SlideShare una empresa de Scribd logo
1 de 39
Descargar para leer sin conexión
What Are the Worst Times to
Send Email Marketing Messages?
A tongue in cheek response to the
enduring question:
“What’s the best time to send email?”
One of the most frequently asked
questions in email marketing is:
 “What’s the best time to send
            email?”



                                   2
Answers:
    1)    It is different for each individual recipient.
  2)   Send based on past individual email open and
                         click interaction.
3)   Move away from generic broadcast emails sent at
       one time, to automated emails triggered in real
     time based on each individual recipient’s behavior.




                                                           3
OK, but let’s have some fun with
this question ..by flipping it on its
head … in a not so serious way.




                                        4
“What’s the WORST time to
       send email?”




                            5
1. Saturday?: People are playing
 golf, shopping, going to soccer
games – who has time for email?




                                   6
2. Sunday?: A day of rest, many
  folks are religious about not
   checking email on Sunday.




                                  7
3. Monday?: Whoa, people have
 too many things to do after the
weekend … and too many emails
        in their inbox.



                                   8
4. Friday?: People are trying to
wrap-up things before heading off
   for the weekend? Checking
            email, not.



                                    9
5. Tuesday?: This is when all of
 your competitors were told to
send their email – so this is the
most difficult time to stand out in
      the inbox. Forget it.



                                      10
6. Wednesday?: Hump day. You
   kidding me? People are just
trying to make it through this mid-
       week hurdle of a day.



                                      11
7. Thursday?: Not quite …since
your recipients are busy checking
 their email that backed up from
 the rest of the week – yours will
         certainly get lost.



                                     12
8. 10 am EST?: Perfect for those
east coasters just getting into the
 office. Oops, too early for those
  on the west coast and Hawaii.



                                      13
9. 7 am EST?: Excellent. Top of
east coast folk’s inbox. Shucks,
 but at 4 am on the left coast,
    definitely lost among the
        overnight spam.



                                   14
10. Midnight to 6 am EST?:
  Hmm, too late for most and
 simply lost among the Viagra
emails sent in the middle of the
       night. Try again.



                                   15
11. Lunch time?: Possibly …
 darn, folks are too busy eating
their turkey and Swiss sandwich
 to be able to focus and act on
           your email.



                                   16
12. Late afternoon?: Like late
 afternoon for whom? Folks are
either picking up kids from school
or getting that presentation done
    before the end of the day.



                                     17
13. Dinner time?: No one
answers their phone anymore at
 this time – do you want to be
  “that guy” because of your
       dinner-time emails?



                                 18
14. Anytime?: Yikes, looks like
you can’t send emails at anytime
as lots of subscribers will simply
  not be checking their email?



                                     19
15. 9PM ET on Sunday?:
Because that's when Keeping Up
  With The Kardashians is on.


 Via DJ Waldow, Waldow Social - @DJWaldow


                                            20
16. 8 am on December 25th?:
    ...everyone is opening presents.


via Andrew Kordek, Trendline Interactive - @AndrewKordek


                                                           21
17. Early August?: When just
about everyone is enjoying their
  much needed vacations…


via Remy Bergsma, MailPlus - @RemyBergsma


                                            22
18. On National "Clear Your
       Inbox“ Day?


    via GroupMail - @GroupMail


                                 23
19. During a blackout?



 via GroupMail - @GroupMail


                              24
20. On the same day that your
domain is used for a phishing
            scam?


     via GroupMail - @GroupMail


                                  25
21. Rainy days?: Because
everyone is checking the weather
     instead of their email.


   via Alyson Engle, Silverpop - @allyengle


                                              26
22. Sunny days?: Because
people are finding ways to get
 outside instead of checking
            email.

 via Alyson Engle, Silverpop - @allyengle


                                            27
23. Between 1-3 pm midweek?:
 Because that's when everybody
   posts on Facebook, so clearly
 users aren't checking their email.

