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As A Marketing Tool
May 31, 2014
◆ www.mediaanalyst.co.ug
◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Lim...
How YouTube
Works
a community website that
features video submissions
from many publics. Ordinary
people and professionals...
What’s Up
There?
Personal Videos
Political communication
Raw footage
Popular culture
Cats
a wide range of videos
created b...
MATHS
Nielsen says YouTube reaches
more US adults (18-34) than any
cable network!
&!
I’m waiting on the research from
Ugan...
Fresh updates anytime
Big Brands like Coca-Cola get it and stay fresh and
dynamic. They use their own channel and manage c...
What’s Up Africa?
Even the ‘small
fry’ make a name
for themselves
Copied from youtube.com
This chap is the perfect example...
Set Trends & Influence
Dance the Antenna: This competition gripped the world and was successful in
setting a superb trend a...
Set Trends & Influence
Image clipped using Grab and also watched hundreds of times by me alone
The success of the ‘Antenna’...
Go further than your local TV
Quick
Cheap
Easy
Permanent
Full Controlled
Innovative
Creative
Global
IS…
www.mediaanalyst.co.ug	

Plot 45, Bukoto Street	

P.O. Box 867, Kampala	

Uganda
Create. Represent. Realise.
Thanks	
Simon...
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Using YouTube as a marketing tool

A presentation delivered to the Jinja Google Business Group about how Ugandans can use YouTube as a marketing tool

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Using YouTube as a marketing tool

  1. 1. As A Marketing Tool May 31, 2014
  2. 2. ◆ www.mediaanalyst.co.ug ◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited. ◆ About Me Me?! •  Ordinary Name: Simon Kaheru ! •  @skaheru! •  Simon Kaheru! •  www.skaheru.wordpress.com!blog! 0792 800 080! Best PR Agency for Ugandan SMEs Most RELIABLE, INNOVATIVE Ugandan SMS Firm The point here is: note the consistency of my brand presentation. It makes what I say authentic if you follow my thread consistently over time www.smsmedia.info www.mediaanalyst.co.ug
  3. 3. How YouTube Works a community website that features video submissions from many publics. Ordinary people and professionals simply upload videos and share them - some of their own creation, some copied. No pre-screening Official arrangements YouTube channels Copyrights yet no barriers My personal uploads - a funeral service speech that allowed family to ‘attend’ the event; my daughter’s message to family
  4. 4. What’s Up There? Personal Videos Political communication Raw footage Popular culture Cats a wide range of videos created by professionals, amateurs, children, druggies, drunkards, fools, animals <— in no particular order Naughty Documentaries Movies News There is no hierarchy of content and no prioritisation either. Almost anything gets up there onto YouTube, with the only restrictions being hard pornography and violence. I suspect there is a process of screening out negative content but it happens after you’ve uploaded (of course).
  5. 5. MATHS Nielsen says YouTube reaches more US adults (18-34) than any cable network! &! I’m waiting on the research from Uganda to compare with Bukedde TV, NTV, NBS and UBC 6,000,000,000 Hours viewed monthly Numbers from youtube.com, May 2014 100 Hours uploaded every minute More than 1,000,000,000 unique users visitYouTube each month YouTube is localised in 61 countries and across more than 61 languages But it’s obvious which has more reach…YOUR concern should be WHO your content reaches, which is why local TV still scores some points Mobile makes up about 40% of YouTube’s global watch time
  6. 6. Fresh updates anytime Big Brands like Coca-Cola get it and stay fresh and dynamic. They use their own channel and manage content with a consistency you can only admire. PLUS, they have many different channels, some targeting specific markets Clipped from the web using the Grab App
  7. 7. What’s Up Africa? Even the ‘small fry’ make a name for themselves Copied from youtube.com This chap is the perfect example of a micro-blogger who has created a meaningful, popular presence on YouTube (though his subscriber numbers are surprisingly low
  8. 8. Set Trends & Influence Dance the Antenna: This competition gripped the world and was successful in setting a superb trend and cementing the fact that African music has gone global thanks to YouTube Image clipped using Grab and watched hundreds of times by me alone
  9. 9. Set Trends & Influence Image clipped using Grab and also watched hundreds of times by me alone The success of the ‘Antenna’ dance tells the story very well - YouTube it with creativity and you explode! It is very possible that many ‘plus- size’ chaps started dancing again because of this particular video
  10. 10. Go further than your local TV Quick Cheap Easy Permanent Full Controlled Innovative Creative Global IS…
  11. 11. www.mediaanalyst.co.ug Plot 45, Bukoto Street P.O. Box 867, Kampala Uganda Create. Represent. Realise. Thanks Simon Kaheru Lead Analyst skaheru@mediaanalyst.co.ug 0792 800 080 @skaheru

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