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How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For Beginners | Simplilearn

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This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.

Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

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How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For Beginners | Simplilearn

  1. 1. What’s in it for you? Before Cloud Computing What is Cloud Computing? Benefits of Cloud Computing Types of Cloud Computing Who uses Cloud Computing? 1 2 3 4 5
  2. 2. Hi, I have a website of shoes, But I don’t understand why it isn’t ranking no.1 on Google John SAM
  3. 3. There are some important factors that can help your website rank no.1 John SAM
  4. 4. What’s in it for you? Keyword research High-quality content Optimize on-page elements and website level factors Off-site engagement 1 2 3 4 Important factors that help you rank #1 on Google These factors follow a 80/20 rule
  5. 5. What’s in it for you? Keyword research High-quality content Optimize on-page elements and website level factors Off-site engagement 1 2 3 4 Important factors that help you rank #1 on Google Where 20% is the effort you invest and 80% is the results obtained 80 20
  6. 6. Did you know? For example, • 20% of your target keyword brings 80% of traffic • 20% of landing pages drive 80% of the overall traffic • 20% of your backlinks pass 80% of your link juice According to WEB CEO ltd
  7. 7. What’s in it for you? Keyword research High-quality content Optimize on-page elements and website level factors Off-site engagement Track SEO performance 1 2 3 4 5 Now, let’s Get started with keyword research John SAM
  8. 8. What’s in it for you? Before Cloud Computing What is Cloud Computing? Benefits of Cloud Computing Types of Cloud Computing Who uses Cloud Computing? 1 2 3 4 5 Keyword research
  9. 9. Keyword research Consider an example where Joey has a website of shoes for kids, but it isn’t ranking #1 on Google
  10. 10. Keyword research Reason Consider an example where Joey has a website of shoes for kids, but it isn’t ranking #1 on Google
  11. 11. Keyword research Reason Keyword research is done based on high search volume, high relevancy and less competition High volume High relevancyLess competition Aim for the right keyword!
  12. 12. Keyword research Reason Keyword research is done based on high search volume, high relevancy and less competition High volume High relevancyLess competition Aim for the right keyword! An example of right keyword could be shoes for children
  13. 13. Keyword research Analyze and choose the best keyword I always suggest to research keywords in different ways For example • Identify a list of keywords that are relevant to your business
  14. 14. Keyword research Analyze and choose the best keyword For example • Identify a list of keywords that are relevant to your business • Check the keywords that your competitors are ranking for I always suggest to research keywords in different ways
  15. 15. Keyword research Analyze and choose the best keyword For example • Identify a list of keywords that are relevant to your business • Check the keywords that your competitors are ranking for • Use third party tools to choose keywords with less competition and more search volume for your website Note: Long‐tail keywords are easier to rank on Google I always suggest to research keywords in different ways
  16. 16. Keyword research Analyze and choose the best keyword For example • Identify a list of keywords that are relevant to your business • Check the keywords that your competitors are ranking for • Use third party tools to choose keywords with less competition and more search volume for your website • Brainstorm your own ideas and find related keywords (or LSI keywords) on Google
  17. 17. Q&A How to find out keywords that your competitors are ranking for Tools like SEMrush, Ahref and Moz help to find out the keywords that your competitors are ranking for
  18. 18. Keyword research There are few more techniques that can help in keyword research For example • On social media, find the most shared article for a topic/keyword
  19. 19. Keyword research There are few more techniques that can help in keyword research For example • On social media, find the most shared article for a topic/keyword • Check for communities (like Reddit, Quora), where people ask about certain topics (keywords)
  20. 20. Keyword research There are few more techniques that can help in keyword research For example • On social media, find the most shared article for a topic/keyword • Check for communities (like Reddit, Quora), where people ask about certain topics (keywords) • Stay up-to-date on industry news, as it will help you learn new jargons (without even doing the keyword research)
  21. 21. Keyword research It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help your website to rank well on Google Primary keyword Secondary keyword
  22. 22. Keyword research Primary keyword Secondary keyword Defines the nature of your business It is highly relevant to your primary keywords It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help your website to rank well on Google
  23. 23. Keyword research For example, Imagine you have a blog of homemade ice cream recipes where, you can have primary keyword as It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help your website to rank well on Google Easy home made ice cream recipes1
  24. 24. Keyword research Easy home made ice cream recipes1 Low fat ice cream recipes Simple ice cream recipes Fat free ice cream recipes Low fat homemade ice cream recipe 2 For example, Imagine you have a blog of homemade ice cream recipes where, you can have primary keyword as and secondary keywords as It’s important to have webpages with well chosen keywords ( i.e., primary and secondary keywords) as they help your website to rank well on Google
  25. 25. Keyword clustering Why target only one keyword per content when you can target many? After keyword research, SEO experts cluster keywords into content theme that are relevant to each page of the website in order to gain higher rankings, traffic and more conversions Answer
  26. 26. Keyword clustering Why target only one keyword per content when you can target many? After keyword research, SEO experts cluster keywords into content theme that are relevant to each page of the website in order to gain higher rankings, traffic and more conversions Answer
