In this digital world, there are plenty of online marketing tools that can be used for various business purpose. Each tool requires a contribution of your time and money, and choosing an incorrect tool now and switching to another later can be a hassle. So why not choose the right tool for your business which can help you to increase the growth of your organization. Below are a few essential digital marketing channels and the tools used to drive them:
1. SEO tools
2. Paid marketing tools
3. Email marketing tools
4. Web analytics tools
5. Affiliate marketing tools
6. Social media marketing tools
7. Competitor spying tools
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
19. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
These tools allow you to:
20. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
These tools allow you to:
21. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
These tools allow you to:
22. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
• search engine bots to crawl and index your website more effectively
These tools allow you to:
23. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
• search engine bots to crawl and index your website more effectively
• check the correct format of the sitemap structure
These tools allow you to:
24. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
• search engine bots to crawl and index your website more effectively
• check the correct format of the sitemap structure
• monitor website backlinks
These tools allow you to:
25. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
• search engine bots to crawl and index your website more effectively
• check the correct format of the sitemap structure
• monitor website backlinks
• analyze the strongest links of your webpage
These tools allow you to:
26. Search engine optimization tools
• search for a list of relevant keywords
• choose keywords with high search volume and low difficulty
• select primary and secondary keywords wisely
• identify the keywords that your competitors are ranking for
• search engine bots to crawl and index your website more effectively
• check the correct format of the sitemap structure
• monitor website backlinks
• analyze the strongest links of your webpage
• perform competitor analysis
These tools allow you to:
27. Search engine optimization tools
• measure ratio of referring domains to backlinks
These tools allow you to:
28. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
These tools allow you to:
29. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
• track number of dofollow and nofollow links
These tools allow you to:
30. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
• track number of dofollow and nofollow links
• track your website’s ranking
These tools allow you to:
31. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
• track number of dofollow and nofollow links
• track your website’s ranking
• measure average click-through rates and impressions
These tools allow you to:
32. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
• track number of dofollow and nofollow links
• track your website’s ranking
• measure average click-through rates and impressions
• track keyword ranking for desktop and mobile across locations
These tools allow you to:
33. Search engine optimization tools
• measure ratio of referring domains to backlinks
• identify and disavow poor backlinks
• track number of dofollow and nofollow links
• track your website’s ranking
• measure average click-through rates and impressions
• track keyword ranking for desktop and mobile across locations
• identify top performing, gaining and losing keywords
These tools allow you to:
41. Email marketing tools
These tools allow you to:
• send bulk emails to the target audience
• create campaigns, segment contacts, and send content designed for specific
segments
42. Email marketing tools
These tools allow you to:
• send bulk emails to the target audience
• create campaigns, segment contacts, and send content designed for specific
segments
• send transactional emails, create workflows, and segment users
43. Email marketing tools
These tools allow you to:
• send bulk emails to the target audience
• create campaigns, segment contacts, and send content designed for specific
segments
• send transactional emails, create workflows, and segment users
• access email templates, list management, and email tracking with detailed insights
44. Email marketing tools
These tools allow you to:
• send bulk emails to the target audience
• create campaigns, segment contacts, and send content designed for specific
segments
• send transactional emails, create workflows, and segment users
• access email templates, list management, and email tracking with detailed insights
• create smart automated campaigns
45. Email marketing tools
These tools allow you to:
• send bulk emails to the target audience
• create campaigns, segment contacts, and send content designed for specific
segments
• send transactional emails, create workflows, and segment users
• access email templates, list management, and email tracking with detailed insights
• create smart automated campaigns
• setup email delivery based on the user time zone
47. Email marketing tools
These tools allow you to:
• automatically segment contacts based on geolocation
• perform multi-variate testing
48. Email marketing tools
These tools allow you to:
• automatically segment contacts based on geolocation
• perform multi-variate testing
• analyze performance and optimize campaigns
49. Email marketing tools
These tools allow you to:
• automatically segment contacts based on geolocation
• perform multi-variate testing
• analyze performance and optimize campaigns
• trigger automatic responses based on user action
56. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
57. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
58. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
59. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
• determine ratio of new visitors to the visitors returning to your website
60. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
• determine ratio of new visitors to the visitors returning to your website
• track organic traffic on a monthly basis (users/session)
61. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
• determine ratio of new visitors to the visitors returning to your website
• track organic traffic on a monthly basis (users/session)
• verify utm link tracking
62. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
• determine ratio of new visitors to the visitors returning to your website
• track organic traffic on a monthly basis (users/session)
• verify utm link tracking
• track your goals (like website conversions)
63. Web analytics tools
These tools allow you to:
• identify the location of your website visitors (using their IP address)
• track engagement metrics (like bounce rate, average session duration, pages per
visit, etc.)
