More Related Content Similar to Cloudy with SaaS Shine (20) Cloudy with SaaS Shine1. ISV and Developer Relations
Cloudy with SaaS-Shine
SaaS
for a
Smarter Planet
Simon Baker
Business Development Manager
IBM NE Europe
© 2009 IBM Corporation
Simon Baker
2. ISV and Developer Relations
IBM SaaS-Shine through the Clouds
►Cloud
and SaaS
•A perspective
►IBM
Cloud Strategy
•Offerings
•Partnering
►IBM
Partner Program
•Develop
•Deliver
–Partner models
•Go to Market
2
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
3. ISV and Developer Relations
What is Cloud Computing?
A user experience and a business model
Cloud computing is an emerging style of IT delivery in which applications, data, and IT
resources are rapidly provisioned and provided as standardized offerings to users
over the web in a flexible pricing model.
An infrastructure management and services delivery methodology
Cloud computing is a way of managing large numbers of highly virtualized resources
such that, from a management perspective, they resemble a single large resource.
This can then be used to deliver services with elastic scaling.
Service Consumers
Monitor & Manage
Services & Resources
Datacenter
Infrastructure
Access
Services
IT Cloud
Cloud
Administrator
3
Service Catalog,
Component
Library
Cloudy with SaaS-Shine
Component Vendors/
Software Publishers
Publish & Update
Components,
Service Templates
© 2010 IBM Corporation
Simon Baker
4. ISV and Developer Relations
Cloud: Consumption & Delivery Models Optimized by Workload
“Cloud” is:
Cloud enables:
Self-service
A new consumption and
delivery model inspired
by consumer Internet
services.
Sourcing options
Economies-of-scale
Cloud Services
Cloud Computing Model
“Cloud” represents:
The Industrialization of
Delivery for IT supported
Services
4
Cloudy with SaaS-Shine
Multiple Types of Clouds
will co-exist:
Private, Public and Hybrid
Workload and/or Programming
Model Specific
© 2010 IBM Corporation
Simon Baker
5. ISV and Developer Relations
Commodity IT
Cost
Wasted Money
Large Capital
Expenditures
Lost Customers
Lost Revenue
“I don’t have budget”
Forecasted Load
Traditional Infrastructure
Actual Demand
The “Getting
“Getting
Started”
Started” Tax
Cloud Computing,
Flexible, OnDemand
This kills many good projects
Time
5
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
6. ISV and Developer Relations
Software as a Service Definition
Software as a Service is the delivery of application functionality to a
customer via a subscription model over the Internet.
The customer does not take ownership of the software but rather
‘subscribes’ to a total solution that is delivered remotely.
► Off-premise/network
delivered
► Subscription-based
► Service
billing
usage based metering and
Tenant 2
Tenant 1
Tenant n
► Multi-tenancy with:
• Access control
• Self-service provisioning
• Customization with configuration
► Service provider managed:
• Security and Performance
• Software upgrades
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Cloudy with SaaS-Shine
Multi-tenant application
© 2010 IBM Corporation
Simon Baker
7. ISV and Developer Relations
Customer Drivers
•
Challenge of complex, heterogeneous environments
•
Lower TCO for applications
•
Configure
•
IT shops full
Scaleable without new infrastructure costs
Shift the risk of software acquisition
Migrate from a reactive IT cost center
•
Access to latest infrastructure technology
“Overserved
Customer”
Traditional Packaged Applications
Customize
•
Software as Services
“Un-served
Customer”
Level of Customization
•
Software Customization
versus Cost of Ownership
“Strategically
Focused
Customer”
High
Cost of Ownership
Low
Source: IBM analysis; Clayton Christensen, “The Innovator’s Solution”; IDC, “Software as a
Service: Yes, It’s Disruptive, But What’s an ISV to Do?”
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
8. ISV and Developer Relations
Speed, cost and efficiency are the main factors driving
adoption of SaaS.
Why Are You Adopting SaaS?
