This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019. Below topics are explained in this SEO presentation: 1. Keyword research 2. High-quality content 3. Optimize on-page elements and website factors 4. Off-site engagement Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored for the right audiences 6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training: 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

1. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5

2. Hi, I have a website of shoes,
But I don’t understand why it
isn’t ranking no.1 on Google
John SAM

3. There are some important
factors that can help your
website rank no.1
John SAM

4. What’s in it for you?
Keyword research
High-quality content
Optimize on-page elements and
website level factors
Off-site engagement
1
2
3
4
Important factors that help you rank #1
on Google
These factors
follow a 80/20
rule

5. What’s in it for you?
Keyword research
High-quality content
Optimize on-page elements and
website level factors
Off-site engagement
1
2
3
4
Important factors that help you rank #1
on Google
Where 20% is the
effort you invest and
80% is the results
obtained
80
20

6. Did you know?
For example,
• 20% of your target keyword brings 80% of traffic
• 20% of landing pages drive 80% of the overall
traffic
• 20% of your backlinks pass 80% of your link juice
According to WEB CEO ltd

7. What’s in it for you?
Keyword research
High-quality content
Optimize on-page elements and
website level factors
Off-site engagement
Track SEO performance
1
2
3
4
5
Now, let’s Get started with
keyword research
John SAM

8. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Keyword research

9. Keyword research
Consider an example where Joey has a website of shoes for kids, but it isn’t ranking #1 on Google

10. Keyword research
Reason
Consider an example where Joey has a website of shoes for kids, but it isn’t ranking #1 on Google

11. Keyword research
Reason
Keyword research is done based on high
search volume, high relevancy and less
competition
High volume
High relevancyLess
competition
Aim for the right keyword!

12. Keyword research
Reason
Keyword research is done based on high
search volume, high relevancy and less
competition
High volume
High relevancyLess
competition
Aim for the right keyword!
An example of right keyword could be
shoes for children

13. Keyword research
Analyze and choose the best keyword
I always suggest to research
keywords in different ways
For example
• Identify a list of keywords that are relevant to your business

14. Keyword research
Analyze and choose the best keyword
For example
• Identify a list of keywords that are relevant to your business
• Check the keywords that your competitors are ranking for
I always suggest to research
keywords in different ways

15. Keyword research
Analyze and choose the best keyword
For example
• Identify a list of keywords that are relevant to your business
• Check the keywords that your competitors are ranking for
• Use third party tools to choose keywords with less competition and
more search volume for your website
Note: Long‐tail keywords are easier to rank on Google
I always suggest to research
keywords in different ways

16. Keyword research
Analyze and choose the best keyword
For example
• Identify a list of keywords that are relevant to your business
• Check the keywords that your competitors are ranking for
• Use third party tools to choose keywords with less competition and
more search volume for your website
• Brainstorm your own ideas and find related keywords (or LSI
keywords) on Google

17. Q&A How to find out keywords that
your competitors are ranking
for
Tools like SEMrush, Ahref and Moz help to find out the keywords
that your competitors are ranking for

18. Keyword research
There are few more techniques
that can help in keyword
research
For example
• On social media, find the most shared article for a topic/keyword

19. Keyword research
There are few more techniques
that can help in keyword
research
For example
• On social media, find the most shared article for a topic/keyword
• Check for communities (like Reddit, Quora), where people ask about certain topics
(keywords)

20. Keyword research
There are few more techniques
that can help in keyword
research
For example
• On social media, find the most shared article for a topic/keyword
• Check for communities (like Reddit, Quora), where people ask about certain topics
(keywords)
• Stay up-to-date on industry news, as it will help you learn new jargons (without even
doing the keyword research)

21. Keyword research
It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help
your website to rank well on Google
Primary keyword Secondary keyword

22. Keyword research
Primary keyword Secondary keyword
Defines the nature of
your business
It is highly relevant to your
primary keywords
It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help
your website to rank well on Google

23. Keyword research
For example,
Imagine you have a blog of homemade ice cream recipes where, you can have primary keyword as
It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help
your website to rank well on Google
Easy home made ice cream recipes1

24. Keyword research
Easy home made ice cream recipes1
Low fat ice cream recipes
Simple ice cream recipes
Fat free ice cream recipes
Low fat homemade ice cream recipe
2
For example,
Imagine you have a blog of homemade ice cream recipes where, you can have primary keyword as and
secondary keywords as
It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help
your website to rank well on Google

