPECIALTY SURFACES
AMERICAN TURF AND CARPET 2121

22. DANCE
FLOORS
+STAGING
MODULAR AND
PORTABLE FLOORS
AND STAGING
Signature’s complete line of portable dance floors offers an ideal solution for every type of event, facility or venue.
Choose from three styles, depending on your application and budget. All are lightweight and easy for one person to
manage. DanceDeck portable dance floors are durable, simple to maintain and will last for years with proper care.
DANCEDECK® — THE LOOK OF WOOD WITH THE PRACTICALITY OF VINYL
DanceDeck
DanceDeck (DK) is a vinyl modular tile that incorporates an easy-to-clean, simulated wood grain or solid-colored
vinyl laminate inset into a sturdy and water-resistant polypropylene base.
DANCEDECK DELUXE™ — REAL WOOD PARQUET IN A CONVENIENT
1FT X 1FT INTERLOCKING TILE
Each DanceDeck Deluxe tile consists of a real wood parquet top inset into a durable polypropylene base. This
combination offers the elegance of wood along with a lightweight, easy to assemble tile.
DANCEDECK PRO™ — PREMIERE SOLID WOOD PANEL SYSTEM
DanceDeck Pro (DK Pro) is Signature’s top-of-the-line modular dance floor. The solid maple or oak panels create a
truly spectacular dance floor, suitable for the most upscale wedding and black-tie events.
Signature’s modular staging systems allow you to quickly and easily create a performance space or raised floor
without the time and expense of having one custom-built. There are two different systems available, depending on
your needs.
DanceDeck Deluxe
DanceDeck Pro
ALPHADECK PROFESSIONAL MODULAR STAGING SYSTEM
AlphaDeck is a rugged, adjustable staging system that is ideal for bandstands, sound/lighting equipment,
performances, tables, chairs and guests.
The panels have a gray plywood top with a non-slip finish, although carpeting, turf and other coverings can easily
be stapled to the surface if you prefer a different look or style. ADA-compliant guard rails, ramps, stairs, skirts, and
rubber feet are available to finish off your stage and adjustable-height legs allow you to create a dynamic multilevel stage at a moment’s notice.
EXPRESSDECK PORTABLE STAGING SYSTEM
AlphaDeck Staging
The ExpressDeck staging system is very different in design: its collapsible riser construction allows it to be set
up and broken down very quickly. Stage platforms are made of layered high-density plywood with a reinforced
aluminum frame and are finished with dark grey carpet that provides a non-slip surface.
Many options are available to customize ExpressDeck, depending on your needs, along with heavy-duty flight
cases to store and transport your stage.
ExpressDeck Staging
2222 AMERICAN TURF AND CARPET
DANCE FLOORS AND STAGING

23. FENCING
+CROWD
CONTROL
SPECIAL EVENT
FENCING AND
CROWD CONTROL
BARRICADES
Our SignaturePanel portable event fencing is the world’s premier crowd control and special event product. From
professional golf tournaments and professional auto races to stadiums and theme parks, SignaturePanels have
proven themselves at thousands of events and locations worldwide.
SignaturePanels are a welcome alternative to traditional heavy wood or metal barricades. The sturdy, freestanding
PVC sections delineate traffic flow while enhancing the image of your event. Their upscale design is the perfect
choice to spice up your next event and create the right image for your facility.
Signature panels are durable, maintenance free, and constructed from PVC that contains high impact modifiers
and superior UV inhibitors to increase their longevity. They have no rough surfaces or sharp edges that might
injure spectators or participants, lowering your event’s liability. The panels are easy to keep looking sharp
with common household cleaners, will never need painting, and will not rot, warp, rust or corrode. They are
environmentally safe, recyclable and non-toxic.
Each pre-assembled panel is easy to maneuver and use: SignaturePanels can be deployed in minutes without
tools and store flat for easy storage and transportation.
The CrowdStopper® barricade by Signature is ideal when a more durable, heavy-duty product is required. Built to
proven design standards, the CrowdStopper is constructed from high quality carbon steel and is available with a
hot-dipped galvanized finish or durable vinyl coating to ensure long-term weather resistance.
All CrowdStopper frames are made from durable 1.5” OD 16-gauge or 1.25” OD 14-gauge steel tubing, while
uprights are made from 1/2” OD 16-gauge steel tubing. Uprights are fully welded to the frame to provide
extraordinary strength. Choose from two foot systems: a detachable bridge foot, or a detachable flat foot.
Barricades interlock using the industry standard hook and half-loop fastening system. Signature’s CrowdStopper
barricades have proven themselves at events worldwide, including the Beijing Olympics and thousands of other
high profile events.
FENCING AND CROWD CONTROL
AMERICAN TURF AND CARPET 2323

