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Integrated comms talk online version

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Slides to go with podcast on my YouTube channel

Publicado en: Empresariales
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Integrated comms talk online version

  1. 1. Integrated digital comms for small biz Simone Castello - Cambridge
  2. 2. Holistic Digital Marketing Website Email newsletter Social Media SEO Blog
  3. 3. Case study: holiday rentals SEO challenge • Competitor analysis & keyword search • Website rewriting • Creation of blog (soft-sale approach) • Social Media (Twitter, Facebook & Pinterest) • Analytics
  4. 4. Case studies: walking app & English language school Customer awareness • Blog posts: B2B & B2C • Web copy • Social Media posts
  5. 5. Case study: research centre Raising the profile • Website redesign & rewriting, including news page • Social Media • Email marketing • Broadcast & Print Media • Analytics
  6. 6. Other Digital Strategy tools • Link building (articles & guest blogging) • Testimonials • CC images (sourcing & providing) • Social Media listening • Community building • Email marketing Porter’s five forces, wikipedia
  7. 7. Drill Time! • Research your audience & create personas • Play to your strengths (writing, video/podcast, graphics, networking) • Measure ROI at regular intervals • Keep up to date – train, train, train!
  8. 8. Integrated digital comms for small biz Simone Castello - Cambridge Any Questions?

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