Gmail tabs promotions to primary tab emails silverpop

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Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how “Tabs” will impact engagement, conversions and revenue from Gmail Subscribers. A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email outlining how to move their emails from the recipients Promotions tab to the Primary tab. While this is not likely to significantly “move-the-needle” – for brands considering this approach, here are several examples…

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GmailTabs
Sample Promotions to PrimaryTab
“Instructions” Emails

2
Since the launch of Gmail Tabs on May 29, 2013 many email marketers have been worried about how
“Tabs” will impact engagement, conversions and revenue from Gmail Subscribers.
A tactical response by many brands has been to send to Gmail subscribers an “Instructions” email
outlining how to move their emails from the recipients Promotions tab to the Primary tab.
While this is not likely to significantly “move-the-needle” – for brands considering this approach,
here are several examples…

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way customers behave.

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silverpop.com/marketing-resources
www.slideshare.net/silverpop
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Editor's Notes

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile and social. Our customers achieve superior return on relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI and deepen brand loyalty.
Also available at silverpop.com/marketing-resources is more information about future webinars, recordings from previous webinars, You can also access slides from Silverpop presentations on social media and countless other topics at slideshare.net/silverpop. You can also find us on Twitter and Facebook.

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Editor's Notes