• determine ratio of new visitors to the visitors returning to your website
• track organic traffic on a monthly basis (users/session)
• verify utm link tracking
• track your goals (like website conversions)
• optimize your site’s and channel’s performance
70. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
71. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
• estimate the amount of traffic a competitor gains on individual keywords
72. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
• estimate the amount of traffic a competitor gains on individual keywords
• identify your competitor’s top-performing content for relevant topics
73. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
• estimate the amount of traffic a competitor gains on individual keywords
• identify your competitor’s top-performing content for relevant topics
• determine your competitor’s website referral traffic
74. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
• estimate the amount of traffic a competitor gains on individual keywords
• identify your competitor’s top-performing content for relevant topics
• determine your competitor’s website referral traffic
• pull your competitor’s data and compare it with your campaigns
75. Competitor spying tools
These tools allow you to:
• identify your competitor’s backlinks and monitor changes in their ranking
• estimate the amount of traffic a competitor gains on individual keywords
• identify your competitor’s top-performing content for relevant topics
• determine your competitor’s website referral traffic
• pull your competitor’s data and compare it with your campaigns
• track the total amount of clicks a competitor receives and how much they pay for each
keyword
82. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
83. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
• contract with affiliates and track the traffic and conversions
84. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
• contract with affiliates and track the traffic and conversions
• gain high website rankings with the help of your affiliates
85. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
• contract with affiliates and track the traffic and conversions
• gain high website rankings with the help of your affiliates
• track CPC, CPM, and CPA cost models
86. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
• contract with affiliates and track the traffic and conversions
• gain high website rankings with the help of your affiliates
• track CPC, CPM, and CPA cost models
• eliminates fraudulent clicks, impressions, and conversions
87. Affiliate marketing tools
These tools allow you to:
• identify the affiliates, influencers, employees, and other advocates you want to partner
with
• contract with affiliates and track the traffic and conversions
• gain high website rankings with the help of your affiliates
• track CPC, CPM, and CPA cost models
• eliminates fraudulent clicks, impressions, and conversions
• influence your customers throughout their buying journey
94. Paid marketing tools – PPC
These tools allow you to:
• monitor which ad receives the most traffic
95. Paid marketing tools – PPC
These tools allow you to:
• monitor which ad receives the most traffic
• identify the most profitable keywords
96. Paid marketing tools – PPC
These tools allow you to:
• monitor which ad receives the most traffic
• identify the most profitable keywords
• monitor your advertisements across different locations
and devices
97. Paid marketing tools – PPC
These tools allow you to:
• monitor which ad receives the most traffic
• identify the most profitable keywords
• monitor your advertisements across different locations
and devices
• analyze your competitor’s data
98. Paid marketing tools
Some of the paid marketing ads in digital marketing are,
Social media paid
ads
PPC ads Display
advertisements
103. Paid marketing tools – Display advertisements
These tools allow you to:
• monitor whether you have chosen the right keywords
and gained high customer engagement
104. Paid marketing tools – Display advertisements
These tools allow you to:
• monitor whether you have chosen the right keywords
and gained high customer engagement
• reach the target audience with audience insights
105. Paid marketing tools – Display advertisements
These tools allow you to:
• monitor whether you have chosen the right keywords
and gained high customer engagement
• reach the target audience with audience insights
• improve your campaigns by monitoring competitors’
display ads
106. Paid marketing tools
Some of the paid marketing ads in digital marketing are,
Social media paid
ads
PPC ads Display
advertisements
108. Paid marketing tools – Social media ads
Paid
Facebook ads
manager
Paid
AdEspresso
109. Paid marketing tools – Social media ads
Paid
Facebook ads
manager
Paid
AdEspresso
Paid
110. Paid marketing tools – Social media ads
Paid
Facebook ads
manager
Paid
AdEspresso
Paid
Paid
111. Paid marketing tools – Social media ads
These tools allow you to:
• review and relaunch your ad campaigns
112. Paid marketing tools – Social media ads
These tools allow you to:
• review and relaunch your ad campaigns
• measure conversions and gain insights about Facebook
users
113. Paid marketing tools – Social media ads
These tools allow you to:
• review and relaunch your ad campaigns
• measure conversions and gain insights about Facebook
users
• target people based on their activities such as purchase
intent, device usage, travel preferences, etc.
114. Paid marketing tools – Social media ads
These tools allow you to:
• review and relaunch your ad campaigns
• measure conversions and gain insights about Facebook
users
• target people based on their activities such as purchase
intent, device usage, travel preferences, etc.
• easily monitor A/B testing and optimize the campaigns in
order to gain the best results
120. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
121. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
122. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
123. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
• easily manage social media platforms, applications, and websites in very less amount of time
124. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
• easily manage social media platforms, applications, and websites in very less amount of time
• individually customize every social media post across different platforms
125. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
• easily manage social media platforms, applications, and websites in very less amount of time
• individually customize every social media post across different platforms
• engage with brand advocates
126. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
• easily manage social media platforms, applications, and websites in very less amount of time
• individually customize every social media post across different platforms
• engage with brand advocates
• analyze the behavior of your audience and optimize individual post based on real-time data
127. Social media marketing tool
These tools allow you to:
• schedule and manage your posts across all digital marketing platforms
• easily add and manage different accounts
• monitor which social media posts drives leads and sales
• easily manage social media platforms, applications, and websites in very less amount of time
• individually customize every social media post across different platforms
• engage with brand advocates
• analyze the behavior of your audience and optimize individual post based on real-time data
• monitor your website traffic and conversion rate
128. However, there are also few
important digital marketing tools
that can be helpful in different
ways
Video SEO
Freemiu
m
Paid
Video seo
Did you know?
129. However, there are also few
important digital marketing tools
that can be helpful in different
ways
content
optimization
Paid Paid
Video SEO
Freemiu
m
Paid
Video seo
Did you know?
130. However, there are also few
important digital marketing tools
that can be helpful in different
ways
content
optimization
Paid Paid
Free
Video SEO
Freemiu
m
Paid
Video seo
Keyword research tool
(For reddit)
Did you know?
131. Video SEO
Free
Page load speed
Free
However, there are also few
important digital marketing tools
that can be helpful in different
ways
Did you know?