69%
What Apps Would You Consider
Using SaaS For?
43%
Customer Service
Ease of deployment and management
52%
More flexibility to support evolving
business needs
43%
42%
Sales force automation
37%
Human Resources
35%
Desktop
Lower, more predictable software costs
32%
Easier to change number of users
29%
E-mail
28%
Payroll
20%
Not locked into long license
19%
22%
Application Development
21%
Database
Ease of use
18%
Financial
8%
More reliable
18%
Supply chain and inventory control
Note: Multiple responses allowed.
Base: 159 Companies using or planning to use SaaS
Sources: InformationWeek Research Software As A Service survey of 250 business technology professionals.
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
9. ISV and Developer Relations
SaaS-Shine
A user experience and a business model
Cloud computing is an emerging style of IT delivery in which applications, data, and IT
resources are rapidly provisioned and provided as standardized offerings to users
over the web in a flexible pricing model.
An infrastructure management and services delivery methodology
Cloud computing is a way of managing large numbers of highly virtualized resources
such that, from a management perspective, they resemble a single large resource.
This can then be used to deliver services with elastic scaling.
Service Consumers
Monitor & Manage
Services & Resources
Datacenter
Infrastructure
SaaS
Access
Services
IT Cloud
Cloud
Administrator
9
Component Vendors/
Software Publishers
Service Catalog,
Component
Library
Cloudy with SaaS-Shine
SaaS
Publish & Update
Components,
Service Templates
© 2010 IBM Corporation
Simon Baker
10. ISV and Developer Relations
Cloud Infrastructure
Collaboration
Business
Processes
CRM/ERP/HR
Industry
Applications
Software as a Service (SaaS)
SaaS
Applications, Business Logic…
Middleware
High Volume
Transactions
Database
Web 2.0 Application
Runtime
Development
Tooling
Java
Runtime
Platform as a Service (PaaS)
APIs, Pre-Built Containers…
Servers
Networking
Data Center
Fabric
Storage
Shared virtualized, dynamic provisioning
Infrastructure as a Service (IaaS)
Hardware, VMs, Storage
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
11. ISV and Developer Relations
Challenges
•
•
•
•
•
•
•
•
•
•
•
•
•
•
11
What is the business case justifying the venture?
How will Software as a Service impact my company’s finances?
Do I need to change my software architecture?
Will my development processes still fit?
What service delivery capabilities do I need?
Should I manage my application in-house?
How do I address integration, data migration & related services?
What are the operational requirements ?
Can I automate key supporting functions?
What business processes must change?
Do I need to change how I go to market?
What’s the right target audience for my service?
How should I incent my sales force?
What partner network should I leverage to help me succeed?
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
12. ISV and Developer Relations
SaaS shifts Service Responsibility
Model
Packaged Applications Model
Software as a Service Model
Delivery
Customer pays on delivery of software
and responsible for deployment
Customer pays for delivery of business
function
Performance
Customer responsible for software
performance
Provider responsible for software
performance
Business
Requirement
Customer responsible to customize
software to business requirements
Customer responsible to configure
software to business requirements
Maintenance
Customer pays for maintenance to fix
software
Provider fixes software (or pays penalty)
and delivers to all
Currency
Customer buys upgrades to keep
current
Provider ensures currency of solution
ISV is 100% responsible for selecting the right:
hosting provider
servers and storage
middleware and system management software
implementation services
Source: Summit Strategies, Inc “Software Powered Services: Net-native SaaS Transforms the ISV Business Model” Feb, 2005
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
13. ISV and Developer Relations
PaaS and IaaS provide the Heavy Lifting
►
Traditional:
Develop -> Test -> Release -> Install -> Configure -> Operate -> End User
Months between
release cycles
►
Feature adoption
feedback through user
groups.
Develop -> Test -> Delivery -> www…….. -> End User
SaaS:
Development and Delivery
are integrated. New
features can be made
available immediately.