25. Keyword clustering Why target only one
keyword per content
when you can target
many?
After keyword research, SEO experts cluster keywords
into content theme that are relevant to each page of the
website in order to gain higher rankings, traffic and more
conversions
Answer

26. Keyword clustering Why target only one
keyword per content
when you can target
many?
After keyword research, SEO experts cluster keywords
into content theme that are relevant to each page of the
website in order to gain higher rankings, traffic and more
conversions
Answer

27. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
High-quality content

28. High-quality content
Before
This content is in page 4

29. High-quality content
Before
This content is less
informative
This content is in page 4
This results in high bounce
rate

30. High-quality content
Before
This content is less
informative
This content is in page 4
Now, the content has gone down to
page 9

31. High-quality content
After
Now, this content is in page 9

32. High-quality content
After
This content is awesome. Let’s share
this on social media
This results in low bounce
rate
Now, this content is in page 9

33. High-quality content
After
This content is awesome. Let’s share
this on social media
Now, the content is ranking in page
1
Note: Google rank websites based on user experience
Now, this content is in page 9

34. High-quality content
High-quality content is the most important factor that helps your website to rank on Google

35. High-quality content
But, how to create a good
content???
Q
High-quality content is the most important factor that helps your website to rank on Google

36. High-quality content
Tips to remember
• Perform research on your chosen keyword
Do a quick research on
frase.io tool

37. High-quality content
Tips to remember
• Perform research on your chosen keyword
Do a quick research on
frase.io tool
If you know a better research tool than
frase.io , drop us a comment below

38. High-quality content
Tips to remember
• Perform research on your chosen keyword
• Create a content that fulfills users' requirements
Always create a
content from a
customer’s perspective

39. High-quality content
Tips to remember
• Perform research on your chosen keyword
• Create a content that fulfills users' requirements
• Make your content readable
Readability of a
content results in low
bounce rate

40. High-quality content
Tips to remember
• Perform research on your chosen keyword
• Create a content that fulfills users' requirements
• Make your content readable
• Keep your content flow organized
Writing an effective
and organized post
keeps your user
engaged

41. High-quality content
Tips to remember
• Perform research on your chosen keyword
• Create a content that fulfills users' requirements
• Make your content readable
• Keep your content flow organized
• Add resources from well-known sites to your post
This builds trust to your
site

42. High-quality content
Tips to remember
• Perform research on your chosen keyword
• Create a content that fulfills users' requirements
• Make your content readable
• Keep your content flow organized
• Add resources from well-known sites to your post
• Opt for white hat techniques
This technique helps to
improve your page’s
ranking

43. High-quality content
Tips to remember
• Prefer different forms of content:
• Feature infographics in your post
Because infographics
are visually appealing

44. High-quality content
Tips to remember
• Prefer different forms of content:
• Feature infographics in your post
• Include videos and images in your post
Videos and images can
increase the dwell time
of visitors

45. High-quality content
Tips to remember
• Prefer different forms of content:
• Feature infographics in your post
• Include videos and images in your post
• Review your content
Self evaluate your
work before publishing
it

46. High-quality content
Tips to remember
• Prefer different forms of content:
• Feature infographics in your post
• Include videos and images in your post
• Review your content
Self evaluate your
work before publishing
it
When a user dwells on your web
page for a longer time, Google will
rank your website favorably
Note: To increase dwell-time,
always create a comprehensive,
long and engaging content

47. Did you know?
According to HubSpot
Longer and engaging contents rank higher on search engine
results

48. High-quality content
• Begin with a comprehensive introduction
Steps to create a high-quality content

49. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
Steps to create a high-quality content

50. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
Steps to create a high-quality content

51. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
Steps to create a high-quality content

52. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
Steps to create a high-quality content

53. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
Steps to create a high-quality content

54. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
• Build a comprehensive internal linking
structure of webpages
Steps to create a high-quality content

55. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
• Build a comprehensive internal linking
structure of webpages
• Add suitable images (with descriptive alt
text)
Steps to create a high-quality content

56. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
• Build a comprehensive internal linking
structure of webpages
• Add suitable images (with descriptive alt
text)
• Incorporate callout boxes
Steps to create a high-quality content

57. High-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
• Build a comprehensive internal linking
structure of webpages
• Add suitable images (with descriptive alt
text)
• Incorporate callout boxes
• Update your content regularly
Steps to create a high-quality content

58. High-quality content
Steps to create a high-quality content
• Begin with a comprehensive introduction
• Content should be relevant to the chosen
keyword
• Create a click-worthy title
• Include LSI keywords in your content
• Heading and sub-headings should consist
of keywords and variants
• Shorten your sentences and paragraphs
• Build a comprehensive internal linking
structure of webpages
• Add suitable images (with descriptive alt
text)
• Incorporate callout boxes
• Update your content regularly
• Finalize your CTA

59. Did you know?
A 3-month-old post of Buzzfeed called “21 Pictures That Will Restore Your Faith In Humanity” has approx.
2,000,000 Likes and 53,000 tweets,
• The content is updated regularly
• It’s engaging and readable
• It includes resources from high-authority websites
What makes it great?