via Stephan Hovnanian, Shovi Websites - @Shoviweb


                                                    28
24. 6-9a?: Moms gotta get the
 kids up, dressed, fed, off to
           school.


  via Liz Bross, Silverpop - @liz_bross


                                          29
25. 9a-Noon?: OMG, you should
  see the house after the kids
       leave! Gotta clean.


   via Liz Bross, Silverpop - @liz_bross


                                           30
26. Noon-3p?: Ha! No way, that's
my nap time - been up since 6a!


    via Liz Bross, Silverpop - @liz_bross


                                            31
27. 3pm-6pm?: How can I check
  email when the kids are now
home? Have to be the homework
            police!

   via Liz Bross, Silverpop - @liz_bross


                                           32
28. 6pm-9pm?: Right. Like I'm
 going to check email when my
entire family wants dinner. Yeah,
    that's not gonna happen.

    via Liz Bross, Silverpop - @liz_bross


                                            33
29. 9pm-Midnight?: Maybe?
 Doubtful. Finally got the kids in
bed. Time for a glass of wine and
          a good book.

    via Liz Bross, Silverpop - @liz_bross


                                            34
30. Midnight-6am?: Nope. Need
my beauty sleep to face the next
      day starting at 6am!


    via Liz Bross, Silverpop - @liz_bross


                                            35
31. During the Superbowl,
because people like to see ads
       around that time.


via Jordie van Rijn, Email Consultant - @jvanrijn


                                                    36
32. Your contribution here…



And your name here…submit your worst time!


                                             37
Have some of your own fun “worst times
     to send email” contributions?
Tweet @LorenMcDonald and I’ll add my
     favorites to this presentation.




                                         38
For a serious look at the “Best Time” Question …
• The Last 'Best Time to Send?' Article – Email Insider column
• STO Revisited: What We’ve Learned About the Best Time to Send
  Email – Silverpop blog post
• The Best Time to Send Email: Catching Recipients When They're in
  Their Inboxes – Silverpop newsletter article
• In Search of the Ideal Send Time – Silverpop Webinar/SlideShare
  presentation
• When is the best time to send an email? – Silverpop FAQ
• In Search of the Perfect Time to Send Email – Silverpop YouTube
  video



                                                                     39

Más contenido relacionado

Destacado

Modulo taller progwebaa2
Modulo   taller progwebaa2Modulo   taller progwebaa2
Modulo taller progwebaa2Pabel Lopez
 
Presentación Estudio Panama Digital Talent Gap 2014
Presentación Estudio Panama Digital Talent Gap 2014Presentación Estudio Panama Digital Talent Gap 2014
Presentación Estudio Panama Digital Talent Gap 2014d2i institute panama
 
Offre en France Symop _ Mesure et Contrôle (SIMODEC)
Offre en France Symop _ Mesure et Contrôle (SIMODEC)Offre en France Symop _ Mesure et Contrôle (SIMODEC)
Offre en France Symop _ Mesure et Contrôle (SIMODEC)SYMOP
 
8septiembre1921se venden enseres
8septiembre1921se venden enseres8septiembre1921se venden enseres
8septiembre1921se venden enseresVESCELIA
 
Aplicacion de las telecomunicaciones
Aplicacion de las telecomunicacionesAplicacion de las telecomunicaciones
Aplicacion de las telecomunicacionesSandy Montoya Reyes
 
Catálogo Carpas Plegables Mastertent
Catálogo Carpas Plegables Mastertent Catálogo Carpas Plegables Mastertent
Catálogo Carpas Plegables Mastertent Mastertent
 
3. El Psicoanálisis y la Terapia Gestalt
3. El Psicoanálisis y la Terapia Gestalt3. El Psicoanálisis y la Terapia Gestalt
3. El Psicoanálisis y la Terapia GestaltLaura O. Eguia Magaña
 
Cafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXICafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXIJoantxo Llantada
 

Destacado (12)

Modulo taller progwebaa2
Modulo   taller progwebaa2Modulo   taller progwebaa2
Modulo taller progwebaa2
 