  27. 27. What’s in it for you? Before Cloud Computing What is Cloud Computing? Benefits of Cloud Computing Types of Cloud Computing Who uses Cloud Computing? 1 2 3 4 5 High-quality content
  28. 28. High-quality content Before This content is in page 4
  29. 29. High-quality content Before This content is less informative This content is in page 4 This results in high bounce rate
  30. 30. High-quality content Before This content is less informative This content is in page 4 Now, the content has gone down to page 9
  31. 31. High-quality content After Now, this content is in page 9
  32. 32. High-quality content After This content is awesome. Let’s share this on social media This results in low bounce rate Now, this content is in page 9
  33. 33. High-quality content After This content is awesome. Let’s share this on social media Now, the content is ranking in page 1 Note: Google rank websites based on user experience Now, this content is in page 9
  34. 34. High-quality content High-quality content is the most important factor that helps your website to rank on Google
  35. 35. High-quality content But, how to create a good content??? Q High-quality content is the most important factor that helps your website to rank on Google
  36. 36. High-quality content Tips to remember • Perform research on your chosen keyword Do a quick research on frase.io tool
  37. 37. High-quality content Tips to remember • Perform research on your chosen keyword Do a quick research on frase.io tool If you know a better research tool than frase.io , drop us a comment below
  38. 38. High-quality content Tips to remember • Perform research on your chosen keyword • Create a content that fulfills users' requirements Always create a content from a customer’s perspective
  39. 39. High-quality content Tips to remember • Perform research on your chosen keyword • Create a content that fulfills users' requirements • Make your content readable Readability of a content results in low bounce rate
  40. 40. High-quality content Tips to remember • Perform research on your chosen keyword • Create a content that fulfills users' requirements • Make your content readable • Keep your content flow organized Writing an effective and organized post keeps your user engaged
  41. 41. High-quality content Tips to remember • Perform research on your chosen keyword • Create a content that fulfills users' requirements • Make your content readable • Keep your content flow organized • Add resources from well-known sites to your post This builds trust to your site
  42. 42. High-quality content Tips to remember • Perform research on your chosen keyword • Create a content that fulfills users' requirements • Make your content readable • Keep your content flow organized • Add resources from well-known sites to your post • Opt for white hat techniques This technique helps to improve your page’s ranking
  43. 43. High-quality content Tips to remember • Prefer different forms of content: • Feature infographics in your post Because infographics are visually appealing
  44. 44. High-quality content Tips to remember • Prefer different forms of content: • Feature infographics in your post • Include videos and images in your post Videos and images can increase the dwell time of visitors
  45. 45. High-quality content Tips to remember • Prefer different forms of content: • Feature infographics in your post • Include videos and images in your post • Review your content Self evaluate your work before publishing it
  46. 46. High-quality content Tips to remember • Prefer different forms of content: • Feature infographics in your post • Include videos and images in your post • Review your content Self evaluate your work before publishing it When a user dwells on your web page for a longer time, Google will rank your website favorably Note: To increase dwell-time, always create a comprehensive, long and engaging content
  47. 47. Did you know? According to HubSpot Longer and engaging contents rank higher on search engine results
  48. 48. High-quality content • Begin with a comprehensive introduction Steps to create a high-quality content
  49. 49. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword Steps to create a high-quality content
  50. 50. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title Steps to create a high-quality content
  51. 51. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content Steps to create a high-quality content
  52. 52. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants Steps to create a high-quality content
  53. 53. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs Steps to create a high-quality content
  54. 54. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs • Build a comprehensive internal linking structure of webpages Steps to create a high-quality content
  55. 55. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs • Build a comprehensive internal linking structure of webpages • Add suitable images (with descriptive alt text) Steps to create a high-quality content
  56. 56. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs • Build a comprehensive internal linking structure of webpages • Add suitable images (with descriptive alt text) • Incorporate callout boxes Steps to create a high-quality content
  57. 57. High-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs • Build a comprehensive internal linking structure of webpages • Add suitable images (with descriptive alt text) • Incorporate callout boxes • Update your content regularly Steps to create a high-quality content
  58. 58. High-quality content Steps to create a high-quality content • Begin with a comprehensive introduction • Content should be relevant to the chosen keyword • Create a click-worthy title • Include LSI keywords in your content • Heading and sub-headings should consist of keywords and variants • Shorten your sentences and paragraphs • Build a comprehensive internal linking structure of webpages • Add suitable images (with descriptive alt text) • Incorporate callout boxes • Update your content regularly • Finalize your CTA
  59. 59. Did you know? A 3-month-old post of Buzzfeed called “21 Pictures That Will Restore Your Faith In Humanity” has approx. 2,000,000 Likes and 53,000 tweets, • The content is updated regularly • It’s engaging and readable • It includes resources from high-authority websites What makes it great?