60. High-quality content
• Create a high-quality content
• Add images from public domain sites (like Freepik, Shutterstock,
flat icon etc.)
• Be relatable and use examples to clarify points
• Simplify complex words and use bullet points
Do’s Don'ts
• Avoid plagiarism
• Do not steal images from websites
• Don’t give less information to your audience
• Avoid long paragraphs in your content

61. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Optimize on-page elements and website
level factors

62. Off-pageOn-page
Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed

63. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Title tag and meta description are the meta tags
Write unique title and
descriptions for each
web page

64. Optimize on-page elements and website level factors
Optimize website level factors:
Website architecture
SSL certificate
Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Title tag and meta description are the meta tags
Pay attention to the
length of your meta
tags
Write unique title and
descriptions for each
web page

65. Optimize on-page elements and website level factors
Optimize website level factors:
Website architecture
SSL certificate
Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Title tag and meta description are the meta tags
Pay attention to the
length of your meta
tags
Minimize keyword
repetition
Write unique title and
descriptions for each
web page

66. Optimize on-page elements and website level factors
Optimize website level factors:
Website architecture
SSL certificate
Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Title tag and meta description are the meta tags
Pay attention to the
length of your meta
tags
Minimize keyword
repetition
Write unique title and
descriptions for each
web page
Use keywords in
your title tag

67. Optimize on-page elements and website level factors
Optimize website level factors:
Website architecture
SSL certificate
Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Title tag and meta description are the meta tags
Pay attention to the
length of your meta
tags
Minimize keyword
repetition
Avoid stuffing keyword
in your meta tags
Write unique title and
descriptions for each
web page
Use keywords in
your title tag

68. Did you know? According to Moz
Title tags with numbers result in higher CTR

69. Did you know? According to Moz
Title tags with numbers result in higher CTR
 Poor example: Learn digital marketing
 Good example: 5 easy ways to learn digital
marketing

70. Did you know? According to Moz
Title tags with numbers result in higher CTR
 Poor example: Learn digital marketing
 Good example: 5 easy ways to learn digital
marketing
Having questions in your meta tags can increase your CTR

71. Did you know? According to Moz
Title tags with numbers result in higher CTR
 Poor example: Learn digital marketing
 Good example: 5 easy ways to learn digital
marketing
Having questions in your meta tags can increase your CTR
 Poor example: Learn the importance of first page
rankings
 Good example: How to rank number 1 on Google

72. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
According to Backlinko, title tag with a keyword can improve site ranking

73. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Have only one
H1 tag in your
post

74. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post

75. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content

76. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure

77. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure
Avoid repetition of h1 tags on
different web pages of your
site

78. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure
Avoid repetition of h1 tags on
different web pages of your
site
Avoid using these
tags as hidden text

79. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure
Avoid repetition of h1 tags on
different web pages of your
site
Avoid using these
tags as hidden text
Avoid stuffing keywords
to your header tags

80. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure
Avoid repetition of h1 tags on
different web pages of your
site
Avoid using these
tags as hidden text
Avoid stuffing keywords
to your header tags
Your h1 tag should be
from 20-70 characters

81. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Add target keyword in
your header tag
Have only one
H1 tag in your
post
Your header tags should
be relevant to the content
Follow hierarchical
structure
Avoid repetition of h1 tags on
different web pages of your
site
Avoid using these
tags as hidden text
Avoid stuffing keywords
to your header tags
Your h1 tag should be
from 20-70 characters
Answer user intent
with your h1 tag

82. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
“This (header tags) would definitely help Google for
rankings in the search results.”
According to John Mueller
(Senior webmaster trends analyst at Google)
Source: TheSEMPost

83. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• SSL certificate
• Sitemap
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
Use readable URLs
Use hyphens and avoid
underscores
Avoid Capital letters in
URLs (as URLs are
case-sensitive)
Include mobile URLs
in sitemap
Prefer short
URLs always
Prefer canonical
URLs
Use a favicon in
your URL
Add target keyword in
URLs
Use 301 redirects for
broken URLs
www