►
The Operational Requirements
SaaS providers can
track feature adoption
immediately and react.
- “Heavy Lifting”
•Provisioning
Elastic
Peaks
•Integration
Data
Application
Services
•Resilience
Availability
Security
Maintenance
Policies
•24 x 7
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Scalable
Support
Hosting
Operations
Utilisation
Cloudy with SaaS-Shine
Storage
Bandwidth
© 2010 IBM Corporation
Simon Baker
14. ISV and Developer Relations
Partner Opportunities around SaaS and Cloud
Help customer decide what to
do
Help Implement
the solution
Help manage / operate
the solution
Assess and plan
Design
Integrate/Implement
Operate/ Manage
►Cloud strategy
►Client collaboration
►Design
► User Provisioning
► Directory Integration
► Single Sign-On
►Add pre-configured
►
requirements
►Cost and TCO analysis
►Business and technical
process workflows
►Development (objectives,
architecture, solution)
►Roll out plan
14
and
implementation plan
►Administrative and selfservice user interfaces
► Directory architecture
► Security design
►Build service offerings
(create projects)
►Design process
automation workflow
►Best practices for Image
lifecycle management
Cloudy with SaaS-Shine
offerings to the image
library
► Data Migration
► Integration w/Enterprise
apps (Click-to-cloud)
►Customize service
catalogs & reporting
►Training
Run complementary
services
►End User Help Desk
►Managed operations
►Service Level
Agreements
►Manage users, groups,
security
►Change management
►Image lifecycle
management
►Monitoring & Metering,
analysis and reporting
►Health assessments &
tune-ups
© 2010 IBM Corporation
Simon Baker
15. ISV and Developer Relations
IBM’s commitment to SaaS/Cloud continues to grow
1. Offers Smart Business Services on the
IBM Cloud including
2. Helps ISVs to develop, deliver and
market SaaS Solutions:
Examples :
• Lotus Live
• SaaS Enablement and Partner Program
• Rational AppScan
• More than 200 ISVs in SaaS Specialty
•
Examples include Wesupply,
GroupLive
• Information Protection Services
• Smart Business Development and Test
3. Helps customer integrate SaaS solutions
into their business.
• Global Business Services
•
Including practices for
Salesforce.com and SuccessFactors
• Smart Business Cloud: Private cloud services,
behind your firewall, built and/or run by IBM
• Rational tools for optimizing SaaS investments
• Tivoli Provisioning Manager
• Tivoli Usage and Accounting Manager
15
4. Helps enterprise customers to build their
own ‘private’ Cloud environments.
• Smart Business Systems: Pre-integrated workload
optimized systems including IBM Cloudburst
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
16. ISV and Developer Relations
LotusLive.com is an Open System of Systems
Files
My Network
Meetings
Events
IBM Offerings
Engage, Meetings, Connections, iNotes, etc.
Activities
Charts
“LotusLive“ Services
Chat
eMail
Survey Forms
Partner Services
Value Added Solutions
Content Providers
ISV & SI
●
LotusLive is a flexible SaaS platform for collaboration with partner extensions
●
Partners can integrate LotusLive services in their own applications
●
Partner applications can be integrated into LotusLive
●
Partners can integrate LotusLive with existing, on-premise solutions (Click to Cloud TM)
●
Partners can provide IT services and consulting for LotusLive
●
Customers benefit from integrated external-facing collaborative business processes
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
17. ISV and Developer Relations
IBM Smart Business Development and Test on the IBM Cloud
A dynamically provisioned and scaled runtime
environment
• provides everything to develop and test applications
► Application lifecycle management offerings from
Rational
• that can be provisioned as services on the cloud
► new capabilities of existing Rational offerings to exploit
cloud resources
►
Benefits:
Instant self-service provisioning of
Rational solutions in the cloud lower TCO, no installation cost,
reduced labor for configuration, no
capital expense
Pre-configured services
integration on the Jazz platform –
preconfigured software embodying
best practices
Dynamic/elastic computing for
tests and builds
Virtualized development
infrastructure for test and build -faster and more flexible deployment
of development/testing environment
Supported by an internet based user
experience that enables collaboration
and reuse.