24. PORTABLE
FLOORING
+ROADWAYS
ALL PURPOSE AND
HEAVY DUTY FLOORING
AND ROADWAYS
ArmorDeck
UltraDeck
UltraDeck
DuraDeck
2424 AMERICAN TURF AND CARPET
ArmorDeck
EventDeck
PORTABLE FLOORING AND ROADWAYS

25. EventDeck® is Signature Flooring’s entry level tent flooring system. It has been used in
thousands of tents and at prestigious events and facilities worldwide.
EventDeck is designed to provide a rigid, dry, and attractive support base for tables, chairs,
and other equipment. It is ideal for use over level grass, concrete, asphalt, gravel, and dirt
surfaces, and will contour to fit sub-surfaces and prevent “see-sawing.” EventDeck will not
warp, rot, crack or fade, and is an ideal substitute to lay-down plywood floors.
Choose between ED1 with drainage and ventilation holes for added grass protection, and
ED2 without holes, depending on your needs.
EventDeck modules attach on all four sides using Signature’s easy-to-use connection
system. This interlocking design allows for rapid installation and removal with minimal labor
and no equipment. The modules use drainage holes and hidden channels to allow water
running down tent sidewalls to flow underneath the floor. An integrated cable channel is
included underneath each module for running wires and power cords to center poles and
other in-tent areas.
You can remove individual EventDeck sections to accommodate support poles or guy ropes,
and transitional edge pieces are available to provide a more attractive finished look.
For upscale events, you can fasten carpet or synthetic turf to the
surface of EventDeck.
ArmorDeck™ (AD) is Signature’s premium special event flooring and turf protection system.
It is an ideal large-panel solution for heavy-duty tent and special events and also a robust
temporary roadway system. ArmorDeck is the most advanced special event flooring system
on the market today. Its large panels help to level the surface and eliminate smaller contours
and imperfections. AD is designed to provide a rigid and uniform surface underfoot and is
the industry’s most attractive modular surface.
ArmorDeck’s unique integrated aluminum cam-lock system is self-aligning and creates a
very secure connection. ArmorDeck also features optional drainage and aeration holes,
optional cable-channels, and unsurpassed liquid spill protection. Each section has a
useable surface area of 42” x 42” and is 2” thick – thus providing maximum rigidity and
surface protection.
ArmorDeck is ideal for nearly any type of large tent or special event. It can also be used
as a temporary roadway as it can support the weight of scissor lifts, equipment, forklifts,
staging, vehicles, and other moving loads. If your project requires even more support, our
ArmorDeck3 is available with an additional bottom panel that increases panel rigidity.
No other system has been as comprehensively engineered to handle the rigors of the
tent and special event industry or incorporates the
functionality, features, and weight-loading capabilities of
the ArmorDeck.
EventDeck is shipped pre-assembled in large sheets that are
easily and compactly stacked on pallets for storage and shipment.
UltraDeck is Signature’s mid-range tent flooring system, ideal for most tent flooring
applications. UltraDeck is meant as a true substitute for plywood floors. It provides a rigid
and uniform feel underfoot and is suitable for upscale/high-end events.
DuraDeck® is Signature’s heaviest duty tent flooring and roadway system. It consists of 4ft x
8ft sheets of super-strong, high-density polyethylene sheets that can be connected to each
other to form a uniform tent floor or vehicle roadway.
UltraDeck can be set up directly over most ground surfaces, leveled with plywood stringers
and shims, or raised on multiple layers of stringers as required to create a level surface.
Each DuraDeck panel features an attractive tread pattern that provides traction and can be
laid flat on the ground or raised up on stringers. This enables the system to be used in place
of conventional plywood sheets, but without the problems associated with wood: DuraDeck
will not rot, splinter, warp, or get waterlogged.
UltraDeck is suitable for rugged environments, where greater heights and rigidity are
required. Sections can handle a wide range of uneven ground surfaces since modules are
2ft wide x 1ft long x 1.2” tall. Ribbed reinforcements provide tremendous strength and weight
loading capabilities, and larger cable channels allow heavy gauge power cables to be run
underneath the floor.
Sections do not need to be screwed or anchored down and connect to each other using our
DuraLink connector system or our more durable DuraDeck Locking Plate connectors for
heavy duty roadway use.
UltraDeck is ideal for pole tents, frame tents, and clearspan structures. It provides an
attractive and event-friendly look and, as with EventDeck, carpet and artificial turf can be
stapled to UltraDeck for upscale/formal events.
DuraDeck is perfect for heavy-duty warehouse tent flooring and can also be used to protect
sensitive turf from cars, trucks, and forklifts. It is ideal for backstage areas, temporary access
roadways, or parking areas, and stores compactly for easy transport between event sites.
When placed on firm, level ground, UltraDeck can support the weight of scissor lifts, forklifts
with pneumatic tires, and light trucks. This makes UltraDeck ideal for larger tents where
equipment is required for the hanging of lighting, placement of decorations, and for the
transport of equipment.
Use DuraDeck to bring trucks into an event site, transport equipment over soft ground, or to
provide a firm, dry support base for all types of events. From pedestrian
walkways to full-fledged vehicle roadways, DuraDeck is perfect for
your next demanding event.
Signature System Group, LLC’s UltraDeck
products are not in any way affiliated,
endorsed, or sponsored by Menard, Inc. or
any of Menard, Inc.’s affiliates or subsidiaries.
PORTABLE FLOORING AND ROADWAYS
AMERICAN TURF AND CARPET 2525