84. Did you know?
According to Backlinko
URLs must be shorter than

85. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
A good site structure provides better crawling for search
engine bots

86. Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Some of the ways to optimize your site structure are below:
Create a logical
hierarchy structure
Balance the amount of sub
categories within each category
Code your site navigation
in CSS or HTML
Build a comprehensive
structure of internal linking

87. Did you know? John Doherty (CEO of Credo)
has claimed,
“One of the biggest changes I
can make is fixing CREDO site
architecture.”
In CREDO, John Doherty has increased the organic
sessions by 74% and pages per session by 41%

88. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Below are the ways to improve site security:
Scan your site
for vulnerability
Note: HSTS prevents cookie hijacking
Protect your domain by
enabling DNSSEC
protocol
Enable SSL certificates
(use HTTPS)
Use HSTS to add an
extra layer of security
over HTTPS

89. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
• Websites using HTTPS server have a higher chance of
boost in rankings
• Google calls HTTPS as a ranking signal

90. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Sitemap is one of the important ways to improve your
website's ranking.

91. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Below are the ways to optimize sitemap:
Prioritize high-quality
web pages in your
sitemap
Always build dynamic
URLs sitemaps for large
websites
Add your canonical
versions of URLs in
sitemap
Maintain smaller
sitemap
Do not add noindex
URLs in your sitemap

92. Did you know?
According to EDGY
“Using sitemaps for SEO can increase your website’s
visibility and help get it indexed”

93. Optimize on-page elements and website level factors
Optimize on-page elements like:
• Meta Tags
• Header tags
• URL
• Page speed
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Optimize images that are
larger than 150 bytes
Use a simple website design
Leverage browser
caching for files
Upgrade server
response time
Minimize redirects Optimize code
Below are the ways to optimize page speed:

94. Optimize on-page elements and website level factors
Optimize website level factors:
• Website architecture
• Secure websites
• Sitemap
• Page speed
Google takes site speed as one of the important
ranking factors

95. Did you know? According
to WebPerformanceToday,
Walmart experienced a decline
in conversions, when the page
speed increased from one to
four seconds
Conversionrate

96. What’s in it for you?
Before Cloud Computing
What is Cloud Computing?
Benefits of Cloud Computing
Types of Cloud Computing
Who uses Cloud Computing?
1
2
3
4
5
Off-site engagement

97. Why off-site engagement?
Before
Linking
site A

98. Why off-site engagement?
After
Linking
site 1
Linking
site 3
Linking
site 4
Linking
site 5
Linking
site 2
High DA High DA
High DA
High DA
High DA

99. Why off-site engagement? More Backlinks from
high domain authority
results in higher
rankings
After

100. Did you know? According to Backlinko
analysis, off-site
engagement is one of the
important elements for
ranking no.1 on Google

101. Off-site engagement
Gaining backlinks from multiple domains is vital, as they bring referral traffic to your website
Website
A
Linking
site 1
Linking
site 3
Linking
site 4
Linking
site 5
Linking
site 2

102. Off-site engagement
Some of the off-site engagements are:
• Opt for influencer marketing
• Engage with audience on multiple social media platforms (like
Facebook, Twitter, LinkedIn etc.)
• Bookmark your webpage on popular bookmarking sites (like
stumbleupon.com)
• Participate in forum discussions (like Reddit, Flickr etc.)
• Join high PR Q&A sites and post answers to the questions related
to your business (like Quora, EHow etc.)

103. Off-site engagement
Increase domain authority
Increases brand visibility
Improves search
engine rankings
Benefits of link building

104. Off-site engagement
Increase domain authority
Increases brand visibility
Improves search
engine rankings
Benefits of link building

105. Off-site engagement
Increases brand visibility
Improves search
engine rankings
Benefits of link building
Increase domain authority

106. Off-site engagement
Increase domain authority
Increases brand visibility Increases referral traffic
Improves search
engine rankings
Benefits of link building

107. Off-site engagement
Improves credibility and
trust of your website
Increase domain authority
Increases brand visibility Increases referral traffic
Improves search
engine rankings
Benefits of link building

108. Off-site engagement
• Guest post on relevant websites
• Participate in forum and blog discussions
• List your site in relevant and reputable directories
• Prefer testimonial link building
• Earn backlinks from relevant and authoritative webpages
Do’s Don'ts
• Purchasing links
• Cloaking
• Injecting links
• Site-wide links
• Low-quality link directories

109. Key Takeaways