  60. 60. High-quality content • Create a high-quality content • Add images from public domain sites (like Freepik, Shutterstock, flat icon etc.) • Be relatable and use examples to clarify points • Simplify complex words and use bullet points Do’s Don'ts • Avoid plagiarism • Do not steal images from websites • Don’t give less information to your audience • Avoid long paragraphs in your content
  61. 61. What’s in it for you? Before Cloud Computing What is Cloud Computing? Benefits of Cloud Computing Types of Cloud Computing Who uses Cloud Computing? 1 2 3 4 5 Optimize on-page elements and website level factors
  62. 62. Off-pageOn-page Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed
  63. 63. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL Title tag and meta description are the meta tags Write unique title and descriptions for each web page
  64. 64. Optimize on-page elements and website level factors Optimize website level factors: Website architecture SSL certificate Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Title tag and meta description are the meta tags Pay attention to the length of your meta tags Write unique title and descriptions for each web page
  65. 65. Optimize on-page elements and website level factors Optimize website level factors: Website architecture SSL certificate Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Title tag and meta description are the meta tags Pay attention to the length of your meta tags Minimize keyword repetition Write unique title and descriptions for each web page
  66. 66. Optimize on-page elements and website level factors Optimize website level factors: Website architecture SSL certificate Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Title tag and meta description are the meta tags Pay attention to the length of your meta tags Minimize keyword repetition Write unique title and descriptions for each web page Use keywords in your title tag
  67. 67. Optimize on-page elements and website level factors Optimize website level factors: Website architecture SSL certificate Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Title tag and meta description are the meta tags Pay attention to the length of your meta tags Minimize keyword repetition Avoid stuffing keyword in your meta tags Write unique title and descriptions for each web page Use keywords in your title tag
  68. 68. Did you know? According to Moz Title tags with numbers result in higher CTR
  69. 69. Did you know? According to Moz Title tags with numbers result in higher CTR  Poor example: Learn digital marketing  Good example: 5 easy ways to learn digital marketing
  70. 70. Did you know? According to Moz Title tags with numbers result in higher CTR  Poor example: Learn digital marketing  Good example: 5 easy ways to learn digital marketing Having questions in your meta tags can increase your CTR
  71. 71. Did you know? According to Moz Title tags with numbers result in higher CTR  Poor example: Learn digital marketing  Good example: 5 easy ways to learn digital marketing Having questions in your meta tags can increase your CTR  Poor example: Learn the importance of first page rankings  Good example: How to rank number 1 on Google
  72. 72. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL According to Backlinko, title tag with a keyword can improve site ranking
  73. 73. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Have only one H1 tag in your post
  74. 74. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post
  75. 75. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content
  76. 76. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure
  77. 77. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure Avoid repetition of h1 tags on different web pages of your site
  78. 78. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure Avoid repetition of h1 tags on different web pages of your site Avoid using these tags as hidden text
  79. 79. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure Avoid repetition of h1 tags on different web pages of your site Avoid using these tags as hidden text Avoid stuffing keywords to your header tags
  80. 80. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure Avoid repetition of h1 tags on different web pages of your site Avoid using these tags as hidden text Avoid stuffing keywords to your header tags Your h1 tag should be from 20-70 characters
  81. 81. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Add target keyword in your header tag Have only one H1 tag in your post Your header tags should be relevant to the content Follow hierarchical structure Avoid repetition of h1 tags on different web pages of your site Avoid using these tags as hidden text Avoid stuffing keywords to your header tags Your h1 tag should be from 20-70 characters Answer user intent with your h1 tag
  82. 82. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL “This (header tags) would definitely help Google for rankings in the search results.” According to John Mueller (Senior webmaster trends analyst at Google) Source: TheSEMPost
  83. 83. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • SSL certificate • Sitemap Optimize on-page elements like: • Meta Tags • Header tags • URL Use readable URLs Use hyphens and avoid underscores Avoid Capital letters in URLs (as URLs are case-sensitive) Include mobile URLs in sitemap Prefer short URLs always Prefer canonical URLs Use a favicon in your URL Add target keyword in URLs Use 301 redirects for broken URLs www
  84. 84. Did you know? According to Backlinko URLs must be shorter than
  85. 85. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed A good site structure provides better crawling for search engine bots
  86. 86. Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Some of the ways to optimize your site structure are below: Create a logical hierarchy structure Balance the amount of sub categories within each category Code your site navigation in CSS or HTML Build a comprehensive structure of internal linking
  87. 87. Did you know? John Doherty (CEO of Credo) has claimed, “One of the biggest changes I can make is fixing CREDO site architecture.” In CREDO, John Doherty has increased the organic sessions by 74% and pages per session by 41%
  88. 88. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Below are the ways to improve site security: Scan your site for vulnerability Note: HSTS prevents cookie hijacking Protect your domain by enabling DNSSEC protocol Enable SSL certificates (use HTTPS) Use HSTS to add an extra layer of security over HTTPS
  89. 89. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed • Websites using HTTPS server have a higher chance of boost in rankings • Google calls HTTPS as a ranking signal
  90. 90. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Sitemap is one of the important ways to improve your website's ranking.
