A web presence is a given for your business, but an effective web presence could be a gold mine for your company. From content to integration into your sales cycle and SEO, your company’s Web site needs to be the workhorse of your sales engine. But how do you ensure your content is appropriate and make certain your site is found on the net? And most importantly, how do you ensure your site is tightly integrated with your company’s sales and marketing efforts? These questions and others will be answered by our panel of experts, including web companies as well as tech companies successfully deploying effective strategies.