This document discusses email marketing. It begins by defining email marketing as using personalized emails to inform an email list about products/services. It then discusses the uses of email marketing like relationship building and content promotion. It outlines different types of email campaigns including newsletters, surveys, and promotional emails. It provides steps to get started with email marketing like defining goals, building a list, and measuring results. It also discusses how to create an email list through lead magnets and opt-in forms. Finally, it covers pros and cons of email marketing as well as common FAQs.

2. Agenda

3. 1| What is Email Marketing?

4. 2 | Uses of Email Marketing

5. 3 | Types of Email Marketing

6. 4 | Get Started with Email Marketing

7. 5 | How to Create an Email List?

8. 6 | MailChimp Marketing Services

9. 7 | Pros and Cons

10. 8 | FAQs

11. What is E-Mail Marketing?

12. What is E-Mail Marketing?
Email marketing uses
personalized emails to inform
your email list about your
product or service.
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It can persuade your email
list to buy, book a demo, sign
up for a trial, or register for
an event.
2
Integrating it into marketing
automation can help
customers see your latest
products or offers.
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13. Uses of E-Mail Marketing?

14. Uses of E-Mail Marketing
Relationship Building
Content Promotion
Nurture leads
Market Your Products
Generate Leads
Boost Brand Awareness
Uses of E-mail
Marketing

15. Types of E-Mail Marketing?

16. Types of E-Mail Marketing
Survey email
Invite emails
Confirmation emails
Newsletter emails
Welcome Emails
Lead nurturing emails
Dedicated emails
Promotional emails
Seasonal marketing emails
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17. Get Started
With E-Mail Marketing

18. Get Started with Email Marketing

19. Get Started with Email Marketing
Define your Audience & Establish your Goals

20. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list

21. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type

22. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type
Make a schedule

23. Get Started with Email Marketing
Define your Audience & Establish your Goals
Build your email list
Choose an email campaign type
Make a schedule
Measure your results

24. How to Create an Email List?

25. How to Create an Email List?
Opt-in Forms
Lead Magnet

26. How to Create an Email List?
Lead Magnet

27. How to Create an Email List?
Type of Lead Magnet
E-book Whitepaper Infographic Report
Checklist Template Webinar Tool

28. How to Create an Email List?
Make sure the asset is simple to use.
Consider future content when developing your offer.
As a cornerstone to your paid solution, use your lead magnet.
Make offers that are appropriate for each phase of the buying process.
Focus on offering solutions that can be implemented.
How to Design an Effective Lead Magnet
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29. How to Create an Email List?
Opt-in Form
Make a header that stands out visually and grabs readers'
attention.
Relevant copy will encourage readers to take advantage of
the offer.
your opt-in form should have double confirmation
enabled.
Make sure everything flows smoothly.
Don't complicate the form any further than necessary.

30. How to Create an Email List?
Opt-in Form

31. MailChimp
Marketing Services

32. MailChimp Marketing Services

33. Pros and Cons

34. Pros and Cons
Pros
Email marketing can increase
brand awareness and traffic.
An email stays in the inbox until
it's read, deleted, or archived.
You can demographically target
users & segment your email list.
Email marketing software lets
you test subject lines and CTAs
by running A/B Testing.
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35. Pros and Cons
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Spam
Design
Size
Engagement
Competition
Cons
Cost

36. FAQs

37. FAQs
How do I prevent my email
messages from being marked as
spam?
Can I use email marketing in
conjunction with some other
approaches?
How significant is the subject
line in an email?
How much does connecting with
your audience via email
marketing help?