10 examples plastic soup prevention
10 examples plastic soup prevention10 examples plastic soup prevention
10 examples plastic soup prevention
 
Presentación Estudio Panama Digital Talent Gap 2014
Presentación Estudio Panama Digital Talent Gap 2014Presentación Estudio Panama Digital Talent Gap 2014
Presentación Estudio Panama Digital Talent Gap 2014
 
Offre en France Symop _ Mesure et Contrôle (SIMODEC)
Offre en France Symop _ Mesure et Contrôle (SIMODEC)Offre en France Symop _ Mesure et Contrôle (SIMODEC)
Offre en France Symop _ Mesure et Contrôle (SIMODEC)
 
Estooo
EstoooEstooo
Estooo
 
open4net prezentacja 2009
open4net prezentacja 2009open4net prezentacja 2009
open4net prezentacja 2009
 
8septiembre1921se venden enseres
8septiembre1921se venden enseres8septiembre1921se venden enseres
8septiembre1921se venden enseres
 
Blasón
BlasónBlasón
Blasón
 
Aplicacion de las telecomunicaciones
Aplicacion de las telecomunicacionesAplicacion de las telecomunicaciones
Aplicacion de las telecomunicaciones
 
Catálogo Carpas Plegables Mastertent
Catálogo Carpas Plegables Mastertent Catálogo Carpas Plegables Mastertent
Catálogo Carpas Plegables Mastertent
 
3. El Psicoanálisis y la Terapia Gestalt
3. El Psicoanálisis y la Terapia Gestalt3. El Psicoanálisis y la Terapia Gestalt
3. El Psicoanálisis y la Terapia Gestalt
 
Cafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXICafe 2 0 Pullmantur El turista del siglo XXI
Cafe 2 0 Pullmantur El turista del siglo XXI
 

Similar a Silverpop Worst Times to Send Email

What's ON @ your library Jan - April 2012
What's ON @ your library Jan - April 2012What's ON @ your library Jan - April 2012
What's ON @ your library Jan - April 2012Anna-Marie McDonald
 
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...Kim Davis
 
Welcome to central web power point
Welcome to central web power pointWelcome to central web power point
Welcome to central web power pointCentral Elementary
 
2017-02-13 Palmetto Elementary
2017-02-13 Palmetto Elementary2017-02-13 Palmetto Elementary
2017-02-13 Palmetto ElementaryEllen Book
 

Similar a Silverpop Worst Times to Send Email (7)

What's ON @ your library Jan - April 2012
What's ON @ your library Jan - April 2012What's ON @ your library Jan - April 2012
What's ON @ your library Jan - April 2012
 
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...
C:\Documents And Settings\Administrator\My Documents\3rd Grade\Newsletters\Ju...
 
Fall whats on_2011_vonline
Fall whats on_2011_vonlineFall whats on_2011_vonline
Fall whats on_2011_vonline
 
11 11 9
11 11 911 11 9
11 11 9
 
11 11 9
11 11 911 11 9
11 11 9
 
Welcome to central web power point
Welcome to central web power pointWelcome to central web power point
Welcome to central web power point
 
2017-02-13 Palmetto Elementary
2017-02-13 Palmetto Elementary2017-02-13 Palmetto Elementary
2017-02-13 Palmetto Elementary
 

Más de Silverpop

Tactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpopTactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpopSilverpop
 
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpopSilverpop
 
5 Tips For Automated Happy Birthday Emails
5 Tips For Automated Happy Birthday Emails5 Tips For Automated Happy Birthday Emails
5 Tips For Automated Happy Birthday EmailsSilverpop
 
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpopHoliday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpopSilverpop
 
Personalisation silverpop festival of marketing
Personalisation silverpop festival of marketingPersonalisation silverpop festival of marketing
Personalisation silverpop festival of marketingSilverpop
 
Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...Silverpop
 
Leveraging behavioural data for success silverpop ibm festival of marketing
Leveraging behavioural data for success silverpop ibm festival of marketingLeveraging behavioural data for success silverpop ibm festival of marketing
Leveraging behavioural data for success silverpop ibm festival of marketingSilverpop
 