ibm.com/cloud/developer
March 16th
http://www-03.ibm.com/press/us/en/pressrelease/29685.wss
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
18. ISV and Developer Relations
IBM’s commitment to SaaS/Cloud continues to grow
1. Offers Smart Business Services on the
IBM Cloud including
2. Helps ISVs to develop, deliver and
market SaaS Solutions:
Examples :
• Lotus Live
• SaaS Enablement and Partner Program
• Rational AppScan
• More than 200 ISVs in SaaS Specialty
•
Examples include Wesupply,
GroupLive
• Information Protection Services
• Smart Business Development and Test
3. Helps customer integrate SaaS solutions
into their business.
• Global Business Services
•
Including practices for
Salesforce.com and SuccessFactors
• Smart Business Cloud: Private cloud services,
behind your firewall, built and/or run by IBM
• Rational tools for optimizing SaaS investments
• Tivoli Provisioning Manager
• Tivoli Usage and Accounting Manager
18
4. Helps enterprise customers to build their
own ‘private’ Cloud environments.
• Smart Business Systems: Pre-integrated workload
optimized systems including IBM Cloudburst
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
19. ISV and Developer Relations
Smarter Infrastructure
Built With Appliances From IBM
Lotus
Foundations
IBM Smart Cube
(IBM Smart Business
Software Pack)
WebSphere
DataPower
Appliance
Smarter
Infrastructure
WebSphere
Cloudburst
Appliance
IBM Cloudburst
(Computing Infrastructure
in a Box)
Tivoli
Foundation
Appliances
Cognos Now!
InfoSphere
Information
Server Blade
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Cloudy with SaaS-Shine
ISS
Proventia Server
Intrusion
Prevention
IBM
System
Smart Analytics
System
© 2010 IBM Corporation
Simon Baker
20. ISV and Developer Relations
Smart Business Systems:
►
Integrated service delivery platforms
•
►
Workload-optimized systems create a cloud environment
and build dynamic infrastructure
•
►
include hardware, storage, networking, virtualization and service
management software.
deliver new levels of service at reduced costs
“Built for Performance”
•
based on architectures required by specific workloads
► IBM
Cloudburst
• An integrated service, hardware and service offering
• For rapid deployment of a turn-key environment
• A purpose built platform using Tivoli Service Automation
► IBM
WebSphere Cloudburst
• A hardware appliance with CloudBurst function
• Plus WebSphere Application Server images and patterns
• Comprising WebSphere Virtual Systems
• Dispense and run WebSphere applications in the cloud
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
21. ISV and Developer Relations
IBM’s commitment to SaaS/Cloud continues to grow
1. Offers Smart Business Services on the
IBM Cloud including
2. Helps ISVs to develop, deliver and
market SaaS Solutions:
Examples :
• Lotus Live
• SaaS Enablement and Partner Program
• Rational AppScan
• More than 200 ISVs in SaaS Specialty
•
Examples include Wesupply,
GroupLive
• Information Protection Services
• Smart Business Development and Test
3. Helps customer integrate SaaS solutions
into their business.
• Global Business Services
•
Including practices for
Salesforce.com and SuccessFactors
• Smart Business Cloud: Private cloud services,
behind your firewall, built and/or run by IBM
• Rational tools for optimizing SaaS investments
• Tivoli Provisioning Manager
• Tivoli Usage and Accounting Manager
21
4. Helps enterprise customers to build their
own ‘private’ Cloud environments.