  91. 91. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Below are the ways to optimize sitemap: Prioritize high-quality web pages in your sitemap Always build dynamic URLs sitemaps for large websites Add your canonical versions of URLs in sitemap Maintain smaller sitemap Do not add noindex URLs in your sitemap
  92. 92. Did you know? According to EDGY “Using sitemaps for SEO can increase your website’s visibility and help get it indexed”
  93. 93. Optimize on-page elements and website level factors Optimize on-page elements like: • Meta Tags • Header tags • URL • Page speed Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Optimize images that are larger than 150 bytes Use a simple website design Leverage browser caching for files Upgrade server response time Minimize redirects Optimize code Below are the ways to optimize page speed:
  94. 94. Optimize on-page elements and website level factors Optimize website level factors: • Website architecture • Secure websites • Sitemap • Page speed Google takes site speed as one of the important ranking factors
  95. 95. Did you know? According to WebPerformanceToday, Walmart experienced a decline in conversions, when the page speed increased from one to four seconds Conversionrate
  96. 96. What’s in it for you? Before Cloud Computing What is Cloud Computing? Benefits of Cloud Computing Types of Cloud Computing Who uses Cloud Computing? 1 2 3 4 5 Off-site engagement
  97. 97. Why off-site engagement? Before Linking site A
  98. 98. Why off-site engagement? After Linking site 1 Linking site 3 Linking site 4 Linking site 5 Linking site 2 High DA High DA High DA High DA High DA
  99. 99. Why off-site engagement? More Backlinks from high domain authority results in higher rankings After
  100. 100. Did you know? According to Backlinko analysis, off-site engagement is one of the important elements for ranking no.1 on Google
  101. 101. Off-site engagement Gaining backlinks from multiple domains is vital, as they bring referral traffic to your website Website A Linking site 1 Linking site 3 Linking site 4 Linking site 5 Linking site 2
  102. 102. Off-site engagement Some of the off-site engagements are: • Opt for influencer marketing • Engage with audience on multiple social media platforms (like Facebook, Twitter, LinkedIn etc.) • Bookmark your webpage on popular bookmarking sites (like stumbleupon.com) • Participate in forum discussions (like Reddit, Flickr etc.) • Join high PR Q&A sites and post answers to the questions related to your business (like Quora, EHow etc.)
  103. 103. Off-site engagement Increase domain authority Increases brand visibility Improves search engine rankings Benefits of link building
  104. 104. Off-site engagement Increase domain authority Increases brand visibility Improves search engine rankings Benefits of link building
  105. 105. Off-site engagement Increases brand visibility Improves search engine rankings Benefits of link building Increase domain authority
  106. 106. Off-site engagement Increase domain authority Increases brand visibility Increases referral traffic Improves search engine rankings Benefits of link building
  107. 107. Off-site engagement Improves credibility and trust of your website Increase domain authority Increases brand visibility Increases referral traffic Improves search engine rankings Benefits of link building
  108. 108. Off-site engagement • Guest post on relevant websites • Participate in forum and blog discussions • List your site in relevant and reputable directories • Prefer testimonial link building • Earn backlinks from relevant and authoritative webpages Do’s Don'ts • Purchasing links • Cloaking • Injecting links • Site-wide links • Low-quality link directories
  109. 109. Key Takeaways

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