4 types of email preference centre
4 types of email preference centre4 types of email preference centre
4 types of email preference centreSilverpop
 
Smartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etailSmartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
 
7 email marketing programs to automate silverpop dma14
7 email marketing programs to automate silverpop dma147 email marketing programs to automate silverpop dma14
7 email marketing programs to automate silverpop dma14Silverpop
 
Humanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofsHumanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofsSilverpop
 
Holiday retail email marketing tips silverpop
Holiday retail email marketing tips silverpopHoliday retail email marketing tips silverpop
Holiday retail email marketing tips silverpopSilverpop
 
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopMeasuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
 
Beyond gmail tabs increasing email marketing engagement silverpop
Beyond gmail tabs increasing email marketing engagement silverpopBeyond gmail tabs increasing email marketing engagement silverpop
Beyond gmail tabs increasing email marketing engagement silverpopSilverpop
 
Send a blast kill a hamster email marketing silverpop
Send a blast kill a hamster email marketing silverpopSend a blast kill a hamster email marketing silverpop
Send a blast kill a hamster email marketing silverpopSilverpop
 
Email remarketing cart browse abandonment webtrends uk silverpop
Email remarketing cart browse abandonment webtrends uk silverpopEmail remarketing cart browse abandonment webtrends uk silverpop
Email remarketing cart browse abandonment webtrends uk silverpopSilverpop
 
Gmail tabs promotions to primary tab emails silverpop
Gmail tabs promotions to primary tab emails silverpopGmail tabs promotions to primary tab emails silverpop
Gmail tabs promotions to primary tab emails silverpopSilverpop
 
10 email marketing tactics silverpop
10 email marketing tactics silverpop10 email marketing tactics silverpop
10 email marketing tactics silverpopSilverpop
 
Shopping cart abandonment real time webtrends silverpop
Shopping cart abandonment real time webtrends silverpopShopping cart abandonment real time webtrends silverpop
Shopping cart abandonment real time webtrends silverpopSilverpop
 
7 email marketing ideas tactics uk
7 email marketing ideas tactics uk7 email marketing ideas tactics uk
7 email marketing ideas tactics ukSilverpop
 

Más de Silverpop (20)

Tactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpopTactics to integrate social and email marketing silverpop
Tactics to integrate social and email marketing silverpop
 
2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop2014 holiday online shopping mobile trends silverpop
2014 holiday online shopping mobile trends silverpop
 
5 Tips For Automated Happy Birthday Emails
5 Tips For Automated Happy Birthday Emails5 Tips For Automated Happy Birthday Emails
5 Tips For Automated Happy Birthday Emails
 
Holiday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpopHoliday retail email marketing tips aima silverpop fabric.com silverpop
Holiday retail email marketing tips aima silverpop fabric.com silverpop
 
Personalisation silverpop festival of marketing
Personalisation silverpop festival of marketingPersonalisation silverpop festival of marketing
Personalisation silverpop festival of marketing
 
Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...Batch and blast email to behavioural marketing automation silverpop festival ...
Batch and blast email to behavioural marketing automation silverpop festival ...
 
Leveraging behavioural data for success silverpop ibm festival of marketing
Leveraging behavioural data for success silverpop ibm festival of marketingLeveraging behavioural data for success silverpop ibm festival of marketing
Leveraging behavioural data for success silverpop ibm festival of marketing
 
4 types of email preference centre
4 types of email preference centre4 types of email preference centre
4 types of email preference centre
 
Smartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etailSmartphone mobile browse to buy email tactics silverpop etail
Smartphone mobile browse to buy email tactics silverpop etail
 
7 email marketing programs to automate silverpop dma14
7 email marketing programs to automate silverpop dma147 email marketing programs to automate silverpop dma14
7 email marketing programs to automate silverpop dma14
 
Humanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofsHumanization content b2 b email marketing silverpop marketingprofs
Humanization content b2 b email marketing silverpop marketingprofs
 
Holiday retail email marketing tips silverpop
Holiday retail email marketing tips silverpopHoliday retail email marketing tips silverpop
Holiday retail email marketing tips silverpop
 
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopMeasuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
 
Beyond gmail tabs increasing email marketing engagement silverpop
Beyond gmail tabs increasing email marketing engagement silverpopBeyond gmail tabs increasing email marketing engagement silverpop
Beyond gmail tabs increasing email marketing engagement silverpop
 
Send a blast kill a hamster email marketing silverpop
Send a blast kill a hamster email marketing silverpopSend a blast kill a hamster email marketing silverpop
Send a blast kill a hamster email marketing silverpop
 
Email remarketing cart browse abandonment webtrends uk silverpop
Email remarketing cart browse abandonment webtrends uk silverpopEmail remarketing cart browse abandonment webtrends uk silverpop
Email remarketing cart browse abandonment webtrends uk silverpop
 
Gmail tabs promotions to primary tab emails silverpop
Gmail tabs promotions to primary tab emails silverpopGmail tabs promotions to primary tab emails silverpop
Gmail tabs promotions to primary tab emails silverpop
 
10 email marketing tactics silverpop
10 email marketing tactics silverpop10 email marketing tactics silverpop
10 email marketing tactics silverpop
 
Shopping cart abandonment real time webtrends silverpop
Shopping cart abandonment real time webtrends silverpopShopping cart abandonment real time webtrends silverpop
Shopping cart abandonment real time webtrends silverpop
 
7 email marketing ideas tactics uk
7 email marketing ideas tactics uk7 email marketing ideas tactics uk
7 email marketing ideas tactics uk
 

Último

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launcestondjhbuildersau
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshopP&CO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Último (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Transform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in LauncestonTransform Your Kitchen Essential Tips for Renovations in Launceston
Transform Your Kitchen Essential Tips for Renovations in Launceston
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Entrepreneurship and individuals workshop
Entrepreneurship and individuals workshopEntrepreneurship and individuals workshop
Entrepreneurship and individuals workshop
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Silverpop Worst Times to Send Email