• Smart Business Systems: Pre-integrated workload
optimized systems including IBM Cloudburst
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
22. ISV and Developer Relations
Key components of the SaaS Partner Program
1
2
3
Develop
Deliver
Go to Market
IBM Development &
Test Cloud
IBM software via
Amazon Web Services
Scalable software
available in three
pricing models:
Hourly
IBM Innovation Centers
Monthly
SaaS Blueprints
Perpetual
Ecosystem Partners
developerWorks and
Cloudspace
22
Cloudy with SaaS-Shine
SaaS Community
SaaS Specialty
– Branding
– Awareness
– Demand Generation
Innovative server
solutions
Flexible hosting options
© 2010 IBM Corporation
Simon Baker
23. ISV and Developer Relations
SaaS and Cloud Enablement
► SaaS
Enablement Blueprints
• Create Multi-Tenant Apps
• Implement Security, Compliance, Metering and Billing
• Provide Tenant Provisioning and Ensure Quality of Service
► IBM
developerWorks: your entry point
• Logon to access IBM development & Test Cloud
• Implement Security, Compliance, Metering and Billing
• Provide Tenant Provisioning and Ensure Quality of Service
► IBM
Innovation Centers: State-of-the-art facilities dedicated Business Partners
• Architectural design and implementation consulting
• Porting, migration and cross-platform testing services
• Support for application integration, proof of concepts, validations, scalability testing
• Expertise in the latest technologies including SaaS and Cloud
► Cloud
Architecture Certifications
• Authorized IBM Software partners can now learn to design public and private cloud computing solutions
based on the same IBM software products they are authorized to sell.
• Authorized partners can take advantage of a new cloud business adoption guide that shows how to
structure deals based on proven IBM business models.
• IBM will launch new cloud camps for software partners through IBM Innovation Centers/IBM locations.
23
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
24. ISV and Developer Relations
SaaS Ecosystem Partners
► IBM
has a growing network of SaaS Enablement Partners
who bring resources and experience to help you enable
your SaaS solution on IBM technology including:
• Persistent Software – Transform, Develop, and Integration
– Offer a 2-week assessment to define an individualized SaaS
Implementation Plan, complete with cost estimates and timeline
• WaveMaker – Deploy Existing Applications on the Cloud
– Offer a Proof of concept at IBM Innovation Center
• Corent – Rapid App- Development Tools
– SaaS-Suite™ is a set of software products for rapid development of
sophisticated turnkey (SaaS) applications
• LongJump – Rapid Development Platform
– Complete PaaS stack and tools to develop and deliver applications
24
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
25. ISV and Developer Relations
What is IBM offering on Amazon Web Services?
1. ISV Development Environment
► For ISVs and other companies developing commercially available applications, IBM, Novell and
AWS provide no-charge development environments.
► DB2 Express, Informix Dynamic Server
► WebSphere Application Server, Portal, sMash, eXtreme scale
► Lotus Web Content Management, Lotus Forms, IBM Mashup Center
► Get started in minutes, just pay for the EC2 charges starting at $0.10 an hour.
2. Hourly priced, full production environments of leading IBM software
products.
► Prices start at $0.38 an hour and includes IBM software, Novell SuSe Linux and
underlying Amazon Elastic Compute Cloud (EC2) charges.
► No commitments, contracts or minimums. Pay as you go.
3. Bring your own licenses
► Customers can deploy their purchased IBM software on AWS using an easy
conversion table.
http://aws.amazon.com/ibm/
25
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
26. ISV and Developer Relations
Key components of the SaaS Partner Program
1
2
3
Develop
Deliver
Go to Market
IBM Development &
Test Cloud
IBM software via
Amazon Web Services
Scalable software
available in three
pricing models:
Hourly
IBM Innovation Centers
Monthly
SaaS Blueprints
Perpetual
Ecosystem Partners
developerWorks and
Cloudspace
SaaS Community
SaaS Specialty
– Branding
– Awareness
– Demand Generation
Innovative server
solutions
Flexible hosting options
Cloud Architecture
Certifications
26
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
27. ISV and Developer Relations
SaaS Vendors Require Flexible Hosting Services
Majority of SaaS software vendors (ISVs) want co-Location or partially managed services.
