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1. REWORK
Why I think we need read it
!
Trần Kim Hiếu - Mobile Dev @ Silicon Straits Saigon

2. Who Are You
I will only focus this presentation to you

3. Ignore the real world
“That would
never work in the
real world.”
You hear it all the time
when you tell people
about a fresh idea.

4. Planning is guessing
• There are just too many factors that are out
of your hands: market conditions,
competitors, customers, the economy, etc.
• Why don’t we just call plans what they really
are: guesses!
• Plans are inconsistent with improvisation
• Give up on the guesswork. Decide what
you’re going to do this week, not this year.
Figure out the most important thing to do
and do it. Then move onto the next most
important thing and do that. Make
decisions right before you do something,
not far in advance.
• Working without a plan may seem scary. But
blindly following a plan that has no
relationship with reality is even scarier.

5. “You have to be able to pick up new
opportunities that come along, which by the
very nature of things, cannot be “planned.”

6. Start making something
• Ideas are cheap and plentiful.
The original pitch idea is such
a small part of a business that
it’s almost negligible. The real
question is how well you
execute.

7. Embrace constraints
• “I don’t have enough time/
money/people/experience.”
Stop whining. Less is a good
thing. Constraints are
advantages in disguise.
Limited resources force you to
make do with what you’ve got.
There’s
no room for waste. And that
forces you to be creative.

8. Make tiny decisions
• Big decisions are hard to make and hard to change. And once
you make one, the tendency is to continue believing you made
the right decision, even if you didn’t. You stop being objective.
• When you make tiny decisions, you can’t make big mistakes.
• Making tiny decisions doesn’t mean you can’t make big
plans (guesses) or think big ideas. It just means you believe the
best way to achieve those big things is one tiny decision at a
time. The problem with big, hairy goals and grand
accomplishments is they kill motivation. They set you up for
failure.

9. Underdo your competition
• Do less than your competitors to beat them. Solve
the simple problems and leave the hairy, difficult,
nasty problems to the competition. Instead of one-
upping, try one- downing. Instead of outdoing, try
underdoing.

10. “Less is a good thing.
Constraints are advantages in disguise.”

11. Interruption is the enemy of
productivity
• If you're constantly staying
late and working weekends,
it's not because there's too
much work to be done. It's
because you're not getting
enough done at work. And the
reason is interruptions.

12. Get Real
• Do everything you can to
remove layers of abstraction.

13. Discussion
Ask yourself “Why do I need to
ask another one about it” first.