  • 1. What Are the Worst Times to Send Email Marketing Messages? A tongue in cheek response to the enduring question: “What’s the best time to send email?”
  • 2. One of the most frequently asked questions in email marketing is: “What’s the best time to send email?” 2
  • 3. Answers: 1) It is different for each individual recipient. 2) Send based on past individual email open and click interaction. 3) Move away from generic broadcast emails sent at one time, to automated emails triggered in real time based on each individual recipient’s behavior. 3
  • 4. OK, but let’s have some fun with this question ..by flipping it on its head … in a not so serious way. 4
  • 5. “What’s the WORST time to send email?” 5
  • 6. 1. Saturday?: People are playing golf, shopping, going to soccer games – who has time for email? 6
  • 7. 2. Sunday?: A day of rest, many folks are religious about not checking email on Sunday. 7
  • 8. 3. Monday?: Whoa, people have too many things to do after the weekend … and too many emails in their inbox. 8
  • 9. 4. Friday?: People are trying to wrap-up things before heading off for the weekend? Checking email, not. 9
  • 10. 5. Tuesday?: This is when all of your competitors were told to send their email – so this is the most difficult time to stand out in the inbox. Forget it. 10
  • 11. 6. Wednesday?: Hump day. You kidding me? People are just trying to make it through this mid- week hurdle of a day. 11
  • 12. 7. Thursday?: Not quite …since your recipients are busy checking their email that backed up from the rest of the week – yours will certainly get lost. 12
  • 13. 8. 10 am EST?: Perfect for those east coasters just getting into the office. Oops, too early for those on the west coast and Hawaii. 13
  • 14. 9. 7 am EST?: Excellent. Top of east coast folk’s inbox. Shucks, but at 4 am on the left coast, definitely lost among the overnight spam. 14
  • 15. 10. Midnight to 6 am EST?: Hmm, too late for most and simply lost among the Viagra emails sent in the middle of the night. Try again. 15
  • 16. 11. Lunch time?: Possibly … darn, folks are too busy eating their turkey and Swiss sandwich to be able to focus and act on your email. 16
  • 17. 12. Late afternoon?: Like late afternoon for whom? Folks are either picking up kids from school or getting that presentation done before the end of the day. 17
  • 18. 13. Dinner time?: No one answers their phone anymore at this time – do you want to be “that guy” because of your dinner-time emails? 18
  • 19. 14. Anytime?: Yikes, looks like you can’t send emails at anytime as lots of subscribers will simply not be checking their email? 19
  • 20. 15. 9PM ET on Sunday?: Because that's when Keeping Up With The Kardashians is on. Via DJ Waldow, Waldow Social - @DJWaldow 20
  • 21. 16. 8 am on December 25th?: ...everyone is opening presents. via Andrew Kordek, Trendline Interactive - @AndrewKordek 21
  • 22. 17. Early August?: When just about everyone is enjoying their much needed vacations… via Remy Bergsma, MailPlus - @RemyBergsma 22
  • 23. 18. On National "Clear Your Inbox“ Day? via GroupMail - @GroupMail 23
  • 24. 19. During a blackout? via GroupMail - @GroupMail 24
  • 25. 20. On the same day that your domain is used for a phishing scam? via GroupMail - @GroupMail 25
  • 26. 21. Rainy days?: Because everyone is checking the weather instead of their email. via Alyson Engle, Silverpop - @allyengle 26
  • 27. 22. Sunny days?: Because people are finding ways to get outside instead of checking email. via Alyson Engle, Silverpop - @allyengle 27
  • 28. 23. Between 1-3 pm midweek?: Because that's when everybody posts on Facebook, so clearly users aren't checking their email. via Stephan Hovnanian, Shovi Websites - @Shoviweb 28
  • 29. 24. 6-9a?: Moms gotta get the kids up, dressed, fed, off to school. via Liz Bross, Silverpop - @liz_bross 29
  • 30. 25. 9a-Noon?: OMG, you should see the house after the kids leave! Gotta clean. via Liz Bross, Silverpop - @liz_bross 30
  • 31. 26. Noon-3p?: Ha! No way, that's my nap time - been up since 6a! via Liz Bross, Silverpop - @liz_bross 31
  • 32. 27. 3pm-6pm?: How can I check email when the kids are now home? Have to be the homework police! via Liz Bross, Silverpop - @liz_bross 32
  • 33. 28. 6pm-9pm?: Right. Like I'm going to check email when my entire family wants dinner. Yeah, that's not gonna happen. via Liz Bross, Silverpop - @liz_bross 33
  • 34. 29. 9pm-Midnight?: Maybe? Doubtful. Finally got the kids in bed. Time for a glass of wine and a good book. via Liz Bross, Silverpop - @liz_bross 34
  • 35. 30. Midnight-6am?: Nope. Need my beauty sleep to face the next day starting at 6am! via Liz Bross, Silverpop - @liz_bross 35
  • 36. 31. During the Superbowl, because people like to see ads around that time. via Jordie van Rijn, Email Consultant - @jvanrijn 36
  • 37. 32. Your contribution here… And your name here…submit your worst time! 37
  • 38. Have some of your own fun “worst times to send email” contributions? Tweet @LorenMcDonald and I’ll add my favorites to this presentation. 38
  • 39. For a serious look at the “Best Time” Question … • The Last 'Best Time to Send?' Article – Email Insider column • STO Revisited: What We’ve Learned About the Best Time to Send Email – Silverpop blog post • The Best Time to Send Email: Catching Recipients When They're in Their Inboxes – Silverpop newsletter article • In Search of the Ideal Send Time – Silverpop Webinar/SlideShare presentation • When is the best time to send an email? – Silverpop FAQ • In Search of the Perfect Time to Send Email – Silverpop YouTube video 39