Hosting providers
Co-Location
Partially
Managed
Fully
Managed
• Facilities Services
• Monitoring Services
• Network Services
• Performance Services
• Server Services
• Support Services
• Professional Services
• Power – Electricity
• Storage & Backup
Services
• Pipe – Internet connectivity
Application
Services
• Security Services
• Ping (Repetitive test for
Server Response)
• Application Support
Services
• Helpdesk
www.ibm.com/partnerworld/saas/sen
27
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
28. ISV and Developer Relations
Software pricing options for SaaS providers
► Flexibility
is critical so IBM provides ISVs with three ways to acquire software
required to run their service.
Hourly
via Amazon Web Services
Hourly priced production
environments starting from
less than 40c per hour
(Includes IBM software,
Novell Linux and AWS
infrastructure).
No commitments, minimums
or termination fees.
Can be used in combination
with other licensing models.
28
Cloudy with SaaS-Shine
Monthly
Perpetual
Rental SaaS Model
License Model
New OEM contract model
allows ISVs to pay for IBM
software monthly based on
usage.
Two options available for
ISVs:
- Variable. True ‘pay-as-yougo’ model with no minimum
monthly commits.
- Committed. ISV commits to
a base level of monthly
usage and can ‘burst’ above
that level on a usage basis.
ISVs with predictable
software usage
requirements can
maximize their discounts
and flexibility by
purchasing software
through their existing
channels.
© 2010 IBM Corporation
Simon Baker
29. ISV and Developer Relations
Combining the models
CPU Consumption
Test and
Development
Phase
Early Growth
Phase
Development
AMIs
Production
AMIs
Steady State
Mixture of Licenses and Production AMIs
AMIs
AMIs
AMIs
Purchased SW Licenses
Time
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
30. ISV and Developer Relations
Banking & Amazon EC2
EC2 Instances
3000 -
300 CPU’s on
weekends
300 -
Wed
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Cloudy with SaaS-Shine
Thu
Fri
Sat
Sun
Mon
Tue
© 2010 IBM Corporation
Simon Baker
31. ISV and Developer Relations
Infrastructure Enables Success
Peak capacity ~100X
Facebook App goes viral
Launch of Facebook App
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
32. ISV and Developer Relations
Key components of the SaaS Partner Program
1
2
3
Develop
Deliver
Go to Market
IBM Development &
Test Cloud
IBM software via
Amazon Web Services
Scalable software
available in three
pricing models:
Hourly
IBM Innovation Centers
Monthly
SaaS Blueprints
Perpetual
Ecosystem Partners
developerWorks and
Cloudspace
SaaS Community
SaaS Specialty
– Branding
– Awareness
– Demand Generation
Innovative server
solutions
Flexible hosting options
Cloud Architecture
Certifications
32
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
33. ISV and Developer Relations
Get started today and get go-to-market support
Requirements:
• PartnerWorld member
• Select SaaS as an area of interest
SaaS Community
Education
• developerWorks
• Virtual Events
• IIC Education sessions
Enablement
• IBM Development & Test Cloud
• SaaS blueprints
• IBM Innovation Centers
Requirements:
• PartnerWorld Advanced member
• 2 IBM technologies (IBM hardware, IBM
Middleware or IBM Managed Hosting
SaaS Specialty
Awareness
• Customer success stories
• Media support
• Trade show support
33
ibm.com/partnerworld/saas
Cloudy with SaaS-Shine
Collaboration
• Cloud Community
• Newsletter
• Ecosystem Partners
Demand Generation
• Marketing Resource Manager
• Client events support
Branding
• Powering on Demand
applications logo
© 2010 IBM Corporation
Simon Baker
34. ISV and Developer Relations
Where are we going ?
“Cloud” is an emerging consumption
and delivery model for many IT-based
services.