26. COMMERCIAL
+
CORPORATE
COMMERICAL-GRADE
CARPETS SUITED FOR
ALL INDUSTRIES
From ballroom to boardroom to hospitality tent, American Turf & Carpet has an extensive line of commercial
grade carpets suited for all industries. With our broad range of solid colors, patterns, and textures, ATC can
accommodate all your carpeting needs. Need to carpet a ballroom, stadium club, or convention center? Have
a project that requires industrial carpet? Interested in a specialized logo or pattern for a permanent carpet
installation? ATC can do all of this and more.
Our experience with the rigorous demands of the special events business makes us the ideal candidate for large
commercial projects. We understand timelines, budgets, and quality requirements and will work closely with you
to meet your specific commercial carpet needs. With sales offices and warehouses in major cities nationwide,
American Turf & Carpet is conveniently located near major ports, business districts, resort and trade show
destinations. Contact an office near you for further information on products and services.
2626 AMERICAN TURF AND CARPET
PORTABLE FLOORING AND ROADWAYS

27. ATC IN ACTION
Custom flooring instantly changes any space into an upscale event.
ATC custom carpet is featured in a replica Pan Am airplane cabin.
Let your product shine with a subdued backdrop of elegant carpet.
Turn the focus to the floor for maximum impact for your next event.
Green is the new Black. Grass is the new carpet. Need we say more?
ATC gets the award for the best red carpet.
AMERICAN TURF AND CARPET 2727

28. American Turf and Carpet
A division of Signature Systems Group, LLC
50 E. 42nd Street, 14th Floor
New York, NY 10017
www.americanturfandcarpet.com
The Premier Choice for
Premier Events since 1992
ARTIFICIAL TURF
SPECIAL EVENT CARPET
HARDWOOD FLOORS
CUSTOM TENT FLOORS
BALLROOM CONVERSIONS
RED CARPET RUNNERS
CUSTOM LOGO RUGS
COMMERCIAL CARPET
TENT & EVENT PORTABLE FLOORING
EVENT FENCING
CROWD CONTROL BARRICADES
DANCE FLOORS
STAGING
Corporate Headquarters
Signature Systems Group, LLC
50 E. 42nd Street, 14th Floor
New York, NY 10017
Toll Free: 800.569.2751
Direct: 212.953.1116
Fax: 212.953.1117
sales-corp@americanturfandcarpet.com
Sales and Distribution Offices
East Coast Office
4030B Benson Ave.
Baltimore, MD 21227
Toll Free: 800.275.5298
Direct: 410.644.0734
Fax: 410.644.0738
sales-east@americanturfandcarpet.com
Central Office
350 Central Florida Parkway
Orlando, FL 32824
Toll Free: 800.279.1507
Fax: 407.330.5823
sales-central@americanturfandcarpet.com
West Coast Office
13707 Marquardt Ave.
Santa Fe Springs, CA 90670
Toll Free: 800.584.7475
Toll Free: 800.952.8847
Direct: 562.944.9510
Fax: 562.944.9520
sales-west@americanturfandcarpet.com