30 billion embedded RFID tags by 2010
1/2 of all sensors in transportation, facilities & production
equipment are smart sensors
1/3 of the world’s population on the Web by 2011
4B mobile subscribers globally at the end of 2008
15 petabytes of new information generated every day
(8x more than the information in all U.S. libraries)
64B credit card transactions/annum; up 35%
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
35. ISV and Developer Relations
Ubiquity (how commonplace)
We are on the crest of a new wave
Innovation
Commodity
Product
Innovation
Bespoke & Services
Certainty (level of definition / standardisation)
35
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
36. ISV and Developer Relations
A wave that includes …
36
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
37. ISV and Developer Relations
Our world is becoming
INSTRUMENTED
We now have the ability to measure, sense
and see the exact condition of everything.
Our world is becoming
INTERCONNECTED
People, systems, and objects can
communicate and interact with each other
in entirely new ways.
Virtually all things becoming
INTELLIGENT
We can respond to changes quickly and
accurately, and get better results by predicting
& optimizing for future events.
37
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
38. ISV and Developer Relations
In addition something meaningful is happening…
Computational power is being put into things we wouldn’t recognise as
computers.
“Every human being, company, organisation, city, nation, natural system
and man-made system is becoming …
Instrumented
SaaS
Digital
Infrastructure
Interconnected
Physical
Infrastructure
Intelligent
Digital and Physical Infrastructures of the World are
Converging
This is leading to new savings and efficiency. And perhaps as important,
new possibilities for progress.”
38
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
39. ISV and Developer Relations
The World is Getting Smarter: Because it Must
40 - 70 percent of electrical energy is lost due to inefficiencies
in the grid.
In one small business district in Los Angeles alone, cars
burned 47,000 gallons of gasoline just looking for parking.
Consumer products and retail industries lose about $40 billion
annually due to inefficient supply chains.
In a world where 820 million people are undernourished,
$48 billion worth of food is thrown away each year in the US.
Our healthcare “system” can’t link from diagnosis to drug discovery,
providers, insurers, employers and patients.
Financial markets spread risk but can’t track it; this has led to
undermined confidence and uncertainty.
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Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker
40. ISV and Developer Relations
Interconnected, Instrumented, Intelligent leads to four critical
areas of consideration
“Data is exploding
and it’s in silos”
“New business &
process demands ”
Need Insight
How can we take
advantage of the
wealth of
information
available in real
time from a
multitude of
sources to make
more intelligent
choices?
How can we work
smarter supported
by flexible and
dynamic
processes
modeled for the
new way people
buy, live & work?
New
Intelligence
40
Need to Work
Smart
Smart
Work
Cloudy with SaaS-Shine
Infrastructure is
inflexible and costly
Need to respond
quickly
How do we create
an infrastructure
that drives down
cost, is intelligent
and secure, and is
just as dynamic as
today’s business
climate ?
Dynamic
Infrastructure
Resources
are limited
Need Efficiency
How do we drive
greater efficiencies,
compete more
effectively, and
respond more quickly
by taking action now
on energy, the
environment, and
sustainability?
Green &
Beyond
© 2010 IBM Corporation
Simon Baker
41. ISV and Developer Relations
The World is Getting Smarter
SaaS
SaaS
Smart traffic
systems
SaaS
Smart water
management
41
Intelligent
oil field
technologies
SaaS
Smart supply
chains
Cloudy with SaaS-Shine
SaaS
SaaS
Smart food
systems
Smart
healthcare
SaaS
SaaS
Smart
countries
Smart
weather
SaaS
Smart energy
grids
SaaS
Smart
regions
SaaS
Smart retail
SaaS
Smart cities
© 2010 IBM Corporation
Simon Baker
42. ISV and Developer Relations
SaaS
Thank you!
Saugatuck - First Cloud Leadership Study
►
Traditional IT and business leadership strategies and tactics will be of limited
effectiveness in a Cloud-based environment where anyone can do practically
anything they want or need to
Bill McNee, Founder and CEO Saugatuck Technology
42
Cloudy with SaaS-Shine
© 2010 IBM Corporation
Simon Baker